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All Journal Media Ekonomi dan Manajemen Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Jurnal Manajerial Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Jurnal Inovasi Ekonomi Jurnal Ekonomi Efektif Jurnal Manajemen Stratejik dan Simulasi Bisnis Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan IIJSE Jurnal Dinamika Manajemen
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Revealing Trust in International Fashion Brands in the Digital Era Kesumahati, Erilia; Viorilla, Princesscia Vanessa; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2768

Abstract

This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.
Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium Kesumahati, Erilia; Marco, Alysia Callista; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2737

Abstract

This study aims to explore how social media marketing, product quality, price, brand image, and electronic word of mouth influence willingness to pay by involving 381 respondents in Batam City, analyzed using the PLS-SEM approach. The results of this study indicate that there is a positive and significant influence between the variables of social media marketing, product quality, price, brand image, and electronic word of mouth on willingness to pay for premium imported food products in Batam City.
Optimalisasi Platform E-Commerce Internasional pada UMKM Pu Er Tea Kesumahati, Erilia; Viorilla, Princesscia Vanessa
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11676

Abstract

Pu Er Tea merupakan UMKM yang berfokus pada penjualan teh khas Tiongkok di Batam. Permasalahan yang ditemui adalah belum optimalnya pemanfaatan platform digital sehingga jangkauan pemasaran dan penyampaian informasi produk masih terbatas. Kegiatan ini dilakukan untuk membantu mitra dalam mengembangkan sistem pemasaran digital melalui Shopee Internasional dan Instagram. Metode yang digunakan meliputi wawancara secara langsung dengan pemilik usaha untuk mengidentifikasi kebutuhan dan kendala yang dihadapi dalam proses digitalisasi. Berdasarkan hasil analisis, dirancang beberapa luaran yang relevan, seperti pembuatan katalog produk yang lebih informatif, dokumentasi produk , perancangan tampilan toko online, desain konten, mengunggah konten, penulisan caption dan pemilihan hashtag yang sesuai.
Optimalisasi Platform E-Commerce Internasional pada UMKM Dvalor Kesumahati, Erilia; Alysia Callista Marco
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11680

Abstract

Dvalor adalah UMKM yang bergerak di bidang penjualan produk mainan bertema Valorant melalui media sosial dan marketplace. Permasalahan utama mitra adalah rendahnya efektivitas promosi digital serta belum optimalnya akses pasar internasional sehingga penjualan tidak mengalami peningkatan yang signifikan. Kegiatan ini bertujuan untuk membantu mitra meningkatkan strategi pemasaran digital dan membuka peluang distribusi produk ke luar negeri melalui platform e-commerce internasional. Metode yang digunakan meliputi observasi, wawancara pemilik usaha, serta perancangan dan implementasi strategi digital marketing. Luaran kegiatan berupa desain konten promosi, optimalisasi Instagram, penyusunan content calendar, dan aktivasi akun Shopee menuju Shopee Internasional. Hasil implementasi menunjukkan peningkatan konsistensi konten, interaksi Instagram, serta kesiapan marketplace untuk menjangkau pasar global. Kegiatan ini memberikan dampak positif bagi peningkatan kapasitas promosi digital Dvalor sekaligus memperluas peluang ekspansi pasar.
FACTORS INFLUENCING PURCHASE INTENTION OF IMPORTED FOOD IN BATAM CITY Kesumahati, Erilia; Regina, Regina; Fasha, Andina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors influencing consumers’ purchase intention toward imported food products in Batam City, with a particular focus on the role of trust. The background of this research is the increasing circulation of imported food products in Batam as a free trade zone, which intensifies competition with local products and raises concerns related to consumer trust. This study addresses the problem of how attitude, brand image, country of origin, price, and product quality influence trust and how trust affects purchase intention. A quantitative research approach was employed by distributing structured questionnaires to 363 respondents who had purchased imported food products in Batam City. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that attitude, brand image, country of origin, price, and product quality have a positive and significant effect on trust. Among these factors, brand image is identified as the most influential in building consumer trust. Furthermore, trust has a strong and significant effect on purchase intention toward imported food products. These findings emphasize the importance of trust in shaping consumers’ purchasing decisions and provide practical insights for businesses in strengthening trust to enhance purchase intention in the imported food market.
Social Media Marketing, Brand Image, e-WOM, and Service Quality as Drivers of Trust in International Personal Shopper Services Kesumahati, Erilia; Lim, Glenis Doren; Yuwono, Wisnu
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14153

