Dzuha Hening Yanuarsari, Dzuha Hening
Program Studi Desain Komunikasi Visual Fakultas Ilmu Komputer, Universitas Dian Nuswantoro

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Analisis Minat Beli Wanita Terhadap Produk Tas Bermerek Original di Tengah Komoditi Produksi Tas Bermerek Tiruan Produksi Produsen Lokal Yanuarsari, Dzuha Hening
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 1 No. 02 (2015): August 2015
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v1i02.961

Abstract

Semakin kompleksnya perkembangan dunia fashion di masyarakat menimbulkan penambahan citra estetik bagi setiap barang-barang yang dikenakan sehari-hari. Tas merupakan produk yang sering dilirik oleh wanita. Selain dari segi fungsionalitasnya, tas sekarang mulai digunakan wanita sebagai barang pelengkap padu padan busana untuk menyelaraskan gaya maupun meningkatkan citra kelasnya dimasyarakat. Semakin banyak value yang dikeluarkan untuk membeli sebuah tas maka semakin tinggi penilaian masyarakat akan citra kelas terhadap dirinya. Tas mampu menimbulkan fetisisme tersendiri di masyarakat tidak hanya pada kalangan wanita kebanyakan, tetapi juga kalangan pria.  Dari fenomena-fenomena tersebut akhirnya memunculkan banyak produsen-produsen lokal yang melirik peluang tersebut dengan memproduksi tas replika yang memiliki hereditas yang hampir sama dengan tas bermerek produksi produsen aslinya. Dikaji dari klasifikasi modalnya, maka posisi nilai dari pemakaian tas disini termasuk kedalam modal sosial dimana kepemilikan tas mampu menggusung citra diri seseorang. Namun  jika menilik dari fenomena kemunculan banyak produsen lokal yang memproduksi tas berkelas replika  bisa dihubungkan dengan hukum Gestalt yakni hukum persamaan dan kontinuitas. Sedangkan jika ditilik dari sistem objek yang membawanya dalam kasus ini termasuk kedalam The Non-Functional System dimana objek tidak hanya dilihat sebatas fungsionalitasnya saja akan tetapi ranah ekspresinya juga yang mana jika memakai objek tersebut (tas) mampu menjembatani individu berdasarkan kompromi dari pengalaman, keinginan dan cita-citanya. Kata Kunci : Fashion, Minat Beli, Tas
PENDEKATAN KOMUNIKASI SMCR DALAM PERANCANGAN PERMAINAN BOARD GAME ULAR TANGGA “POSTCOV” UNTUK UPAYA MEMBANTU TRAUMA HEALING ANAK PADA PANDEMI COVID-19 Yanuarsari, Dzuha Hening; Mukaromah, Mukaromah; Khamadi, Khamadi
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.890

Abstract

The Covid-19 pandemic that occurred at the end of 2019 had a significant impact on various sectors of activity in the world, including Indonesia. Various actions were taken as steps to overcome these problems. One of them is in the education and health sector for children, namely the psychological vulnerability of children and the level of depression that occurs due to the Covid-19 pandemic phenomenon. Through educational games, it is believed that it can help things related to child psychology. The purpose of this research is to create an educational game of snakes and ladders that can be used to help the trauma healing process in children due to the impact of the Covid-19 pandemic. The research method used in this design is an explanatory descriptive method using the SMCR communication approach. Through this method, educational messages regarding the COVID-19 pandemic that children still have to deal with should be treated with caution and there is no need to be afraid as long as they adhere to health protocols. The results of this study are the creation of a prototype design of the snake and ladder game "PostCov" as an alternative new educational media as a form of innovation in delivering information as well as a form of play therapy in helping psychological problems that are vulnerable to occur in children.
PERANCANGAN TYPEFACE “MANTINGAN FONT” DAN SIGN SYSTEM BERBASIS ORNAMEN MASJID MANTINGAN DI KABUPATEN JEPARA Setiawan, Agus; Yanuarsari, Dzuha Hening
Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i2.1071

Abstract

The Mantingan Mosque is one of the cultural heritages of ancient Islam and is one of the tourism assets in Jepara Regency. The Mantingan Mosque in Jepara has several ornamental designs that are applied to several sides of the mosque walls. The Mantingan Mosque also has a characteristic ornament design that still has acculturation elements of Chinese, Hindu, Buddhist and Javanese cultures. These ornaments were then inspired to be developed into a typeface design concept which in it has an anatomical element of an ornament character where the construction is based on typeface design rules. The visual concept of this typeface design is obtained from the results of research conducted on respondents who are engaged in the design field. Then the typeface is designed on a digital basis which is packaged into a font pack with the name “Mantingan Font.otf” format which can be installed and used on a PC (Personal Computer). The designed typeface is then socialized to partners (Mantingan mosque administrators) to be further developed in the form of an application on the media sign system. The purpose of this design is to develop and support the context of the information system (sign system) at the Mantingan mosque in Jepara Regency as religious tourism. The research method used is descriptive-quantitative supported by factual field data and research that has been carried out supported by  ATUMICS approach.
Development Of Landmark Signage Design for Semarang City “Sebaru (Semarang Hebat Baru)” Using Atumics Method Erisa Adyati Rahmasari; Dzuha Hening Yanuarsari; Agus Setiawan
Texture : Art And Culture Journal Vol. 8 No. 2 (2025)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/texture.v8i2.6445

Abstract

Semarang city landmark is one of the symbols of the city which can be in the form of a building which is one of the unique characteristics of the city of Semarang. Landmarks can be in the form of architectural buildings that are distinctive and able to provide aesthetics of space and good views of the city. Landmarks can also be used to attract the interest of tourists visiting the city. The results of observations and questionnaire studies that have been carried out by researchers at this time show that the landmarks of the city of Semarang do not really show the characteristics of the city of Semarang. Architectural buildings and arts in the city of Semarang became the inspiration for the development of landmark designs in the city of Semarang. The purpose of this design is to develop an existing landmark signage design based on the results of research and research conducted. The method for analysis in this design uses the ATUMICS method. The output or final result in the development of this landmark signage design is used as a reference material in the development of landmark signage designs in Semarang City. The benefits of this design are as a development of the characteristics of the city of Semarang as well as a support in the development of tourism in the city of Semarang.