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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen Journal of Management - Small and Medium Enterprises (SME's) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Media Akuntansi (MEDIASI) Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Manajemen, Akuntansi, Ekonomi Innovative: Journal Of Social Science Research JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Sharia Economic and Management Business Journal (SEMBJ) Journal of Accounting, Management and Islamic Economics
Santi Puspita
Universitas PGRI Palembang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kecerdasan Intelektual Dan Kecerdasan Emosional Terhadap Prestasi Kerja Pada Pegawai Kantor Bappeda Kabupaten Ogan Komering Ilir Salfira, Ridha; Ayu Salmah, Ninin Non; Puspita, Santi
Jurnal Media Wahana Ekonomika Vol. 20 No. 3 (2023): Jurnal Media Wahana Ekonomika, Oktober 2023
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v20i3.13456

Abstract

ABSTRAK Kajian ini diharapkan dapat mengetahui pengaruh keilmuan dan kemampuan mengapresiasi individu secara lebih mendalam terhadap pelaksanaan kerja di kantor BAPPEDA Kabupaten Ogan Komering Ilir. Teknik yang digunakan dalam penelitian ini adalah strategi kuantitatif dengan jumlah tes yang dipertimbangkan adalah 30 responden. Metode pemeriksaan informasi yang digunakan dalam tinjauan ini adalah pemeriksaan beda lurus, pemeriksaan koefisien hubungan, pemeriksaan koefisien jaminan, uji t dan uji F dengan menggunakan program produk spss 21 for windows.. Wawasan yang agak cerdas sekaligus mempengaruhi presentasi pegawai kantor BAPPEDA Kabupaten Ogan Komering Ilir. Agaknya kemampuan memahami masyarakat secara mendalam sangat mempengaruhi pelaksanaan kerja perwakilan kantor BAPPEDA Kabupaten Ogan Komering Ilir. Apalagi, pengetahuan keilmuan dan kemampuan memahami masyarakat secara lebih mendalam pada dasarnya mempengaruhi pegawai BAPPEDA Kabupaten Ogan Komering Ilir. Kata Kunci: Kecerdasan Intelektual, Kecerdasan Emosional dan Prestasi Kerja. ABSTRACT This study is expected to find out the influence of knowledge and the ability to appreciate individuals more deeply on the implementation of work at the BAPPEDA office of Ogan Komering Ilir Regency. The technique used in this study is a quantitative strategy with the number of tests considered is 30 respondents. The information checking method used in this review is straight-difference examination, correlation coefficient examination, assurance coefficient examination, t-test and F-test using the SPSS 21 for windows product program. A rather intelligent insight that also affects the presentation of BAPPEDA office employees, Ogan Komering Ilir Regency . It seems that the ability to understand the community in depth greatly affects the implementation of the work of representatives of the BAPPEDA office in Ogan Komering Ilir Regency. Moreover, scientific knowledge and the ability to understand the community more deeply basically affect BAPPEDA employees of Ogan Komering Ilir Regency. Keywords : Intellectual Intelligence, Emotional Intelligence And Work Performance.
Pengaruh Absensi Fingerprint Terhadap Kinerja Pegawai Pada Badan Pengelolaan Pajak Daerah (BPPD) Kota Palembang Decaprio, Leonardo; Novalia, Nurkardina; Puspita, Santi
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 5 No. 1 (2023): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2023
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v5i1.13040

