Garuda - Garba Rujukan Digital

Servant Leadership Digital Hubungan Rekan Kerja Kolaboratif dan Motivasi terhadap Employee Engagement Gen Z CV. Anugrah Garment Wonogiri Chicha Adita Maharani; Agus Suyatno; Indra Hastuti
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 3 (2025): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5464

This study aims to analyze the mediating role of motivation in the relationship between digital servant leadership and collaborative coworker relationships on employee engagement among Generation Z employees at CV. Anugrah Garment Wonogiri. The focus of this study was directed at Gen Z employees working in the sewing department, with a sample of 79 respondents selected using a purposive sampling technique. This study used a quantitative approach with primary data obtained through the distribution of closed questionnaires. The variables used in this study include digital servant leadership as the first independent variable, collaborative coworker relationships as the second independent variable, motivation as the mediating variable, and employee engagement as the dependent variable. The data analysis technique was carried out using Structural Equation Modeling - Partial Least Square (SEM-PLS) through SmartPLS software version 4.0, which allows for the analysis of causal relationships between variables as well as simultaneous mediation tests. The results showed that digital servant leadership has a positive and significant correlation with employee engagement. Similarly, collaborative coworker relationships were shown to have a positive and significant correlation with employee engagement. In addition, motivation also has a positive and significant impact on employee engagement. Furthermore, digital servant leadership and collaborative coworker relationships each have a positive and significant impact on motivation. Furthermore, motivation has been shown to significantly mediate the influence of digital servant leadership on employee engagement, as well as collaborative coworker relationships and employee engagement. Therefore, it can be concluded that motivation plays a significant role as a mediator in strengthening the influence of leadership style and workplace social relationships on employee engagement, particularly among the younger generation working in the garment industry.

Inovasi Business Room untuk Meningkatkan Kompetensi Kewirausahaan Siswa di SMK Anis Wiji Lestari; Indra Hastuti; Agus Suyatno
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 3 No. 1 (2026): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v3i1.388

Vocational education at SMK Citra Medika Sragen faces significant challenges in enhancing students' entrepreneurial competence to ensure they remain competitive and relevant to the demands of a dynamic job market. Currently, the implementation of the Business Room innovation often encounters serious obstacles, such as limited supporting facilities and a sub-optimal role of teachers in guiding students. This study aims to analyze the management strategy of teacher career development within the Business Room innovation and to describe the teachers' roles, supporting and inhibiting factors, and their impact on students' entrepreneurial competence. This research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, which were then analyzed using an interactive model with triangulation techniques to ensure data validity. The research findings indicate that the teacher career development management strategy is structured through needs-based training planning, the application of the Project-Based Learning (PjBL) method, and routine evaluations that are adaptive to market trends. Teachers have successfully transformed into reliable business facilitators and mentors, supported by adequate Teaching Factory facilities. The integration of teacher career development strategies has proven crucial in creating an effective learning ecosystem. Overall, this management strategy has a significant impact on improving students' knowledge, skills, and entrepreneurial attitudes. The implications of this study emphasize the importance of strengthening the legality of innovation products and expanding industrial partnership networks to ensure the sustainability of the learning program in the future.

Kredibilitas Influencer dan Citra Merek Berpengaruh terhadap Minat Beli Kosmetik Generasi Z di Kota Sukoharjo Riska Ardiyani; Harsanto Harsanto; Indra Hastuti
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9820

The widespread use of social media has significantly transformed how consumers particularly Generation Z obtain information about cosmetic products. Marketing strategies leveraging influencers and reinforcing brand image have become key approaches for companies seeking to drive consumer purchase intention. This study examines the impact of influencer credibility and brand image on the purchase intention for cosmetic products among Generation Z in Sukoharjo Regency. Employing a quantitative approach, the study surveyed 100 respondents selected via purposive sampling based on criteria such as belonging to Generation Z and having prior experience purchasing cosmetic products. Data were collected using Google Forms and analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that both influencer credibility and brand image exert a positive and significant influence on purchase intention for cosmetic products. Notably, brand image was found to contribute more significantly than influencer credibility to driving consumer purchase intention. These findings offer important implications for the cosmetics industry, highlighting the need for selectivity in choosing highly credible influencers while simultaneously strengthening brand image through targeted, effective marketing strategies designed to reach and engage Generation Z as a key market segment.

