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Integrating the Tetrapreneur Framework for Enhanced Halal Regulation Devi, Yuliani Sari; Fatimah, P. L. Rika
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.30631

This research presents how to maximize the implementation of Government Regulation No. 42 of 2024 concerning implementing Halal Product Assurance (JPH) with a Tetrapreneur theory approach. The Tetrapreneur theory is a new framework built from 4 pillars, Chainpreneur (Tetra I), Marketpreneur (Tetra II), Qualitypreneur (Tetra III), and Brandpreneur (Tetra IV). By using this theoretical approach, this study offers practical strategies for implementing PP No. 42 of 2024 and offers valuable insights for policymakers and stakeholders to improve the halal certification process in Indonesia. To achieve its objectives, the research uses a descriptive qualitative method that focuses on secondary sources by reviewing regulation research papers, books, journals, and relevant articles.

The Empowerment of Mosque-Based Micro, Small, and Medium Enterprises (MSMEs) with a Marketpreneur Approach and Maqashid Syariah Fathma, â€˜Azizah; Rizki, Darlin; Fatimah, Rika
International Journal of Nusantara Islam Vol 12 No 1 (2024): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v12i1.32135

Mosques have experienced a decline in function and role. However, in the midst of the degradation of the role of mosques, the Jogokariyan Mosque continues to make efforts to revive mosques through micro, small, and medium enterprise (MSME) empowerment programs. The aim of this research is to analyze mosque-based empowerment activities using a marketpreneur approach and measure the achievements of maqashid sharia among MSMEs assisted by mosques. The research utilized a descriptive quantitative approach with questionnaires and interviews as survey methods. The sampling used a non-probability sampling approach with a convenience sampling technique. The total samples consisted of 66 MSMEs assisted by the Jogokariyan Mosque. The research results revealed that the Jogokariyan Mosque has fulfilled the marketpreneurâ€™s key measurements, namely business chain strategies and market projections. The business chain strategy activities carried out included coaching via WhatsApp groups, business lessons, and capital assistance. Meanwhile, the market projections implemented were forming partnerships, participating in bazaars, and joining community markets. Through the maqashid sharia approach, two aspects were obtained, namely the spirituality aspect and the business growth aspect. The spirituality aspect shows that business actors have fulfilled the indicators of maintaining religion, self, family, and intellectual with high values. Meanwhile, in terms of business growth, it is still at a moderate level. However, the MSME actors under the support of the Jogokariyan Mosque have overall achieved maqashid sharia.

The Empowerment of Mosque-Based Micro, Small, and Medium Enterprises (MSMEs) with a Marketpreneur Approach and Maqashid Syariah Fathma, â€˜Azizah; Rizki, Darlin; Fatimah, Rika
International Journal of Nusantara Islam Vol 12 No 1 (2024): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v12i1.32135

Mosques have experienced a decline in function and role. However, in the midst of the degradation of the role of mosques, the Jogokariyan Mosque continues to make efforts to revive mosques through micro, small, and medium enterprise (MSME) empowerment programs. The aim of this research is to analyze mosque-based empowerment activities using a marketpreneur approach and measure the achievements of maqashid sharia among MSMEs assisted by mosques. The research utilized a descriptive quantitative approach with questionnaires and interviews as survey methods. The sampling used a non-probability sampling approach with a convenience sampling technique. The total samples consisted of 66 MSMEs assisted by the Jogokariyan Mosque. The research results revealed that the Jogokariyan Mosque has fulfilled the marketpreneurâ€™s key measurements, namely business chain strategies and market projections. The business chain strategy activities carried out included coaching via WhatsApp groups, business lessons, and capital assistance. Meanwhile, the market projections implemented were forming partnerships, participating in bazaars, and joining community markets. Through the maqashid sharia approach, two aspects were obtained, namely the spirituality aspect and the business growth aspect. The spirituality aspect shows that business actors have fulfilled the indicators of maintaining religion, self, family, and intellectual with high values. Meanwhile, in terms of business growth, it is still at a moderate level. However, the MSME actors under the support of the Jogokariyan Mosque have overall achieved maqashid sharia.

