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All Journal Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Husada Mahakam: Jurnal Kesehatan MMJ (Mahakam Midwifery Journal) Jurnal Ilmu Manajemen Mulawarman (JIMM) Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Publikasi Ilmu Manajemen Mahakam Nursing Journal (MNJ) Jurnal Ilmiah Dan Karya Mahasiswa Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Bisnis Inovatif dan Digital Jurnal Bisnis, Ekonomi Syariah dan Pajak Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Hilda Hilda
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran Terhadap Minat Masyarakat pada Produk Simpanan Idul Fitri di BMT Mitra Khazanah Palembang Indah Maharani; Hilda Hilda; Abdullah Sahroni
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4282

Abstract

This study was conducted using a data collection method in the form of a questionnaire distributed to 86 customers and prospective customers of BMT Mitra Khazanah Palembang. Then, a quantitative analysis was carried out on the data obtained. The quantitative analysis includes testing data instruments, descriptive statistics, classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests), simple linear regression analysis, and hypothesis testing (determination coefficient (Adjusted R Square) and T test). The results of this study indicate that marketing strategies partially have a significant positive effect on public interest, with a t-count value of 5.719> t-table 1.663 and a significance of 0.000 <α = 0.05. The Adjusted R Square value is 0.272, which means that 27.2% of public interest can be explained by the independent variables in the study.
Pengaruh Kualitas Pelayanan dan Persepsi Nilai Terhadap Loyalitas Nasabah Pengguna Kartu ATM pada Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang Melalui Kepuasan Nasabah Sebagai Variabel Intervening Nirma Fitriana; Hilda Hilda; Riduwansah Riduwansah
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.364

Abstract

This research aims to determine the influence of service quality and perceived value on customer loyalty of ATM card users at BSB Syariah KCP UIN Raden Fatah Palembang through satisfaction as an intervening variable. This research uses primary data with a quantitative approach in the form of distributing questionnaires with a sample collection method using purposive sampling with the Hair et.al formula which received as many as 150 respondents. The research instrument testing technique uses SEM-PLS using an analysis tool in the form of SmartPLS version 3.0. The results of this research show that: (1) service quality has a positive and significant effect on customer loyalty; (2) perceived value has a positive and significant effect on customer loyalty; (3) service quality has a positive and significant effect on customer satisfaction; (4) perceived value has a positive and significant effect on customer satisfaction; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable; (7) perceived value has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable.
Pengaruh NOM, BOPO dan FDR terhadap Profitabilitas pada Bank Umum Syariah (BUS) Periode 2021-2023 Aviva Refalina; Hilda Hilda; Riduwansah Riduwansah
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3320

Abstract

Profitability is a key indicator in assessing the financial performance and operational sustainability of a bank. However, during the 2021-2023 period, the Islamic banking industry in Indonesia faced various challenges, especially regarding operational efficiency and financing management. This challenge can be seen from the unstable value of the Net Operating Margin (NOM), the high ratio of Operating Expenses to Operating Income (BOPO), and the imbalance in the Financing to Deposit Ratio (FDR). This study uses a quantitative approach with secondary data from the annual financial statements of Islamic Commercial Banks for the 2021-2023 period which are accessed through the OJK official website. The object of research includes all Islamic Commercial Banks operating during this period, with a sample of 10 banks selected through purposive sampling method. The data were analyzed using IBM SPSS version 30.0 in 2024 with descriptive statistical analysis techniques, classical assumption tests, multiple linear regression, hypothesis testing, and coefficient of determination (R²) tests. The results of this study indicate that partially the Net Operating Margin (NOM) variable has a significant effect on Profitability (ROA). While the variable Operating Cost of Operating Income (BOPO) and Financing to Deposit Ratio (FDR) has no effect on Profitability (ROA).
Pengaruh Cinta Uang, Literasi Keuangan, dan Sikap Keuangan terhadap Manajemen Keuangan Pribadi pada Generasi Z : (Survei pada Mahasiswa/i Komunitas GenBI Sumatera Selatan) Intan Nurjanah; Hilda Hilda; Lidia Desiana
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.629

