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PENGARUH E-TRUST, E-SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA KONSUMEN E-COMMERCE B2C COFFEE SHOP Kamiilah Ulayya; Willy Arafah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1437

Abstract

This study examines the influence of e-trust, e-satisfaction, and perceived value on repurchase intention among B2C e-commerce coffee shop consumers. The research uses a survey method with a sample of 200 respondents who have made purchases on B2C e-commerce coffee shop platforms. Data were analyzed using structural equation modeling. The results show that e-trust and perceived value have a positive and significant effect on repurchase intention, while e-satisfaction does not have a significant effect. Prior online experience strengthens the relationships between e-trust, perceived value, and repurchase intention. These findings suggest that e-commerce coffee shop businesses should focus on building trust and offering high perceived value to encourage repeat purchases. Providing a positive online experience can further enhance the impact of e-trust and perceived value on repurchase intention
Kepuasan Pengguna Jasa terhadap Kualitas Lulusan Program Doktor Ilmu Ekonomi Wahyuningsih Sentosa; Willy Arafah; Wahyuni Rusliyana Sari
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 16 No 1 (2024): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i1.322

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kepuasan dari para Pengguna Lulusan terhadap kinerja alumni yang bekerja pada organisasi mereka. Metode yang digunakan dalam penelitian ini adalah deskriptif. Jumlah responden yang berpartisipasi adalah sejumlah 23 responden yang merupakan atasan dari lulusan Program Doktor Ilmu Ekonomi Universitas Trisakti untuk Konsentrasi Kebijakan Publik, Sustainable Development, Islamic Economics Finance, Akuntansi, Manajemen Stratejik, Service Manajemen dan Manajemen Keuangan, Pemasaran dan Sumber Daya Manusia. Hasil dari penelitian ini adalah Integritas para lulusan dinilai sangat baik oleh 87 persen pengguna jasa, sedangkan keahlian pada bidang ilmu, kerja sama tim dan pengembangan diri memperoleh nilai kepuasan sangat baik lebih dari 70 persen. Penggunaan teknologi informasi dan komunikasi masing-masing dinilai sangat baik sebesar 65.2 persen dan 69.6 persen. Penguasaan Bahasa asing dinilai baik sebesar 69.6 persen. Dengan demikian, dapat disimpulkan bahwa secara umum pengguna jasa menilai bahwa kinerja lulusan adalah sangat baik dengan tingkat kepuasan sebesar 92,55 persen.
Antecedents of Revisit Intention to Pantjoran PIK During Covid-19 Pandemic Haryono, Joko; Lasut, Flavina M.O; Yulius, Kevin G; Arafah, Willy; Ingkadijaya, Rahmat
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.420

Abstract

Revisit intention is a very important factor in the sustainability of a business. This study aims to analyze the factors that influence the revisit intention to Pantjoran PIK, North Jakarta. The exogenous variables in this study were environment, culture, and food safety & hygiene. This research is explanatory research that seeks to explain the relationship between exogenous and endogenous variables. The research instrument used was online questionnaire distributed via Google Form. The research method used is quantitative analysis with individual analysis units and the PLS-SEM approach using SMARTPLS 4 software. Sampling technique used was purposive sampling with 160 samples. The measurement model analysis meets the requirements of convergent validity, reliability and discriminant validity. However, in the structural model analysis, only Food Safety & Hygiene had significant influence on Revisit Intention. These findings are in line with similar research during the Covid-19 pandemic although different sampling technique are suggested with longitudinal data to improve accuracy. Food Court and restaurant owners are suggested to maintain the food safety and hygiene to improve revisit intention during Covid-19 pandemic.
Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.852 KB) | DOI: 10.22334/jbhost.v8i2.393

Abstract

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.
ANALISIS POSITIONING BRAND TEH KEMASAN DI JAKARTA Rinaldi, David Figo; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 5 No. 1 (2025): April 2025
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22088

