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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Cita Ekonomika: Jurnal Ilmu Ekonomi Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Journal of Artificial Intelligence and Digital Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Asian Journal of Social and Humanities Jurnal Cendekia Ilmiah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Kurniawati .
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Exploring Value Co-Creation as a Driver of Consumer Engagement and Purchase Intention in Influencer Marketing Adnanto Mujiibu Arif Hakeem; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Cita Ekonomika Vol 20 No 1 (2026): Vol 20 No 1 (2026): Cita Ekonomika: Jurnal Ilmu Ekonomi
Publisher : Jurusan Ekonomi Pembangunan, FEB Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51125/citaekonomika.v20i1.25639

Abstract

This study examines the impact of influencers’ value co-creation behavior on consumer engagement and purchase intention through perceptual constructs. Using a between-subject experimental design, 200 Indonesian social media users were exposed to either a co-creation or control video stimulus. The co-creation condition featured influencers providing personal insights and crea-tive usage of a product, while the control showed standard product infor-mation. Results indicate that co-creation content significantly enhances per-ceived product value but does not directly influence other perceptual con-structs or engagement. Mediation analysis found that perceived expertise, favorability, benevolence, and source likeability predict engagement, but are not directly triggered by content type. Engagement itself strongly predicts purchase intention. These findings suggest that while co-creation can improve product perceptions, it is not sufficient alone to drive engagement or purchase decisions. Practical implications highlight the importance of combining co-creation with authenticity and credibility to effectively influence consumer behavior in digital contexts.
PENGARUH BRAND ENGAGEMENT, BRAND IMAGE, CUSTOMER TRUST, DAN REPURCHASE INTENTION PADA INDUSTRI PENERBANGAN Triyanti De Fatima Kehi; Kurniawati Kurniawati
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2555

Abstract

A B S T R A KIndustri Penerbangan menghadapi banyak pembatasan seperti pengurangan besar-besaran dalam perjalanan udara, peningkatan biaya operasional, harga bahan bakar, dan biaya pemeliharaan. Berdasarkan faktor niat membeli kembali, maka penelitian ini membahas peran Brand Engagement, Brand Image, dan Customer Trust pada maskapai Penerbangan. Penelitian ini menggunakan metode kausal, pengumpulan data melalui kuesioner terhadap 294 pengguna maskapai di Indonesia. Analisis data dilakukan dengan menggunakan SEM AMOS 2024, dengan pengukuran variabel keterlibatan merek, citra merek, kepercayaan pelangan, dan niat membeli kembali. Temuan penelitian menunjukkan bahwa kepercayaan pelanggan mempunyai pengaruh positif dan signifikan terhadap niat beli ulang, dengan kepercayaan merek berperan sebagai mediator yang memperkuat hubungan tersebut. Penelitian ini memberikan wawasan berharga untuk memahami kontribusi keterlibatan merek, dalam mempengaruhi niat beli konsumen. Strategi pemasaran dan pengembangan merek direkomendasikan untuk mempertahankan keunggulan kompetitif maskapai penerbangan di Indonesia.A B S T R A C TThis study investigates the effect of work-life balance and job satisfaction on The aviation industry faces many restrictions, such as a significant reduction in air travel, increased operational costs, fuel prices, and maintenance costs. Based on the repurchase intention factor, this study discusses the role of brand engagement, brand image, and customer trust in airlines. This study uses a causal method, collecting data through questionnaires from 294 airline users in Indonesia. Data analysis was conducted using SEM AMOS 2024, measuring variables such as brand engagement, brand image, customer trust, and repurchase intention. The findings reveal that customer trust has a positive and significant influence on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This study provides valuable insights into understanding the contribution of brand involvement in influencing consumer repurchase intention. Marketing and brand development strategies are recommended to maintain the competitive advantage of airlines in Indonesia.
Peran Consumer Engagement dalam Meningkatkan Purchase Behaviour pada Industri Kosmetik Halal: Pendekatan Trust Transfer Theory Lala Latipah; Yolanda Masnita; Kurniawati Kurniawati
Cakrawala Repositori IMWI 246-261
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has changed consumer behavior in purchasing halal cosmetics through increased trust in digital platforms, the use of AI Beauty Influencers, and the sensory experiences offered by brands. However, research results on the role of Consumer Engagement in bridging this relationship still show mixed findings. This study aims to analyze the influence of Digital Trust, AI Beauty Influencers, and Sensory Marketing on Purchase Behavior among halal cosmetic consumers in Indonesia, with Consumer Engagement as a mediating variable based on Trust Transfer Theory. The study used a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data were collected through an online questionnaire from 200 respondents selected using a purposive sampling technique. The results showed that Digital Trust, AI Beauty Influencers, Sensory Marketing, and Consumer Engagement have a positive and significant effect on Purchase Behavior. Conversely, Sensory Marketing does not have a significant effect on Consumer Engagement, so Consumer Engagement is unable to mediate the effect of Sensory Marketing on Purchase Behavior. This finding strengthens Trust Transfer Theory, which states that trust in digital information sources and AI Beauty Influencers can be transferred into trust in products, thereby increasing consumer purchasing behavior. This research provides practical implications for halal cosmetic companies to strengthen digital trust, utilize credible AI Beauty Influencers, and optimize sensory marketing strategies to improve consumer purchase behavior.
PENGARUH CUSTOMER EXPECTATION, TRUST, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAYANAN O2O MAKANAN DI INDONESIA Afsari Zulsi Nurvinka; Kurniawati Kurniawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5167

