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All Journal Ekspresi: Indonesian Art Journal Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Harmonia: Journal of Research and Education Batoboh : Jurnal Pengabdian Pada Masyarakat Laga-Laga: Jurnal Seni Pertunjukan Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Melayu Arts and Performance Journal Musica: Journal of Music ARTCHIVE: Indonesia Journal of Visual Art and Design V-art: Journal of Fine Art QISTINA: Jurnal Multidisiplin Indonesia Journal of Scientific Research, Education, and Technology Menulis: Jurnal Penelitian Nusantara
Selvi Kasman
Institut Seni Indonesia Padangpanjang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Pasa Ateh Traders' Strategies for Increasing Sales Amidst the Rise of Online Shops Rila Purnama; Selvi Kasman; Yurisman
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 3 No. 1 (2024): Vol. 3 No. 1 2024
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v3i1.343

Abstract

This research discusses the strategies of market traders in increasing sales amidst the rise of online shops. The aim of this research is to explain the obstacles faced by PasaAteh traders amidst the proliferation of online shops as well as the strategies of PasaAteh traders in increasing their sales amidst the current proliferation of online shops. The research method used is qualitative research. Data collected through field observations, interviews and documentation. The theory used is Modernization Theory by Walt Rostow. The findings of this research are that market traders experience obstacles in increasing their business amidst the current rise of online shops. Online shops have had an impact on sales in the market. Technological advances have brought major changes in the marketing realm which has resulted in people preferring to shop online with all the convenience it offers, thus making market traders face obstacles in the form of intense competition, lack of promotion and marketing, changes in consumer habits, limited product availability and product variations. Therefore, market traders must maintain their business and create strategies by updating business models, loyalty and discount programs, improving customer service and increasing products and product variations.
Weaving Development Strategy in Balai Panjang Weaving House as Economic Fulfillment of the Community of Balai Panjang Village, Payakumbuh City, West Sumatra Province Faridiano; Selvi Kasman; Septriani
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 3 No. 1 (2024): Vol. 3 No. 1 2024
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v3i1.347

Abstract

This study discusses the strategy of weaving development in Balai Panjang weaving houses as an economic fulfillment of the people of Balai Panjang Village. The purpose of this study is to explain weaving as an economic fulfillment of craftsmen in whose development strategies are needed in overcoming the obstacles that occur. The research method used is qualitative research. Data collection techniques include field observations, interviews, and documentation. The theory used is Malinowski's Theory of Functionalism. Weaving which is used as cultural heritage also helps the economy of the community in Balai Panjang with the availability of job opportunities as craftsmen. Weaving at this time still uses traditional tools in its manufacture, causing several obstacles. Obstacles to weaving development include the difficulty of raw materials, low wages for workers, limited human resources, and the absence of promotion. The Industrial Office as the related agency that accommodates the sustainability of the Balai Panjang weaving house carries out several strategies including the procurement of raw materials, increasing the wages of craftsmen, regenerating craftsmen, and increasing promotion.
Buskers to Tourists in Bukittinggi City Fadhlan Azim; Selvi Kasman; Yade Surayya
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 3 No. 1 (2024): Vol. 3 No. 1 2024
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v3i1.351

Abstract

This study discusses the unpleasant actions of buskers towards tourists in the city of Bukittinggi. The purpose of this study was to see the unpleasant actions of buskers towards tourists in the city of Bukittinggi. The research method used is qualitative research. Data collection techniques include field observations, interviews, and documentation. The theory used is the theory of differential association by Sutherland. The findings in this study are several unpleasant actions towards tourists in the tourist attraction area, as for the factors behind these actions are, the lack of busker education levels, environmental factors and low economic levels. Unpleasant actions against tourists such as forcing visitors to give money, and acts of harassment against tourist visitors in the city of Bukittinggi. This incident is often experienced by tourists who are on vacation in Jam Gadang, to overcome this, the security of the city of Bukiitinggi immediately intervened to the tourist site, to overcome these cases, so that tourists present in the city of Bukittinggi feel more safe and peaceful while traveling to the city of Bukittinggi.
The Meaning of The Cockfighting Tradition Among the Talang Mamak Tribe in Rantau Langsat Village, Indragiri Hulu Wulandari, Indah; Kasman, Selvi
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 3 No. 3 (2024): Vol. 3 No. 3 2024
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v3i3.444

