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All Journal Jurnal Ilmiah Dinamika Teknik Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Informatika : Jurnal Komputer dan Informatika Fokus Ekonomi SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi International Journal Management and Economic (IJME) Jurnal Abdimas Musi Charitas IC Tech: Majalah Ilmiah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia Mengabdi International Journal of Economics and Management Research IC Tech: Majalah Ilmiah
Kasmari .
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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus pada Mahasiswa Pengguna Smartphone Samsung di Universitas Stikubank Semarang) Aisyah Sarania, 15.05.51.0064; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to test and analyze the effect of product quality, brand image, and brand awareness on Samsung smartphone purchasing decisions. The population in this study were students of Samsung smartphone users at Stikubank University Semarang, this study took a sample of 99 respondents. The sampling technique in this study used proportionate random sampling. The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is validity test, reliability test, multiple linear regression, F test, coefficient of determination test (R²), and t test (hypothesis), which is then processed by calculation of SPSS (Statistical Product and Solutions) version 22. The results showed that product quality had a positive and significant effect on purchasing decisions, brand image had a positive and significant effect on purchasing decisions, and brand awareness had no effect and significant effect on purchasing decisions
PENGARUH KOMUNIKASI, KOMITMEN ORGANISASIONAL, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. NASMOCO MAJAPAHIT, SEMARANG Luksia Eva Relawati, 15.05.51.0257; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This research was conducted at PT. Nasmoco Majapahit, Semarang, where the reason for choosing PT. Nasmoco Majapahit, Semarang as the object of research because of the decline in the achievement of Toyota car sales. This is certainly a problem whose solution must be sought with the aim of research is to analyze the influence of communication, commitment organizational and organizational culture on employee performance. The study population was 51 responses. The number of samples in this study is determined by means of stratifie random sampling which is classifying the population into sub-populations based on the type of work, then selected from each sub-population with a proportional method to obtain the number of elements in each sample unit. Data analysis method used with linear regression as a hypothesis testing. The results of the study found (1) partially (individually) there was a positive and significant influence between communication on employee performance; (2) partially (individually) there is a positive and significant influence between commitment organizational to employee performance; (3) partially (individuals) there is a positive and significant influence between organizational culture on employee performance.
PENGARUH DISIPLIN KERJA, KEPEMIMPINAN, DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Pada PT. Telkom Semarang) NIZAM NUR FAHMI, 14.05.51.0076; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the influence of work discipline, leadership, and motivation to employee performance PT. Telkom Semarang. Types of data used are primary data is data obtained directly from the original source in the form of a questionnaire. Population in this research is employees of PT. Telkom Semarang. Sampling was done by Purposive Sampling technique with a total sample of 105 respondents. The Data collected were analyzed using analysis factor to test the validity of the question items, the reliability testing using cronbach alpha and hypothesis testing using multiple linear regression. The test results obtained that there is a positive and significant influence of labor discipline on employee performance, there is a positive and significant influence of leadership on employee performance, there is a positive and significant influence of motivation on employee performance.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pemakai Smartphone Merek Samsung di SMS Shop Kota Semarang) Fatkur Rahman, 12.05.51.0121; ., Kasmari
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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In order to maintain and increase sales, every company needs to hold the resulting product development efforts toward higher quality, thus providing effective, satisfying power and greater appeal. How and supplying the right product for the intended market, can satisfy its customers and can increase profits in the long run through increased sales. This study aimed to analyze the effect of product quality, service quality, and the perception of price on purchase decisions Brand Samsung Smartphone in SMS Shop Semarang. This research is descriptive. The total sample are 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression. The results showed that in partial analysis are variables product quality influence on purchasing decisions, quality of service influence on purchasing decisions, and the price perception influence on purchase decisions. Together variables are product quality, service quality, and price perception influence on purchasing decisions. Keywords    : product quality, service quality, price perception, purchasing decisions
