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All Journal JURNAL BISNIS STRATEGI Jurnal Ilmu Manajemen (JIM) Abdimas Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abimanyu: Journal of Community Engagement JURNAL ECONOMINA Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) PENG: Jurnal Ekonomi dan Manajemen International Journal of Social, Economic, and Business
Achmad Kautsar
Universitas Negeri Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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OPTIMALISASI SOSIAL MEDIA DALAM MENINGKATKAN PENGEMBANGAN BRANDING LEMBAGA SEKOLAH LABORATORIUM UNPATTI Hadi, Hafid Kholidi; Vicky Dwi Wicaksono; Mas Suryanto, H.S; Andhega Wijaya; Achmad Kautsar
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p23-30

Abstract

Social media has a function in conveying information quickly and flexibly. SMA Laboratorium UNPATTI is expected to utilize social media to develop the learning process at SMA Laboratorium UNPATTI. To overcome partner problems, by providing training on optimizing social media in teacher development at SMA Laboratorium UNPATTI, it is expected to be able to increase knowledge and improve teacher professionalism. The method of this community service activity starts from the field survey stage, preparation, to implementation. The survey stage is carried out with school partners to identify obstacles, needs, and opportunities faced. The output of this community service is an understanding of the importance of social media in school branding. The level of acceptance of teacher technology towards social media through a questionnaire is 85% understanding the importance of social media, and 95% understanding the benefits of social media for professional development. As many as 80% of participants have never received social media marketing training before and 95% showed sufficient interest in taking part in training on social media.
Pelatihan Pengelolaan Keuangan dan Marketing Place UMKM Semanggi di Kampung Semanggi Susanti, Susanti; Hardini, Han Tantri; Kautsar, Achmad; Kharisma, Fresha
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p14-22

Abstract

Semanggi MSMEs have the potential to improve the economy in the Sememi sub-district if the management and existing resources are well utilized by MSME actors. The observed weaknesses of Semanggi MSMEs are the lack of use of digital market place media to market their products and the lack of financial management of MSMEs. The existence of these obstacles has become an inspiration for the PKM team to carry out Community Service (PkM) activities in the form of financial management training and marketing places for Semanggi MSMEs in Semanggi village, Sememi sub-district, Benowo sub-district, Surabaya City so that it is hoped that they will be able to utilize the great potential they already have.The offline PKM activity was carried out on July 8 2024 in Semanggi Village, Sememi Village, Benowo District, Surabaya with a total of 25 participants. The output of this research is the PKM journal, videos of PKM activities uploaded on YouTube, and activities published in several mass media. The benefits for MSME participants are increased knowledge and skills of MSME players so that they are able to increase income generation through good financial management and an increase in digital market place marketing in MSMEs so that indicators for MSMEs moving up a class can be achieved and get appreciation in Surabaya.
Digital Capability, Digital Transformation, and Digital Innovation as Determinants of Food Stall Business Performance in South Tangerang City Rayhan Aimar Nawawi; Hujjatullah Fazlurrahman; Renny Sari Dewi; Achmad Kautsar
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2146

Abstract

This study is motivated by the rapid digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly through online ordering platforms, delivery services, social media, and digital payment systems such as QRIS. However, digital adoption does not always improve business performance, especially among food stall MSMEs that still face challenges such as declining profit margins, platform dependency, and limited internal readiness. This study aims to analyze the influence of Digital Capability, Digital Transformation, and Digital Innovation on the Business Performance of food stall MSMEs in South Tangerang City. This research used a quantitative approach with an explanatory research design. The sample consisted of food stall owners or managers who had operated for at least one year, adopted digital technology, and were directly involved in business decision-making. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results show that Digital Capability has a positive and significant effect on Business Performance, with a path coefficient of 0.242 and a P-value of 0.042. Digital Transformation has the strongest effect, with a path coefficient of 0.356 and a P-value of 0.005. Digital Innovation also has a positive and significant effect, with a path coefficient of 0.242 and a P-value of 0.026. The R² value of 0.564 indicates that the three variables explain 56.4% of the variation in Business Performance. Therefore, this study concludes that improving MSME performance requires digital capability, business process transformation, and sustainable digital innovation.
Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja UMKM Surabaya melalui kapabilitas inovasi Bintang Mahendrata; Achmad Kautsar; Nanang Hoesen Hidroes Abbrori
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 1 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i1.37237

