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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) BASKARA: Journal of Business and Entrepreneurship Cakrawala Repositori Imwi Cita Ekonomika: Jurnal Ilmu Ekonomi Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Asian Journal of Social and Humanities Jurnal Ilmiah Accusi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Kurniawati .
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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The Influence of Parasocial Relationship, Promotion, and Perceived Usefulness on Customer Loyalty in TikTok Livestream Atik Zanzabila; Kurniawati Kurniawati; Renny Risqiani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10755

Abstract

The rapid growth of social media and e-commerce has positioned TikTok as a prominent platform for livestreaming commerce, with high user engagement in Indonesia. This study aims to examine the effects of parasocial relationship, promotion, and perceived usefulness on purchase behavior and customer satisfaction, and their implications for customer loyalty within the Stimulus–Organism–Response (SOR) framework. A quantitative approach was employed using purposive sampling, involving 308 active TikTok users aged 18 years and above who had watched and purchased through TikTok livestreams. Data were collected via an online questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS Software. The findings reveal that parasocial relationship significantly influence purchase behavior, while purchase behavior and customer satisfaction have significant positive effects on customer loyalty. Promotion significantly affects customer satisfaction, whereas perceived usefulness does not.
Pengaruh Consumer Innovativeness dan Pemasaran Digital terhadap Perilaku Kesehatan Protektif Adelard Davista; Kurniawati Kurniawati; Febri Ardani; Taffania Diva Qur'ana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.5402

Abstract

Penelitian ini bertujuan menganalisis pengaruh Perceived Benefits dan Consumer Innovativeness terhadap Health-Protective Behaviors dalam konteks keterlibatan media sosial dan layanan kesehatan digital. Penelitian menggunakan pendekatan kuantitatif dengan 200 responden yang dipilih melalui teknik purposive sampling, mencakup pengguna layanan kesehatan digital dan pihak yang memiliki pengalaman terkait layanan kesehatan. Data dikumpulkan melalui survei daring menggunakan kuesioner dengan skala Likert lima poin yang terdiri atas 21 indikator. Analisis dilakukan menggunakan Structural Equation Modeling dengan dukungan SPSS dan AMOS 24 untuk menguji validitas, reliabilitas, kesesuaian model, hubungan langsung, dan peran mediasi antarvariabel. Hasil penelitian menunjukkan seluruh instrumen memiliki factor loading di atas 0,40 dan nilai Cronbach's Alpha di atas 0,60 sehingga dinyatakan valid dan reliabel. Pengujian hipotesis menunjukkan bahwa Perceived Benefits berpengaruh positif terhadap Health-Protective Behaviors dengan estimasi 0,263 dan nilai p 0,005. Consumer Innovativeness berpengaruh positif terhadap Health-Protective Behaviors dengan estimasi 0,729 dan nilai p 0,000, serta berhubungan positif dengan Perceived Benefits dengan estimasi 0,820 dan nilai p 0,000. Consumer Innovativeness juga memperkuat hubungan Perceived Benefits terhadap Health-Protective Behaviors dengan estimasi 0,774 dan nilai p 0,000. Temuan ini menegaskan bahwa persepsi manfaat dan keterbukaan terhadap inovasi digital mendorong konsumen menerjemahkan informasi kesehatan menjadi tindakan protektif. Strategi pemasaran digital perlu menekankan manfaat yang jelas, informasi yang kredibel, interaksi yang mudah, serta peningkatan literasi kesehatan digital untuk mendukung perilaku kesehatan masyarakat.
An Analysis of the Predetermining Factors of Sustainability Marketing and its Impact on Manufacturing Companies Listed on the Indonesian Stock Exchange (IDX) Muhammad Gilang Mocharram; Kurniawati Kurniawati; Maria Ariesta Utha
Jurnal Indonesia Sosial Sains Vol. 7 No. 8 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i8.2514