Abstract

The rapid growth of digital transformation has accelerated the development of online-to-offline (O2O) food delivery services in Indonesia, particularly in the post-pandemic period, leading to significant shifts in consumer behavior. Consumers increasingly demand not only convenience but also high service quality, reliability, and digital security. In an increasingly competitive market, understanding the determinants of customer satisfaction is essential for sustaining business performance and encouraging repeat purchases. This study aims to examine the effects of customer expectation, trust, service quality, and perceived value on customer satisfaction, as well as the impact of customer satisfaction on repurchase intention in O2O food services. Employing the Stimulus-Organism-Response (SOR) framework, data were collected through a survey of active users of O2O food platforms such as GoFood, GrabFood, and ShopeeFood in Indonesia. The findings indicate that trust and service quality positively influence customer satisfaction, while customer expectation and perceived value do not have a significant effect. Furthermore, customer satisfaction is found to have a positive impact on repurchase intention. The strategic implications of this study highlight the importance of organizational policies focused on strengthening customer trust through enhanced data security, information transparency, and consistent service quality. Additionally, O2O platform providers are encouraged to prioritize comprehensive user experience improvements to foster sustained customer satisfaction and long-term loyalty.
Customer Engagement: Is It Important to Housing Purchase Intention? Desna Ronaldy Yoga Perwira; Yolanda Masnita; Kurniawati Kurniawati; Jati Kasuma Ali
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4178

Abstract

Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement.   The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.
Pengaruh Billboard Effect Dari Platform Pengiriman Makanan Daring Terhadap Minat Makan Di Tempat Muhammad Haqqi Ramdhi; Kurniawati Kurniawati; Ginzha Arthasari Sugiono
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8098