Abstract

ABSTRACT This study aims to determine the effect of fingerprint attendance on employee performance at the Regional Tax Management Agency (BPPD) of Palembang City. The data used is primary data. Data collection techniques are questionnaires, observation and documentation. The analytical technique used in this research is simple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing assisted by the Statistical Program For Special Science (SPSS) version 25. Based on the results and data analysis that has been done, it shows that Fingerprint Attendance Partial has a positive and significant effect on the Performance of BPPD Employees in Palembang City. Based on the analysis of the correlation coefficient, the correlation coefficient (R) between Fingerprint Attendance on Employee Performance is very strong or has a ridge of 0.868. From the results of the analysis, it is known that the coefficient of determination R2 = 0.749 or 74.9% so that it can be concluded that the Fingerprint Attendance Variable (X) affects the Employee Performance Variable (Y). Keywords: Fingerprint Attendance, Employee Performance ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh absensi fingerprint terhadap kinerja pegawai pada Badan Pengelolaan Pajak Daerah (BPPD) Kota Palembang. Data yang digunakan adalah data primer. Teknik pengumpulan data adalah kuesioner, observasi dan dokumentasi. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis dibantu oleh Statistical Program For Special Science (SPSS) versi 25. Berdasarkan hasil dan analisis data yang telah dilakukan menunjukkan secara Parsial Absensi Fingerprint berpengaruh positif dan signifikan terhadap Kinerja Pegawai BPPD Kota Palembang . Berdasarkan analisis koefisien korelasi koefisien korelasi (R) antara Absensi Fingerprint terhadap Kinerja Pegawai sangat kuat atau mempunyai bubungan sebesar 0,868. Dari hasil analisis diketahui bahwa koefisen determinasi R2 = 0,749 atau 74,9% sehingga dapat disimpulkan Variabel Absensi Fingerprint (X) mempengaruhi Variabel Kinerja Pegawai (Y). Kata Kunci: Absensi Fingerprint,Kinerja Pegawai.
Analisis Rasio Profitabilitas Dan Rasio Likuiditas Untuk Mengukur Kinerja Keuangan Pada PT. Mustika Ratu Tbk Yang Terdaftar Di Bursa Efek Indonesia (BEI) Agnestriani, Hesti; Arafat, Yasir; Puspita, Santi
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 6 No. 1 (2024): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v6i1.16585

Abstract

ABSTRACT The study, entitled "Analysis of Profitability Ratios and Liquidity Ratios to Measure Financial Performance at PT. Mustika Ratu Tbk Listed on the Indonesia Stock Exchange (IDX)” which aims to determine the profitability and liquidity ratios in improving financial performance with indicators of profitability ratios, namely net profit margin, profit margin on sales, return on assets, and return on equity. And the liquidity ratios are the current ratio, quick ratio, cash ratio, cash turnover ratio, and inventory to net working capital.In this study the population taken is the financial report at PT. Mustika Ratu Tbk and the sample used in the study is the 2015-2019 balance sheet and income statement, using qualitative research methods in the form of numbers or figures with secondary data sources in the form of financial statements for the 2015-2019 period at PT. Mustika Ratu Tbk. Data collection techniques used in this research are documentation and literature study.Based on the results of the study, it shows that the profitability ratio of the profit margin on sales is good and the net profit margin, return on assets, and return on equity are not good because they are still below industry standards. And the current ratio liquidity ratio, quick ratio, cash turnover ratio, and inventory to net working capital are declared good and the cash ratio is declared not good because it is still below the established industry standard. Keywords : Profitability Ratio, Liquidity Ratio, Financial Performance. ABSTRAK Penelitian yang berjudul “Analisis Rasio Profitabilitas dan Rasio Likuiditas Untuk Mengukur Kinerja Keuangan Pada PT. Mustika Ratu Tbk yang Terdaftar di Bursa Efek Indonesi (BEI)” yang bertujuan untuk mengetahui rasio profitabilidan dan rasio likuiditas dalam meningkatkan kinerja keuangan dengan indikator dari rasio profitabilitas yaitu net profit margin, profit margin on sales, return on assets, dan return on equity. Dan rasio likuiditasnya yaitu current ratio, quick ratio, cash ratio, rasio perputaran kas, dan inventory to net working capital. Dalam penelitian ini populasi yang diambil yaitu lapotan keuangan pada PT. Mustika Ratu Tbk dan sampel yang digunakan dalam penelitian yaitu neraca dan laba rugi tahun 2015-2019, denagn menggunakan metode penelitian kualitatif yang berupa bilangan atau angka-angka dengan sumber data sekunder yang berupa laporan keuangan priode 2015-2019 pada PT. Mustika Ratu Tbk. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dokumentasi dan studi pustaka. Berdasarkan hasil penelitian menunjukkan bahwa rasio profitabiltas profit margin on sales dinyatakan baik dan net profit margin, return on assets, dan return on equity dinyatakan kurang baik karena masih dibawah standar industri. Dan untuk rasio likuiditas current ratio, quick ratio, rasio perputaran kas, dan inventory to net working capital dinyatakan baik dan cash ratio dinyatakan kurang baik karena masih dibawah standar industri yang taleh ditetapkan. Keywords : Rasio Profitabilitas, Rasio Likuiditas, Kinerja Keuangan.
Pengaruh Citra Merek Dan Loyalitas Terhadap Kepuasan Pembelian Di PT. Kopi Emass Kabupaten Empat Lawang Fathuda, Defran; Hendri, Edduar; Puspita, Santi
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 6 No. 1 (2024): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v6i1.16593

