Article Per Year (5 Year)
p-Index From 2021 - 2026
4.305
P-Index
This Author published in this journals
All Journal Jurnal Dimensi The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal Of Management Science (JMAS) Maker: Jurnal Manajemen Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ekonomi Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Lentera Pengabdian Gudang Jurnal Multidisiplin Ilmu Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Maneggio Maneggio SEMANIS
Agustini Tanjung
Universitas Pelita Bangsa
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
FACTORS INFLUENCING CONSUMER PURCHASING DECISIONS ON MUSLIM CLOTHING Joko Mulyono; Helen Parkhurst; Agustini Tanjung; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth in the Fashion industry, along with the emergence of various brand image brand products circulating throughout Indonesia has caused increasingly fierce competition among producers. This study aims to determine whether product quality, promotion and brand image influence purchasing decisions on consumers in Cikarang Clean Market Zoya, partially or simultaneously. In research using quantitative methods and samples used as many as 96 respondents with incidential sampling technique which is a sampling technique based on chance. T test results From the results of data processing it appears that the value of Sig. for the Product Quality variable is 0.026 <0.05, Sig. for the Promotion variable is 0,000 <0.05, and the Sig. for Brand Image variable is 0.003 <0.05. Thus H0 is rejected. In conclusion: There is a partially significant effect on product quality, promotion and brand image on purchasing decisions. While the results of the F Test test From the results of data processing shows that the probability value that is Sig is equal to 0,000 <0.05. Thus H0 is rejected. In conclusion: There is a significant simultaneous effect between Product Quality, Promotion and Brand Image on Purchasing Decisions. The output data shows the R-Squere score of 0.448, this means that 44.8% of the variation in the purchase decision value is determined by the role of the variation in the product quality, promotion and brand image values. And the rest that is 55.2% variation in the value of the Purchase Decision is determined by the role of the variation in the value of other independent variables.
ANALYSIS OF INTEREST IN BUYING MAYBELLINE COSMETICS WITH THE INFLUENCE OF SOCIAL MEDIA, PRODUCT QUALITY AND PRICE Nuraeni Nuraeni; Agustini Tanjung; Dadang Heri Kusumah; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

For a woman appearance and beauty is one of the most important things. Maybelline is one of the favorite beauty cosmetic brands for some women in Indonesia. There are many cosmetic competitors in Indonesia, but still Maybelline is still one of the best-selling beauty products traded in Indonesia. This study aims to determine, examine, and analyze how the influence of social media, quality and price on buying interest. This research was conducted on people who live in South Cikarang. With a total of 112 respondents. This study uses a quantitative approach and the data used are primary data obtained from the distribution of questionnaires conducted online. The method used in this study is the multiple linear regression method using the IBM SPSS version 23 software application. The results of this study indicate that: (1) social media has a positive effect on buying interest, (2) quality does not have a positive effect on buying interest, (3 ) Price also has a positive effect on the interest in buying Maybelline cosmetics in the people of South Cikarang.
The Effect of Experience Quality on Customer Loyalty With Moderation Of Currency And The Role Of Conversation and Co-Creation on Vod Viu Customers In Bekasi District Salsabilla, Meisya; Bintarti, Surya; Kurniawan, Ergo Nurpatria; Tanjung, Agustini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5297

Abstract

This study aims to examine the relationship between Conversation and Co-Creation on Customer Loyalty through the mediation of Experience Quality moderated by Currency. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling method with Purposive technique. The population used in this study is people in Bekasi Regency, with a sample obtained of 114 customer respondents who subscribe to Viu VoD services. This study tests correlation and regression with the help of the SmartPLS 3.2.9 program which is used to test validity and reliability. The results showed that Conversation has a significant positive role on customer Experience Quality. Co-creation has a significant positive effect on customer Experience Quality. Conversation with moderation Currency has a negative role on customer Experience Quality. Co-creation with Currency moderation has a significant positive effect on the level of customer Experience Quality. Customer Experience Quality has a significant positive role on Customer Loyalty. Conversation through the mediation of Experience Quality has a negative influence on Customer Loyalty. Co-creation through the mediation of Experience Quality has a significant positive effect on Customer Loyalty.
Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency) Tanjung, Agustini; Hermiyetti; Parkhurst, Helen; Young, Felina Co
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1014v03

Abstract

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moderated by Government Policy. The research model is quantitative with non-probability sampling and primary and secondary data is used. Data analysis usage is descriptive statistical analysis, and inferential analysis through SmartPLS version 3. This research approached and processed 170 small snack business actors in Bekasi Regency as prime data. The research results show that digital marketing had a significant influence on marketing performance since the result of T value>T table (2,857>1,974) P value (0.004<0.05). Marketing capabilities had a significant influence on marketing performance since the result of T value>T tabel (2,870>1,974) P value (0.004<0.05). Government policy as a moderating variable on digital marketing influenced marketing performance affected but not significant since T value<T value (1,582<1,974). Government policy as a moderating variable on marketing ability influenced marketing performance affected but not significant since T value<T value (1,280<1,974). Meanwhile, the results of the termination test (R Square) explained both digital marketing and marketing capability influenced marketing performance 62.10%
DIRECT AND INDIRECT INFLUENCE FACTORS OF MSME MARKETING PERFORMANCE IN CIKARANG Darius S, Daniel On; Tanjung, Agustini
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.743

