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All Journal Jurnal Manajemen Teori dan Terapan At-Tadbir : jurnal ilmiah manajemen Dinasti International Journal of Management Science Business, Economics and Entrepreneurship REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal EK dan BI Enrichment : Journal of Management International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Journal of Social Research Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) JURNAL ABDIKARYASAKTI Business and Entrepreneurial Review Media Riset Bisnis & Manajemen Journal of Sustainable Development Issues PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Journal of Social Science and Business Studies Journal of Islamic Digital Economics and Management Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal of Management, Economic, and Financial Siber International Journal of Digital Business Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Simki Economic
Willy Arafah
Universitas Trisakti
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Work Efficiency, Strategic Leadersip, and Organizational Change Mediated by Digital Transformation on the Organizational Performance of Indonesian Army Hospitals Mustakman, Fauzi; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.899

Abstract

This quantitative study aims to analyze the mediating role of Digital Transformation on Organizational Performance in Level II Army Hospitals of the Indonesian National Armed Forces (TNI AD), with independent variables including Work Efficiency, Strategic Leadership, and Organizational Change. Data collection was conducted using a cross-sectional approach, employing non-probability sampling with a purposive sampling technique. The unit of analysis comprised individuals at the Top and Middle Management levels of Level II Army Hospitals, with a total population of 318. Data were collected online via Google Forms, yielding 209 valid responses, which were subsequently analyzed using SEM-PLS version 3. The study's findings explain 10 hypotheses, consisting of 7 direct effect hypotheses, of which 4 were supported and 3 were not. Additionally, there were 3 indirect effect hypotheses, where 1 was supported and 2 were not. The most dominant indirect effect hypothesis revealed a positive full mediation effect of Digital Transformation between Organizational Change and Organizational Performance. The theoretical implication indicates that incorporating Digital Transformation as a mediating variable strengthens the impact of Organizational Change while weakening the influence of Work Efficiency and Strategic Leadership on Organizational Performance. Meanwhile, the managerial implication suggests that Digital Transformation in Level II Army Hospitals of TNI AD has a significant impact on Organizational Performance. This study also has limitations, as data were collected only from 14 out of 77 Level II Army Hospitals under the TNI AD healthcare system. The originality of this research lies in the fact that studies examining the influence of Digital Transformation and Strategic Leadership on Organizational Performance in Army Hospitals remain scarce
The Influence of Electronic Human Resource Management, Strategic Leadership, and Work Motivation on Organizational Performance in Indonesian Army Hospitals: The Mediating Role of Organizational Culture Permana, Ade; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.890

Abstract

This study aims to analyze the influence of Electronic Human Resource Management (E-HRM), Strategic Leadership, and Work Motivation on the Organizational Performance of Indonesian Army hospitals, with Organizational Culture as a mediating variable. Implementing this research in the context of military hospitals is expected to enhance the performance of Indonesian Army hospitals. This study employs a quantitative approach with a non-probability sampling method, specifically purposive sampling. The analyzed unit consists of middle-to-upper-level leaders in Indonesian Army hospitals. Data were collected through a questionnaire using a Likert scale of 1–5, distributed to 278 respondents. Structural Equation Modeling (SEM) was utilized to analyze data and examine the relationships between variables, including the mediating role of Organizational Culture. The results indicate that E-HRM does not directly influence Organizational Performance but has a positive effect through Organizational Culture as a mediator. Strategic Leadership significantly and directly impacts Organizational Performance, while Work Motivation does not have a direct influence but positively affects Organizational Performance through Organizational Culture. Additionally, Organizational Culture fully mediates the positive effects of E-HRM and Work Motivation on Organizational Performance and partially mediates the relationship between Strategic Leadership and Organizational Performance. This study contributes to theory and management practices by developing a model integrating E-HRM, Strategic Leadership, and Work Motivation within the Indonesian Army hospital context. It provides insights for optimizing leadership strategies, strengthening Organizational Culture, enhancing Work Motivation, and improving the effectiveness of E-HRM implementation to achieve better Organizational Performance.
Influence of SHE (Safety, Hygiene, Environment) and Service Quality on Purchase Intention Mediated By Pricing Policy on Scheduled Domestic Airlines in Indonesia Wardana, Aditya; Arafah, Willy; Usman, Bahtiar
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.198