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dimensi kualitas layanan digital Reliability, Assurance, dan Maintenance of Meal Quality and Hygiene (MMQH) serta faktor psikologis Altruism terhadap Customer Satisfaction, Repurchase Intention, dan Dine-In Intention pada layanan Online Food Delivery (OFD). Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 213 pengguna OFD dan dianalisis menggunakan Structural Equation Modeling (SEM) melalui AMOS 22. Hasil penelitian menunjukkan bahwa reliability, assurance, dan MMQH berpengaruh positif signifikan terhadap customer satisfaction. Selain itu, altruism dan customer satisfaction terbukti meningkatkan repurchase intention. Temuan lainnya mengungkap bahwa customer satisfaction dan repurchase intention berpengaruh positif terhadap dine-in intention, yang menegaskan bahwa penggunaan OFD dapat memunculkan billboard effect yang mendorong kunjungan langsung ke restoran. Penelitian ini memberikan kontribusi pada literatur pemasaran digital melalui pemahaman baru mengenai hubungan antara kualitas layanan, nilai prososial, dan perilaku konsumen, serta menawarkan implikasi praktis bagi restoran dan platform OMDPs dalam meningkatkan kualitas layanan dan strategi pemasaran.
DARI EDUKASI KE AKSI: PENGUATAN JIWA WIRAUSAHA KOMPETITIF BAGI CALON DAN PELAKU UMKM DI YAYASAN GLOBAL CAHAYA NUBUWWAH INSANI (GCNI) BOARDING SCHOOL PURWAKARTA Nurhayati; Retno Sari Murtiningsih; Kurniawati Kurniawati; Syifa Khairana; Dewi Anggraeni; Gavrila Indra Saputra; Ana Rosalinda
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 02 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i02.2191

Abstract

This Community Service Program (PKM) aims to develop a competitive entrepreneurial mindset among prospective and existing MSME actors at GCNI Boarding School, Purwakarta. The program is motivated by several institutional challenges, including the low number of students, limited accommodation occupancy rates, a low number of coffee shop visitors, and suboptimal productivity and sales of cultivation-based businesses. The implementation method uses an educational and participatory approach through systematically designed entrepreneurship training and counseling activities. Program evaluation was conducted using a pre-test and post-test design involving 25 participants to measure improvements in understanding. The results of the paired sample t-test indicate a significant increase in knowledge after the training, with the mean score rising from 2.20 to 5.60 and a significance value of 0.000 (p < 0.05). These findings demonstrate that the PKM program is effective in improving participants’ understanding, skills, and readiness to become competitive MSME entrepreneurs.
ANALISIS PENGARUH HALAL SERVICE TERHADAP REVISIT INTENTION: METODE SURVEI DI SEKTOR WISATA ATAU DAERAH MAYORITAS “NON-MUSLIM” DI INDONESIA Rezqy Halim; Yolanda Masnita; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/h5zfxz66

Abstract

Penelitian ini mempelajari dampak atribut layanan halal terhadap niat kunjungan kembali wisatawan Muslim yang mengunjungi destinasi yang sebagian besar dihuni oleh non-Muslim di Indonesia. Menggunakan pendekatan penelitian kuantitatif, data dikumpulkan melalui survei online yang menargetkan responden Muslim yang tertarik pada pariwisata ramah halal. Temuan menunjukkan bahwa layanan halal yang berkualitas tinggi secara signifikan meningkatkan kepercayaan dan kepuasan pelanggan, yang mengarah pada kemungkinan yang lebih tinggi untuk kembali berkunjung. Meskipun terdapat korelasi positif yang diamati, penelitian ini menemukan tidak ada pengaruh signifikan dari lingkungan sosial terhadap persepsi layanan halal, yang menunjukkan bahwa latar belakang responden yang beragam mungkin telah mempengaruhi pandangan mereka. Penelitian ini memberikan kontribusi terhadap pemahaman dinamika pariwisata halal dan menawarkan rekomendasi praktis bagi pengelola destinasi untuk meningkatkan daya tarik mereka bagi wisatawan Muslim.
MINDFULNESS DAN RIDE-HAILING: MENJELAJAHI DAMPAKNYA TERHADAP NIAT PEMBELIAN MELALUI MODEL PENERIMAAN TEKNOLOGI Rangga Anung A; Kurniawati Kurniawati; Yolanda Masnita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f2r4e038