TINGKAT KEPUASAN NASABAH ATAS KUALITAS LAYANAN NASABAH MENGGUNAKAN METODE IPA (IMPORTANCE PERFORMANCE ANALYSIS) (STUDI PADA BCA KCP SUARI SEMARANG) Kurnia Adi Wibowo, 13.05.51.0001; Kasmari, Kasmari
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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The study examines the effect of service quality on customer satisfaction. This research was conducted at Branch Office of PT. Bank Central Asia, Tbk on Suari Street, Semarang City. The sampling method used Slovin’s method with the observation period from 2014 to 2016. Relationship and (or) influence between variable is described by using IPA (Importance Performance Analysis) The results showed that service quality has positive effect and significant to the customer satisfaction. Keywords : Service Quality, Customer Satisfaction.DAFTAR PUSTAKAAndi Field, Discovering Statistics using SPSS, Second Edition (California : SAGE Publication, 2006)Arikunto, Suharsimi. 2006. Metodologi penelitian. Yogyakarta: Bina Aksara.Ariyoso, 2009. Importance Performance Analysis. Wordpress : Ariyoso.Assegaff, Mohammad. 2009. Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Perusahaan Penerbangan PT. Garuda di Kota Semarang). Jurnal Ekonomi dan Bisnis. Vol. 10. No. 2. Juli. Unisulla Semarang.Augusty, Ferdinand. 2006. Metode Penelitian Manajemen. Semarang : Badan Penerbit Universitas Diponegoro.Basu Swastha dan Irawan, 2005, Manajemen Pemasaran Modern, Yogyakarta : Liberty.Feigenbaum. 1996. Kendali Mutu Terpadu, Terjemahan Hubaya Kandahjaya. Erlangga.Ferdinand, A.T. 2002. Structural Equation  Modelling dalam Penelitian Manajemen. Jakarta: Seri Pustaka Kunci.Ghozali, I. 2009. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Universitas Diponegoro.Ghozali, I. 2011. Aplikasi Analisis Multivariate dengan Program IBM. SPSS19. Semarang: Universitas Diponegoro.Husein. Umar. 2005, Metode Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta : PT. Raja Grafindo Persada.John A. Martilla and John C. James, “Importance-Performance Analysis” (Journal of Marketing, January, 1977) pp. 77 – 79.Kotler, Amstrong. 2001. Prinsip-Prinsip Pemasaran, Edisi 12, Jilid 1, Jakarta : Erlangga.Kotler, Philip. 2003, Manajemen Pemasaran edisi kesebelas, Jakarta : Indeks Kelompok Gramedia.Kotler dan Keller, 2007. Manajemen Pemasaran, Edisi 12 Jilid 1, Jakarta : PT. Indeks.Martinez, C.L. 2003. Evaluation Report : Tools Cluster Networking Meeting #1. Arizona : CenterPoint Institute, Inc.Parasuraman, A. A. Zeithaml, V., and L. Berry L. 1995. “A Conceptual Model of Service Quality and Its Implications for Future Research”. Journal of Marketing. Vol. 49 (fall).Ritonga, Rahman. 1997. Statistika untuk Penelitian Psikologi dan Penelitian. Jakarta: Lembaga Penerbit Fakultas Ekonomi UI.Sugiyono. 2008. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.Sugiyono. 2011. Statistika Untuk Penelitian. Bandung: Alfabeta.Sukmadinata, 2006. Metode Penelitian Pendidikan. Bandung : Remaja Rosdakarya.Supranto, J. 2006. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta : PT. Rineka Cipta.Tjiptono, Fandy, 2005, Pemasaran Jasa, Malang : Bayumedia.Tjiptono. Fandy, Service, Quality & Satisfaction, Andi Offset, Yogyakarta, 2007.Valarie A. Zeithaml & Mary Jo Bitner. 2008., Service Marketing. The McGraw Hill Companies, Inc.Winarno. Surakhmad, 1998. Metode Penelitian. Jakarta : Graha Indonesia.Zeithaml dan Bitner, 2000. Service Marketing : Integrating Customer Focus Across the Firm, Graw Hill.
Co-Authors 07.05.51.0065 Ricky Aristoteles 07.05.51.0151 Thomas Stanislaus Bondan Kusasmaraningtyas 08.05.51.0057 Yusuf Rifki Mahardika 08.05.51.0165 Imu Aristiyanto 09.05.51.0034 Nur Jayanti 09.05.51.0064 Anan Martono 09.05.51.0110 Slamet Masudi 10.05.51.0034 Erna Dwi Astuti 10.05.51.0099 Hogy Hedo Bramantika 12.05.51.0128 Widhi Setyawan Putranto, 12.05.51.0128 12.05.51.0184 Aldila Fitri Nur Rizky Adha, Febrina Adelia Afrizal Ardi Nugraha Afrizal Dhida Raditya, 14.05.51.0056 Agus Prasetyo Utomo Aisyah Sarania Aisyah Sarania, 15.05.51.0064 Anissa Nur Safitri Antoni Yohanes Aquinia, Ajeng Aulia Regita Firdausyi Awirul Aini Bambang Suteja Basukiyanto, Basukiyanto Cahya Kurnia Wulandari Demi Eka Erawati Dian Kristiawan Nugroho Dicky Kristyawan Dini Istiqomah Dwi Haryanti, Restu Enty Nur Hayati Fahari, Sella Visi Fatkur Rahman, 12.05.51.0121 Fatkur Rahman, 12.05.51.0121 Firman Ardiansyah Ekoanindiyo Fitika Andraini Gabrella Nuranda Hanifatulatifa, Sephia Intan Lestari Hastuti Karina Ayu Wardani Kis Indriyaningrum Kurnia Adi Wibowo, 13.05.51.0001 Kurnia Adi Wibowo, 13.05.51.0001 Kurniawan, Muhammad Ari Lie Liana . Linda Dwi Ichromi Luksia Eva Relawati, 15.05.51.0257 Mochammad Irsad Monica Rizma Adventia Nia Vitha Syara, 14.05.51.0004 Nia Vitha Syara, 14.05.51.0004 Nizam Nur Fahmi, 14.05.51.0076 Novita Mariana Prasto Aji Suryo, 14.05.51.0216 Prima Dwi Hastuti Putri Ratnasari Dewi, 14.05.51.0106 R.A. Marlien RA Marlien Ramadhani, Arvinda Relawati, Luksia Eva Robertus Basiya Sary, Azizah Dyah Setiawan, Zeling Lorenza Shodiq, Muhammad Yafi’ Sitohang, Cristian Atanasius Sri Eniyati Suhana Suhana Taryadi Taryadi Taryadi Taryadi Teguh Pramono Hadi Tristiana Rijanti Victor, Immanuel Yonar Wijaya Yulia Anis Setyaningsih Yunianto, Era