Abstract

This study assessed the impact of creativity, digital marketing and marketing capabilities on the performance of MSMEs, focusing on competitive advantage and government policies. This research employs quantitative research methods. The population under investigation in this study was constituted by micro, small and medium enterprises operating in the snack food sector in Cikarang, with a sample size of 217 respondents. The sampling method employed was random, with data collected via questionnaire. This study shows that creativity, digital marketing and competitive advantage affect marketing performance, while marketing capability has no effect. Both creativity and capability affect competitive advantage, while digital marketing has no effect. The results show that competitive advantage can affect marketing performance through creativity and capability. However, it cannot affect marketing capability and performance. Government policy can affect the relationship between creativity and digital marketing, but not between marketing capability and competitive advantage.
Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan Kerajinan Dari Barang Bekas Untuk Menciptakan Nilai Ekonomi Pada Masyarakat Wulandari, Siska; Tanjung, Agustini; Setyawan, Wisnu; Hartati, Nani; Heriyanti, Sinta Sundari
Lentera Pengabdian Vol. 1 No. 01 (2023): Januari 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i01.4

Abstract

Kegiatan pengabdian ini bertujuan untuk memberdayakan masyarakat melalui pelatihan pembuatan kerajinan dari barang bekas untuk menciptakan nilai ekonomi pada masyarakat. Melalui kegiatan ini, diharapkan masyarakat dapat meningkatkan kualitas hidup dan perekonomian mereka dengan menggunakan barang bekas yang sebelumnya dianggap tidak berguna menjadi barang yang bernilai ekonomi. Pelatihan yang diberikan akan mencakup teknik-teknik pembuatan kerajinan dari barang bekas, cara mengelola usaha kerajinan, serta cara pemasaran produk kerajinan yang dihasilkan. Kegiatan ini akan dilakukan di beberapa desa yang memiliki potensi untuk mengembangkan kerajinan dari barang bekas. Kegiatan ini diharapkan dapat memberdayakan masyarakat dan menciptakan nilai ekonomi pada masyarakat.
PENGARUH COMMUNAL ACTIVATION, CO-CREATION DAN CURRENCY TERHADAP REVISIT DENGAN MEDIASI COSTOMER JOURNEY DAN MODERASI CONVERSATION Handayani, Mahda Widi; Bintarti, Surya; Tanjung, Agustini; Heruwanto, Joni
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4211

Abstract

Pandemi COVID-19 pada awal tahun 2020 telah mengubah perilaku konsumen di Indonesia, mendorong pertumbuhan pesat bisnis e-commerce. Bukalapak, didirikan pada tahun 2010, telah berkembang menjadi platform all-commerce. Namun, data menunjukkan tingkat kunjungan ulang konsumen masih rendah, sehingga perlu upaya untuk meningkatkan minat kunjungan kembali. Consumer journey terbukti dipengaruhi oleh Communal activation (lokasi), Co-creation (produk), dan Currency (harga) secara simultan. Ada juga penelitian yang menyatakan bahwa kualitas pengalaman konsumen tidak berpengaruh terhadap revisit.Penelitian ini menguji 101 responden dan menggunakan program SmartPLS 0.3 dan SmartPLS 0.4 untuk analisis data. Hasilnya menunjukkan bahwa peran Communal Activation, Co-creation, dan Currency dapat menciptakan pengalaman konsumen yang positif. Namun, consumer journey belum mampu membantu communal activation dan co-creation meningkatkan presentase revisit, tetapi mampu meningkatkan revisit melalui currency. Selain itu, peran conversation juga mampu mendorong revisit.
ANALISIS PENGARUH WORK LIFE BALANCE, KESEHATAN MENTAL, DAN KEADILAN ORGANISASI TERHADAP KETERIKATAN KARYAWAN PADA PERUSAHAAN MANUFAKTURING CIKARANG Agustini Tanjung; Fatin Hasna Rafifa; Fanisah Ameliya; Lela; Lita Lestari
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/zxgx9g60

Abstract

Penelitian ini bertujuan menganalisis pengaruh Work Life Balance, Kesehatan Mental, dan Keadilan Organisasi terhadap Keterikatan Karyawan pada perusahaan manufaktur di kawasan industri Cikarang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori untuk menguji hubungan sebab akibat antarvariabel. Data diperoleh melalui kuesioner skala Likert yang dibagikan kepada 55 karyawan menggunakan teknik purposive sampling berdasarkan kriteria masa kerja dan status keaktifan. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa Work Life Balance dan Keadilan Organisasi berpengaruh positif dan signifikan terhadap Keterikatan Karyawan, sedangkan Kesehatan Mental tidak berpengaruh signifikan. Secara simultan, ketiga variabel mampu menjelaskan 70,6% variasi Keterikatan Karyawan, sementara sisanya dipengaruhi faktor lain di luar model. Temuan ini menegaskan pentingnya kebijakan organisasi yang adil, dukungan keseimbangan kerja–kehidupan, serta praktik manajemen sumber daya manusia yang transparan untuk memperkuat komitmen, loyalitas, dan partisipasi karyawan dalam mencapai tujuan organisasi.
PENGARUH DIGITAL MARKETING, MARKETING ABILITY, DAN KOMPETENSI MARKETING TERHADAP MARKETING PERFORMANCE PADA UMKM MAKANAN DI KABUPATEN BEKASI Agustini Tanjung; Tristoty Alfredo Sigalingging; Shafa Cherryl Divanza; Ardie Julian; Salman Alfarizi
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/m1y2jj05