Abstract

ABSTRACT This study aims to determine the effect of brand image and loyalty on purchase satisfaction at PT. Kopi Emass, Empat Lawang Regency. The variables in this study are the independent variable, namely Brand Image (X1), and Loyalty (X2) and the dependent variable (Y) is Share Purchase Satisfaction. The population in this study are consumers who buy coffee at PT. Kopi Emass Empat Lawang Regency in 2020, totaling 500 people. The sampling technique used is simple random sampling with the Slovin formula as many as 83 people, the data collection technique is using a questionnaire. The data analysis technique used multiple linear regression with the help of Statistical Program and Service Solution (SPSS) Version 21 For Windows software. The results ofs research conducted by researchers, it can be concluded that the independent variable brand image (X1) has a positive and significant effect on the dependent variable, namely Purchase Satisfaction (Y) at PT. Kopi Emass Empat Lawang Regency. Loyalty variable (X2) has a positive and significant influence on the dependent variable, namely Purchase Satisfaction (Y) at PT. Kopi Emass Empat Lawang Regency. The independent variables consisting of Brand Image (X1) and loyalty (X2) together have a positive and significant effect on the dependent variable, namely purchase satisfaction (Y) at PT. Kopi Emass Empat Lawang Regency. Keywords : Brand Image, Loyalty, Purchase Satisfaction. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan loyalitas terhadap kepuasan pembelian di PT. Kopi Emass Kabupaten Empat Lawang.Variabel dalam penelitian ini yaitu variabel independent ialah Citra Merek (X1), dan Loyalitas (X2) dan variabel dependent (Y) ialah Kepuasan Pembelian Saham. Populasi dalam penelitian ini adalah konsumen yang membeli kopi di PT. Kopi Emass Kabupaten Empat Lawang tahun 2020 yang berjumlah 500 orang. Teknik pengambilan sampel menggunakan simple random sampling dengan rumus Slovin sebanyak 83 orang, Teknik pengumpulan data dengan angket. Teknik analisis data menggunakan regresi linier berganda dengan bantuan software Statistical Program and Service Solution (SPSS) Version 21 For Windows. Hasil penelitian yang dilakukan peneliti, dapat ditarik kesimpulan bahwa Variabel bebas yang citra Merek (X1) berpengaruh positif dan signifikan terhadap variabel terikat yaitu Kepuasan Pembelian (Y) di PT. Kopi Emass Kabupaten Empat Lawang. Variabel Loyalitas (X2) memberikan pengaruh yang positif dan signifikan terhadap variabel terikat yaitu Kepuasan Pembelian (Y) di PT. Kopi Emass Kabupaten Empat Lawang. Variabel bebas yang terdiri dari Citra Merek (X1) dan loyalitas (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap variabel terikat yaitu kepuasan pembelian (Y) di PT. Kopi Emass Kabupaten Empat Lawang. Keywords : Citra Merek, Loyalitas, Kepuasan Pembelian.
ANALISIS LAPORAN KINERJA KEUANGAN PADA PT GARUDA INDONESIA (PERSERO), TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Bestari, Ismanur; Novalia, Nurkardina; Puspita, Santi
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.7933