Responsivitas dan Omni Channel Service Berpengaruh terhadap Kepuasan Pelayanan Masyarakat di Kantor Desa Ngreco Kecamatan Weru Kabupaten Sukoharjo Azzahra Salsa Nabila; Indra Hastuti; Agus Suyatno
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9825

Advancements in information and communication technology in the digital era have transformed public service delivery into a more modern, efficient, and integrated system, encouraging government institutions to adopt digital innovations that improve accessibility and service quality. This study aims to analyze the relationship between responsiveness and omnichannel services and the public's decision to utilize services at the Ngreco Village Office in Weru District, Sukoharjo Regency. The study employs a quantitative approach using an associative research method to examine the influence of the independent variables on service utilization decisions. Data were collected through online questionnaires distributed to 67 respondents from the Ngreco Village community who had experience accessing public services. The collected data were analyzed using multiple linear regression to determine both the partial and simultaneous effects of responsiveness and omnichannel services. The results indicate that responsiveness and omnichannel services have a positive and significant influence on public service decisions, both individually and simultaneously. These findings suggest that improving service responsiveness and integrating various communication channels can enhance public trust, satisfaction, and service utilization. The study is expected to serve as a reference for the village government in improving service quality to be more responsive, integrated, effective, and oriented toward the evolving needs and expectations of the community.

Kompetensi Guru dan Citra Merek terhadap Keputusan Mendaftar di PAUD Mutiara Bunda Karanganyar Jasur Robiht Tri Wicaksono; Indra Hastuti; Nur Hadi
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4558

This article evaluates the influence of teacher competence and brand image on parents' decisions in choosing PAUD Mutiara Bunda Karanganyar. Involving 92 respondents selected through purposive sampling, this study employs a quantitative descriptive method. The results of the multiple linear regression analysis indicate a positive and significant correlation between the two independent variables and the decision to enroll. These findings conclude that optimizing teacher capacity and institutional brand management simultaneously serve as primary determinants for parents in deciding upon an educational institution for their children. Therefore, it is recommended that the institution’s management continuously improve service quality as a strategic effort to gain public trust. Therefore, the management of Mutiara Bunda Karanganyar PAUD needs to maintain and improve teacher competency through continuous professional development and strengthen the institution's image management strategy to be able to meet parents' expectations and increase competitiveness amidst the development of the early childhood education industry.

Responsivitas Layanan dan Keamanan Layanan Digital terhadap Kepercayaan Konsumen di KS Agsa Collection Store Colomadu Karanganyar Nanda Ayu Silviani; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4653

The advancement of digital technology has encouraged UMKM to utilize digital platforms for marketing and sales activities. In online transactions, consumer trust is a crucial factor, as consumers cannot physically inspect products or interact directly with sellers. This study aims to analyze the impact of service responsiveness and digital service security on consumer trust at KS Agsa Collection Store in Colomadu, Karanganyar. A quantitative approach with a causal-associative research design was employed. Data were collected via questionnaires distributed to 87 respondents selected through purposive sampling. Data analysis involved multiple linear regression, partial tests, simultaneous tests, and the coefficient of determination. The results indicate that both service responsiveness and digital service security have a positive and significant effect on consumer trust. Furthermore, the two variables jointly exert a significant influence on consumer trust. These findings demonstrate that fast, accurate, and responsive service, combined with secure digital transaction processes, can enhance consumer trust. The study implies that MSMEs need to continuously improve service responsiveness and maintain digital service security to strengthen consumer trust, boost customer loyalty, and ensure business sustainability in the digital era.

Kompetensi Guru dan Citra Merek terhadap Keputusan Mendaftar di PAUD Mutiara Bunda Karanganyar Jasur Robiht Tri Wicaksono; Indra Hastuti; Nur Hadi
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4558

This article evaluates the influence of teacher competence and brand image on parents' decisions in choosing PAUD Mutiara Bunda Karanganyar. Involving 92 respondents selected through purposive sampling, this study employs a quantitative descriptive method. The results of the multiple linear regression analysis indicate a positive and significant correlation between the two independent variables and the decision to enroll. These findings conclude that optimizing teacher capacity and institutional brand management simultaneously serve as primary determinants for parents in deciding upon an educational institution for their children. Therefore, it is recommended that the institution’s management continuously improve service quality as a strategic effort to gain public trust. Therefore, the management of Mutiara Bunda Karanganyar PAUD needs to maintain and improve teacher competency through continuous professional development and strengthen the institution's image management strategy to be able to meet parents' expectations and increase competitiveness amidst the development of the early childhood education industry.