Model LocalityVeness (Local Competitiveness): Alternatif pengukuran daya saing pariwisata Indonesia berbasis kearifan lokal Lohjiwa, Vyana; Fatimah, Rika; Nabilla, Affra Siti; Anggrenesia, Yayang
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.80266

AbstractCompetitiveness is a key factor in tourism sustainable development. At the global level, tourism competitiveness is measured by Travel and Tourism Development Index (TTDI). However, this indicator widely criticized for being complex and not represent local tourism resources. A number of countries have begun to replace TTDI with develop new indicators based on local resources. In Indonesia, the government has National Tourism Development Index (IPKN), but the indicators adopt a global approach without reflecting identity of local resources. This study aims to provide an alternative perspective tourism development based on local resources. The research method used is qualitative approach with a literature study technique. Data sources include book of Kearifan Lokal Indonesia dan Lingkungan as local tourism resources, TTDI documents as structure of global indicators, and the G2R (Global Gotong Royong) Tetrapreneur approach as a bottom-up framework. The results show that Indonesia has seven elements of local tourism resources. The novelty show that formulation of “LocalityVeness” (Local Competitiveness) model, which is a model for measuring Indonesia's tourism competitiveness based on local resources. This model is expected to be a conceptual alternative to strengthen the sustainability, adaptability, and reflect the identity of Indonesian tourism.AbstrakDaya saing merupakan faktor kunci dalam pengembangan pariwisata berkelanjutan. Pada tingkat global, pengukuran daya saing pariwisata menggunakan Travel and Tourism Development Index (TTDI). Namun, indikator ini banyak dikritik karena bersifat kompleks dan kurang merepresentasikan sumber daya pariwisata lokal. Sejumlah negara mulai meninggalkan TTDI dan mengembangkan indikator berbasis sumber daya lokal. Di Indonesia, pemerintah telah mengembangkan Indeks Pembangunan Kepariwisataan Nasional (IPKN), namun indikatornya mengadopsi pendekatan global tanpa merefleksikan potensi dan identitas sumber daya lokal. Kajian ini bertujuan memberikan pandangan alternatif bahwa penyusunan indikator daya saing pariwisata seharusnya dilakukan berlandaskan sumber daya dan kearifan lokal. Metode kajian yang digunakan adalah pendekatan kualitatif dengan teknik studi pustaka. Sumber data mencakup dokumen buku Kearifan Lokal Indonesia dan Lingkungan untuk mengidentifikasi sumber daya pariwisata lokal, dokumen TTDI untuk melihat struktur indikator global, serta pendekatan G2R (Global Gotong Royong) Tetrapreneur sebagai kerangka berpikir pendekatan bottom-up. Hasil kajian menunjukkan bahwa Indonesia memiliki tujuh unsur kearifan lokal. Kebaruan dari kajian ini terletak pada perumusan model “LocalityVeness” (Local Competitiveness), yaitu model pengukuran daya saing pariwisata Indonesia yang berbasis kearifan lokal. Model ini diharapkan dapat menjadi alternatif konseptual untuk memperkuat daya saing pariwisata nasional yang berkelanjutan, adaptif, dan mencerminkan identitas kepariwisataan Indonesia

Peran Dimensi Pahlawan dalam Mendorong Pertumbuhan Industri Halal Melalui Pendekatan Tetrapreneur Panjaitan, Wimpow; Fatimah, P.L. Rika Fatimah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62326

Indonesia merupakan negara dengan populasi Muslim terbesar di dunia namun secara paradoks Indonesia tetap menjadi importir produk halal terbesar di dunia. Kondisi ini mencerminkan adanya kesenjangan strategis antara potensi konsumsi domestik dan kapasitas produksi. Penelitian ini bertujuan untuk menganalisis bagaimana dimensi budaya, khususnya "dimensi pahlawan" menurut model Geert Hofstede, dapat berperan sebagai katalisator dalam mengatasi kesenjangan ini. Analisis difokuskan pada industri makanan dan fesyen halal, dengan menggunakan kerangka kewirausahaan berkelanjutan Tetrapreneur yang digagas oleh Rika Fatimah. Dengan menggunakan metode studi literatur kualitatif, penelitian ini menyintesis kerangka teoritis untuk menunjukkan bahwa tokoh-tokoh Muslim kontemporer yang sukses dapat berfungsi sebagai “pahlawan” dalam mendorong pertumbuhan industri halal di Indonesia. Keberhasilan dan nilai-nilai yang mereka miliki bisa menginspirasi dan menjadi model perilaku bagi wirausahawan lain. Ketika pengaruh kultural ini disalurkan secara strategis melalui empat pilar Tetrapreneur yaitu Chainpreneur, Marketpreneur, Qualitypreneur, dan Brandpreneur, maka ekosistem industri halal dapat diperkuat secara sistematis. Hasil penelitian ini memberikan implikasi teoritis dengan menawarkan sintesis baru antara model budaya Hofstede dan kerangka kewirausahaan Fatimah, serta implikasi praktis berupa panduan strategis bagi pembuat kebijakan dan pemimpin bisnis untuk memanfaatkan aset budaya sebagai motor penggerak pembangunan ekonomi nasional khususnya dalam mendorong pertumbuhan industri halal di Indonesia.