Abstract

The accelerated progress in technology alongside the global integration of digital trends have significantly shaped the financial behavior of Generation Z. This demographic often displays short-term financial tendencies, such as impulsive spending, the adoption of the “You Only Live Once” (YOLO) mindset, and doom spending, which often undermines long-term financial planning. This study seeks to examine the extent to which love of money, financial literacy, and financial attitude influence personal financial management among members of GenBI South Sumatra. Information was obtained via surveys distributed to 63 participants, proportionally selected from a total population of 175 students from UIN Raden Fatah, Sriwijaya University, and Sriwijaya State Polytechnic. The study employed a quantitative research design using Structural Equation Modeling (SEM) method with the SmartPLS 3.2.9 software. The data reveal that love of money, financial literacy, and financial attitude each have a positive and statistically significant impact on the personal financial management of Generation Z.
Inovasi Nasi Gigit Udang Asam Manis : Solusi Pangan Sehat dan Sumber Pendapatan Bagi Ibu Rumah Tangga di RT.5 Kelurahan Kampung 6 Nurul Hidayat; Anggun Sarwana; Sulaiman Sulaiman; Eva Riana; Mengsi Mengsi; Ilham Ilham; Hilda Hilda
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 2 (2025): Mei : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i2.1420

Abstract

The "Sweet and Sour Shrimp Rice Bites" innovation program is an empowerment effort aimed at housewives in RT 5, Kampung 6 Sub-district, through the development of a healthy, locally-based food product. This innovation seeks to create a nutritious and practical food alternative that appeals to various groups, while also serving as an additional source of household income. The product combines carbohydrates from rice, protein from shrimp, and a signature sweet and sour flavor, packaged in small, hygienic, and easy-to-consume portions. Training activities in production, packaging, and marketing were conducted participatively with the housewives, using a creative economy approach and local wisdom. The program results show increased skills, confidence, and economic contribution from participants. This innovation has proven to be both a healthy food solution and a support for household economic independence in the community
Pengaruh Efikasi Diri dan Keterampilan Digital Terhadap Kesiapan Kerja Menghadapi Era Society 5.0 Pada Mahasiswa Perbankan Syariah Maulydia Anggraini; Hilda Hilda; Oki Sapitri Menghayati
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1329

Abstract

Student work readiness is very important to face the dynamic world of work, students need to prepare for various challenges in the world of work, such as tight competition, high job demands, and rapid technological changes. This study aims to determine whether Self-Efficacy and Digital Skills partially and simultaneously affect Work Readiness to Face the Era of Society 5.0 in Islamic Banking Students of UIN Raden Fatah Palembang Class of 2021. The research method used is a quantitative approach. The sample in this study was 100 respondents with a sampling technique using random sampling with data measurement using a likert scale. Questionnaires were given to respondents and data analysis was carried out using SPSS 27 software. The results of this study indicate that partially the self-efficacy variable has an influence on the work readiness of islamic banking students with a significance value (sig) of 0.001 < (α) 0.1, and the digital skills variable has an influence on the work readiness of islamic banking students with a significance value (sig) of 0.002 < (α) 0.1. Meanwhile, simultaneously, self-efficacy and digital skills have a positive and significant influence on the work readiness of islamic banking students with a significance value (sig) of 0.000 < (α) 0.1.
Analisis Pemenuhan Kebutuhan Masyarakat di Rantau Panjang Estate dengan Menggunakan Kredit dalam Perspektif Ekonomi Islam Meirza Ayu Humairoh; Hilda Hilda
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 5 (2025): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i5.1800