Abstract

This study aims to determine the financial performance based on the value of the ratio of liquidity, solvency, activity, and profitability at PT. Garuda Indonesia Tbk, in improving financial performance by calculating the liquidity ratio with the current ratio and quick ratio, while the solvency ratio is the indicator of debt to assets and debt to equity ratio, the indicators of activity ratio are total assets turnover and inventory turnover, and indicators of profitability ratios are the return on investment and the return on equity. The secondary data was obtained by indirect data collection techniques that are documentation and literature study in the form of financial reports of PT. Garuda Indonesia Tbk which is listed on the Indonesia Stock Exchange (IDX) uses qualitative data analysis methods. The results of the analysis show that the liquidity ratio with the current ratio and the quick ratio in 2016-2020 does not meet industry standards. The solvency ratio in the debt to asset ratio in 2016-2020 does not meet industry standards. The activity ratio on total asset turnover in 2016-2020 meets industry standards and on inventory turnover in 20160-2020 meets industry standards. Finally, the ratio of profitability to return on investment in 2016-2020 does not meet industry standards. Keywords: Liquidity Ratio; Solvency; Activity; Profitability
Penguatan UMKM Simpang Sender melalui Pelatihan Manajerial bagi Para Pelaku Usaha Novalia, Nurkardina; Kurniawan, Muhammad; Sudiyanto, Totok; Mursalin, Mursalin; Suhada, Suhada; Puspita, Santi
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i2.3093

Abstract

Purpose: The specific objective to be achieved in this service activity is to assist MSMEs in Simpang Sender Village e in strengthening business legality, so as to increase competitiveness. Methodology: The method used as an approach to implementing community service is service and assistance in meeting needs through service assistance and education. The series of methods used consisted of lectures, demonstrations, and mentoring. Results: The implementation of community service activities in Simpang Sender Village received high enthusiasm from MSME players and involved support from the Village Head, community participation, enthusiasm of the participants, and assistance by the service team. On the other hand, the obstacles in this activity involve limited training time and distance, as well as obstacles in training follow-up. The positive impact of this activity involves increased knowledge about ICT-Based Business Legality, increased interest in entrepreneurship, and a forum for marketing products through Digital Marketing. Conclusions: The management training provided for MSMEs has had a positive impact. The training has successfully improved the entrepreneurs' ability to develop business plans and management strategies. It is hoped that the knowledge and experience shared by the speakers and the service team during the training will serve as a strategic guide for entrepreneurs in formulating business plans as a foundation for business development. Limitation: This research only focuses on Community Service (PKM) participants in the form of Micro, Small and Medium Enterprises (MSMEs) in Simpang Sender Village, Buay Pematang Sub-district, Ranau Tengah Regency, OKU Selatan. Contribution: Contribute in the form of knowledge and experience to MSME actors in accordance with their fields of competence. Knowledge such as marketing their products through various digital platforms, such as social media, marketplaces, websites, emails, and forums.
Pengaruh Motivasi, Komunikasi Kerja dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai DPMPTSP Kota Palembang Mursalin, Mursalin; Martina, Martina; Darmawati, Tri; Puspita, Santi
Jurnal Media Wahana Ekonomika Vol. 21 No. 4 (2025): Jurnal Media Wahana Ekonomika, Januari 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i4.16487

Abstract

ABSTRAK   Penelitian ini bertujuan untuk menguji hipotesis pengaruh Motivasi, Komunikasi Kerja  dan Lingkungan Kerja terhadap Produktivitas Kerja. Metode yang dipakai pada penelitian ini adalah metode kuantitatif dengan jumlah sampel yang diteliti adalah 87 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji t, uji F dengan menggunakan program Software spss 22 for Windows. Hasil Uji t menunjukkan nilai signifikan sebesar 0,000 < 0,05 (5%) maka Ha diterima dan Ho ditolak. Motivasi, Komunikasi Kerja dan Lingkungan Kerja masing-masing secara parsial terdapat pengaruh yang signifikan terhadap Produktivitas Kerja Pegawai DPMPTSP Kota Palembang. Hasil Hipotesis uji F menyimpulkan secara simultan terdapat pengaruh yang signifikan antara Motivasi, Komunikasi Kerja dan Lingkungan Kerja terhadap Produktivitas Kerja Pegawai DPMPTSP Kota Palembang. Kata Kunci: Motivasi, Komunikasi Kerja, Lingkungan Kerja dan Produktivitas Kerja.   ABSTRACT   This research aims to test the hypothesis of the influence of Motivation, Work Communication and Work Environment on Work Productivity. The method used in this research is a quantitative method with the number of samples studied being 87 respondents. The data analysis techniques used in this research are multipe linear regression analysis, correlation coefficient analysis, coefficient analysis of determination analysis t, test F test using software spss 22 for windows. The t test results show a significant value of 0.000 < 0.05  (5%). So Ha is accepted and Ho rejected. Motivation, Work Communication and Work  Environment each partially have a significant influence on the work Peoductivity of DPMPTSP Palembang City Employees. The results of the F test hypothesis concluded that simultaneously there is asignificant influence between Motivation, Work Communication and Work Environment on the Work Productivity of Palembang city DPMPTSP Employees. Keywords : Motivation, Work Communication, Work Environment, Work Productivity.
Pengaruh Budaya Organisasi dan Pengembangan Karir Terhadap Komitmen Karyawan Pada PT. Sutopo Lestari Jaya Kabupaten Banyuasin Azzahra, Alliya Okina; Akila, Akila; Puspita, Santi
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.16266

