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All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Public Policy PERSPEKTIF Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Social Sciences (FJSS) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Langgas: Jurnal Studi Pembangunan Journal of International Islamic Law, Human Right and Public Policy
Tengku Irmayani, Tengku
Universitas Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Strukturasi: Jurnal Ilmiah Magister Administrasi Publik

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Penerapan Smart Economy pada UMKM Ladang Jamur Tiram Indonesia di Dolok Masihul, Serdang Bedagai Sinaga, Teguh Trifena; Sihombing, Marlon; Irmayani, Tengku
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6436

Abstract

This study aims to analyze the application of the smart economy concept in MSMEs of the Indonesian Oyster Mushroom Farm (Jatiramdo) located in Block 10 Village, Dolok Masihul District, Serdang Bedagai Regency. Through a qualitative approach with a case study method, this study explores the forms of technology adoption, digitalization challenges, and village institutional support in the digital transformation process of rural MSMEs. The results of the study show that Jatiramdo has carried out a gradual digital transformation through the use of social media for marketing, the use of semi-modern production tools, and application-based financial recording. However, a number of challenges such as low digital literacy, limited internet infrastructure, and suboptimal institutional support hinder the expansion of technology adoption. The role of the village government as a facilitator is quite significant, although it has not been followed by sustainable strategic policies. Overall, the implementation of the smart economy in Jatiramdo not only increases income and business competitiveness, but also strengthens the social and institutional structure of the village. These findings indicate that a community-based digitalization model can be an important pillar in inclusive and sustainable village economic development.
Co-Authors Abdilla, Irfan Adil Arifin Afrilla, Ade Ardhy, Imam Badaruddin Badaruddin Batubara, Azwar Azmi Bengkel, Bengkel Beni Pratama Harahap Dicky Muhammad Rahim Nasution Farosa, Delfi Fauzan, Indra Fredy Gomgom Hutabarat Fuad Hasan Harahap, Ayani Putri Asa Walidaini HARAHAP, HUSNUL ISA Hatta Ridho Heri Kusmanto Heri Kusmanto Heri Kusmanto, Heri Indra Fauzan Jonny Marpaung Juang Solala Laiya Lestari, Tri Suci Marlon Sihombing Muhammad Agus Muljanto Muhammad Husni Thamrin Nasution, Zaid Perdana Nurbani Nurbani Ridho, Hatta Ritonga, Putra Ansari Rivai, Muhammad Yan Ruri Prihatini Lubis Sabariah Bangun, Sabariah Simanjuntak, Roy R Sinaga, Teguh Trifena Sitepu, Nelly Fitriani SITUMORANG, TONNY P. Subhilhar, Subhilhar Tobing, Rinto Mujiono Lumban Wijaya, Putra WIZMAN, WIZMAN