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All Journal Dinamik Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Dinamika Bahasa dan Budaya Jurnal Ilmiah Dinamika Teknik Proceeding Fakultas Ekonomi Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Proceeding SENDI_U Al Tijarah Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) PROCEEDINGS J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Jurnal Bingkai Ekonomi (JBE) Golden Ratio of Human Resource Management IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mandalika Journal of Business and Management Studies
Lie Liana .
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswi Unisbank Pengguna Kosmetik Wardah) Nona Nur Indah S., 15.05.51.0196; Liana, Lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the effect of product quality, brand image, and price perception on purchasing decisions on wardah cosmetics. This study is a study on Unisbank female students wardah cosmetic users.The population of this research is Unisbank Student Wardah Cosmetic User. Sampling is done by using a purposive sampling method, namely students who buy and use wardah cosmetics. Determination of the sample is based on the opinion of Roscoe in Ferdinand (2006) stating that the sample size is as follows 3 x 25 = 75 samples. Based on this, the number of samples in the study were 100 respondents. The primary data collection method used is the questionnaire and interview method. Data were analyzed using test instruments, multiple linear regression, and model tests.The results showed that product quality has a negative effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decisions. The better the quality of the product, the lower the purchasing decision, the better the brand image, the higher the purchase decision, the better the perception of the price offered, the higher the purchase decision.Keywords: Product Quality, Brand Image, Price Perception and Purchasing Decision
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN (Studi pada Pelanggan Sepeda Motor Honda di Kota Semarang) Eka Ni’matul Choiriah, 15.05.51.0226; Liana, lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to examine and analyze the effect of product quality, brand image, and service quality on customer loyalty mediated by the satisfaction of Honda motorcycle customers. This research was conducted in the city of Semarang. The population in this study were customers who had used and purchased Honda motorbikes in the city of Semarang. The sample in this study was taken using a purposive sampling technique with the criteria of customers who have used and purchased a Honda motorcycle at least 2 times a purchase. The sample was taken using the opinion of Roscoe. The sample size is determined 25 times the independent variable, so that 3 x 25 = 75 respondents. Therefore, this study determined as many as 100 respondents. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination coefficient test (R2), t test, and mediation test. Data analysis techniques were carried out using the SPSS 19 computer program. The results showed that product quality has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, service quality does not affect customer satisfaction, product quality has a positive and significant effect on customer loyalty, brand image does not affect customer loyalty, service quality does not affect customer loyalty. The mediation test results in this study indicate that product quality influences customer loyalty mediated customer satisfaction, brand image influences customer loyalty mediated customer satisfaction, service quality does not directly or indirectly affect customer loyalty.
Co-Authors 05.05.51.0026 Ricky Novayanto 08.05.51.0107 Adi Marwanto 10.05.51.0056 Riski Eka Nanda 12.52.02.0032 Pujiati 12.5202.0015 Kiswati Rahayu Winarni 1252020023 Sudriningsih 1352020036 Edi Topan, 1352020036 1352020037 Samsudin, 1352020037 1352020038 Cipto, 1352020038 Adhi Antono Aditya Putra, Aditya Ahmad Setyawan Aisyah Sarania Ajeng Aquinia Ajeng Aquinia Alimuddin Rizal Andri Kurniawan, 14.05.51.0142 Anissa Aulia, Anissa Antono Adhi Anwar, Amthori Aquinia, Ajeng Astutik, Yesi Puji Bambang Suko Priyono Bambang Suteja Bambang Sutejo Cecilia Dian Sulistyoningsih Devina Labitta Ningtyas Diah Rahayu Dian Kristiawan Nugroho Diva Lenika Sanda Djoko Suwarto Dwi Rita Pangestuti, 14.05.51.0118 Dyah Ayu Paramitha Eka Ni’matul Choiriah, 15.05.51.0226 Eka Tiara Reza Enty Nur Hayati Evitriani Evitriani Firanata, Rizki Al Fikri Fitika Andraini Haerudin Haerudin Heni Pramudita Iqma Efitriana Jamil, Syukron Kasmari . Kis Indriyaningrum Kristina Anindita Hayuningtias Kuntari Kuntari Kurniyanti, Frenti Lilik Lestari Lilin Fajriatus Indriyanti, 15.05.51.0240 Maya Rina, 14.05.51.0100 Maya Rina, 14.05.51.0100 Mochammad Imron Awalludin Muawwanah, Rafita Mugni Jayadi, Ramadhan Muhammad Ali Ma’sum Murwaningsih, Janartika Nona Nur Indah S., 15.05.51.0196 Novina Ardila Rachmadiani Novita Mariana PUJI LESTARI Putra, Zacky Irwandha Putranti, Kurniandri Ryan Putranti, Kurniandri Ryan R.A. Marlien Raharjo, Muji Resty Novitasari Retno Maulana Sari Rina Anindita Rio Rahadyan Utomo Robertus Basiya Santoso, Ignatius Hari Silva Ayu Pramudita, Nadia Sudriyah . Suhana Suhana Sulistiyowati, Hesti Sunarno . Susanto Adi Sutrisno Budi Untara Tasya Vivia Andriana Triana Puji Rahayu Tristiana Rijanti Wahyu Muji Lestari Wicaksono, Yogi Ivan Wilasari, Santi Wulan Salatri, 15.05.51.0049 Ycd Komala Devi, Ycd Komala Yeye Susilowati Yustina Eko Purwaningsih Yusuf Maulana Sudrajat Yusuf, Anita Fitriani Zuliyati Zuliyati