Abstract

The aim of this research is to analyse the influence of SHE (safety, hygiene, and environment) and service quality on purchase intention, which mediates pricing policy on scheduled domestic airlines in Indonesia. This research was conducted by distributing questionnaires to consumers via Google Forms to 250 respondents containing demographic questions and 43 statement items. The research method used is hypothesis testing. We measured the respondents' answers using a Likert scale, scoring from one to five, use Smart-PLS version 3.0 software with multivariate analysis methods. Structural Equation Model (SEM). It is directly proven that there is a significant positive influence between service quality and purchase intention. However, SHE to purchase intention is not proven to have a significant effect. Meanwhile, based on indirect hypothesis testing, it is proven that there is a significant influence between service quality and purchase intention mediated by pricing policy. And SHE variables mediated by pricing policy do not have a significant influence on purchase intention. In this research, researchers have limitations that future researchers can develop further by adding new variables or using other research methods. As a conclusion, the researcher has provided suggestions that may be useful for other researchers.
The Impact of Capabilities, Business Models, and Digital Transformation on UMKM Performance: The Mediation Role of Strategic Partnership Edi, Ragil Yoga; Arafah, Willy; Tanuwijaya, Justine
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.157

Abstract

This study investigates the influence of capabilities, business models, and digital transformation on the success of MSMEs, with strategic partnerships functioning as a mediating factor. The research utilizes survey data from 247 MSME entrepreneurs and managers in Jakarta who have integrated digital platforms into their business operations. The collected data is analyzed using PLS-SEM. The findings reveal that business models, digital transformation, and strategic partnerships significantly impact SME performance in Jakarta. Strategic partnerships serve as a crucial intermediary, linking business models and digital transformation to corporate performance and amplifying their effect. In contrast, the broader relationship involving capabilities exhibits minimal influence on performance, either directly or through the mediation of strategic partnerships. The results highlight that the primary challenge hindering SME growth in Jakarta is limited capabilities, underscoring the need for more structured and targeted interventions. To address these constraints, strategic partnership initiatives involving government and private sector stakeholders should be tailored to meet the specific needs of MSMEs. Additionally, strengthening digital literacy is essential to enable SMEs to access broader market opportunities. The increasing reliance on social media and e-commerce platforms has emerged as a key digital literacy initiative among MSMEs, supporting their business expansion efforts.
PELATIHAN MERANCANG DAN MEMASARKAN BRAND Dorina Widowati; Wiwik Robiatul Adawiyah; Willy Arafah
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1740

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in creating equal economic opportunities, alleviating poverty, and generating foreign exchange. However, many MSMEs still face challenges in marketing, especially in developing effective branding. The Azalea MSME Group, consisting mostly of housewives engaged in food businesses, operates traditionally without sufficient knowledge of marketing management. This community service program aimed to equip the Azalea MSME Group with knowledge and practical skills in creating and marketing brands. The method used was participatory training through counseling, practice in designing logos and packaging, and strategies for digital marketing using social media and marketplaces. The results showed that participants gained better understanding of marketing management, were able to design simple brand identities, and became more confident in promoting their products. This training contributes to strengthening the competitiveness and sustainability of MSMEs in the digital era
PENGARUH SOCIAL MEDIA BRAND ENGAGEMENT TERHADAP WILLINGNESS TO PAY A PREMIUM PADA LUXURY BRANDS DI KALANGAN MASYARAKAT JABODETABEK Wijayanti, Bella; Arafah, Willy
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6883

Abstract

PENGARUH SOCIAL MEDIA BRAND ENGAGEMENT TERHADAP WILLINGNESS TO PAY A PREMIUMPADA LUXURY BRANDS DI KALANGAN MASYARAKAT JABODETABEKABSTRACTThe luxury skincare industry in Indonesia is experiencing rapid growth with the increasing use of social media and consumers need for quality products with an exclusive image. Under these conditions, brand engagement on social media is a key strategy to build perceived value and encourage consumers' willingness to pay more. This study aims to examine the influence of Social Media Brand Engagement, Consumer Empowerment and Parasocial Interactions on Willingness to Pay Premium. This research uses a quantitative approach with an online survey method through a questionnaire. Data was collected from 102 respondents who live in the Jabodetabek area who are active social media users and have experience or interest in luxury skincare products. The data analysis technique uses Covariance-Based Structural Equation Modeling (CB-SEM) with the help of AMOS software. The test results show that Social Media Brand Engagement has a positive and significant influence on Consumer Empowerment and Parasocial Interactions. However, Consumer Empowerment and Parasocial Interactions do not have a significant influence directly on Willingness to Pay Premium. The implications of these findings suggest that brands need to focus digital strategies on increasing social engagement to create emotional value and strengthen perceptions of exclusivity.Keywords: Social Media Brand Engagement, Parasocial Interactions, Willingness to Pay a Premium, Consumer Empowerment, Luxury Skincare
Pengaruh Media Sosial sebagai Merek Manusia: Prespektif Pemasaran Interaktif Muhammad Lathifuddin; Willy Arafah
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 9 No. 2 (2025): Volume 9 Nomor 2 April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v9i2.14698