Abstract

This study analyzes the effect of digital literacy and entrepreneurial orientation on MSME performance in Surabaya with innovation capability as mediator. Using PLS-SEM on 101 MSME owners, results show that digital literacy and entrepreneurial orientation positively affect innovation capability and MSME performance. However, innovation capability does not significantly affect performance nor mediate these relationships, indicating that Surabaya MSMEs improve performance through direct utilization of digital technology and entrepreneurial attitudes rather than formal innovation development. This contributes to Resource-Based View theory and offers practical implications for MSME owners and policymakers. Penelitian ini menganalisis pengaruh digital literacy dan entrepreneurial orientation terhadap kinerja UMKM di Kota Surabaya dengan innovation capability sebagai mediasi. Menggunakan PLS-SEM pada 101 pelaku UMKM, hasil menunjukkan digital literacy dan entrepreneurial orientation berpengaruh positif terhadap innovation capability dan kinerja UMKM. Namun, innovation capability tidak berpengaruh signifikan terhadap kinerja dan tidak memediasi hubungan tersebut, mengindikasikan bahwa UMKM Surabaya meningkatkan kinerja melalui pemanfaatan langsung teknologi digital dan sikap kewirausahaan daripada pengembangan kapabilitas inovasi formal. Penelitian ini memberikan kontribusi pada teori Resource-Based View dan implikasi praktis bagi pelaku UMKM dan pembuat kebijakan.
Liquidity, Debt Policy and Enterprise Risk Management (ERM) On Firm Value: Dividend Policy as A Moderating Variable in Indonesian Consumer Cyclical Companies Angeline Limangu; Achmad Kautsar
International Journal of Social, Economic, and Business Vol. 1 No. 1 (2024): September 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i1.3

Abstract

This study aims to examine the effect of liquidity, debt policy, and enterprise risk management (ERM) on firm value with dividend policy as a moderating variable in consumer cyclical sector companies listed on the Indonesia Stock Exchange for the period 2018-2022. The technique used in this sampling is purposive sampling and 25 companies were obtained as samples in this study. The data were analyzed using multiple linear regression and moderated regression analysis (MRA) using modprobe and calculated with SPSS Version 27 software. Research results showed that liquidity proxied by current ratio and debt policy proxied by debt-to-equity ratio have a significant and positive effect on firm value. While enterprise risk management (ERM) has no significant effect on firm value and dividend policy proxied by dividend payout ratio is unable to moderate the effect of liquidity (current ratio) and debt policy (debt to equity ratio) on firm value. Therefore, consumer cyclical sector company needs to carry out effective liquidity management in running its business so that operational activities can generate profits as expected and manage company debt with the right amount to avoid risks that can reduce company value. 
Tiktok Business Analysis and Media Marketing Strategy: SWOT and PESTLE Approach Hilzam Saiga Hamas; Cantika Dwi Fransiska; Umi Tasyania Apriliani; Buana Madu Hayati; Achmad Kautsar
International Journal of Social, Economic, and Business Vol. 1 No. 1 (2024): September 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i1.2

Abstract

TikTok, or known as Douyin in China, is a social media platform that provides short videos and has gained widespread popularity throughout the world, especially among the younger generation. The impact needs to be discussed further by explaining the SWOT and PESTLE analysis to analyze TikTok's internal and external weaknesses and strengths. By combining SWOT and PESTLE analysis, a project or organization can have a better understanding of the situation and environmental conditions in which they operate, so they can develop strategies that are more effective and successful in achieving their goals. This research method is descriptive qualitative by observing and analyzing secondary data. PESTEL analysis provides insight into how external factors, such as shifts in government policies related to social media and evolving cultural trends, may affect TikTok’s operations and expansion across different markets.
Leverage, Profitability and Firm Size on Dividend Policy: Liquidity as a Moderating Variable in Indonesian Healthcare Sector Companies Luthfiyyah Nur Rasyidah; Achmad Kautsar
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.15

Abstract

This research aims to determine the effect of leverage, profitability, and firm size on dividend policy with liquidity as a moderating variable in healthcare sector companies listed on the Indonesia Stock Exchange (BEI) in 2018-2022. This type of research is quantitative research with secondary data sources. The sample in this research was 10 companies from the healthcare sector listed on the Indonesia Stock Exchange (BEI) in 2018-2022. The analysis technique used in this research is Moderated Regression Analysis (MRA) using SPSS 25. The results of this research show that leverage and profitability do not have a significant effect on dividend policy. Firm size has a significant positive effect on dividend policy. Liquidity can weaken the influence of leverage on dividend policy. Liquidity is unable to moderate the influence of profitability on dividend policy. Therefore, the factor that healthcare sector companies need to pay attention to before determining their dividend policy is company size. Large companies need to manage their assets well so that their financial performance will improve. It means that the company is able to obtain large amounts of cash from their assets so that free cash flow increases and they are able to distribute dividends. Furthermore, the company must be able to manage the use of debt and its current assets optimally so that the company's finances will keep stable than they can fulfill its obligations well, including distributing the dividends.
Peran Financial Technology Dalam Memediasi Pengaruh Literasi Keuangan Digital Dan Pemasaran Digital Terhadap Kinerja Umkm Di Kab Karawang Mikail Ahmad Fa’iq Al-Fattah; Achmad Kautsar; Ratih Amelia; Hujjatullah Fazlurrahman
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/n51ecq94

