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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen International Journal of Asian Business and Management (IJABM) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Indra Hastuti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z Febi Ardhani; Indra Hastuti; Khabib Alia Akhmad
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1442

Abstract

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.
International Digital Transformation of Smart MSMEs for Sustainable Business Development Indra Hastuti; Maimunah Abdul Aziz
Management Dynamics: International Journal of Management and Digital Sciences Vol. 3 No. 1 (2026): January :International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v3i1.502

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia and Malaysia constitute the core drivers of employment and economic growth, yet many remain constrained by limited competitiveness in international markets due to uneven digital adoption. This study addresses the problem of how international digital transformation can be effectively leveraged to enhance the performance and sustainability of Smart MSMEs, with the objective of identifying key digital strategies that support sustainable business development. Employing a mixed-methods approach, the research combines quantitative surveys of MSME actors with qualitative in-depth interviews of business owners who have implemented international digital initiatives, including cross-border e-commerce, global payment systems, and international digital marketing. The data are analyzed using descriptive and comparative techniques to examine enabling factors, challenges, and cross-country differences between Indonesia and Malaysia. The findings indicate that international digital transformation significantly improves market access, operational efficiency, and business resilience, while strategic integration of digital platforms and international networks strengthens long-term sustainability. The study concludes that developing Smart MSMEs through internationally oriented digital transformation is a critical pathway for achieving sustainable business development and enhancing regional and global competitiveness, and it offers strategic and policy-oriented recommendations for MSME stakeholders.
Studi Empiris: Pengaruh Kualitas Layanan Terhadap Loyalitas Anggota KSPPS Mitra Mandiri Rika Hasanah; Indra Hastuti; Agus Suyatno
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2318

Abstract

This research aims to find out whether service quality, trust and promotions influence member loyalty. The type of data in this research is quantitative in the form of a questionnaire and analyzed using the SPSS 26 program. The respondents for this research were 98 cooperative members. In research during the observation period it shows a normal distribution. Based on the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, no deviations were found from the basic assumptions, in other words the data used met the requirements for using the multiple linear regression equation model. The research results show that the variables of service quality, trust and promotion have a significant and simultaneous positive effect on the member loyalty variable.
Co-Authors Adam Sasando Agus Suyatno Aisya Shabilla Hermawati Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Fani Anisa Rahmawati Febi Ardhani Febryana Nawantoro Hanifah Dian Hastuti Hesti Widyastuti Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Intana Wahyu Putri KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Maimunah Abdul Aziz Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Zulfikar R Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Ria Nofita Praptiwi Rieke Alisyiya Nur Safitri Rika Hasanah Ririn Wahyuningsih Rizki Darmawan Prasetya Saryadi Septiyanitha Dwi Maharani Putri Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Widia Priatna Winda Saputri Yuand Nova Erlangga Yusmaneti Yusmaneti