Abstract

Climate change, environmental degradation, and increasing stakeholder demands have prompted companies to integrate sustainability considerations into their business and marketing strategies, particularly in the manufacturing sector, which contributes significantly to the economy while also exerting substantial environmental pressure. This study aimed to examine and analyze the antecedents of sustainability marketing and their impact on manufacturing companies listed on the Indonesia Stock Exchange (IDX). The study employed a quantitative approach involving a sample of 120 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) and SPSS. The results indicated that: (1) industry environmental reputation had no significant effect on sustainability marketing strategy; (2) industry competitive intensity had a significant effect on sustainability marketing strategy; (3) sustainability marketing strategy had a significant effect on financial performance; (4) sustainability marketing strategy had a significant effect on market performance; (5) industry environmental reputation had a significant indirect effect on financial performance through sustainability marketing strategy; (6) industry environmental reputation had a significant indirect effect on market performance through sustainability marketing strategy; (7) industry competitive intensity had a significant indirect effect on financial performance through sustainability marketing strategy; and (8) industry competitive intensity had a significant indirect effect on market performance through sustainability marketing strategy. This study provides an empirical contribution by reinforcing the role of sustainability marketing strategy as a mechanism linking industry-level factors to improved corporate performance in the context of Indonesian manufacturing companies.
The Role of Personality Traits, Customer Journey Design, Omnichannel Trust, and Omnichannel Customer Experience in Shaping Value Co-Creation Behavior Karmila Jayanti; Kurniawati Kurniawati; Sri Vandayuli Riorini
Jurnal Ilmiah Accusi Vol. 8 No. 2 (2026): Jurnal Ilmiah Accusi
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hap8xf90

Abstract

Addressing empirical fragmentation in omnichannel literature, this study models how individual psychological attributes and structural service flows drive collaborative customer behaviors within emerging e-commerce markets. It evaluates the effects of Personality Traits and Customer Journey Design on Value Co-Creation Behavior, mediated by Omnichannel Trust and Omnichannel Customer Experience, alongside the moderating influences of Digital Proficiency and Channel Preference. Structural Equation Modeling (SEM-PLS via SmartPLS 4) was executed on survey responses gathered from 300 active Indonesian omnichannel shoppers through purposive sampling. Findings demonstrate that seamless journey designs and adaptive personality traits significantly elevate both customer trust and experiential quality, which directly propel value co-creation participation. Conversely, neither digital proficiency nor channel preferences exhibit significant moderating effects. The proposed model demonstrates moderate explanatory power, capturing variance across key outcomes with $R^2$ values of 0.533 for Customer Experience, 0.501 for Trust, and 0.359 for Value Co-Creation Behavior. Theoretically, this research extends Service-Dominant Logic and Trust Theory by establishing a dual-mediation mechanism that bridges micro-level individual traits and macro-level service architectures. The study's primary novelty rests on synthesizing behavioral readiness and touchpoint design into a unified framework. Practically, e-commerce executives must emphasize friction-free cross-channel integration and transparent system reliability over tailored channel isolation or reliance on user digital capabilities
Integrating the Technology Acceptance Model and the Theory of Planned Behavior to Explain Electric Vehicle Purchase Intention Through Willingness to Pay Ivan Richardho; Kurniawati Kurniawati; Sri Vandayuli Riorini
Jurnal Ilmiah Accusi Vol. 8 No. 2 (2026): Jurnal Ilmiah Accusi
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/cv27q912

Abstract

This study examines the determinants of electric vehicle (EV) purchase intention in Indonesia by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) through attitude and willingness to pay (WTP) as sequential mediating mechanisms. Addressing inconsistent empirical findings in prior literature regarding ease of use, infrastructure, and green lifestyle, this research offers novelty by combining psychological evaluations and financial commitments into a unified framework. A quantitative approach was applied using purposive sampling, collecting primary data via an online survey targeting Indonesian individuals aged 17 and older who are familiar with EVs and possess potential purchase interest. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4. The model demonstrates strong predictive power, explaining variance in attitude (R2 = 0.631), WTP (R2 = 0.628), and purchase intention (R2 = 0.707) The main findings reveal that attitude and WTP significantly drive purchase intention. Subjective norm, perceived usefulness, and battery warranty positively shape attitude, while price perception and perceived behavioral control enhance WTP. Conversely, perceived ease of use and charging infrastructure show no significant direct impacts, whereas green lifestyle and battery warranty negatively affect WTP. Theoretically, this study extends TAM and TPB by framing WTP as an economic bridge transforming attitudes into purchase decisions in emerging markets. Practically, it guides policymakers to maintain targeted fiscal incentives and assists automotive manufacturers in aligning pricing with perceived value.
Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects Alviana Aslama Anantia; Yolanda Masnita; Kurniawati Kurniawati
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.624