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan digital dan pemasaran digital terhadap kinerja usaha mikro, kecil, dan menengah (UMKM), serta menguji peran financial technology sebagai variabel mediasi pada UMKM sektor makanan dan minuman di Kabupaten Karawang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian verifikatif dan metode survei. Sampel penelitian berjumlah 100 pelaku UMKM yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap financial technology, namun tidak berpengaruh signifikan terhadap kinerja UMKM. Pemasaran digital berpengaruh positif dan signifikan terhadap financial technology serta kinerja UMKM. Sementara itu, financial technology tidak berpengaruh signifikan terhadap kinerja UMKM dan tidak mampu memediasi pengaruh literasi keuangan digital maupun pemasaran digital terhadap kinerja UMKM. Temuan ini menunjukkan bahwa peningkatan kinerja UMKM lebih ditentukan oleh penguatan pemasaran digital dibandingkan oleh pemanfaatan financial technology. Penelitian ini memberikan implikasi bahwa strategi pengembangan UMKM perlu diarahkan pada penguatan kapasitas pemasaran digital secara berkelanjutan, disertai peningkatan literasi keuangan digital yang berorientasi pada pemanfaatan strategis dalam pengelolaan usaha.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Achmad Kautsar; Hujjatullah Fazlurrahman; Ratih Amelia; Renny Sari Dewi; Dhiyan Septa Wihara; Achmad Fitro
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
Pengaruh Digitalisasi UMKM dan Inovasi terhadap Keunggulan Kompetitif UMKM di Kabupaten Mahakam Ulu Achmad Kautsar
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Ekonomi Digital dan Strategi Manajemen Modern
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/tnhjbe78

Abstract

This study examines the effects of innovation and digitalization on the competitiveness of micro, small, and medium enterprises (MSMEs) in Mahakam Ulu Regency, East Kalimantan. A quantitative approach with a survey method was employed, involving 50 MSMEs selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that innovation and digitalization simultaneously affect MSME competitiveness (R² = 0.515). Partially, innovation has a positive and significant effect (t = 5.246, p = 0.000), while digitalization does not have a significant effect (t = 1.614, p = 0.113). These findings indicate that MSME competitiveness in Mahakam Ulu is more strongly determined by innovation capacity than by digital technology adoption alone. Limited digital infrastructure, unequal internet access, and low digital literacy may explain the insignificant effect of digitalization. This study contributes empirical evidence from a geographically distinctive and underexplored region, extending the Resource-Based View and dynamic capabilities perspectives by showing that innovation represents a more immediately effective internal capability, whereas digital technology becomes strategically valuable only when transformed into organizational capability.
Co-Authors Achmad Fitro Adinda Novita Sari Albrian Fiky Prakoso Andhega Wijaya Andre Dwijanto Witjaksono Angeline Limangu Azmil Chusnaini Bintang Mahendrata Buana Madu Hayati Cantika Dwi Fransiska Dana Azizah Rahmat Defrina Rizqi Lathiifah Dewie Trie Wijayati Dhiyan Septa Wihara Fresha Kharisma Hadi, Hafid Kholidi Han Tantri Hardini Hilzam Saiga Hamas Hujatullah Fazlurrahman Hujjatullah Fazlurrahman Husin, Nanang Jun Surjanti Kurnia Dwi Sandra Luthfiyyah Nur Rasyidah Mas Suryanto, H.S Mayang Putri Mikail Ahmad Fa’iq Al-Fattah Muhammad Fajar Wahyudi Rahman MUSDHOLIFAH MUSDHOLIFAH Musdholifah Musdholifah Norida Candra Sakti Prabowo, Prayudi Setiawan Ratih Amelia Rayhan Aimar Nawawi Renny Sari Dewi Sandra, Kurnia Dwi Sari, Adinda Novita Setianto, Diki Putra Sri Setyo Iriani Susanti Susanti Tony Seno Aji Trias Madanika Kusumaningrum Ulil Hartono Umi Tasyania Apriliani Vicky Dwi Wicaksono Yuyun Isbanah