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All Journal Jurnal Niaga Dan Bisnis Business UHO: Jurnal Administrasi Bisnis Sketsa Bisnis Journal Technology and Implementation Bussines Jurnal Teknologi dan Terapan Bisnis Didaktik : Jurnal Ilmiah PGSD STKIP Subang BERNAS: Jurnal Pengabdian Kepada Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Teknologi dan Terapan Bisnis Madani: Multidisciplinary Scientific Journal Research Horizon JURNAL PUBLIK REFORM Triwikrama: Jurnal Ilmu Sosial JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Journal of Business Economics and Management Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Mardhiyah, Ainun
Department Of Business Administration, Faculty Of Social Science And Political Science, Universitas Sumatera Utara, Medan, North Sumatra 20222, Indonesia
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EFFECT OF TEAM WORK AND FINANCIAL COMPENSATION ON EMPLOYEE PERFORMANCE AT CV. BIN HAM MANDAILING NATAL Nurfatimah; Ainun Mardhiyah
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.455

Abstract

This study aims to determine and analyze how the influence of team work and financial compensation on employee performance at CV. Bin Ham Mandailing Natal. This study uses the associative method with a quantitative approach. The sample in this study were all employees of CV. Bin Ham Mandailing Natal as many as 35 respondents. The data analysis method used is validity and reliability test, classical assumption test, multiple linear regression analysis test, hypothesis test through T test and F test, and coefficient of determination test. Based on the results of the study, it was discovered that the Team Work had a partial effect on employee performance, this was evidenced by the value of Tstatistic (3,659) > Ttable (2,036). While the financial compensation variable has a partial effect on employee performance, this is evidenced by the value of Tstatistic (3,464) > Ttable (2,036). Based on simultaneous testing, the employee performance variable has a simultaneous effect on Team Work and financial compensation with the Fstatistic 19,352 > Ftable (3,294), and the R value is 0,740 and the Adjusted R Square in this study is 0,547 while the remaining 45,3% influenced by other factors beyond the study.
Tantangan Pemasaran Dan Distribusi Pada Ukm : Analisis Usaha Kecil Dan Menengah Studi Kasus Pada Toko Mulia Logam Shafa Naswa Haryanto; Ribbi Putri Mariyandani; Bagus Aliturahman; Ainun Mardhiyah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Usaha Kecil dan Menengah (UKM) memiliki peranan penting dalam perekonomian Indonesia, tetapi sering menghadapi kendala yang menghambat pertumbuhan, seperti akses terbatas terhadap informasi dan teknologi. Penelitian ini bertujuan untuk menganalisis tantangan pemasaran dan distribusi yang dihadapi oleh Toko Mulia Logam, serta mengidentifikasi strategi bisnis yang dapat meningkatkan daya saing mereka. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan wawancara semi-terstruktur kepada pemilik toko. Hasil penelitian menunjukkan bahwa kurangnya pemahaman tentang pemasaran online dan keterbatasan dalam metode distribusi menjadi kendala utama. Untuk mengatasi masalah ini, Toko Mulia Logam perlu mengadopsi strategi pemasaran digital dan meningkatkan pengelolaan biaya untuk mempertahankan profitabilitas.
Pengaruh Inovasi Produk Dan Product Quality Terhadap Peningkatan Loyalitas Konsumen Pada Tiny Kitchen Medan Boni Akbar Alfath Pohan; Ainun Mardhiyah; Onan Marakali Siregar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The increasingly tight competition in the culinary business in the current era makes consumer loyalty one of the keys to business sustainability. Tiny Kitchen Medan, a food business specializing in dimsum mentai, cookies, and cheesecake, is required to continuously innovate and maintain product quality to retain its customers. Product innovation and product quality are believed to influence the level of consumer loyalty toward the brand. This study aims to identify and analyze the effect of product innovation on consumer loyalty, the effect of product quality on consumer loyalty, as well as the simultaneous effect of both variables on consumer loyalty at Tiny Kitchen Medan. This research employs a quantitative approach with an associative research type. Data collection was carried out by distributing questionnaires to 100 respondents who are consumers of Tiny Kitchen Medan. The data analysis techniques used include validity test, reliability test, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results show that both product innovation and product quality have a partial and simultaneous influence on customer loyalty. The partial significance test (t-test) shows that the product innovation variable (X1) has a t-value of 2.557 > 1.985 with a significance level of 0.012 < 0.05 and a positive regression coefficient of 0.223. This indicates that product innovation (X1) has a significant influence on customer loyalty (Y). The product quality variable (X2) has a t-value of 7.992 > 1.985 with a significance level of 0.000 < 0.05 and a positive regression coefficient of 0.480, indicating that product quality (X2) significantly affects customer loyalty (Y). Based on the coefficient of determination test, the correlation value (R) between product innovation (X1), product quality (X2), and consumer loyalty (Y) is 0.893. Furthermore, the adjusted R square value shows that product innovation (X1) and product quality (X2) influence consumer loyalty (Y) by 79.3%, while the remaining 10.7% is influenced by other factors outside this research model.
PENGARUH WORD OF MOUTH MARKETING DALAM PENCIPTAAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING AIR EV Andini Septia Ningrum; Ainun Mardhiyah; Onan Marakali Siregar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.16161