Abstract

The use of credit by the public is generally driven by the need and desire to meet certain requirements that cannot be fulfilled with cash. Credit makes it easier for people to meet their various needs, especially for those who do not have enough funds at the time. However, in practice, there are often obstacles such as payment delays, breaches of agreed-upon deadlines, and discrepancies in the recording of installment payments. These issues can create problems for both the creditor and the debtor. This study aims to examine the use of the credit concept by the community and analyze how credit helps fulfill the needs of the community. The study uses a qualitative method with a descriptive research approach. Data collection was done through observation, interviews, and document gathering. The collected data were then analyzed by presenting the data and drawing conclusions. The results of the study show that the use of the credit concept by the community in Rantau Panjang Estate to meet their needs has fulfilled the conditions of a muamalah agreement in accordance with the principles of buying and selling. First, the people involved in the transaction, namely the seller and the buyer, must meet the requirements of being rational, consenting freely, and agreeing mutually. Second, the agreement between the seller and the buyer must include the price and the payment period that both parties have agreed upon. Third, the object or goods being sold must have utility and be clearly defined in terms of its nature, size, and type. Fourth, the price must be clear, with the credit price being higher than the cash price. Additionally, the use of credit by the community in Rantau Panjang Estate has also applied the principles of the Islamic market mechanism, such as Ar-Ridha (mutual consent), healthy competition, honesty, transparency, and justice. This indicates that the credit transactions conducted are in accordance with the rules of Islam and can serve as a fair model for all parties involved.
Pengaruh Label Halal, Religiusitas Dan Harga Terhadap Keputusan Pembelian Produk Makanan Kemasan (Studi Pada Mahasisw Fakultas Ekonomi Dan Bisnis Islam UIN Raden Fatah Palembang) Fitri Agustina; Hilda Hilda; Mahmud Alfan Jamil
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.777

Abstract

Consumption is a form of economic behavior by utilizing goods and services to meet their needs. The basic activities carried out by individuals are eating and drinking activities. This is because eating and drinking are the most basic basic needs for every living thing. Economic development in Indonesia is developing quite rapidly, where business people are competing to create products, especially in the field of packaged food. Indonesia, where the majority of the population is Muslim, shows that the largest consumption is held by Muslims, where in Islam the halal product is a top priority, so it is mandatory for all food producers to have halal certificates. Halal food is all types of food that are permitted by Islamic law for consumption. The purpose of this study was to determine the effect of halal labels, religiosity and prices on purchasing decisions for packaged food products. This type of research is descriptive quantitative, data collection using a questionnaire, the respondents in this study were students of the Islamic economics and business faculties of UIN Raden Fatah Palembang. The data obtained in this study were analyzed using multiple linear regression analysis using the SPSS version 23 analysis tool. The results showed that from the t-test the halal label variable ttable was 2.795 > 1.996 and tcount was 0.007 <0.05 meaning H0 was rejected Ha was accepted. From the t-test the religiosity variable t-table was obtained for 2,734 > 1,996 which and tcount was 0.008 <0.05 meaning that H0 was rejected, Ha was accepted. From the t-test, the price variable t-table is 2,356 > 1,996 and tcount is 0.021 <0.05, meaning that H0 is rejected, Ha is accepted. And the results of the F test show that the Halal label, religiosity and price variables simultaneously have a significant effect. This is evidenced by the results showing the Fcount value of 22.138 > 2.74 Ftable. With a significant figure (p-value) 0.000 <0.05. so it can be concluded that H0 is rejected Ha is accepted.
Analisis Strategi Promosi Dengan Paket Sembako Pada 212 Mart Kayuagung Untuk Survive Selama Masa Pandemi Covid Reny Moulisa Ananda; Hilda Hilda; Mail Hilian Batin
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.783

