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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi International Journal of Asian Business and Management (IJABM) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Dan Karya Mahasiswa Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Management Dynamics: International Journal of Management and Digital Sciences Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceedings Law, Accounting, Business, Economics and Language (LABEL) Jurnal Riset dan Inovasi Manajemen
Indra Hastuti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z Febi Ardhani; Indra Hastuti; Khabib Alia Akhmad
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1442

Abstract

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.
International Digital Transformation of Smart MSMEs for Sustainable Business Development Indra Hastuti; Maimunah Abdul Aziz
Management Dynamics: International Journal of Management and Digital Sciences Vol. 3 No. 1 (2026): January :International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v3i1.502

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia and Malaysia constitute the core drivers of employment and economic growth, yet many remain constrained by limited competitiveness in international markets due to uneven digital adoption. This study addresses the problem of how international digital transformation can be effectively leveraged to enhance the performance and sustainability of Smart MSMEs, with the objective of identifying key digital strategies that support sustainable business development. Employing a mixed-methods approach, the research combines quantitative surveys of MSME actors with qualitative in-depth interviews of business owners who have implemented international digital initiatives, including cross-border e-commerce, global payment systems, and international digital marketing. The data are analyzed using descriptive and comparative techniques to examine enabling factors, challenges, and cross-country differences between Indonesia and Malaysia. The findings indicate that international digital transformation significantly improves market access, operational efficiency, and business resilience, while strategic integration of digital platforms and international networks strengthens long-term sustainability. The study concludes that developing Smart MSMEs through internationally oriented digital transformation is a critical pathway for achieving sustainable business development and enhancing regional and global competitiveness, and it offers strategic and policy-oriented recommendations for MSME stakeholders.
Studi Empiris: Pengaruh Kualitas Layanan Terhadap Loyalitas Anggota KSPPS Mitra Mandiri Rika Hasanah; Indra Hastuti; Agus Suyatno
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2318

Abstract

This research aims to find out whether service quality, trust and promotions influence member loyalty. The type of data in this research is quantitative in the form of a questionnaire and analyzed using the SPSS 26 program. The respondents for this research were 98 cooperative members. In research during the observation period it shows a normal distribution. Based on the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, no deviations were found from the basic assumptions, in other words the data used met the requirements for using the multiple linear regression equation model. The research results show that the variables of service quality, trust and promotion have a significant and simultaneous positive effect on the member loyalty variable.
PENGARUH PELAYANAN, PENGEMBANGAN PRODUK, KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA PT REGARSPORT WONOGIRI Nadia Arbila Oresta; Indra Hastuti; Esti Dwi Rahmawati
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

PT. Regarsport merupakan PT yang bergerak dalam pembuatan jerseyolahraga. Penelitian yang dilakukan memiliki tujuan untuk mengetahuiapakah kualitas pelayanan, inovasi, dan tingkat kepercayaan berpengaruhterhadap kepuasan pelanggan pada PT.Regarsport Wonogiri. Metode yangdigunakan yaitu metode kuantitatif, teknik pengambilan sampel dengan nonprobability sampling berupa accidental sampling. Sampel yang didapatberjumlah 90 orang, pengumpulan data dengan cara penyebaran kuesionerkepada pelanggan. Hasil penelitian menunjukkan Adjusted R Square 0,539yang berarti 53,9% kepuasan pelanggan dapat dijelaskan oleh variabelkualitas pelayanan, inovasi, dan tingkat kepercayaan. Sedangkan (100% -53,9% = 46,1%) dijelaskan variabel lain
Pengembangan Karir, dan Pelatihan Kerja Berpengaruh Terhadap Kinerja Pegawai Kantor Kelurahan Di Kecamatan Serengan Dengan Employee Engagement Sebagai Variabel Intervening Yulianti Wardaningtri; Esti Dwi Rahmawati; Indra Hastuti
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengembangan karir danpelatihan kerja terhadap kinerja pegawai kantor kelurahan di KecamatanSerengan dengan employee engagement seagai variabel intervening. Metodepenelitian yang digunakan dalam penelitian ini menggunakan metode penelitiankuantitatif. Teknik pengolahan data menggunakan program SPSS 25. Padapenelitian ini teknik pengambilan sampel yang peneliti gunakan yaituNonprobability Sampling, dengan responde berjumlah 62 orang, metodepengumpulan data melalui kuesioner yang disebarkan langsung kepadaresponden dengan menggunakan alat ukur skala likert 1-5. Hasil penelitian inimenunjukkan bahwa pelatihan kerja berpengaruh signifikan terhadap kinerjapegawai, pengembangan karir berpengaruh signifikan terhadap kinerja pegawai,dan variabel employee engagement mampu memediasi pelatihan kerja danpengembangan karir terhadap kinerja pegawai
DAMPAK SOCIAL INFLUENCE DAN DESAIN APLIKASI TERHADAP KEPUASAN PENGGUNA SHOPEE Adivarani Diaz Rahmawati; Agus Suyatno; Indra Hastuti
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social influence dan desainaplikasi terhadap kepuasan pada pengguna marketplace Shopee di Kota Surakarta.Metode penelitian yang digunakan adalah kuantitatif analitik dengan sampel 100responden yang dipilih menggunakan teknik pengambilan sampel purposivesampling. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakanregresi linear berganda dengan SPSS 26. Hasil penelitian menunjukkan bahwasocial influence, dan desain aplikasi secara parsial berpengaruh positif dansignifikan terhadap kepuasan pengguna. Shopee disarankan untukmengembangkan strategi pemasaran yang memanfaatkan pengaruh sosial danmengoptimalkan desain aplikasi untuk meningkatkan kepuasan pengguna.
DETERMINAN TAX COMPLIANCE WAJIB PAJAK UMKM DI TEMPAT WISATA SE-JABODETABEK: TAX MORAL SEBAGAI PEMODERASI Yohanes Mardinata Rusli; Indra Hastuti; Aris Prio Agus Santoso
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Perlindungan bagi korban kekerasan seksual khusunya pada anak suatu hal yangpenting dijelaskan pada Undang-Undang Nomor 35 Tahun 2014 tentangPerlindungan Anak pada Pasal 1 Ayat 2 menyatakan perlindungan anak adalahsegala kegiatan untuk menjamin dan melindungi anak dan haknya agar dapat hidup,tumbuh, berkembang, dan berpartisipasi secara optimal sesuai dengan harkat danmartabat kemanusiaan, serta mendapat perlindungan dari kekerasan dandiskriminasi. Memberikan perlindungan bagi anak khususnya korban kekerasanseksual lebih efisien apabila di suatu daerah membuat peraturan yang lebih spesifikterkait dengan perlindungan bagi anak. Tetapi dilapangan kasus kekerasan seksualpada anak masih terus terjadi. Tujuan penelitian ini adalah untuk mengetahuiImplementasi Peraturan Daerah Kota Surakarta Nomor 10 Tahun 2023 TentangPerlindungan Anak Terhadap Korban Kekerasan Seksual serta hambatan yang yangdialami dalam memberikan perlindungan dan hak anak korban kekerasan seksual.Adapun metode yang digunakan adalah metode dekskriftif dengan analisis datakualitatif . hasil penelitian ini menunjukkan bahwa implementasi Peraturan DaerahKota Surakarta Nomor 10 Tahun 2023 belum berjalan dengan efektif dikarenakanfaktor Sumber daya manusia, finansial, komunikasi, struktur birokrasi,dan disposisidari beberapa faktor tersebut masih ada kendala. Perlindungan secara preventifdengan mendirikan rumah aman, taman cerdas, sekolah ramah anak dan sekaligussosialisasi ke masyarakat dan anak. Upaya represif dilakukan dengan penanganankasus mulai memberikan layanan psikologi, layanan pskiater sampai menjembatanidalam proses pengadilan dan reintegrasi sosial.
Servant Leadership Digital Hubungan Rekan Kerja Kolaboratif dan Motivasi terhadap Employee Engagement Gen Z CV. Anugrah Garment Wonogiri Chicha Adita Maharani; Agus Suyatno; Indra Hastuti
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 3 (2025): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5464