Abstract

Persaingan industri kuliner di Kabupaten Bekasi yang semakin ketat menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran guna mempertahankan kinerja bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Marketing Ability, dan Kompetensi Marketing terhadap Marketing Performance pada UMKM makanan di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui survei kuesioner terhadap 100 pemilik UMKM makanan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Regresi Linear Berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Digital Marketing, Marketing Ability, dan Kompetensi Marketing secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Marketing Performance. Variabel independen dalam model ini mampu menjelaskan 82,7% variasi kinerja pemasaran. Temuan empiris menemukan bahwa Kompetensi Marketing merupakan faktor determinan yang paling dominan dalam meningkatkan kinerja pemasaran. Implikasi dari penelitian ini menyarankan bahwa untuk mencapai kinerja yang unggul, pelaku UMKM tidak hanya perlu mengadopsi teknologi digital, tetapi juga harus secara proaktif meningkatkan kompetensi manajerial dan kemampuan teknis pemasaran mereka.
Pengaruh Digital Marketing, Marketing Ability, dan Kompetensi Marketing terhadap Marketing Performance pada UMKM Makanan di Kabupaten Bekasi Agustini Tanjung; Tristoty Alfredo Sigalingging; Shafa Cherryl Divanza; Ardie Julian; Salman Alfarizi
Gudang Jurnal Multidisiplin Ilmu Vol. 4 No. 1 (2026): GJMI - Januari
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v4i1.1995

Abstract

Persaingan industri kuliner di Kabupaten Bekasi yang semakin ketat menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran guna mempertahankan kinerja bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Marketing Ability, dan Kompetensi Marketing terhadap Marketing Performance pada UMKM makanan di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui survei kuesioner terhadap 100 pemilik UMKM makanan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Regresi Linear Berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Digital Marketing, Marketing Ability, dan Kompetensi Marketing secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Marketing Performance. Variabel independen dalam model ini mampu menjelaskan 82,7% variasi kinerja pemasaran. Temuan empiris menemukan bahwa Kompetensi Marketing merupakan faktor determinan yang paling dominan dalam meningkatkan kinerja pemasaran. Implikasi dari penelitian ini menyarankan bahwa untuk mencapai kinerja yang unggul, pelaku UMKM tidak hanya perlu mengadopsi teknologi digital, tetapi juga harus secara proaktif meningkatkan kompetensi manajerial dan kemampuan teknis pemasaran mereka.
Co-Authors Aeny, Nur AGUS AGUS Ardie Julian Arfi Tsani Hasnan Rifqi Aries Binedikta Arya Agata Calvin Desemly Suhadi Carolina Indah Lestari Dadang Heri Kusumah Daniel On Darius Darius S, Daniel On Darmadi, Caterine Deli Natalia Delya Rahayu Nurhidayat Ellan Shandywan Ergo Nurpatria Eva Chintia Evi chartika Fadhila Rizqa Zhafira Fanisah Ameliya Fatin Hasna Rafifa Felina Co Young Forboy Guk-Guk, Novita Sari Raja Guntari, Anggun Hananto Bambang Handayani, Mahda Widi Hartati, Nani Helen Parkhurst Heriyanti, Sinta Sundari Hermiyetti Hermiyetti Hermiyetti Hermiyetti Heruwanto, Joni Hikmatul Sobariyah Indriyanto Nugroho Jaka Surya Permana Joko Mulyono Kerly Evilia Sipayung Ketetapan Waruwu Kurnia Sandy Kurniawan, Ergo Nurpatria Lela Lita Lestari Maulana Yusuf Muhamad Ekhsan Muhamad Eksan Natasya Fadrika Dewi Novia Aryanti Novia Nur Rezki Rahman Nur Aeni Nur Aeny Oktapia, Eka Adila Oktavia Dian Wibowo Parkhurst, Helen Primaraga Sumantri Indra Wicaksana Putri Indriani Putri Karunia Rahmat Hidayat Ramdani, Rafli Rido Krisman Gea Roisul Bilad Rygo Aliamin Salman Alfarizi Salsabilla, Meisya Setyawan, Wisnu Shafa Cherryl Divanza Sinta S. Heriyanti Siska Wulandari, Siska Soni Suardi Surya Bintarti Susi Yunda Amelia Teguh Santoso Terimaniati Telaumbanua Tristoty Alfredo Sigalingging Usmar Visca Chairunisa Young, Felina Co Zulkarnaein Paliyang