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All Journal Jurnal Ilmiah Dinamika Teknik Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Informatika : Jurnal Komputer dan Informatika Fokus Ekonomi SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi International Journal Management and Economic (IJME) Jurnal Abdimas Musi Charitas IC Tech: Majalah Ilmiah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia Mengabdi International Journal of Economics and Management Research IC Tech: Majalah Ilmiah
Kasmari .
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Fokus Ekonomi

 1 
PRIVATE LABEL: QUALITY AND LOYALTY R.A. MARLIEN; Kasmari Kasmari; Bambang Suteja; R Basiya
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.1-17

Abstract

The purpose of this research is about the loyalty of private label products, which is growing very rapidly, resulting in a decline in the market share of branded manufactured products. Private label products are products that are sold in retail stores, where these stores sell daily necessities at lower prices. Consumers who buy this product are price sensitive consumers. Although product quality is similar to manufactured products, consumers who are used to branded products have a perception of risk when buying private label products. This research was conducted at a retail store that sells products with the same brand as the name of the retail store. The research location was in Semarang and Gringsing with a sample of 120 respondents. Determination of the number of samples using purposive sampling technique, data analysis using multiple regression. The finding is that repurchase intention is an intervening variable between store image, risk perception, price perception and loyalty. 
Co-Authors 07.05.51.0065 Ricky Aristoteles 07.05.51.0151 Thomas Stanislaus Bondan Kusasmaraningtyas 08.05.51.0057 Yusuf Rifki Mahardika 08.05.51.0165 Imu Aristiyanto 09.05.51.0034 Nur Jayanti 09.05.51.0064 Anan Martono 09.05.51.0110 Slamet Masudi 10.05.51.0034 Erna Dwi Astuti 10.05.51.0099 Hogy Hedo Bramantika 12.05.51.0128 Widhi Setyawan Putranto, 12.05.51.0128 12.05.51.0184 Aldila Fitri Nur Rizky Adha, Febrina Adelia Afrizal Ardi Nugraha Afrizal Dhida Raditya, 14.05.51.0056 Agus Prasetyo Utomo Aisyah Sarania Aisyah Sarania, 15.05.51.0064 Anissa Nur Safitri Antoni Yohanes Aquinia, Ajeng Aulia Regita Firdausyi Awirul Aini Bambang Suteja Basukiyanto, Basukiyanto Cahya Kurnia Wulandari Demi Eka Erawati Dian Kristiawan Nugroho Dicky Kristyawan Dini Istiqomah Dwi Haryanti, Restu Enty Nur Hayati Fahari, Sella Visi Fatkur Rahman, 12.05.51.0121 Fatkur Rahman, 12.05.51.0121 Firman Ardiansyah Ekoanindiyo Fitika Andraini Gabrella Nuranda Hanifatulatifa, Sephia Intan Lestari Hastuti Karina Ayu Wardani Kis Indriyaningrum Kurnia Adi Wibowo, 13.05.51.0001 Kurnia Adi Wibowo, 13.05.51.0001 Kurniawan, Muhammad Ari Lie Liana . Linda Dwi Ichromi Luksia Eva Relawati, 15.05.51.0257 Mochammad Irsad Monica Rizma Adventia Nia Vitha Syara, 14.05.51.0004 Nia Vitha Syara, 14.05.51.0004 Nizam Nur Fahmi, 14.05.51.0076 Novita Mariana Prasto Aji Suryo, 14.05.51.0216 Prima Dwi Hastuti Putri Ratnasari Dewi, 14.05.51.0106 R.A. Marlien RA Marlien Ramadhani, Arvinda Relawati, Luksia Eva Robertus Basiya Sary, Azizah Dyah Setiawan, Zeling Lorenza Shodiq, Muhammad Yafi’ Sitohang, Cristian Atanasius Sri Eniyati Suhana Suhana Taryadi Taryadi Taryadi Taryadi Teguh Pramono Hadi Tristiana Rijanti Victor, Immanuel Yonar Wijaya Yulia Anis Setyaningsih Yunianto, Era