Towards sustainable halal bottled water: integrating circular economy and qualitypreneur for small-scale producers Ali, Iqmi Qaisah; Fatimah, P. L. Rika
Journal of Halal Product and Research Vol. 8 No. 2 (2025): Advancing the Halal Industry: Innovation, Sustainability, and Global Impact
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhpr.vol.8-issue.2.206-224

This paper explores the integration of circular economy principles and qualitypreneur within the halal bottled drinking water industry in Indonesia, proposing a conceptual framework to enhance sustainability and product quality. The increasing environmental challenges, particularly plastic waste and resource depletion, call for innovative approaches in waste management and production processes, by examining the intersection of the circular economy, which emphasizes waste reduction, reuse, and recycling, with qualitypreneur, which is focused on continuous product innovation and quality improvement. This study highlights how these two frameworks can jointly contribute to the production of eco-friendly and halal-compliant bottled water. Through a structured literature review and theory synthesis, this research develops a conceptual model for small-scale halal bottled water producers. The model emphasizes sustainable production practices, recyclable packaging, and robust quality management systems, while also addressing the sector's barriers and challenges, including high production costs, regulatory complexities, and limited infrastructure. The study concludes that integrating these two concepts not only aligns with the growing demand for sustainable products but also enhances the competitive advantage of halal bottled water businesses. This paper provides theoretical and practical insights for producers, policymakers, and researchers, aiming to foster a more sustainable and innovative halal bottled water industry Keywords: Circular Economy, Halal Bottled Water, Qualitypreneur, Sustainability, Waste Management

Measurement of Entrepreneurial Orientation, Network Capability, Inter-Firm Partnerships, Marketpreneur, and Business Performance among MSME Entrepreneurs Demographics Lestari, Asih Arum; Rika Fatimah, P.L.
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.1

Abstract. The entrepreneurial characteristics of opportunity-seeking, proactiveness, collaboration, and customer and market foresight are essential drivers of success for Micro, Small, and Medium Enterprises (MSMEs). Previous studies have widely examined entrepreneurial orientation (EO), network capability (NC), inter-firm partnerships (IFP), and business performance (BP), yet their interactions and implications within the demographic context of MSME entrepreneurs remain underexplored. The drive of MSME actors to innovate, collaborate, and expand into broader markets serves as a vital foundation for enhancing competitiveness and business performance. However, Indonesia’s rapidly evolving MSME landscape requires fresh insights that reflect the distinctive and actual on-the-ground realities faced by these enterprises. This study aims to measure the dimensions of entrepreneurial orientation, network capability, inter-firm partnership, and marketpreneur characteristics and how these relate descriptively to MSME business performance across different demographic categories in Indonesia. This research adopts a descriptive quantitative approach involving 153 MSME respondents in Indonesia, and the research analysis is conducted through cross-tabulation analysis and categorization using the Total Cell Ratio (TCR). The findings reveal variations in entrepreneurial orientation, networking skills, partnership engagement, and marketpreneur behavior across gender, education, and job position groups. The study contributes to the literature by presenting an integrated measurement of MSME entrepreneurial competencies while contextualizing demographic associated with. Furthermore, it provides insights for policymakers and MSME practitioners to strengthen entrepreneurial capacity through networking and market-driven innovation. Keywords: Network capability, inter-firm partnerships, business performance, entrepreneurship orientation, marketpreneur (tetrapreneur model), MSME actor demographics

Perancangan Konsep Global Santri Tetrapreneur sebagai Sistem Kewirausahaan di Pondok Pesantren dengan Mengadopsi Model Tetrapreneur Syamsul Hidayat; P.L. Rika Fatimah
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 06 (2025): JIEI : Vol. 11, No. 06, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i06.18429