Abstract

ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh Budaya Organisasi dan Pengembangan Karir terhadap Komitmen Karyawan pada PT. Sutopo Lestari . Dalam penelitin ini menggunakan metode kuantitatif. Dengan jumlah populasi  yang diteliti yaitu 129 orang karayawan. Adapun metode yang digunakan dalam penelitian ini yaitu berupa metode analisis data yang di antaranya analisis regresi linier berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji t, dan uji F yang semuanya dilakukan dengan menggunakan SPSS 22 for Windows. Hasil pembahasan menunjukkan nilai signifikansi variabel Budaya Organisasi (X1) menunjukan angka 0,000 kurang dari 0,05. Dengan demikian hipotesis nol (Ho) ditolak dan hipotesis alternatif (Ha) diterima yang berarti Budaya Organisasi (X1) berpengaruh signifikan terhadap Komitmen Karyawan (Y). Sedangkan nilai signifikansi variabel Pengembangan Karir (X2) menunjukan angka 0,000 kurang dari 0,05. Dengan demikian hipotesis nol (Ho) ditolak dan hipotesis alternatif (Ha) diterima yang menunjukkan bahwa Pengembangan Karir (X2) mempunyai pengaruh yang signifikan terhadap Komitmen Karyawan (Y) pada karyawan PT. Sutopo Lestari Jaya di Kabupaten Banyuasin. Kata Kunci: Budaya Organisasi, Pengembangan Karir, Komitmen Karyawan   ABSTRACT This research was conducted to examine the influence of Organizational Culture and Career Development on Employee Commitment at PT. Sutopo Lestari. This research uses quantitative methods. The population studied was 129 employees. The method used in this research is a data analysis method, including multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, t test, and F test, all of which were carried out using SPSS 22 for Windows. The results of the discussion show that the significance value of the Organizational Culture variable (X1) is 0.000, less than 0.05. Thus the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, which means that Organizational Culture (X1) has a significant effect on Employee Commitment (Y). Meanwhile, the significance value of the Career Development variable (X2) shows 0.000, less than 0.05. Thus the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted which shows that Career Development (X2) has a significant influence on Employee Commitment (Y) in PT employees. Sutopo Lestari Jaya in Banyuasin Regency. Keywords : Organizational Culture, Career Development, Employee Commitment.
Faktor Harga dan Digital Marketing Sebagai Penentu Minat Beli Konsumen Rantiani, Rantiani; Novalia, Nurkardina; Puspita, Santi
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.16451