Abstract

This research examines the tradition of cockfighting among the Talang Mamak tribe in Rantau Langsat Village, Batang Gansal District, Indragiri Hulu Regency, Riau Province. The method used in this research is qualitative method. The data collection techniques obtained from observation, interviews, documentation and literature studies related to the research problem. Data analysis was carried out using symbolic interpretive and functional structural theories. The findings in this study are that there is a meaning given by the Talang Mamak community to the tradition of cockfighting as a religious rite and identity that is contained in its implementation. From this meaning, social, political and economic stratification emerges as well as functional and dysfunctional in the tradition of cockfighting.
Minang Women’s Music in Matrilineal Kinship: Revealing the Boundaries of Ethics and Performance Aesthetics Sriwulan, Wilma; Irwan, Irwan; Kasman, Selvi; Hendri, Yon; Erizal, Erizal
Harmonia: Journal of Arts Research and Education Vol 23, No 2 (2023): December 2023
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v23i2.38229

Abstract

This research aims to reveal Minang women’s music to find a common thread perspective on Minangkabau matrilineal women. The method used in this research is a women’s perspective research method (feminist perspective). This method produces a very distinctive report, which is obtained from data through feminist ethnography, which is a report on the results of field research. The findings are that women’s music based on Adat Salingka Nagari is a women’s music that blends with Adat (tradition) and provides an opportunity to actualize themselves in the societies; as a result of being a Anak Dendang they get more than enough benefits and as family breadwinners.
Masjid Asasi Sebagai Objek Wisata Religi Di Kelurahan Sigando Kota Padang Panjang Iman Ashar Tanjung; Selvi Kasman
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 8 (2025): Menulis - Agustus
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i8.574

Abstract

Penelitian ini membahas fungsi Masjid Asasi sebagai objek wisata religi di Kelurahan Sigando, Kota Padang Panjang. Masjid yang dibangun pada abad ke-17 ini tidak hanya berfungsi sebagai tempat ibadah, tetapi juga sebagai simbol indentitas budaya dan religius masyarakat setempat. Seiring dengan penetapan Sigando sebagai Kampung Wisata dan Religi, Masjid Asasi mulai lebih sering di kunjungi oleh wisatawan yang ingin mengenal sejarah, arsitektur, dan nilai spiritual Minangkabau. Penelitian ini bertujuan untuk mengetahui bagaimana fungsi masjid dalam konteks pariwisata religi serta mengetahui peran masyarakat dan peluang dalam pengembangannya. Penelitian ini menggunakan teori fungsionalisme Malinowski dalam melihat fungsi masjid dalam memenuhi kebutuhan manusia dan keseimbangan sosial dalam 3 tingkat yaitu biologis, instrumental, dan integratif. Penelitian ini juga menggunakan pendekatan kualitatif deskriptif, dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa setiap fungsi baik dari segi spritual, sosial budaya dan wisata religi di Masjid Asasi telah berjalan secara informal melalui keterlibatan masyarakat. Dukungan sosial budaya masyarakat menjadi modal penting dalam pengembangan wisata religi di Kelurahan Sigando. Penelitian ini menyimpulkan bahwa pengembangan wisata religi di Masjid Asasi memerlukan strategi kolaboratif yang memperkuat kapasitas masyarakat dalam mengelola masjid sebagai objek wisata religi.
Pertunjukan Tradisi Lukah Gilo di Nagari Tarung-Tarung IX Koto Sungai Lasi Kabupaten Solok, Provinsi Sumatera Barat Fitri, Anisa; Kasman, Selvi
Ekspresi Vol 14, No 1 (2025)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ekspresi.v14i1.17151

