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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PREPOTIF : Jurnal Kesehatan Masyarakat Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis International Journal of Information Techonology and Education (IJITE) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IJEFSD Abdurrauf Science and Society
Silvya L. Mandey
Universitas Sam Ratulangi Manado
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era Lapian, Stanss. L. H. V. Joyce; Mandey, Silvya L.; Tumbuan , Willem J. F. A.; Ogi, Imelda W. J.; Suripatty, Roberthair; Winarsih; Makalisang, Meiland; Ormak, Naomi
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i2.p288-301

Abstract

This study examines the opportunities and challenges encountered by Micro, Small, and Medium Enterprises (MSMEs) in adopting digital technologies within the framework of the Fourth Industrial Revolution. Digital platforms present numerous benefits, including enhanced operational efficiency, expanded market reach, and increased potential for innovation. Nevertheless, MSMEs face several obstacles, such as inadequate infrastructure, limited digital skills, financial constraints, and concerns related to cybersecurity. To mitigate these challenges, the study recommends continuous digital training, infrastructure development, improved access to financing, and comprehensive cybersecurity awareness programs. These strategic initiatives are intended to support MSMEs in effectively navigating digital transformation, enhancing their competitiveness, and achieving long-term sustainability in the global digital economy.
Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion Lapian, Stanss. L. H. V. Joyce; Mandey, Silvya L.; Tumbuan , Willem J. F. A.; Ogi, Imelda W. J.; Syam, Darmawati; Rindengan , Yaulie; Ambaho, Yance; Suripatty, Roberthair; Winarsih; Makalisang, Meiland; Ormak, Naomi
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i2.p302-316

Abstract

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.
The Effect of Time Scarcity Promotion, Shopping Motives and E-WoM on Impulse Buying Behavior of Shopee Consumers in Manado City Ahmad, Yavi N.; Mandey, Silvya L.; Pandowo, Merinda HC
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 5 No. 2 (2023): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v5i2.4031

