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Journal : GREENOMIKA

Business Development Strategy for Increasing Sales in Food Businesses in Jombang Regency Mansur, Muhammad; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.8

Abstract

Meatball business in Jombang Regency has significant growth potential due to its popularity among both residents and visitors. This research aims to explore and evaluate effective strategies for enhancing meatball enterprises in the area. Employing a mixed-method approach, the study integrates qualitative and quantitative data obtained through surveys, interviews, and market analysis. The findings reveal that key success factors for meatball businesses in Jombang include product quality, unique selling propositions, customer service, and marketing strategies. The study emphasizes the need for product innovation, the utilization of digital marketing, and strategic collaborations with local suppliers and distributors. Furthermore, it highlights the importance of government support in offering training and financial aid to small and medium-sized enterprises (SMEs). Recommendations for meatball business owners involve improving product differentiation, using social media to expand reach, and participating in local food events to boost brand recognition. This research provides valuable insights into SME development in the food industry and offers practical strategies for entrepreneurs aiming to succeed in Jombang Regency's competitive market.
Co-Authors Addiarrahman Adi, Setyawan Warsono Afandi, Mukhamad Yazid Afi Rachmat Slamet Al-Fairusy, Muhajir Ali Djamhuri Aliman Shahmi, Mohammad Andi Salamah Anggito, Ari Antok Supriyanto An’am, Ahmad Khafidul Arianto Arianto Arifah, Lidyana Brearley, Francis Q Budia Warman, Arifki Cicilia Lihawa, Cicilia Deni Putra, Muhammad Dwi Noviantoro, Fajar Edi Mirmanto, Edi Fadhilah, Khanana Imroatul Fadilla, Siti Fahlefi, Rizal Fahmi, M. Khairul Fauzia Syarif Ghina, Siti Gofar Ismail Haerani, Khuldatul Hamdani Hamdani Hanif Hanif Haris Haris, Haris Hartini, Devi Helmi, Hidayatul Henovanto, Khansa Herwint Simbolon, Herwint Hery Widijanto Hidayat, M. Kuntadi Syamsul Indra, Agustian Ismail, Dailani Jamilatus Syamsiah A, Jamilatus Syamsiah Jamilatus Syamsiah Anwar Januar Wibowo Junaidi Junaidi Kamilah, Nahdhiyatul Khalikussabir, Khalikussabir Kohyama, Takashi Kurnia Widyaningrum Kurniajati, Wulan Septiningtyas Kuswata Kartawinata Laila Maharani M. Agus Salim Al Fathoni Masyhuri Mahfudz, Masyhuri Masyhuri Masyhuri Muhammad Arif Suryadi Muhammad Maulana Hamzah Muhazab, Ahmad Muzzamil Muzzamil NURIL HIDAYATI P Purwanto Pradana, Mahatva Yoga Adi Pratama, Bayu Arief Pratama, Bayu Arief Pratama, Dianita Gadis Pratama, Vio Prawestri, Apriliana Dyah Putra, Muhammad Deni Putri, Zahra Karyna Rahayu, Resa Sri Rama Bagus Sanjaya, Try Rasyidi , Abdullah Razali Razali Razali, Maulana Rosalina, Ika Shanti Saefudin . sahroni, Abdulla Septiana, Elyza Shahmi, Mohammad Aliman Sunardi Sunardi Syazwina, Aina Syaza Tani, Tomokazu Teguh Triono, Teguh Thontowi Djauhari TITI JUHAETI Toti, Fastion Tri Wahyu S, Tri Wahyu Tukirin Partomihardjo Wahyu, Enu Yundari, Yundari Zaid Raya Argantara Ziyanti, Nada Warla