Abstract

Dengan menggunakan empat merek teh kemasan: Teh Botol Sosro, Teh Pucuk, Teh Nu Greentea, dan Teh Kotak, penelitian ini bertujuan untuk mengevaluasi posisi merek teh kemasan di pasar Indonesia. Penelitian ini menggunakan individu sebagai unit analisis. Untuk mengumpulkan data, kuesioner dibagikan kepada responden yang pernah mengonsumsi empat merek teh kemasan yang telah ditentukan melalui teknik sampel non-probability purposive. Pengaruh posisi terhadap merek teh kemasan diteliti melalui pengujian deskriptif. Data awal yang dikumpulkan dari 32 responden digunakan dalam penelitian ini.
Peran of Viral Marketing Strategies dalam Memprediksi Purchasing Intention of Eco-Labelled Product in Indonesia Kamiilah Ulayya; Willy Arafah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5526

Abstract

Studi ini bertujuan untuk mengeksplorasi peran kesadaran lingkungan, kepedulian lingkungan, inovasi hijau, dan strategi pemasaran viral dalam mempengaruhi niat pembelian produk berlabel ramah lingkungan di Indonesia. Penelitian ini menggunakan model persamaan struktural (SEM) untuk menganalisis hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa pengetahuan produk hijau dan kesadaran lingkungan memediasi hubungan antara kesadaran lingkungan dan niat pembelian hijau melalui strategi pemasaran viral. Selain itu, strategi pemasaran viral juga memiliki pengaruh langsung terhadap niat pembelian hijau. Temuan ini menunjukkan bahwa penggunaan strategi pemasaran viral dapat efektif dalam mempengaruhi konsumen dan meningkatkan niat pembelian produk berlabel ramah lingkungan di Indonesia.
The Role of Strategic Leadership in Mediating the Improvement of the Organizational Performance of the Indonesian Navy Military Sea Lift Command Warship Trismoyo, Yudah; Arafah , Willy; Anggiani, Sarfilianty
Journal of Management, Economic, and Financial Vol. 3 No. 3 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.111

Abstract

This research aims to analyze the influence of esprit de corps, organizational climate, and professionalism on organizational performance in the Indonesian Navy Military Sea Lift Command Warship, with both direct and indirect effects mediated by strategic leadership. This research employs a quantitative approach with hypothesis testing to examine the relationships between independent, dependent variables and the effect of mediating variables. Data collection is cross-sectional through primary data sources in the form of questionnaires distributed online to 147 respondents from the population of officers in the Indonesian Navy Military Sea Lift Command Warship. The sampling technique uses the total sampling, while data analysis uses Partial Least Square–Structural Equation Model Version 3.0. A total of ten hypotheses were tested in this study, with results showing significant direct effects of esprit de corps, organizational climate, professionalism, and strategic leadership on organizational performance. On the other hand, indirect effects were observed through the role of strategic leadership as a significant mediating variable that links esprit de corps, organizational climate, and professionalism to organizational performance. The most significant direct effect was found in the relationship between organizational climate and strategic leadership, while the strongest indirect effect occurred with the organizational climate’s influence on organizational performance through the mediation of strategic leadership. Future research could expand the variables or explore other factors influencing organizational performance, with a larger sample size and a qualitative or mixed-method approach.
The influence of Artificial intelligence, Digital leadership on Organizational performance mediated by Innovative work behaviour in the Hotel Industry in Jakarta Yudhaputri, Egabetha; Willy Arafah; Sarfilianty Anggiani
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.405