Abstract

This study aims to identify and analyze the effect of Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM on Impulse Buying behavior. The number of samples in this study was 100 respondents, collecting data using a questionnaire. The quantitative analysis method used is validity, reliability, classical assumptions and multiple regression using the SPSS 25 application. Shopee is an E-Commerce platform that offers a variety of attractive programs to attract more consumers. Along with the progress of E-Commerce, Impulse Buying behavior in society has developed. The results of the study show that simultaneously Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM have a positive and significant effect on Impulse Buying behavior. Then partially each variable Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives has a positive and significant effect on Impulse Buying behavior, while E-WoM partially has a positive and insignificant effect.
PENGARUH ELECTRONIC WORD OF MOUTH DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA FORE COFFEE DIKAWASAN MEGAMAS Sumolang, Jessica Merlin; Mandey, Silvya L.; Loindong, Sjendry S.R.
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth dan store atmosphere terhadap keputusan pembelian konsumen Fore Coffee di Kawasan Megamas Manado yang dimediasi oleh brand image. Penelitian ini menggunakan pendekatan kuantitatif dengan model penelitian menggunakan SmartPLS. Data dikumpulkan melalui kuesioner dan literatur. Populasi dalam penelitian ini semua pelanggan atau pengunjung Fore Coffee di kawasan Megamas. Ini termasuk semua individu yang potensial membeli atau mengunjungi toko tersebut. Adapun sampel dalam penelitian ini berjumlah 99 responden yang pengambilan sampel menggunakan rumus slovin. Hasil penelitian menunjukkan bahwa: 1) Electronic word of mouth tidak berpengaruh signifikan terhadap Keputusan Pembelian konsumen. 2) Store Atmosphere berpengaruh signifikan terhadap Keputusan Pembelian konsumen. 3) Brand Image berpengaruh signifikan terhadap Keputusan Pembelian konsumen. 4) Electronic word of mouth berpengaruh signifikan terhadap Brand Image. 5) Store atmosphere berpengaruh signifikan terhadap Brand Image. 6) Electronic word of mouth berpengaruh signifikan terhadap Keputusan Pembelian melalui brand image. 7) Store atmosphere berpengaruh signifikan terhadap Keputusan Pembelian melalui brand image pada konsumen Fore Coffee di Kawasan Megamas Manado.
Co-Authors Aaltje E. Manampiring Agus Supandi Soegoto Ahmad, Yavi N. Alfredo R.Y. Tawarik Ambaho, Yance Amir, Amriah Andrew Gustnest Binalay, Andrew Gustnest Arrazi Hasan Jan, Arrazi Hasan Christian Katiandagho Christoffel Kojo Christoffel M. O. Mintardjo, Christoffel M. O. Dady J. Lumenta Damopolii, Auliyah Alda Desanto, Tirza M.J. Diamond Gregorian Ongoh, Diamond Gregorian Diana, Nita . Djurwati Soepeno Dumat, Faly Etam Endru K. Tundoong Fauzan, Aditya Nur Fauzan Ferdy Roring Frans Hendrik Kalesaran Genita G. Lumintang, Genita G. Hendra N. Tawas Imelda Ogi Irvan Trang Ivonne S. Saerang Jacky S. B. Sumarauw Jessy J. Pondaag Jorie, Rotinsulu J. Juan Soleman Supit, Juan Soleman Kalengkongan, Regita Vanesa Juliana Kaluku, Firliyanti . Karundeng, Mariska M. Karundeng, Thessa Natasya Katili, Buds . Kawatu, Victoria S. Kawet, Raymond . Koagouw, Nonik V. Kojo, Christoffel . Kurnia, Yudistira Dwi Lantuka, Ikka Andini Lapian, Stanss. L. H. V. Joyce Latief, Nidaullaili Latola, Fara Zavira Lebu, Christy F. K Lintong, Debry C. A. Lintong, Debry Ch. A. Lisbeth Mananeke Lopis, Rolla Amelia Claudia Mac Donald Walangitan Makalisang, Meiland Mamahit, Brenda V. B. Maramis, Joubert B. Marchelyno Sundalangi Maria Tielung Marjam Mangantar Megawe, Deisy Sandra Meidy A. Rasubala Merlyn Karuntu Militya Ch. Takasenseran Molle, Meylisa A. Momuat, Sofia Frisilia Monigir, Rivo Moniharapon, Silcyljeova . Montolalu, Injilia Tifanika Mufidah Mufidah Nelwan, Olivia . Ngangi, Richard Nicklouse Christian Lempoy, Nicklouse Christian Ogi, Imelda W. J. Ogi, Imelda W.J Ogi, Imelda. W. J. Olivia Nelwan Olivia S. Nelwan Ormak, Naomi Pandowo, Merinda HC Pangaila, Mega M. Papalapu, Jimmy Pemberian Paramulia, Olivia Christy Patricia M. Sahangggamu Peggy Adeline Mekel Poiyo, Yustin . Pomantow, Yuriska Pricilia Melisa Raintung, Michael Ch. Rantung, Levina Rachel Rattu, A. Joy. M. Rawung, Billy J. Rembet, Jeniffer E. S. Repi, Agusta L Reppi, Jeilifa R. Revino E. Wolok, Revino E. Rifka Solang Rindang Lista Sari Rindengan , Yaulie Rita Taroreh Rotinsulu Jopie J. Rotinsulu Jopie Jorie Rudy S. Wenas Ryanto Hariandy Wangean Salindeho, Angelita Elisabeth Sandhi CH. Kakasih Satriyo U.P. Bhaskara Senggetang, Vania . Sigar, Karnia E. Silcyljeova Moniharapon Singal, Hendra E. Soepeno, Djurwati . Steven P. Katiandagho Sumba, Vazrun V. P. Sumolang, Jessica Merlin Sumolang, Karina S Suripatty, Roberthair Sutardjo, Deagiva Syam, Darmawati Tambayong, Jeifi D. Tambirang, Carolina I. Tampenawas, Jeffry L. A. Taroreh, Ri N. Tasik, Hizkia H.D Tendean, Fanda Adonia Tewal, Ferdinan S. Therok, Francisca A. Timang, Jordanius Timoty, Yoseph H. Tirajoh, Gino E. R. Tumbuan , Willem J. F. A. Valdo J. Umboh Wahyuningsih Wahyuningsih Wales, Gabriela V. Warouw, Gloria F. Willeam J.F.A. Tumbuan William Putra Imbar WINARSIH Wongkar, Intan A. Zahrah, Atikah