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SANDI KURNIAWAN
MAHASISWA FAKULTAS PERTANIAN UNIVERSITAS TANJUNGPURA
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Journal : CONVERSE Journal Communication Science

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The Role of Social Media in Raising Environmental Awareness among Millennials Efendi, Septiyano; Sunjaya, Heldy; Kurniawan, Sandi
CONVERSE Journal Communication Science Vol. 1 No. 3 (2025): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i3.3462

Abstract

Environmental awareness has become a critical issue among millennials as global environmental degradation increases. As a primary communication platform for this generation, social media holds significant potential to raise awareness and drive behavioral changes toward environmental issues. This study aims to analyze social media's role in enhancing millennials' environmental awareness. The research adopts a literature review method by analyzing various recent and relevant scholarly journals and literature. Findings reveal that social media functions as a dissemination and participatory medium, enabling millennials to engage in environmental campaigns actively. In conclusion, social media significantly fosters awareness and mobilizes collective actions on environmental issues. However, its effectiveness is influenced by content quality and users’ digital literacy. This study recommends strengthening communication strategies through social media to maximize its impact on environmental awareness.
Co-Authors Abdilah, Adi Al Hussein Flowers Rizqi Alansyah, Apriko Yudhan ALDO, JEFRI Astri, Merita Audrey, Vivi Fistina Bernadeta Subandini Astuti Dedi Saputra Dewi Ratnasari Eddy Sutadji Efendi, Septiyano Erlandi, Muhammad Fistina Audrey, Vivi Haliza, Audia Shafa Hariyono, Hariyono Imam Sudjono Irwantol, Muhammad Rifdan Kiswan Muhammad Mahbuubah, Nabiilatul Muhammad Zikri Nabil Alghifari, Muhammad Nadhip, Muhammad Nadip, Muhammad Oky Sugarbo pahlevi, reja Pamuji, Putra Setyo Perianto, Agus Putra, Amansyah Putra, Erangga Adi Qodri, Muhammad Fatih Radian Radian Rahmahwati, Ratih Rahman, Muhammad Arif Rahmat Aziz Ribangun Bamban Jakaria Septianingrum, Ni Made Ayu Nila Sunjaya, Heldy Syaifudin, Muhammad Rizal Syarofah, Syarofah Tengku Riza Zarzani N Wibisono, Dharmawan Catur Wijaya, Naufal Arya Winarti Winarti Windasari, Puput Putri Yopa Eka Prawatya