Penelitian ini membahas perancangan sistem kewirausahaan di pondok pesantren dengan mengadopsi model Tetrapreneur, khususnya konsep Santritetrapreneur. Pondok pesantren, sebagai lembaga pendidikan Islam tertua di Indonesia, memiliki peran penting tidak hanya dalam pendidikan agama, tetapi juga dalam pemberdayaan ekonomi lokal. Dengan jumlah lebih dari 28.000 pesantren di seluruh Indonesia, institusi ini memiliki potensi besar untuk berkontribusi dalam pembangunan ekonomi melalui integrasi pendidikan kewirausahaan dalam kurikulumnya. Model Santritetrapreneur memperkenalkan empat komponen utama: Chainpreneur, Marketpreneur, Qualitypreneur, dan Brandpreneur, yang masing-masing berfokus pada pengembangan keterampilan yang berbeda namun saling melengkapi untuk membentuk wirausahawan yang tangguh. Penelitian ini mengemukakan bahwa pengintegrasian keterampilan kewirausahaan dengan pendidikan agama dapat membekali santri dengan pengetahuan dan nilai-nilai yang diperlukan untuk menjadi wirausahawan yang sukses dan beretika. Selain itu, penelitian ini juga menyoroti pentingnya membangun ekosistem bisnis yang berkelanjutan di dalam pesantren, yang tidak hanya menghasilkan kemandirian finansial bagi lembaga tersebut, tetapi juga memberikan dampak positif bagi masyarakat sekitar. Perancangan sistem kewirausahaan konseptual ini bertujuan untuk memberdayakan pesantren agar dapat menjadi aktor utama dalam pengembangan spiritual dan ekonomi komunitas mereka.

Development of Muslim Women Entrepreneurship: Islamic Perspective and Transformation of Social Roles Haruni Ode; Reni Rosari; Rika Fatimah; Heru Kurnianto Tjahjono
Journal of Islamic Economic and Business Research Vol. 5 No. 2: December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i2.522

This study develops a conceptual understanding of Muslim women's entrepreneurship by emphasizing how Islamic values shape their motivations, decision-making processes, and social roles in business activities. Despite the continued growth of research on women's entrepreneurship, a theoretical gap remains regarding how Islamic religiosity, sharia norms, and religious social constructions simultaneously integrate to shape Muslim women's entrepreneurship models. Existing literature tends to highlight socio-cultural aspects or gender barriers separately, without providing an integrated conceptual framework that explains the interplay between Islamic values, religious identity, and the structural dynamics faced by Muslim women. This study offers a theoretical contribution by proposing a values-based perspective on Muslim women's entrepreneurship that integrates Islamic business ethics, principles of justice, and the demands of domestic and social roles. The findings demonstrate that Muslim women's entrepreneurship is not simply an economic response, but a practice negotiated religiously, culturally, and structurally. Thus, this article provides a conceptual foundation for understanding Muslim women's entrepreneurship as a phenomenon that cannot be explained solely through conventional entrepreneurship theories, but requires an approach rooted in Islamic values and epistemology.

Innovation of MSMEs in North Sumatra: Integrating Quality Management and the Tetrapreneur Model Azizah Mudrikah; P. L. Rika Fatimah
Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan dan Ekonomi Islam Vol. 18 No. 1 (2026): Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan dan Ekonomi Islam
Publisher : Fakultas Syariah IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurisprudensi.v18i1.12926

Ideally, MSMEs in North Sumatra are expected to develop innovation based on quality management and integrated entrepreneurial strategies to enhance competitiveness and business sustainability. However, in reality, many MSMEs still face limitations in implementing systematic quality management and have not optimally integrated the pillars of Creativity, Sustainability, Market Orientation, and Leadership as a comprehensive innovation framework. This study aims to formulate an integrative Tetrapreneur-based model combined with quality management to improve the innovative performance and value creation of MSMEs. The research employs a field-based qualitative approach using a case study design involving MSMEs in North Sumatra, with data collected through interviews, observations, and documentation. Data were analyzed using thematic analysis and source triangulation to ensure validity. The findings reveal that the integration of quality management and Tetrapreneur pillars significantly enhances operational efficiency, product consistency, market adaptability, and sustainable innovation capacity of MSMEs.

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