Abstract

Penelitian ini bertujuan menganalisis pengaruh variabel Mindfulness, dan variable TAM (Technology Accepetance Model) terhadap Purchase Intention dengan peran mediasi dari variabel Customer Satisfaction pada pengguna aplikasi ojek online (ride hailing). Sebanyak 130 responden berpartisipasi sebagai sampel dalam penelitian ini dengan menjawab pertanyaan-pertanyaan dalam kuesioner yang diajukan melalui survey. Dalam penelitian ini metode pengambilan sample menggunakan non-probability sampling, menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), SPSS dan Software AMOS24. Hasil pengolahan data membuktikan pengaruh positif dari Mindfulness terhadap Perceived ease of use, pengaruh positif dari Perceived ease of use terhadap Perceived usefulness dan pengaruh positif dari Perceived ease of use terhadap Purchase intention yang dimediasi oleh Customer satisfaction. Hasil penelitian ini menjadi masukan bagi para penyedia layanan aplikasi ojek online untuk lebih meningkatkan layanan sehingga dapat menarik pengguna baru dan mempertahankan pengguna lama.
Dampak Live Streaming E-Commerce Terhadap Niat Beli Konsumen di Indonesia Taffania Diva Qurana; Kurniawati Kurniawati; Febri Ardani; Adelard Davista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9888

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Konsensi Harga (Price Concessions), Ferekuensi Interaksi (Frequency of Interaction), Atribut Anchor (Anchor Attributes), dan Kepercayaan Konsumen (Consumer Trust) terhadap Niat Beli (Purchase Intention) di platform e-commerce livestreaming. Penelitian ini dilatarbelakangi oleh tren belanja online secara langsung yang semakin berkembang, di mana interaksi langsung antara penjual dan pembeli menciptakan lingkungan pemasaran yang unik. Namun, tingkat kepercayaan konsumen terhadap penjual dan platform. Pendekatan kuantitatif digunakan melalui survei yang melibatkan 200 responden berusia 17–35 tahun, yang merupakan pengguna aktif platform e-commerce livestreaming di Indonesia. Data dikumpulkan melalui kuesioner online (Google Form) menggunakan skala Likert lima poin dan dianalisis dengan Structural Equation Modeling (SEM) menggunakan IBM AMOS. Hasil penelitian menunjukkan bahwa Konsesi Harga (B= 0.750; p = 0.000), Frekuensi Interaksi (B= 0.500; p = 0.000), Atribut Anchor (B= 0.390), dan Kepercayaan Konsumen semuanya memiliki pengaruh yang positif dan signifikan terhadap Niat Beli. Secara kritis, pengaruh positif dari Atribut Anchor bertentangan dengan hipotesis awal yang memprediksi dampak negatif. Meskipun indikator rata-rata frekuensi interaksi tergolong rendah (2.36–2.47), kontribusi positifnya menunjukkan perlunya peningkatan. Penelitian menyimpulkan bahwa kepercayaan konsumen adalah faktor dominan dalam mendorong niat beli, diikuti oleh konsesi harga.
Co-Authors Adelard Davista Adelard Davista Adnanto Mujiibu Arif Hakeem Adventua Sihaloho Afsari Zulsi Nurvinka Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ana Rosalinda Ananda Karuna Jaya Andhar Lutfi Andra Aditya Andy Agung Agnanto Antania Shinta Yuwono Atik Zanzabila Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Desna Ronaldy Yoga Perwira Dewi Anggraeni Dhia Ratuzzahrah Dini Primasari Priadi Duwi Mulyati Elona Sitohang Endang Kurnia Febri Ardani Febri Ardani Fraya Anastasia Gavrila Indra Saputra Gesta Lionanda Ginta Ginting Ginzha Arthasari Sugiono Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Janette Anastacia M. W. Jati Kasuma Ali Joshua Joviando Karijanto Prijo Rahardjo Lala Latipah Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Haqqi Ramdhi Muhammad Ilham Supriyanto Muhammad Rusli Nunuk Andriastuti Nurhayati Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Rangga Anung A Renny Risqiani Renny Risqiyani Retno Sari Murtiningsih Rezqy Halim Ruth Noviyanti S.A Marivan HR Sarah Gabriella Syifa Khairana Taffania Diva Qur'ana Taffania Diva Qurana Taffania Diva Qurana Triyanti De Fatima Kehi Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian