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All Journal Jurnal INSANIA Ulul Albab: Jurnal Studi Islam Nadwa : Jurnal Pendidikan Islam Cendekia Intizar Jurnal Pendidikan Islam AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM AL-ATHFAL : JURNAL PENDIDIKAN ANAK Edukasi Islami: Jurnal Pendidikan Islam MANAGERIA: Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan Madrasah Sunan Kalijaga International Journal on Islamic Educational Research Ulumuna An-Nur : Jurnal Studi Islam INSANIA : Jurnal Pemikiran Alternatif Kependidikan HEUTAGOGIA: Journal of Islamic Education Akademika : Jurnal Pemikiran Islam Cendekia: Jurnal Kependidikan dan Kemasyarakatan Jurnal Pendidikan Islam IJAR : Indonesian Journal of Action Research Journal of Islamic Education Management Research EDUKASI Global Educational Research Review Madania: Jurnal Kajian Keislaman Gemi: Jurnal Penelitian dan Pengabdian
Imam Machali
UIN Sunan Kalijaga Yogyakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Islamic Education Management Research

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The Influence of Price, Promotion, Location, and Facilities on Parental Decision-Making in Choosing MTs Darussalam Kemiri, Batang Regency, Central Java Hasanah, Silvi Nadiyatul; Machali, Imam
Journal of Islamic Education Management Research Vol. 3 No. 1 (2025): Islamic Education Management 5
Publisher : Islamic Education Management Study Program, Faculty of Tarbiyah and Education State Islamic University (UIN) Sunan Kalijaga Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiemr.2025.31-04

Abstract

Purpose – This study aims to analyze the influence of price, promotion, location, and facilities on parents’ decision to enroll their children at MTs Darussalam Kemiri, Subah District, Batang Regency, Central Java. Design/methods – The research employed a quantitative approach with survey methods. Data were collected through questionnaires distributed to parents of students, and the analysis was conducted using multiple linear regression to examine the effect of the independent variables on parents’ decision-making. Findings – The results indicate that price, promotion, location, and facilities significantly influence parents’ decision to choose MTs Darussalam Kemiri. Among these, facilities emerged as the most dominant factor shaping parental choice, while the other variables also contributed positively. Research implications/limitations – The study was limited to one school in a single region, which constrains the generalizability of the findings. Future studies should expand the scope by comparing multiple institutions or regions to capture broader determinants of school choice. Practical implications – The findings provide valuable insights for educational institutions in developing effective strategies to attract students. Schools should prioritize improving infrastructure and facilities, while also maintaining competitive tuition pricing, targeted promotions, and strategic location considerations. Originality/value – This research contributes to the limited body of literature on parental school choice in the Indonesian Islamic education context, particularly highlighting the combined role of price, promotion, location, and facilities in influencing decision-making.
Co-Authors A. Sihabul Millah A.A. Ketut Agung Cahyawan W Abdullah, Soehardin Agryanda, Agryanda Ahmad Rodli Ahmad Rodli Al Muiz, Mochamad Nasichin Ali Murfi Assegaf, Abd. Rachman Atika Atika Deni Titin Ragil Wulandari Edi Safitri efi tri Astuti Fawaiz, Aiz Affawa Fia Ainul Munawaroh Fitria Wulandari Hasanah, Silvi Nadiyatul Hijriyani, Yuli Salis Hijriyani, Yuli Salis Hujair A.H. Sanaky Itsna Fitria Rahmah Leliy Kholida Leliy Kholida, Leliy M. Ikhsanudin Maragustam Siregar Maragustam Siregar, Maragustam Mardan Umar Muhammad Iqbal Juliansyahzen musakal, Musakal Nasichin Al Muiz, Mochamad Nur Azizah Nur Sufi Hidayah Nurarifah, Lely Opik Abdurrahman Taufik rizka amalia shofa, rizka amalia Rosyadi, Faiq Ilham Santosa, Sedya Sauqi Futaqi Shofiyati, Arrum Sholihah, Zumrotus Suhendro, Eko Sukiman Sukiman Sulong, Miss. Komareeyah Susi Setia Ningsih Ningsih Taufik, Opik Abdurrahman Wahyu Iskandar Wiji Hidayati, Wiji Yani, Zhou Yusdani Yusdani Zainal Arifin Zaky Mohammad Mubarok