Abstract

ABSTRAK   Penelitian ini bertujuan untuk menganalisis Pengaruh Harga dan Digital Marketing terhadap Minat Beli Konsumen pada Produk MM Store di Tugu Mulyo, Ogan Komering Ilir. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada Responden. Hasil Uji t menunjukan ada pengaruh harga terhadap minat beli konsumen dengan nilai signifikan 0,05 (0,002 < 0,5) yang artinya secara Parsial Harga mempengaruhi Minat beli Konsumen. sedangkan Digital Marketing dengan nilai signifikansi 0,001<0,05 artinya secara parsial digital marketing mempengaruhi minat beli konsumen. dari hasil pembahsan uji f secara simultan diperoleh nilai signifikansi 0,000< 0,5 artinnya Ho ditoak dan Ha diterima, maka dapat disimpulkan bahwa ada pengaruh yang signifikan antara harga dan digital marketing terhadap Minat beli konsumen pada produk MM Store di tugu mulyo Ogan Komering Ilir.   Kata Kunci: Harga, Digital Marketing, Minat Beli Konsumen.     ABSTRACT   This research aims to analyze the influence of price and digital marketing on consumer purchase interest in MM Store products in Tugu Mulyo, Ogan Komering Ilir. This research uses quantitative methods with data collection techniques through questionnaires distributed to respondents. The t-test results show that price influences consumer purchase intention with a significant value of 0.05 (0.002 < 0.05), meaning that price partially affects consumer purchase intention. Meanwhile, digital marketing has a significance value of 0.001 < 0.05, indicating that digital marketing partially affects consumer purchase intention. The results of the F-test analysis show a simultaneous significance value of 0.000 < 0.05, meaning Ho is rejected and Ha is accepted. It can be concluded that there is a significant influence of price and digital marketing on consumer purchase intention towards MM Store products in Tugu Mulyo, Ogan Komering Ilir.   Keywords : Price, Digital Marketing, Consumer Purchase Intention.
PENERAPAN ENTERPRISE RISK MANAGEMENT (ERM) DALAM TRANSFORMASI ORGANISASI PENGELOLA TABUNGAN PERUMAHAN Puspita, Santi; Sparta
Journal of Accounting, Management and Islamic Economics Vol. 3 No. 1 (2025): Journal of Accounting, Management, and Islamic Economics
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of BP Tapera's Enterprise Risk Management. This type of research is descriptive using qualitative and quantitative data obtained from primary and secondary data. Primary data were obtained by interviewing with purposive sampling at the job level KDK and BP Tapera’s Team Leader. Secondary data were obtained from the BP Tapera Strategic Plan, RKAT 2020 and supporting documents. Data analysis using the ERM framework, balanced scorecard, the ratio of Operating Costs to Operating Income (BOPO) and sensitivity analysis using crystall ball software. The results showed that: (1) The risks with the high risk category faced by BP Tapera were ineffective budget planning processes and the transfer of ex-Bapertarum funds was not according to the plan (2) The risk of an ineffective budget planning process has a significant impact on the achievement of strategic objectives, the availability of tools development and implementation of good governance with an efficient BOPO ratio and the risk of transferring ex-Bapertarum funds that are not in accordance with the plan has a moderate impact on strategic goals comprehensive, integrated, consistent, accountable, transparent and sustainable (3) Priority handling to minimize the risk of Ineffective Budget Planning Process, namely organizational design and completeness of gov ernance, preparation of physical infrastructure needs, implementation of Information Technology Systems to support services and operations, internal and external policies and regulations of BP Tapera, planning and ratification of RKAT , the design of the operating model for operations, and assessment and recruitment of human resources. Meanwhile, the priority of risk mitigation is to minimize the risk of Transfer of Funds Not according to Planning, namely the transfer of funds from former Bapertarum-PNS to BP Tapera, return of participant savings, and Migration & updating of membership data.
Co-Authors Agnestriani, Hesti Ahmad MAULANA Akila Akila Akila, Akila Any Guntarti Arafat, Yasir Aripin, Imam Atika, Gita Azzahra, Alliya Okina Bestari, Ismanur Decaprio, Leonardo Edduar Hendri, Edduar Fachriyan Pratama Fathuda, Defran Ferli Antoni Fikri Kurniawan Heryati Heryati Imron Imron Lazarus Abdul Aziz Maliah Maliah Maliah Maliah Martina Martina Muhamad Najib Muhammad Kurniawan Muhammad Najib Mursalin . Nelly Astuti Ninin Non Ayu Salmah, Ninin Non Ayu Nisa’ Ulul Mafra Nurkardina Novalia Nurrisah, Ayu Oktariansyah Oktariansyah, Oktariansyah Parida Yestia Nensi, Fepi Putri Puspita Dewi Rantiani, Rantiani Reina Damayanti Riski Panduwinata Salfira, Ridha Setyadi, Ahmad Sinarti, Tri Sparta Suhada - Suhada Suhada Suhada, Suhada Tantri, Tantri Totok Sudiyanto, Totok Tri Darmawati Tri Darmawati, Tri Usman, Benny Yanti, Novita Yulia Ningsih