Article Per Year (5 Year)
p-Index From 2020 - 2025
4.118
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen International Journal of Asian Business and Management (IJABM) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Indra Hastuti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
ANALISA KUALITATIF PERBANDINGAN DIRECT SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Aisya Shabilla Hermawati; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3142

Abstract

Penelitian ini membahas mengenai analisis kualitatif perbandingan Direct Selling dan Digital Marketing terhadap keputusan pembelian produk dengan studi kasus kosmetik yang dilakukan di Toko ABC Kosmetik Solo, dengan tujuan untuk menganalisa secara kualitatif apakah Direct Selling dan Digital Marketing berpengaruh terhadap keputusan pembelian produk kosmetik di Toko ABC Kosmetik Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif yaitu metode penelitian dengan pengamatan langsung yang bersifat interaktif dan memaparkannya sesuai data - data yang didapat. Subyek penelitian yaitu konsumen yang menjadi sumber informasi yang dibutuhkan peneliti yaitu orang yang berbelanja di Toko ABC Kosmetik Solo. Dengan jumlah responden 6 orang sebagai informan, pengambilan data menggunakan teknik wawancara, observasi, dan dokumentasi dengan konsumen. Hasil penelitian menunjukkan bahwa analisis kualitatif perbandingan mengenai Direct Selling dan Digital Marketing terhadap keputusan pembelian di Toko ABC Kosmetik Solo dapat disimpulkan bahwa 4 dari 6 orang informan memilih melakukan pembelian secara Direct Selling berbanding dengan hanya 2 dari 6 orang informan yang memilih melakukan pembelian secara Digital Marketing. Kata Kunci : Direct Selling, Digital Marketing, Keputusan Pembelian
Pengaruh Live Streaming dan Metode Pembayaran Cash On Delivery Terhadap Keputusan Pembelian Pada Tiktok Shop di Indonesia Ria Nofita Praptiwi; Indra Hastuti; Taufiq Nur Muftiyanto
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1441

Abstract

The rapid development of digital technology, especially the internet, has driven the emergence of a new marketing strategy known as digital marketing. One example of digital marketing in Indonesia is TikTok Shop, which offers attractive features such as live streaming, discounts, and cash on delivery payments. The objective of this research is to determine the influence of live streaming, and cash on delivery payment methods, both simultaneously and partially, on purchasing decisions on TikTok Shop in Indonesia. The research methodology employed is quantitative. Purposive sampling was used as the sampling technique. Data was collected using questionnaires and analyzed using IBM SPSS Statistics 25, with multiple linear regression analysis. The results showed that live streaming, cash on delivery payment methods have a significant simultaneous influence on purchasing decisions. Partially, live streaming and cash on delivery payment methods have a positive influence on purchasing decisions. The coefficient of determination (R²) is 89.6%, indicating that live streaming, cash on delivery payment methods, have an influence on purchasing decisions, while the remaining 10.4% is influenced by other variables.
Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z Febi Ardhani; Indra Hastuti; Khabib Alia Akhmad
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1442

Abstract

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.
Co-Authors Adam Sasando Agus Suyatno Aisya Shabilla Hermawati Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Fani Anisa Rahmawati Febi Ardhani Febryana Nawantoro Hanifah Dian Hastuti Hesti Widyastuti Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Intana Wahyu Putri KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Zulfikar R Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Ria Nofita Praptiwi Rieke Alisyiya Nur Safitri Ririn Wahyuningsih Rizki Darmawan Prasetya Saryadi Septiyanitha Dwi Maharani Putri Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Widia Priatna Winda Saputri Yuand Nova Erlangga Yusmaneti Yusmaneti