Article Per Year (5 Year)
p-Index From 2020 - 2025
3.51
P-Index
This Author published in this journals
All Journal LaGeografiA Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Teori dan Praksis Pembelajaran IPS LINGUA LITERA : journal of english linguistics and literature KOLOKIUM: Jurnal Pendidikan Luar Sekolah Imajiner: Jurnal Matematika dan Pendidikan Matematika The Journal of Society and Media Titian: Jurnal Ilmu Humaniora AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Jurnal Biosense International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat Nusantara Cendikia : Media Jurnal Ilmiah Pendidikan International Journal Mathla'ul Anwar of Halal Issues Dedikasi: Jurnal Pengabdian Kepada Masyarakat Prosiding University Research Colloquium SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan Jurnal Pengabdian Masyarakat Bangsa ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Jurnal Asosiatif Seroja Husada: Jurnal Kesehatan Masyarakat Shahih : journal of islamicate multidisciplinary ABDIANDAYA : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Kusnul Khotimah
Jurusan Biologi, Fakultas Matematika dan Ilmu Pengetahuan Alam, Institut Teknologi Sepuluh Nopember (ITS)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LINGUA LITERA : journal of english linguistics and literature

 1 
THE ESSENTIALS OF LOOKS: BEAUTY STANDARD IN LOCAL BRAND SKINCARE ADVERTISEMENT Khotimah, Kusnul; Qothrunnada, Najla; Nur Lutfiana, Siti Fera; Suryaputra, Achmad Nabil
LINGUA LITERA : journal of english linguistics and literature Vol 9 No 2 (2024): Journal Lingua Litera
Publisher : STBA Prayoga Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55345/stba1.v9i2.251

Abstract

This research discusses the beauty standards promoted by local Indonesian skincare brands,such as Wardah, Emina, and Kahf, in their advertisements. Beauty standards are ofteninfluenced by culture and media, reflecting social preferences for attributes such as fairskin and a natural look. Through a qualitative approach, this study analyzes the visual andtextual elements of advertisements to explore how these brands adapt their marketingstrategies to the needs of the domestic market. The results show that local brands not onlyreflect Indonesian cultural values but also begin to challenge the dominance of Westernbeauty standards. Their advertisements highlight a natural and healthy look, and offerproducts that are multifunctional and inclusive of various skin tones. In addition, theypromote halal and safe formulations, which are relevant to local consumer preferences. Thefindings illustrate the important role of local brands in shaping a more inclusive perceptionof beauty, while strengthening consumer loyalty to domestic products. This studycontributes to the literature on beauty, media, and consumer behaviour, with a focus on theIndonesian context.
Co-Authors Agus Suprijono Ahmad, Fandy Ahmad, Radix Dzakiya Aisyah, Rahmawati Al Fachri, Khubaib Ali Imron Ambar Lukitaningsih Azizan, Ahamad Tarmizi Bilqisa, Nazla H. Choiro, Umu Dawatul Danang Setiawan Deny Yuniar Satriyani Dina Arumsari, Mela Dwijaningtyas, Srinata Fadila, Suci Thiram Farid Ahmadi Farkhani, Moch.Hamim Febriyanti, Delima Fisabilillah, Aqillah Hanifah, Alia Nur Heni Purwati Isyti’aroh, I Junanto, Subar Kamidah Kamidah Kasanah, Umi Nur Ketut Prasetyo Khoiruddin, Muhammad Mu'ammar Latifatul Inayati, Nurul Lestari, Nadia Puji Lianti, Desi Livansyah, Angel Malik Ibrahim Masyruri, Masyruri Maulana, Rashyid Muttaqim Maulidiya, Gita Maulidya, Thasya Alwa Mustikaningsih, Mega N. Nurchayati, N. Nadiya Vianney Najmuddin, Najmuddin Ningsih, Sepfiana Dari Niswatin Nuansa Bayu Segara Nugrahanti, Dinda Ayu Nur Lutfiana, Siti Fera Pangestu, Raka Pranoto Pranoto Putri, , Rizky Selvia Qothrunnada, Najla riskiana, dhian Rismawati, Dewi Risnanti, Fibula Rosyid Ridho Rosyidin, Muh. Khulafaur Saidon, Hasnul Jamal Salsabiala, Defriska Sari, Putri Kumala Sarmini Sarmini Septianingrum, Eka Lutviana SEPTINA ALRIANINGRUM Setefani, Fiki Adelia Setyawan, Katon Galih Setyawan, Katon Galih Siti Mariah, Siti Sofianiyatin, Lilik Sri Redjeki, Endang Stiawan, Agung SUGENG HARIANTO Sugiyarto Surono, Sugiyarto Sukma Perdana Prasetya Supriyanto Supriyanto Suryaputra, Achmad Nabil Susanto, Moh. Rusnoto Trisnanda, Raviendo Trisnawati Trisnawati Virgiawan, Dhimas Bagus Wahab , Reza Abdul Wahidah, Widiya Nurul Wiwit, Ilma Yanuar Hery Murtianto