Abstract

Purpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip).Method: This research employs a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM). The study collects data from 250 users of Jastip services through social media platforms such as Instagram, Shopee, and TikTok.Result: The findings reveal that all independent variables—social media marketing, e-WOM, service quality, and brand image—significantly affect consumer trust. Among these variables, e-WOM and brand image demonstrate the strongest influence. Additionally, social media marketing positively impacts brand image, service quality, and e-WOM.Practical Implications for Economic Growth and Development: This study highlights the crucial role of digital platforms in fostering trust and consumer engagement in international shopping services. By strengthening social media strategies, Jastip providers can enhance customer loyalty, thereby indirectly supporting cross-border commerce and contributing to the growth of the digital economy.Originality/Value: This study integrates four key variables into a comprehensive model to elucidate trust in personal shopper services. While previous studies often examine these variables in isolation, this research provides a holistic perspective on how digital marketing efforts and consumer perceptions collectively shape trust in consumer-to-consumer (C2C) business models.
Innovation and Access to Credit in Export-Oriented Indonesian MSMEs: The Mediating Roles of Competitive Advantage and Strategic Orientation Agustina, Agustina; Yuwono, Wisnu; Kesumahati, Erilia
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.14398

Abstract

Purpose: This study examines the influence of innovation on access to credit among export-oriented micro, small, and medium enterprises (MSMEs) in Indonesia, with competitive advantage and strategic orientation modeled as mediating variables. It investigates how innovation may strengthen MSMEs’ credibility and competitiveness, thereby improving financial access in global markets.Method: The study adopts a quantitative design and applies Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 440 MSME owners and managers located in Batam, Jakarta, and other areas of Java.Result: The findings indicate that innovation significantly strengthens both competitive advantage and strategic orientation. In turn, competitive advantage and strategic orientation each exert a positive effect on access to credit. The mediation results suggest that innovation indirectly enhances credit access through these strategic and competitive pathways, underscoring the central role of intermediary capabilities in translating innovation into improved financial accessibility.Practical Implications for Economic Growth and Development: The results suggest that promoting innovation-driven strategies among MSMEs can enhance financial inclusion while strengthening competitiveness in export markets. Policymakers and financial institutions may use these insights to refine credit appraisal frameworks and design development programs that recognize and support innovation-led growth, thereby contributing to Indonesia’s economic resilience and export performance.Originality/Value: This study contributes by clarifying the mechanism through which innovation improves access to credit. Whereas prior research has largely emphasized the direct effects of innovation on financial performance or financing access, this study extends the literature by incorporating strategic orientation and competitive advantage as mediators that explain how innovation strengthens MSMEs’ credit opportunities.
Co-Authors Agustina Alysia Callista Marco Andina Fasha, Andina Angela, Angela Butarbutar, Hotni Mutiara Fauzi, Erika Gustian Fernado, Fernado Irpan Ardiansyah, Teo Laiy Soon Jacky, Jacky Jecki, Jecki Johny Budiman Julianto, Tri Lim, Desmond Lim, Glenis Doren Lim, Jack Sen Marco, Alysia Callista Marninda, Caroline Ng, Mega Augustina Ohanna, Nida Phey Lien, Tan Putra, Edy Yulianto Regina Regina Rinika, Desy Shen, Jocelyn Gabrielle Syahara, Elvina Syaharni, Dian Sabrina Syukriansyah, Azizul Tan Phey Lien Tjan, Charles Verni Viorilla, Princesscia Vanessa Wan Lelly H Winshen Wisnu Yuwono Yahdiana Harahap