Abstract

The growth of environmentally friendly vehicles in Indonesia has intensifiedcompetition in the electric vehicle industry, including the emergence of the WulingAir EV as one of the most popular electric cars among consumers. Although itrecorded the highest electric vehicle sales in 2022, Wuling Air EV experienced adecline in sales in subsequent years. This condition indicates challenges inmaintaining consumer interest amid increasingly competitive market conditions.This study aims to analyze the influence of Word of Mouth Marketing on BrandImage and Purchase Decisions, as well as to examine the role of Brand Image ininfluencing consumers’ Purchase Decisions of Wuling Air EV cars in Medan City.This research employed a quantitative descriptive approach using purposivesampling techniques. The sample consisted of 100 Wuling Air EV users in MedanCity. Primary data were collected through questionnaires distributed directly and viaGoogle Forms, while secondary data were obtained through literature studies. Dataanalysis was conducted using Structural Equation Modeling–Partial Least Square(SEM-PLS). The results indicate that Word of Mouth Marketing has a positive andsignificant effect on Purchase Decisions, with a t-statistic value of 1.803 and a pvalue of 0.036. However, Word of Mouth Marketing does not have a significant effecton Brand Image, with a t-statistic value of 0.851 and a p-value of 0.197. Meanwhile,Brand Image has a positive and highly significant effect on Purchase Decisions, witha t-statistic value of 29.845 and a p-value of 0.000. The R² value of 0.810demonstrates that the model has strong explanatory power in explaining PurchaseDecisions, while the Q² value of 0.512 indicates good predictive relevance.
Co-Authors Adriel Enda Hagana Tarigan Andini Septia Ningrum Anindya Windi Sihotang Ayu Febriyana Tanjung Bagus Aliturahman Beti Nasution Billy Steven Naldo Putra Hulu Boni Akbar Alfath Pohan daryoto Daud William Marihot Tua Devika Sari Eliza Amalia Saragih Ester Cahyani Sianturi Fajar Utama R Fakhira Khairani Fitri Rahmanisa Frisilia Dewi Raphon Sihombing Gita Purba Hadid Habibi Imelia Ada’ Indira G Hutapea Indra Fauzan Josepin Siahaan Kadarisman Hidayat Kartini Harahap Larose Nikita Zienri Maemunah Sa’diyah Mario Mhelinda Utami Muhammad Rizki Ginting Nerli Cinthya Delvi Silaen Novita Ramayani Ritonga Nur Asia Aji Siambaton Nurbaiti Nurfatimah Nurul Azzura Nurzahra Adelia Putri Putri Patricia Sitinjak Renatha Renchiski Br Sitepu Ribbi Putri Mariyandani Riska Dwiyanti Risky Rahmadana Rizqa Nabilah Rangkuti Sahribulan Sahribulan Salati Asmahasanah SATRIYAS ILYAS Sauhur Destia Waruwu Sauhur Destia Waruwu Shafa Naswa Haryanto Siregar, Onan Marakali Siti Hazzah Nur Ritonga Tasya Shafira Siregar Tianggur Angelia Pardosi