Abstract

The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.
From Value to Repurchase Intention: Integrating Perceived Value and Attitude in Halal Personal Care Consumption of Urban Gen Z Ryska Putri Madyasari; Endi Rekarti; Kurniawati Kurniawati
BASKARA : Journal of Business and Entrepreneurship Vol. 9 No. 1 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v9i1.31890

Abstract

This research explores the drivers of repurchase intention for halal personal care products among urban Generation Z consumers in Jakarta by applying an extended Theory of Planned Behavior (TPB) approach. The model integrates perceived ethicality, halal-green branding, digital brand engagement, halal literacy, religiosity, perceived value, and attitude to explain consumers’ repurchase intention. Empirical data were gathered through an online survey involving 522 respondents recruited using purposive sampling. The hypothesized relationships, including both direct and indirect effects, were examined using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that perceived ethicality and religiosity do not directly influence repurchase intention but contribute to it through perceived value and attitude. In contrast, halal-green branding, digital brand engagement, and halal literacy demonstrate significant direct effects on repurchase intention, while also contributing indirectly through perceived value and attitude. The findings confirm the mediating roles of perceived value and attitude in linking ethical, religious, cognitive, and marketing-related factors to repurchase intention. Overall, the study shows that Generation Z consumers form repurchase intention through a multi-stage evaluation process involving cognitive understanding, attitudinal evaluation, and perceived product benefits. This research extends the TPB framework in the halal consumer context and offers practical insights for firms in strengthening halal literacy, optimizing digital engagement, and designing value-based branding strategies for urban young consumers.
Peran Influencer Fashion Marketing terhadap Purchase Intention dalam Perspektif Source Credibility Theory Faiq Raihan Wijanarko; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.7203

Abstract

Influencer marketing has become a key strategy in the fashion industry, making it essential to understand the factors that drive consumers' purchase intentions. This study examines the effects of influencers' perceived expertise, attractiveness, similarity, and trustworthiness on purchase intention, as well as the mediating role of brand trust in the relationship between trustworthiness and purchase intention. A causal research design was employed using data collected from 202 social media users who had been exposed to fashion influencer content. Respondents were selected through purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with SPSS and AMOS. The findings reveal that perceived expertise, attractiveness, similarity, and trustworthiness all have positive and significant effects on purchase intention. In addition, trustworthiness significantly enhances brand trust, which in turn positively influences purchase intention. Brand trust also partially mediates the relationship between trustworthiness and purchase intention, extending the Source Credibility Theory by highlighting the importance of brand trust as an underlying mechanism. These findings suggest that fashion companies should prioritize influencer credibility attributes rather than popularity alone when selecting influencers. By focusing on trustworthy, knowledgeable, attractive, and relatable influencers, brands can strengthen consumer trust and increase purchase intention
Co-Authors Adelard Davista Adelard Davista Adnanto Mujiibu Arif Hakeem Adventua Sihaloho Afsari Zulsi Nurvinka Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ana Rosalinda Ananda Karuna Jaya Andhar Lutfi Andra Aditya Andy Agung Agnanto Antania Shinta Yuwono Atik Zanzabila Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Desna Ronaldy Yoga Perwira Dewi Anggraeni Dhia Ratuzzahrah Dini Primasari Priadi Duwi Mulyati Elona Sitohang Endang Kurnia Endi Rekarti, Endi Faiq Raihan Wijanarko Febri Ardani Febri Ardani Fraya Anastasia Gavrila Indra Saputra Gesta Lionanda Ginta Ginting Ginzha Arthasari Sugiono Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Ivan Richardho Janette Anastacia M. W. Jati Kasuma Ali Joshua Joviando Karijanto Prijo Rahardjo Karmila Jayanti Lala Latipah Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Gilang Mocharram Muhammad Haqqi Ramdhi Muhammad Ilham Supriyanto Muhammad Rusli Nunuk Andriastuti Nurhayati Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Rangga Anung A Renny Risqiani Renny Risqiyani Retno Sari Murtiningsih Rezqy Halim Ruth Noviyanti Ryska Putri Madyasari S.A Marivan HR Sarah Gabriella Sri Vandayuli Riorini Syifa Khairana Taffania Diva Qur'ana Taffania Diva Qurana Taffania Diva Qurana Triyanti De Fatima Kehi Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian