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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Dimensi Indonesian Fisheries Research Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Unram Journal of Community Service (UJCS) Jurnal Bisnis Mahasiswa Husnayain Business Review Jurnal Lemhannas RI Indonesian Journal of Advanced Research (IJAR) International Conference On Association Of Indonesian Entrepreneurship Study Programs
Endi Rekarti, Endi
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Journal : Dinasti International Journal of Digital Business Management

 1 
THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST Ajeng Melati, Tri; J. Rachbini, Didik; Rekarti, Endi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.835

Abstract

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.
Human Resource Management and Skill Development in the Service Sector within the Framework of the SDGs: A Study on Distribution Companies in Denmark and Germany Yusriani, Sri; Rekarti, Endi; Patiro, Shine Pintor Siolemba; Aftabi, Davoud
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3544

Abstract

This study aims to analyze the influence of human resource management on the development of work competencies among administrative staff in distribution companies in Denmark and Germany. The research focuses on how effective talent management contributes to the achievement of Sustainable Development Goal 8, which promotes decent work and economic growth. A quantitative research method was applied, using a non-experimental, cross-sectional design. The sample consisted of 86 employees, and data were collected through surveys and analyzed using SPSS v.25 software. The results showed a significant impact of human resource management on the improvement of work competencies, as indicated by the statistical model. The study concludes that proper human resource management can enhance employee skills and performance, contributing to organizational growth and sustainability.
Co-Authors Abdillah, Said Ridho Achmad Jamil Aftabi, Davoud Ajeng Melati, Tri Amalia, Alona Aumeboonsuke, Vesarach Budi Suharjo Ceacilia Sri Mindarti Chuaynugul , Sompong Damayanti, Prisila Diah Aryani, Diah Faizul Mubarok Gaol, Lasando Lumban Handoko, Wiki Agus Tri Hapzi Ali harisandi, Prasetyo Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian J. Rachbini, Didik Joko Rizkie Widokarti Kabul Wahyu Utomo Kamal, Nur Mustofa Kasful Anwar Klimko, Roman Kurniawan, Wakhid Lumbangaol, Lasando Mafizatun Nurhayati Marnisah, Luis Martino Wibowo Mayadi, Mukhri Muchsin Saggaff Shihab Muzhaffar, Haydar Zharif Nikolas Fajar Wuryaningrat Nurbaeti, Nunung Pamungkas, Charisma Rahmat Prasetyo, Iman Ramli Hatma Rita Nurmalina Riyansah, Muhammad Rizki Briandana Rozet, Stefly Julisye Amerence Runa, Grace Safitri, Julia Salsabilla Audinna Setiadi Djohar Shine Pintor Siolemba Patiro Sri Langgeng Ratnasari SULTAN, ZULKIFLI Thaib, Kasyifal Ghammi Tias Andarini Indarwati Vivi Ristanti Yusriani, Sri Zega, Imran Machdani