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All Journal Media Ekonomi dan Manajemen Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Jurnal Manajerial Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Inovasi Ekonomi Jurnal Ekonomi Efektif Jurnal Manajemen Stratejik dan Simulasi Bisnis Studi Akuntansi, Keuangan, dan Manajemen Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Dinamika Manajemen
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Optimalisasi Platform E-Commerce Internasional pada UMKM Dvalor Kesumahati, Erilia; Alysia Callista Marco
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11680

Abstract

Dvalor adalah UMKM yang bergerak di bidang penjualan produk mainan bertema Valorant melalui media sosial dan marketplace. Permasalahan utama mitra adalah rendahnya efektivitas promosi digital serta belum optimalnya akses pasar internasional sehingga penjualan tidak mengalami peningkatan yang signifikan. Kegiatan ini bertujuan untuk membantu mitra meningkatkan strategi pemasaran digital dan membuka peluang distribusi produk ke luar negeri melalui platform e-commerce internasional. Metode yang digunakan meliputi observasi, wawancara pemilik usaha, serta perancangan dan implementasi strategi digital marketing. Luaran kegiatan berupa desain konten promosi, optimalisasi Instagram, penyusunan content calendar, dan aktivasi akun Shopee menuju Shopee Internasional. Hasil implementasi menunjukkan peningkatan konsistensi konten, interaksi Instagram, serta kesiapan marketplace untuk menjangkau pasar global. Kegiatan ini memberikan dampak positif bagi peningkatan kapasitas promosi digital Dvalor sekaligus memperluas peluang ekspansi pasar.
Revealing Trust in International Fashion Brands in the Digital Era Kesumahati, Erilia; Viorilla, Princesscia Vanessa; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2768

Abstract

This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.
Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium Kesumahati, Erilia; Marco, Alysia Callista; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2737

Abstract

This study aims to explore how social media marketing, product quality, price, brand image, and electronic word of mouth influence willingness to pay by involving 381 respondents in Batam City, analyzed using the PLS-SEM approach. The results of this study indicate that there is a positive and significant influence between the variables of social media marketing, product quality, price, brand image, and electronic word of mouth on willingness to pay for premium imported food products in Batam City.
The Influence of Entrepreneurial Education, Opportunity, Orientation, and Advantage on Firm Performance Kesumahati, Erilia; Angeloi, Valentino; Fasha, Andina
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5539

Abstract

Purpose: This study examines how entrepreneurial education, opportunity orientation, and advantage interact to enhance entrepreneurs' performance in international markets. It aims to provide insights to strengthen SME competitiveness worldwide. Methodology/approach: This study employs a quantitative survey, distributing questionnaires to 101 active entrepreneurs in the export-import and cross-border business sectors. The data were analyzed using partial least squares structural equation modeling, with variables based on validated literature. Results: The findings show that entrepreneurial opportunities and entrepreneurial orientation significantly influence firm performance, whereas entrepreneurial education and entrepreneurial advantage do not, reinforcing prior studies on opportunity recognition, proactiveness, innovation, and risk-taking as global success factors. Conclusions: The findings of this study indicate that the performance of international firms is largely and consistently influenced by entrepreneurial opportunity recognition and entrepreneurial orientation, highlighting the crucial role of proactive, innovative, and risk-taking behaviors in achieving superior outcomes in international markets. In contrast, entrepreneurial education and entrepreneurial advantage do not show a statistically significant direct effect on international firm performance, suggesting that formal knowledge acquisition and perceived competitive strengths may contribute only indirectly or through other mediating factors rather than exerting an immediate impact. Limitations: This study is limited by its small sample size and focus on entrepreneurs already active in international business. Future research should consider additional factors, such as market access, digitalization, and organizational culture. Contributions: This study highlights the key drivers of international firm performance and offers guidance for entrepreneurs, educators, and policymakers to enhance competitiveness, improve curricula, and shape supportive policies.
Co-Authors Alysia Callista Marco Andina Fasha, Andina Angela, Angela Angeloi, Valentino Butarbutar, Hotni Mutiara Fauzi, Erika Gustian Fernado, Fernado Irpan Ardiansyah, Teo Laiy Soon Jacky, Jacky Jecki, Jecki Johny Budiman Julianto, Tri Kho, Winnie Lim, Desmond Lim, Jack Sen Marco, Alysia Callista Marninda, Caroline Ng, Mega Augustina Ohanna, Nida Phey Lien, Tan Putra, Edy Yulianto Ramadani, Arienda Gitty Rinika, Desy Shen, Jocelyn Gabrielle Syahara, Elvina Syaharni, Dian Sabrina Syukriansyah, Azizul Tan Phey Lien Tjan, Charles Verni Viorilla, Princesscia Vanessa Wan Lelly H Winshen Wisnu Yuwono Yahdiana Harahap