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All Journal JURNAL BISNIS STRATEGI Jurnal Ilmu Manajemen (JIM) Abdimas Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat BISEI: Jurnal Bisnis dan Ekonomi Islam Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abimanyu: Journal of Community Engagement JURNAL ECONOMINA Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Achmad Kautsar
Universitas Negeri Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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OPTIMALISASI SOSIAL MEDIA DALAM MENINGKATKAN PENGEMBANGAN BRANDING LEMBAGA SEKOLAH LABORATORIUM UNPATTI Hadi, Hafid Kholidi; Vicky Dwi Wicaksono; Mas Suryanto, H.S; Andhega Wijaya; Achmad Kautsar
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p23-30

Abstract

Social media has a function in conveying information quickly and flexibly. SMA Laboratorium UNPATTI is expected to utilize social media to develop the learning process at SMA Laboratorium UNPATTI. To overcome partner problems, by providing training on optimizing social media in teacher development at SMA Laboratorium UNPATTI, it is expected to be able to increase knowledge and improve teacher professionalism. The method of this community service activity starts from the field survey stage, preparation, to implementation. The survey stage is carried out with school partners to identify obstacles, needs, and opportunities faced. The output of this community service is an understanding of the importance of social media in school branding. The level of acceptance of teacher technology towards social media through a questionnaire is 85% understanding the importance of social media, and 95% understanding the benefits of social media for professional development. As many as 80% of participants have never received social media marketing training before and 95% showed sufficient interest in taking part in training on social media.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Kautsar, Achmad; Fazlurrahman, Hujjatullah; Amelia, Ratih; Sari Dewi , Renny; Septa Wihara, Dhiyan; Fitro, Achmad
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
Pelatihan Pengelolaan Keuangan dan Marketing Place UMKM Semanggi di Kampung Semanggi Susanti, Susanti; Hardini, Han Tantri; Kautsar, Achmad; Kharisma, Fresha
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p14-22

Abstract

Semanggi MSMEs have the potential to improve the economy in the Sememi sub-district if the management and existing resources are well utilized by MSME actors. The observed weaknesses of Semanggi MSMEs are the lack of use of digital market place media to market their products and the lack of financial management of MSMEs. The existence of these obstacles has become an inspiration for the PKM team to carry out Community Service (PkM) activities in the form of financial management training and marketing places for Semanggi MSMEs in Semanggi village, Sememi sub-district, Benowo sub-district, Surabaya City so that it is hoped that they will be able to utilize the great potential they already have.The offline PKM activity was carried out on July 8 2024 in Semanggi Village, Sememi Village, Benowo District, Surabaya with a total of 25 participants. The output of this research is the PKM journal, videos of PKM activities uploaded on YouTube, and activities published in several mass media. The benefits for MSME participants are increased knowledge and skills of MSME players so that they are able to increase income generation through good financial management and an increase in digital market place marketing in MSMEs so that indicators for MSMEs moving up a class can be achieved and get appreciation in Surabaya.
Digital Capability, Digital Transformation, and Digital Innovation as Determinants of Food Stall Business Performance in South Tangerang City Rayhan Aimar Nawawi; Hujjatullah Fazlurrahman; Renny Sari Dewi; Achmad Kautsar
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2146

Abstract

This study is motivated by the rapid digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly through online ordering platforms, delivery services, social media, and digital payment systems such as QRIS. However, digital adoption does not always improve business performance, especially among food stall MSMEs that still face challenges such as declining profit margins, platform dependency, and limited internal readiness. This study aims to analyze the influence of Digital Capability, Digital Transformation, and Digital Innovation on the Business Performance of food stall MSMEs in South Tangerang City. This research used a quantitative approach with an explanatory research design. The sample consisted of food stall owners or managers who had operated for at least one year, adopted digital technology, and were directly involved in business decision-making. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results show that Digital Capability has a positive and significant effect on Business Performance, with a path coefficient of 0.242 and a P-value of 0.042. Digital Transformation has the strongest effect, with a path coefficient of 0.356 and a P-value of 0.005. Digital Innovation also has a positive and significant effect, with a path coefficient of 0.242 and a P-value of 0.026. The R² value of 0.564 indicates that the three variables explain 56.4% of the variation in Business Performance. Therefore, this study concludes that improving MSME performance requires digital capability, business process transformation, and sustainable digital innovation.
Co-Authors Adinda Novita Sari Albrian Fiky Prakoso Andhega Wijaya Andre Dwijanto Witjaksono Azmil Chusnaini Defrina Rizqi Lathiifah Dewie Trie Wijayati Fazlurrahman, Hujjatullah Fitro, Achmad Fresha Kharisma Hadi, Hafid Kholidi Han Tantri Hardini Hujatullah Fazlurrahman Hujjatullah Fazlurrahman Jun Surjanti Kurnia Dwi Sandra Mas Suryanto, H.S Mayang Putri MUSDHOLIFAH MUSDHOLIFAH Musdholifah Musdholifah Norida Candra Sakti Prabowo, Prayudi Setiawan Ratih Amelia Rayhan Aimar Nawawi Renny Sari Dewi Sandra, Kurnia Dwi Sari Dewi , Renny Sari, Adinda Novita Septa Wihara, Dhiyan Sri Setyo Iriani Susanti Susanti Tony Seno Aji Trias Madanika Kusumaningrum Ulil Hartono Vicky Dwi Wicaksono Yuyun Isbanah