Abstract

AbstrakArtikel ini ditulis untuk mendeskripsikan tata cara pelaksanaan serta fungsi pertunjukan tradisi Lukah Gilo bagi masyarakat setempat. Adapun artikel ini merupakan luaran penelitian yang menggunakan teori tradisi dari Bronislaw Malinowski. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi langsung di lapangan, wawancara, dan dokumentasi. Adapun objek penelitian ini adalah pertunjukan tradisi Lukah Gilo. Sumber data dalam penelitian ini terdiri atas sumber data primer dan sekunder. Teknik analisis data dilakukan melalui tiga tahapan yaitu reduksi data, penyajian data serta penarikan kesimpulan dan verifikasi. Hasil penelitian ini menunjukkan bahwa tradisi Lukah Gilo merupakan salah satu bentuk seni pertunjukan rakyat yang menampilkan keahlian khas masyarakat dalam menciptakan ilusi seolah-olah sebuah benda mati yakni lukah atau perangkap ikan dari bambu dapat bergerak dan hidup dengan sendirinya. Gerakan-gerakan lukah tersebut tidak dilakukan secara langsung oleh manusia, melainkan melalui serangkaian ritual, mantra, dan iringan musik tradisional yang diyakini mengundang kekuatan gaib. Atraksi ini tidak hanya menghibur, tetapi juga mencerminkan kepercayaan spiritual serta kearifan lokal masyarakat pendukung tradisi tersebut. Fungsi pertunjukan tradisi Lukah Gilo bagi masyarakat Taruang-Taruang, adalah sebagai hiburan, sebagai tempat ekspresi bagi pelaku kesenian,memberikan kenikmatan estetis,sebagai komunikasi dan juga pengintegrasian masyarakat, sebagai representasi simbolis, sebagai respon fisik, memperkuat konformitas norma-norma sosial, serta stabilitas kebudayaan. Lukah Gilo juga berfungsi sebagai hiburan dan tontonan yang menarik terutama dalam acara-acara adat, festival, atau upacara tertentu.Kata kunci :  Lukah Gilo, Pertunjukan, Tradisi, FungsionalismeAbstractThe Lukah Gilo Traditional Performance in Taruang-Taruang IX Koto Sungai Lasi, Solok Regency, West Sumatra Province. This study aims to describe the procedures of implementation as well as the functions of the Lukah Gilo traditional performance for the local community. To support the research, the study employs Bronislaw Malinowski’s theory of tradition. In addition, the research applies a qualitative approach with data collection techniques including direct field observation, interviews, and documentation. The object of this research is the Lukah Gilo traditional performance. The data sources consist of both primary and secondary sources. Data analysis was carried out through three stages: data collection, data reduction (which includes reducing data, presenting data, and drawing conclusions with verification). The results of the study indicate that the Lukah Gilo performance is one form of folk performing arts that showcases the distinctive skills of the community in creating the illusion that an inanimate object—namely lukah (a bamboo fish trap)—can move and come to life on its own. The movements of the lukah are not directly controlled by humans, but rather are brought forth through a series of rituals, chants, and traditional musical accompaniment believed to summon supernatural forces. This attraction not only entertains but also reflects the community’s spiritual beliefs and local wisdom. The functions of the Lukah Gilo traditional performance for the people of Taruang-Taruang include entertainment, providing a space for artistic expression, offering aesthetic enjoyment, serving as a means of communication and community integration, symbolic representation, physical response, reinforcing conformity to social norms, and maintaining cultural stability. Lukah Gilo also functions as an appealing spectacle, especially in customary ceremonies, festivals, or certain rituals.Keywords: Lukah Gilo, Performance, Tradition, Functionalism
TRANSFORMASI SOSIAL MELALUI SEKOLAH KELUARGA DI KELURAHAN KUBU GULAI BANCAH KOTA BUKITTINGGI DALAM MENINGKATKAN KUALITAS KELUARGA Yurika, Desi; Kasman, Selvi
Melayu Arts and Performance Journal Vol 8, No 1 (2025): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v8i1.5380