Responsivitas Layanan dan Keamanan Layanan Digital terhadap Kepercayaan Konsumen di KS Agsa Collection Store Colomadu Karanganyar Nanda Ayu Silviani; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4653

The advancement of digital technology has encouraged UMKM to utilize digital platforms for marketing and sales activities. In online transactions, consumer trust is a crucial factor, as consumers cannot physically inspect products or interact directly with sellers. This study aims to analyze the impact of service responsiveness and digital service security on consumer trust at KS Agsa Collection Store in Colomadu, Karanganyar. A quantitative approach with a causal-associative research design was employed. Data were collected via questionnaires distributed to 87 respondents selected through purposive sampling. Data analysis involved multiple linear regression, partial tests, simultaneous tests, and the coefficient of determination. The results indicate that both service responsiveness and digital service security have a positive and significant effect on consumer trust. Furthermore, the two variables jointly exert a significant influence on consumer trust. These findings demonstrate that fast, accurate, and responsive service, combined with secure digital transaction processes, can enhance consumer trust. The study implies that MSMEs need to continuously improve service responsiveness and maintain digital service security to strengthen consumer trust, boost customer loyalty, and ensure business sustainability in the digital era.

Pengaruh Kemampuan Digital terhadap Kinerja Karyawan pada Bank Syariah Nasional Hasfi Fathul Hakim Tri Pujiono; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7878

Rapid advancements in digital technology are driving the banking industry, including Islamic banking, to enhance human resource capabilities in order to adapt to increasingly complex job demands. This study aims to examine the influence of digital capability on employee performance at Bank Syariah Nasional. This research employs a quantitative approach with a survey method, involving 60 employees of Bank Syariah Nasional KCS Solo selected through a saturated sampling technique. Data were collected using a questionnaire based on a Likert scale of 1–5, while data analysis was conducted using IBM SPSS version 25, including instrument testing, classical assumption testing, simple linear regression analysis, partial t-tests, and the coefficient of determination. The findings prove that digital capability has a positive and significant effect on employee performance, evidenced by a t-value of 4.550 and a significance level of 0.000, which is below 0.05. The positive regression coefficient of 0.531 indicates that every one-unit increase in digital capability improves employee performance by 0.531 units. The contribution of digital capability in explaining employee performance reaches 26.3 percent, while the remaining percentage is influenced by other external factors such as motivation and work environment. The practical implication encourages Bank Syariah Nasional's management to conduct structured and continuous digital training programs. Furthermore, future researchers are advised to include other variables to gain a more comprehensive understanding of the determinants of employee performance in the era of digital transformation.

Pemberdayaan UMKM Oemah Anglo melalui Implementasi Diversifikasi Usaha, Green Human Resource Management, dan Pemasaran Digital menuju Usaha Berkelanjutan Indra Hastuti; Indah Wahyu Utami; Martha Ardiyanto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.2913

This Community Service Program (PKM) aimed to empower Oemah Anglo Micro, Small, and Medium Enterprise (MSME) in Surakarta City through business diversification, Green Human Resource Management (Green HRM), and digital marketing strategies to improve competitiveness, operational efficiency, and business sustainability. Oemah Anglo, a traditional Javanese food enterprise, faces challenges including limited product innovation, low adoption of environmentally friendly production practices, and suboptimal utilization of digital marketing platforms. This program supports the achievement of Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), while contributing to higher education performance indicators through research-based community engagement. The implementation methods included socialization, needs assessment, product diversification training, Green HRM training, digital marketing training through social media and online marketplaces, mentoring, and evaluation. The results showed increased participant knowledge and skills in developing innovative products, implementing sustainable production practices, and utilizing digital platforms to expand market access. The program also strengthened managerial capabilities and improved MSME competitiveness in responding to market changes. This initiative contributes to local economic empowerment by optimizing MSME potential and supporting sustainable, innovation-based economic development.

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