Abstract

This study aims to analyse the impact of the role of innovative work behaviour between artificial intelligence and digital leadership on improving organizational performance at hotel industry in Jakarta. This research uses quantitative methods withcross-sectional data collection. This study consists of 8 hotels with a total sample size of 124 respondents. Data were collected using a questionnaire distributed to 124 managerial level leaders at 4-star and 5-star hotels in Jakarta. This research data analysis uses SPPS for descriptive statistics and Structural Equation Modeling (SEM) PLS for hypothesis analysis. The results showed that artificial intelligence and digital leadership does not have a direct effect on organizational performance but with mediation can strengthen the influence so that artificial intelligence and digital leadership has a significant effect on organizational performance. The mediating role of using innovative work behaviour variables in this study has produced research findings that can strengthen the influence of artificial intelligence, digital leadership variables on improving organizational performance in the hotel industry in Jakarta. The managerial implication of this research is that artificial intelligence can be developed into the main management strategy in improving business and increasing literacy and innovative behaviour related to technology both artificial intelligence and other digital skills such as emphasizing digital and innovative culture.
PEMAHAMAN DAN HASIL DARI KEPUASAN KONSUMEN PADA PEDAGANG KOPI FAIR TRADE Fauzan Fahresky Pratama; Willy Arafah
Bridging Journal of Islamic Digital Economics and Management Vol. 2 No. 2 (2025): Desember-Maret
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kopi Fair Trade di Indonesia mengalami pertumbuhan dengan singnifikan. Penelitian ini bertujuan untuk mengidentifikasi anteseden dan pascaseden kepuasan konsumen, termasuk faktor utilitarian, sosial, dan emosional, dalam konteks konsumsi kopi perdagangan yang adil (Fair Trade). analisis data menggunakan pemodelan persamaan struktural (SEM) dengan perangkat lunak SPSS/AMOS 26.0. Temuan - Penelitian ini mendukung bahwa nilai sosial pelanggan dan kualitas mempengaruhi nilai yang dirasakan (perceived value/PV). PV pada gilirannya berpengaruh pada kepuasan pelanggan dan yang terakhir mempengaruhi loyalitas. Sebaliknya, nilai emosional pelanggan dan harapan pelanggan tidak dikonfirmasi sebagai anteseden PV. Penelitian ini berkontribusi pada peningkatan substansial dalam pemahaman kepuasan konsumen dan konsekuensinya, dalam konteks konsumsi kopi Fair Trade. Sebuah model teoritis baru yang terintegrasi tentang kepuasan konsumen telah disediakan, yang mencakup faktor persepsi sosial dan emosional, bersama dengan faktor persepsi kognitif (kualitas dan ekspektasi).
The Role of Boundary Spanning Strategy in Mediating the Improvement of Organizational Performance: A Study on the Indonesian Ministry of Health Hospital Paryanto, Paryanto; Arafah, Willy; Anggiani, Sarfilianty
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.892

Abstract

Purpose - This study aims to analyze the role of Boundary Spanning Strategy in mediating the influence of Organizational Culture, Strategic Leadership, and Job Satisfaction on Organizational Performance within the context of a study conducted at Ministry of Health hospitals in Indonesia. These hospitals are characterized by resource-intensive operations, substantial capital, advanced technology, detailed procedures, and complex challenges. Additionally, strict regulations, silo culture, and bureaucratic complexity often hinder innovation and managerial effectiveness. Methodology - This study adopts a quantitative approach using a non-random purposive sampling technique with a cross-sectional or one-shot design. Data were collected through an online questionnaire distributed to top- and middle-level managers across 37 Ministry of Health hospitals throughout Indonesia. A total of 320 responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3 software. Findings - The results indicate that Boundary Spanning Strategy fully mediates the influence of Strategic Leadership on Organizational Performance and partially mediates the influence of Organizational Culture on Organizational Performance. Meanwhile, although Job Satisfaction has a direct influence on Organizational Performance, its indirect effect through Boundary Spanning Strategy is not significant, indicating the absence of mediation. Implications - The theoretical implication of this research is to extend the understanding of organizational theories, particularly Resource-Based View and Organizational Behavior Theory, by emphasizing the critical role of boundary-spanning strategies in enhancing organizational performance. Practically, the findings offer guidance for hospital managers to strengthen boundary-spanning competencies, prevent silo culture, and foster cross-unit collaboration within the organization. Furthermore, this study underscores the importance of regulatory support to encourage boundary-spanning behaviors in the healthcare sector. Research Limitations - The limitations of this study include the use of a single quantitative approach and a cross-sectional design, which restrict the understanding of the dynamic relationships between variables over time. Therefore, future research is recommended to employ a mixed-methods approach with a longitudinal design to gain a more comprehensive insight into the studied phenomenon.