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All Journal INDONESIAN JOURNAL OF LEGAL AND FORENSIC SCIENCES Jurnal Kriminologi Indonesia JURNAL ILMU SOSIAL Jurnal Pendidikan Indonesia Indonesian Journal of Islam and Muslim Societies JURNAL ILMU PEMERINTAHAN ARISTO Jurnal Ilmu Kepolisian Dinasti International Journal of Education Management and Social Science Cakrawala Repositori Imwi Journal of Strategic and Global Studies International Journal of Educational Research and Social Sciences (IJERSC) Journal of Correctional Issues (JCI) Jurnal Sosial dan Teknologi International Journal of Social Service and Research JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Deviance: Jurnal Kriminologi Jurnal Lemhannas RI Makara Human Behavior Studies in Asia INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Jurnal Humanipreneur International Review of Humanities Studies Enrichment: Journal of Multidisciplinary Research and Development Jurnal Kajian Stratejik Ketahanan Nasional
Adrianus Eliasta Meliala
Departemen Kriminologi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Unveiling the Marketing Tactics of Indonesian Fundamentalist Group: A Delphi Method Analysis Karamoy, Arindra Khrisna; Meliala, Adrianus
Journal of Strategic and Global Studies Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

This study investigated whether Indonesian fundamentalist group utilizes marketing principles for recruitment. The research employed a Delphi method, gathering expert consensus from marketing, communication, and visual communication fields to assess the group's use of marketing strategies in attracting sympathizers and disseminating their ideology. The first round demonstrated complete agreement on the use of marketing principles. The second round revealed some disagreement regarding the classification of mosques as distribution channels, suggesting a nuanced application focusing more on promotion than traditional marketing models. The findings highlight sophisticated marketing techniques used by this group, emphasizing the need for further investigation into how such groups leverage marketing for influence. This includes exploring the broader application of marketing principles in radicalization, connections to popular culture, and developing effective counter-narratives using social marketing. Understanding these strategies is crucial for developing counter-measures and promoting social cohesion. The study's results underscore the importance of examining how religious groups employ marketing strategies, particularly in contexts lacking prior research.
Co-Authors Aisyah, Sani Siti Alvi Syahrin, Muhammad Arief, M. Sofyan Aulia, Reva Chrysnanda Dwi Laksana Dhiajeng Cinthya Prativi Dhio Kusuma Putra Didik Novi Rahmanto Ferdinand Andi Lolo Ferdinand Andi Lolo I Nyoman Sudama Imam Suyudi, Imam Indah Earlyanti, Novi Iqrak Sulhin Karamoy, Arindra Khrisna Koto, Zulkarnein Laksana, Chrysnanda Dwi Leebarty Taskarina Leebarty Taskarina Lolo, Ferdinand Andi Nuri Widiastuti Veronika Nuri Widiastuti Veronika Rahmanto, Didik Novi Salya, Sundawan Seno, Mohamad Nauval Silaen, Horas Marasi Sudama, I Nyoman Supardi Hamid Supriyanto Supriyanto Tiara Paramita Tulung, Kurnia Mega Vita Mayastinasari Wardoyo, Chris Setio