Abstract

Penelitian ini mengkaji peran influencer media sosial sebagai human brand dalam pemasaran interaktif di era digital. Dengan meningkatnya pengguna media sosial, influencer menjadi alat pemasaran efektif karena kemampuan mereka menjangkau audiens luas dan membangun hubungan otentik. Penelitian ini menggunakan hypothesis testing yang terdiri dari 8 variabel, yaitu homophily, social presence, physical attractiveness, attachment, loyalty to the influencer, advertising preception, advertising credibility dan advertising resistence. Penelitian ini adalah menggunakan metode penelitian kuantitatif. Hasil menunjukkan bahwa homophily dan social presence berpengaruh positif terhadap attachment, yang kemudian meningkatkan loyalitas, persepsi, dan kredibilitas iklan. Namun, physical attractiveness tidak berpengaruh signifikan terhadap attachment. Model yang digunakan memiliki goodness of fit yang baik, dan analisis menunjukkan bahwa attachment terhadap influencer secara signifikan meningkatkan loyalitas dan persepsi iklan, mengindikasikan bahwa ikatan emosional dengan influencer mendorong kepercayaan dan keterlibatan konsumen. Influencer yang membangun hubungan emosional dengan pengikutnya cenderung lebih efektif dalam mempengaruhi keputusan pembelian dan meningkatkan kredibilitas iklan yang mereka promosikan
Pengaruh Maskulinitas terhadap Minat Beli Skincare di Kalangan Pria Gen Z Ryan Fazriansyah; Willy Arafah
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1211

Abstract

This study aims to analyze the influence of Skin Health Concerns, Masculinity, Perception Regarding Skincare, Social Media Use, and Self-Image Concerns on Men's Skincare Purchase Intention in Gen Z Men in Jabodetabek. This study uses a quantitative approach with an online survey method through a questionnaire. The population is Generation Z men aged between 15-28 years in the Jabodetabek area and samples were collected from 174 respondents who have experience using skincare or not. The data analysis technique uses Covariance Based Structural Equation Modeling (CB-SEM) with the help of AMOS software. The results showed that Social Media Use has a positive effect on Self-Image Concerns, and Self-Image Concerns has a positive effect on Men's Skincare Purchase Intention. However, the variables Skin Health Concerns, Masculinity, and Perception Regarding Skincare have no effect on Men's Skincare Purchase Intention. Self-image formation through social media is the main factor that drives Gen Z men to buy skincare products. This finding contributes to the development of consumer behavior science, especially in the context of gender and self-care, and becomes the basis for skincare cosmetic companies to design marketing strategies that are more relevant and adaptive to modern male consumer trends.
Co-Authors Adawiyah, Wiwik Robiatul Adinda Nora Farasandy Aditya Wardana, Aditya Amalia Mustika Amalia Mustika Amran, Ellyana Anatasia, Velly Ari Sulistyowati Aseanty, Deasy Bahtiar Usman Bahtiar Usman, Bahtiar Bambang Suharjo Boediman, Surya Fadjar Boris Lukman Budi Prijono Budi Santosa Candra Hidayat Clara Dinda Armawan Putri Deivy Zulyanti Nasution Devita Gantina Dorina Widowati Edi, Ragil Yoga Erfita Aprilia Fachrul Husain Habibi Fachrul Husain Habibie, Fachrul Husain Farida Jasfar Fathia Nurul Rahmah Fauzan Fahresky Pratama Haryono, Joko Heny Ratnaningtyas Humaira Uswatun Hasanah Imam Musani Justine Tanuwijaya Kamiilah Ulayya Kusnadi Kusnadi Kusnadi Lasut, Flavina M.O Maria R Nindita Radyati Muhammad Akbar Prasetyo Muhammad Lathifuddin Mustakman, Fauzi Mutiara Fatihah Myrza Rahmanita Niara Ayu Salsabila Nihla Samia Nurbaeti Nurbaeti Nuzul Husnah Paryanto Permana, Ade Rahmat Ingkadijaya Rinaldi, David Figo Rudi Lazuardi Ryan Fazriansyah S.Pantja Djati Sarfilianty Anggiani Sarfilianty Anggiani Sarfilianty Anggiani, Sarfilianty Suyanto Suyanto Syakira Nurul Aulia Tiara Puspa Trismoyo, Yudah Wahyuni Rusliyana Sari Wahyuningsih Sentosa Wijayanti, Bella Wulansari Wulansari Yudhaputri, Egabetha Yulius, Kevin G