Abstract

Keluarga modern menghadapi berbagai tantangan yang berpotensi melemahkan ketahanan dan kualitas interaksi antaranggota keluarga. Globalisasi dan perkembangan teknologi telah mengubah pola komunikasi dan peran dalam keluarga, sehingga diperlukan strategi adaptasi yang tepat untuk menjaga keseimbangan sosial. Penelitian ini bertujuan untuk menganalisis efektivitas program Sekolah Keluarga di Kelurahan Kubu Gulai Bancah, Kota Bukittinggi, dalam meningkatkan ketahanan keluarga melalui peningkatan keterampilan pengasuhan, komunikasi, serta pemahaman terhadap nilai-nilai budaya dan norma sosial. Permasalahan utama yang dikaji dalam penelitian ini adalah bagaimana transformasi sosial akibat modernisasi mempengaruhi peran keluarga serta sejauh mana program Sekolah Keluarga dapat membantu keluarga dalam menghadapi perubahan tersebut. Pendekatan kualitatif dengan metode fenomenologi digunakan untuk mengeksplorasi pengalaman subjektif keluarga dalam program ini. Teknik purposive sampling diterapkan untuk memilih informan yang relevan, terdiri dari orang tua peserta program, fasilitator, serta tokoh masyarakat. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen, yang kemudian dianalisis dengan model Miles & Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa program Sekolah Keluarga memiliki peran signifikan dalam meningkatkan kesadaran orang tua terhadap pentingnya pola asuh yang tepat serta memperkuat komunikasi dalam keluarga. Selain itu, program ini berkontribusi dalam mempertahankan nilai-nilai budaya dan norma sosial di tengah pengaruh globalisasi dan digitalisasi. Namun, efektivitas program masih perlu ditingkatkan melalui evaluasi berkelanjutan agar tetap relevan dengan perubahan sosial yang terjadi.
Komunikasi Antara Wisatawan dan Masyarakat Lokal pada Objek Wisata Kuliner Air Kawa Daun di Kenagari Pariangan Kabupaten Tanah Datar Provinsi Sumatera Barat Hasnah, Miftahul; Rani, Wahyu Mustika; Asril, Asril; Kasman, Selvi
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6161

Abstract

Penelitian ini bertujuan untuk menganalisis komunikasi antara wisatawan dan masyarakat lokal di Wisata Kuliner Air Kawa Daun di Nagari Pariangan. Penelitian ini menggunakan metode kualitatif dengan teknik wawancara dan observasi serta dokumentasi untuk mengumpulkan data. Hasil penelitian menunjukkan bahwa komunikasi antara wisatawan dan masyarakat lokal memiliki peran penting dalam meningkatkan kesadaran dan pengalaman wisatawan serta memiliki kearifan lokal budaya dan tradisi lokal. Komunikasi yang digunakan yaitu komunikasi verbal dan non verbal, Komunkasi verbal seperti menggunakan Bahasa Indonesia dan Bahasa Minangkabau sedangkan komunikasi non verbal seperti ekspresi wajah, Bahasa tubuh, kontak mata, gestur dan isyarat, procemics(jarak dan tata letak), Penelitian ini juga menunjukkan bahwa adanya strategi komunikasi ysng efektif dapat memfasilitasi pertukaran informasi dan pengalaman yang lebih baik antara wisatawan dan masyarakat lokal. Strategi yang efektif yang digunakan wisatawan dan Masyarakat lokal yaitu mengunakan Bahasa seperti Bahasa Minangkabau, mengenalkan tradisi kepada wisatawan, interaksi langsung antara wisatawan dan Masyarakat lokal, penggunaan media sosial, serta pembuatan paket wisata supaya wisatawan mau datang berkunjung ke wisata kuliner air kawa daun tersebut.
Co-Authors ASRIL ASRIL Emzia Fajri Erizal Erizal Fadhlan Azim Faridiano Febri Yulika Fitri, Anisa Gita Ramadhani Hafif HR Hasnah, Miftahul Hendri, Yon Iman Ashar Tanjung Indah Wulandari Irwan Irwan Miswar Miswar Prastawa, Wisnu Purwo Prihatin Putri Khairina Masta Rani, Wahyu Mustika Rila Purnama Saduddin Saaduddin Septriani Sriyanto Sriyanto Suryanti Suryanti Syofian Nur Wilma Sriwulan Yade Surayya Yang Junchu Yurika, Desi Yurisman