Abstract

Micro, Small and Medium Enterprises are productive businesses engaged in commerce and are engaged in entrepreneurship. MSME themselves can be managed by individuals or business entities, where the business belongs to the criteria of a small or micro scope. In 1998, small or medium enterprises can compete with large companies. Because most small or medium businesses do not depend on loans or large capital. Promotion is an element in a company's marketing mix that is used to inform, persuade, and remind products of a company. Promotional mix is a combination of face-to-face selling advertising, sales promotion, publicity, public relations that helps achieve company goals. This study uses a qualitative approach with descriptive analysis method. The object of this research is 212 Mart Kayuagung. This study uses primary data and secondary data with data collection techniques of observation, interviews, and documentation. By using triangulation data collection techniques. 212 Mart Kayuagung in promoting its products, namely Advertising using banners, Personal Selling using face to face, Publicity using.
Analisis Penerapan Konsep Syariah Pada OYO Lavender Homestay Pada Masa Pandemi Covid Di Kota Palembang Deni Fernanda Sohmi; Hilda Hilda; Fakhrina Fakhrina
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.800

Abstract

Islamic OYO is an OYO that provides lodging, food and drink services, as well as other services for the public, is managed commercially and meets the requirements imposed by the government, industry and islamic. The covid pandemic that started at the end of 2019 until now has had a bad impact on OYO Lavender Homestay because it has experienced a very drastic decrease in the number of visitors. The hotel business is a business engaged in the accommodation sector, one of which is OYO Islamic. The OYO sector is also a companion sector for the tourism sector and is also one that operates in the service sector, especially accommodation, the market segment is guests who come for rest or business purposes. Sharia OYO is a business or business that uses the concept of Islamic by incorporating several rules of Islamic principles in it which are the hallmark of every islamic business unit. The purpose of this study was to find out the Analysis of the Implementation of the Islamic Concept at OYO Lavender Homestay During the Covid Pandemic in Palembang City. This research is included in the type of field research using primary data sources and secondary data. The data obtained is in the form of a narrative. This study uses qualitative data analysis methods or techniques using inductive reasoning methods. Based on the results of the study that the covid pandemic had an impact on the number of visitors at OYO Lavender Homestay. In 2019 the number of visitors to OYO Lavender Homestay was 7,663 people. However, in 2020 there was a very drastic decrease with the number of 3,951 people. This number decreased by 51.5% from the previous year. Even though there has been a decrease in the number of visitors, OYO Lavender Homestay still does not want to accept visitors of the opposite sex and does not accept visitors of the opposite sex who do not have an identity or proof of marriage when they experience a very drastic decrease in the number of visitors.
Co-Authors Abdullah Sahroni Agil Alparabi Anggun Sarwana arsyawina arsyawina Arsyawina Arsyawina Aviva Refalina Chici Rima Putri Pratama Dahliyana Purwaningsih Deni Fernanda Sohmi Destianah Destianah Dwi Putri Agustini Eva Riana Fakhrina Fakhrina Febrian Wicaksana Fitri Agustina Fuji Mahmudah Hoyauna Hoyauna Husnah Husnah ICEU SRI GUSTIANA Ilham Ilham Indah Maharani Indah Sari Intan Nurjanah Ismi Oktavia Kartika Pradana LIDIA DESIANA M. Iqbal MAHMUD ALFAN JAMIL Mail Hilian Batin Maulydia Anggraini Meirza Ayu Humairoh Mengsi Mengsi Mgs Muhammad Nur Ramadhan Muhamad Ongky Wijaya Muhamad Ridho Muhammad Adzmy Nur Yansyah Muhammad Junestrada Diem Nirma Fitriana Noorhidayah Noorhidayah noorhidayah noorhidayah Nur Hesthria NURUL HIDAYAT Oki Sapitri Menghayati Olini Gusma Yanti Rachmania RACHMANIA Rendiano Rendiano Reny Moulisa Ananda Ria agustina Riduwansah Riduwansah rina loriana rosalin ariefahputri Salsabila Salsabila Siti Maria Siti Maslahah Sukisno S. Riadi Sulaiman Sulaiman TATI ROHAYATI Yuliana Yuliana Zuul Fitriani Umari