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Journal : JOURNAL OF LAW AND GOVERMENT SCIENCE

EVALUATION OF THE TEXT HEALTH WARNING EFFECTIVENESS ON CIGARETTE’S PACKAGING IN INDONESIA Sri Widati
JOURNAL OF LAW AND GOVERNMENT SCIENCE Vol 1, No 1 (2015): April 2015
Publisher : Universitas Ubudiyah Indonesia

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Abstract

Smoking prevalence in the low income family is higher than the richest. In Indonesia, amount 63% from 19 million low income families  are a smoker. If they smoke 10 pieces of cigarette everyday, so they spare  Rp 23 billion every year for cigarette expenditure. They still smoke, although there is text health warning on the packaging of cigarette. The text on the cigarrette’s packaging mention that “Cigarettes causing cancer, hypertension, heart attack, impotence, harms baby and pregnancy”. The purpose of this study is to know the effectiveness of text health warning on the cigarette’s packaging. This study is descriptive research using qualitative method. To identify the characteristic of low income family,  smoking behavior, awareness, knowledge, and liking were by structured questionnaire’s interviews. To know what they want about health warning on the cigarette’s packaging was by questionnaires and in dept interview. There were 400 informants. This study did in Surabaya City of Indonesia. The result showed: 1) informant recognized  cigarettes impact from the text health warning on the cigarettes’ packaging. Although they knew the cigarettes’ impact, but they can’t mention the text health warning completely and truly. 2) The text health warning can’t promote the informant’s knowledge about  cigarettes substances and cigarettes impact. 3) Almost all of the informant have no fear feeling while reading the text health warning on the cigarettes’ packaging. It can be concluded that the text health warning on the cigarettes’ packaging do not effectively to promote knowledge and preventive behavior yet. They suggest to use the pictorial health warning to prevent the low income people to not smoking.Keywords: smoking, cigarette, low income family, packaging
Co-Authors Abdul Hamid Adinda Rahma Triyaniarta Ah. Yusuf Aldiella Ayu Prasetya Astuti Alfi Makrifatul Azizah Alma Feriyanti Amer Siddiq Amer Nordin Aprillia Nurhayati Artanti, Kurnia D Atik Choirul Hidajah Atik Qurrota A’Yunin Al-Isyrofi Azizah Zahrotul Adha Berliana Farah Yanisah Chatarina Umbul Wahyuni Cici Violita Dewi Cintya Dayu Marista Dessy Arumsari Diah Indriani Dominikus Raditya Atmaka Eka Yeyen Pertiwi Ella Novita Sari Eni Purwaningsih Erren Silvia Herdiyani Fanny Tri Cahyani FILDZA FADHILA Firdausi Ramadhani Fitria Giovanny Yan Mario Paridy Man Hario Megatsari Hendra Eka Alifiyanto Iidrie Iidrie Ilyu Ainun Najie Ira Nurmala Isha Sandya Isma Faridatus Sholihah Joko Prayitno Kiki Mellisa Andria Kurnia D Artanti Kurnia Dwi Artanti Kurnia Dwi Artanti Kusuma S Lestari Lestari, Kusuma S Luluk Lady Laily M. Bagus Qomaruddin M. Zainal Fattah Maharani Dyah Pertiwi Mayla Renata Sandi Mezaluna Prabasanti Misnawati Mochammad Bagus Qomaruddin Mohammad Fatah Muhammad Azis Rahman Muji sulistyowati Musadah Musadah Mutmainatul Ghofar Nafiatus Sintya Deviatin Neil Harris Nendy Putra Salsabila Nicola Wiseman Oedojo Soedirham Oedojo Sudirham Priyono Adi Nugroho Putri Intianti Utami Rachmat Hargono Rery Afianto Ria Nila Bawati Rima Mita Gutari Ririh Yudhastuti Riska Oktaviana Rizma Dwi Nastiti Santi Martini Shrimarti Rukmini Devy Sigit Ari Saputro Sindi Eka Putri Sri Hardianti Stefanus Supriyanto Suherdin Suherdin Tausyiah Rohmah Noviyanti Tesalonika Pambudi Tino Oktario Yosendha Tri Anjaswarni Welldellin Yufuria Windy Tri Yuana Yohana Nensy Lasamahu Yunila Yustinus Denny Ardyanto Zikri Fathur Rahman