Abstract

This study aims to analyze the mediating role of motivation in the relationship between digital servant leadership and collaborative coworker relationships on employee engagement among Generation Z employees at CV. Anugrah Garment Wonogiri. The focus of this study was directed at Gen Z employees working in the sewing department, with a sample of 79 respondents selected using a purposive sampling technique. This study used a quantitative approach with primary data obtained through the distribution of closed questionnaires. The variables used in this study include digital servant leadership as the first independent variable, collaborative coworker relationships as the second independent variable, motivation as the mediating variable, and employee engagement as the dependent variable. The data analysis technique was carried out using Structural Equation Modeling - Partial Least Square (SEM-PLS) through SmartPLS software version 4.0, which allows for the analysis of causal relationships between variables as well as simultaneous mediation tests. The results showed that digital servant leadership has a positive and significant correlation with employee engagement. Similarly, collaborative coworker relationships were shown to have a positive and significant correlation with employee engagement. In addition, motivation also has a positive and significant impact on employee engagement. Furthermore, digital servant leadership and collaborative coworker relationships each have a positive and significant impact on motivation. Furthermore, motivation has been shown to significantly mediate the influence of digital servant leadership on employee engagement, as well as collaborative coworker relationships and employee engagement. Therefore, it can be concluded that motivation plays a significant role as a mediator in strengthening the influence of leadership style and workplace social relationships on employee engagement, particularly among the younger generation working in the garment industry.
Inovasi Business Room untuk Meningkatkan Kompetensi Kewirausahaan Siswa di SMK Anis Wiji Lestari; Indra Hastuti; Agus Suyatno
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 3 No. 1 (2026): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v3i1.388

Abstract

Vocational education at SMK Citra Medika Sragen faces significant challenges in enhancing students' entrepreneurial competence to ensure they remain competitive and relevant to the demands of a dynamic job market. Currently, the implementation of the Business Room innovation often encounters serious obstacles, such as limited supporting facilities and a sub-optimal role of teachers in guiding students. This study aims to analyze the management strategy of teacher career development within the Business Room innovation and to describe the teachers' roles, supporting and inhibiting factors, and their impact on students' entrepreneurial competence. This research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, which were then analyzed using an interactive model with triangulation techniques to ensure data validity. The research findings indicate that the teacher career development management strategy is structured through needs-based training planning, the application of the Project-Based Learning (PjBL) method, and routine evaluations that are adaptive to market trends. Teachers have successfully transformed into reliable business facilitators and mentors, supported by adequate Teaching Factory facilities. The integration of teacher career development strategies has proven crucial in creating an effective learning ecosystem. Overall, this management strategy has a significant impact on improving students' knowledge, skills, and entrepreneurial attitudes. The implications of this study emphasize the importance of strengthening the legality of innovation products and expanding industrial partnership networks to ensure the sustainability of the learning program in the future.
Kredibilitas Influencer dan Citra Merek Berpengaruh terhadap Minat Beli Kosmetik Generasi Z di Kota Sukoharjo Riska Ardiyani; Harsanto Harsanto; Indra Hastuti
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9820

Abstract

The widespread use of social media has significantly transformed how consumers particularly Generation Z obtain information about cosmetic products. Marketing strategies leveraging influencers and reinforcing brand image have become key approaches for companies seeking to drive consumer purchase intention. This study examines the impact of influencer credibility and brand image on the purchase intention for cosmetic products among Generation Z in Sukoharjo Regency. Employing a quantitative approach, the study surveyed 100 respondents selected via purposive sampling based on criteria such as belonging to Generation Z and having prior experience purchasing cosmetic products. Data were collected using Google Forms and analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that both influencer credibility and brand image exert a positive and significant influence on purchase intention for cosmetic products. Notably, brand image was found to contribute more significantly than influencer credibility to driving consumer purchase intention. These findings offer important implications for the cosmetics industry, highlighting the need for selectivity in choosing highly credible influencers while simultaneously strengthening brand image through targeted, effective marketing strategies designed to reach and engage Generation Z as a key market segment.
Co-Authors Adam Sasando Adivarani Diaz Rahmawati Agus Suyatno Aisya Shabilla Hermawati Anis Wiji Lestari Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Aris Prio Agus Santoso Azzahra Salsa Nabila Chicha Adita Maharani Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Fani Anisa Rahmawati Febi Ardhani Febryana Nawantoro Hanifah Dian Hastuti harsanto harsanto Hesti Widyastuti Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Intana Wahyu Putri Jasur Robiht Tri Wicaksono KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Maimunah Abdul Aziz Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Zulfikar R Nadia Arbila Oresta Nanda Ayu Silviani Nur Hadi Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Ria Nofita Praptiwi Rieke Alisyiya Nur Safitri Rika Hasanah Ririn Wahyuningsih Riska Ardiyani Rizki Darmawan Prasetya Saryadi Septiyanitha Dwi Maharani Putri Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Widia Priatna Winda Saputri Yohanes Mardinata Rusli, Yohanes Mardinata Yuand Nova Erlangga Yulianti Wardaningtri Yusmaneti Yusmaneti