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Journal : IJEFSD

The Effect of Time Scarcity Promotion, Shopping Motives and E-WoM on Impulse Buying Behavior of Shopee Consumers in Manado City Ahmad, Yavi N.; Mandey, Silvya L.; Pandowo, Merinda HC
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 5 No. 2 (2023): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v5i2.4031

Abstract

This study aims to identify and analyze the effect of Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM on Impulse Buying behavior. The number of samples in this study was 100 respondents, collecting data using a questionnaire. The quantitative analysis method used is validity, reliability, classical assumptions and multiple regression using the SPSS 25 application. Shopee is an E-Commerce platform that offers a variety of attractive programs to attract more consumers. Along with the progress of E-Commerce, Impulse Buying behavior in society has developed. The results of the study show that simultaneously Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM have a positive and significant effect on Impulse Buying behavior. Then partially each variable Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives has a positive and significant effect on Impulse Buying behavior, while E-WoM partially has a positive and insignificant effect.
Co-Authors Aaltje E. Manampiring Agus Supandi Soegoto Ahmad, Yavi N. Alfredo R.Y. Tawarik Ambaho, Yance Amir, Amriah Andrew Gustnest Binalay, Andrew Gustnest Arrazi Hasan Jan, Arrazi Hasan Christian Katiandagho Christoffel Kojo Christoffel M. O. Mintardjo, Christoffel M. O. Dady J. Lumenta Damopolii, Auliyah Alda Desanto, Tirza M.J. Diamond Gregorian Ongoh, Diamond Gregorian Diana, Nita . Djurwati Soepeno Dumat, Faly Etam Endru K. Tundoong Fauzan, Aditya Nur Fauzan Ferdy Roring Frans Hendrik Kalesaran Genita G. Lumintang, Genita G. Hendra N. Tawas Imelda Ogi Irvan Trang Ivonne S. Saerang Jacky S. B. Sumarauw Jessy J. Pondaag Jorie, Rotinsulu J. Juan Soleman Supit, Juan Soleman Kalengkongan, Regita Vanesa Juliana Kaluku, Firliyanti . Karundeng, Mariska M. Karundeng, Thessa Natasya Katili, Buds . Kawatu, Victoria S. Kawet, Raymond . Koagouw, Nonik V. Kojo, Christoffel . Kurnia, Yudistira Dwi Lantuka, Ikka Andini Lapian, Stanss. L. H. V. Joyce Latief, Nidaullaili Latola, Fara Zavira Lebu, Christy F. K Lintong, Debry C. A. Lintong, Debry Ch. A. Lisbeth Mananeke Lopis, Rolla Amelia Claudia Mac Donald Walangitan Makalisang, Meiland Mamahit, Brenda V. B. Maramis, Joubert B. Marchelyno Sundalangi Maria Tielung Marjam Mangantar Megawe, Deisy Sandra Meidy A. Rasubala Merlyn Karuntu Militya Ch. Takasenseran Molle, Meylisa A. Momuat, Sofia Frisilia Monigir, Rivo Moniharapon, Silcyljeova . Montolalu, Injilia Tifanika Mufidah Mufidah Nelwan, Olivia . Ngangi, Richard Nicklouse Christian Lempoy, Nicklouse Christian Ogi, Imelda W. J. Ogi, Imelda W.J Ogi, Imelda. W. J. Olivia Nelwan Olivia S. Nelwan Ormak, Naomi Pandowo, Merinda HC Pangaila, Mega M. Papalapu, Jimmy Pemberian Paramulia, Olivia Christy Patricia M. Sahangggamu Peggy Adeline Mekel Poiyo, Yustin . Pomantow, Yuriska Pricilia Melisa Raintung, Michael Ch. Rantung, Levina Rachel Rattu, A. Joy. M. Rawung, Billy J. Rembet, Jeniffer E. S. Repi, Agusta L Reppi, Jeilifa R. Revino E. Wolok, Revino E. Rifka Solang Rindang Lista Sari Rindengan , Yaulie Rita Taroreh Rotinsulu Jopie J. Rotinsulu Jopie Jorie Rudy S. Wenas Ryanto Hariandy Wangean Salindeho, Angelita Elisabeth Sandhi CH. Kakasih Satriyo U.P. Bhaskara Senggetang, Vania . Sigar, Karnia E. Silcyljeova Moniharapon Singal, Hendra E. Soepeno, Djurwati . Steven P. Katiandagho Sumba, Vazrun V. P. Sumolang, Jessica Merlin Sumolang, Karina S Suripatty, Roberthair Sutardjo, Deagiva Syam, Darmawati Tambayong, Jeifi D. Tambirang, Carolina I. Tampenawas, Jeffry L. A. Taroreh, Ri N. Tasik, Hizkia H.D Tendean, Fanda Adonia Tewal, Ferdinan S. Therok, Francisca A. Timang, Jordanius Timoty, Yoseph H. Tirajoh, Gino E. R. Tumbuan , Willem J. F. A. Valdo J. Umboh Wahyuningsih Wahyuningsih Wales, Gabriela V. Warouw, Gloria F. Willeam J.F.A. Tumbuan William Putra Imbar WINARSIH Wongkar, Intan A. Zahrah, Atikah