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All Journal Abdimas Dinamika Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Economic Education Analysis Journal Journal of Economic Education Panrita Abdi - Jurnal Pengabdian pada Masyarakat PROSIDING SEMINAR NASIONAL Jurnal Surya Masyarakat International Journal of Supply Chain Management Surya Abdimas Jurnal Surya Masyarakat Business and Accounting Education Journal Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Riptek
Margunani, Margunani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Transportation Other

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Partnership and Collaboration System to Increase Creative Industry Sales Tangan Di Atas (TDA) Community of Semarang City Margunani, Margunani; Hidayah, Isti; Ardiansari, Anindya; Apriyanti, Rita; Rachmadi, Moch Faizal
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48838

Abstract

Tangan Di Atas (TDA) is a community of young entrepreneurs in Indonesia and spread across various regions, one of which is Semarang City. There are various business fields in the TDA Community of Semarang City such as culinary, fashion and so on, including the creative industry sector. The development of the creative industry presents its own challenges for every individual, namely becoming a producer who is always thinking about creating creative and innovative products. However, there are several obstacles faced, such as 1) Not having knowledge about the importance of partnerships and collaboration; 2) There is no cooperation in running a creative industry business; and 3) The TDA community network is not yet optimal as a medium for collaboration between entrepreneurs. The method used in this service is to carry out socialization as the first stage, then continue with providing comprehensive, integrated and sustainable training. After that, the service team facilitates efforts to increase sales of creative products through business camps, coaching clinics, product promotions and so on. After that, intensive and continuous assistance is carried out. After carrying out this service activity, creative industry players, especially the TDA Community of Semarang City, can intensify and optimize partnership systems, integrated collaboration and other business development efforts.
Assistance and Digitalization of MSMEs Based on Optimization of Digital Promotional Content Creation Rachmadani, Wulan Suci; Margunani, Margunani; Rachmadi, Moch Faizal
Indonesian Journal of Devotion and Empowerment Vol 5 No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i2.71970

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) sekarang ini terus mengalami pertumbuhan seiring dengan perkembangan zaman diera revolusi industri 4.0. Diera sekarang ini juga menuntut para pelaku usaha termasuk UMKM untuk terus bertransformasi digital dalam berbagai hal. Adapun permasalahan yang sekarang ini dihadapi oleh para pelaku UMKM diantaranya adalah kompetensi Sumber Daya Manusia (SDM) yang masih rendah dalam penguasaan kemampuan literasi digital terutama berkaitan dengan digital marketing dan optimalisasi konten promosi berbasis digital yang efektif, efisien dan tepat sasaran. Permasalahan tersebut harus segera diatasi dan ditangani secara tepat, cepat serta berkelanjutan. Adapun solusi yang ditawarkan adalah dengan melakukan pendampingan dan digitalisasi UMKM berbasis optimalisasi pembuatan konten promosi digital. Substansi dan makna dari suatu konten promosi yaitu mempunyai nilai tersendiri bagi upaya pemasaran atau marketing suatu produk dan/atau jasa dalam menarik keputusan pembelian dari konsumen. Rencana kegiatan yang disusun dalam pengabdian kepada masyarakat ini dilakukan secara komprehensif, terpadu dan terintegrasi berbasis digital. Pendekatan kegiatan pengabdian kepada masyarakat yang dipakai adalah Participatory Rural Appraisal (PRA) berbentuk metode penyuluhan, pendampingan, dan pelatihan. Sasarannya adalah para pelaku UMKM diberbagai bidang usaha di Talangsari, Kelurahan Bendan Duwur, Kecamatan Gajahmungkur, Kota Semarang. Micro, Small and Medium Enterprises (MSMEs) continue to experience growth in line with developments in the era of Industrial Revolution 4.0. The current era also requires business actors, including MSMEs, to continue digital transformation in various ways. The problems currently faced by MSME players include the still low competency of Human Resources (HR) in mastering digital literacy skills, especially those related to digital marketing and optimizing digital-based promotional content that is effective, efficient and right on target. These problems must be addressed immediately and handled appropriately, quickly and sustainably. The solution offered is to provide assistance and digitalization of MSMEs based on optimizing the creation of digital promotional content. The substance and meaning of promotional content are valuable for marketing efforts for a product and/or service in attracting consumer purchasing decisions. The activity plan prepared in Community Service for the community is carried out in a comprehensive, integrated, and digital-based manner. The approach used for community service activities is participatory rural appraisal (PRA) in counselling, mentoring, and training methods. The targets are MSME actors in various business fields in Talangsari, Bendan Duwur Village, Gajahmungkur District, Semarang City.
Pemberdayaan Perempuan dalam Pemanfaatan Lahan Pekarangan untuk Mendukung Ketahanan Pangan Keluarga di Kecamatan Gunungpati, Kota Semarang Barokah Isdaryanti; Dwi Yulianti; Margunani Margunani; Dwi Endah Kusumaningtias; Vina Kumala Dewi; Ratna Pertiwi; Mutiara Jihan Pratiwi
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.194-202

Abstract

The aim of this service is to increase the active role of women through empowerment efforts based on activities to optimize yard land to support family food security, especially in Gunungpati District, Semarang City. Food is the most essential basic need for every human individual. However, there are still several obstacles encountered in realizing food self-sufficiency, such as limited land, limited community mindset, minimal ability to innovate and the absence of synergistic collaboration between various elements. Therefore, the government continues to strive to maintain food stability and national food self-sufficiency. One effort that can be made is by collaborating across sectors, including involving women. The role of women is really needed, especially in providing education, changing thought patterns and behavioral patterns in the family and society. The object of service is in Gunungpati District, Semarang City in collaboration with the Gunungpati Women's Farmers Group and Dharma Wanita Persatuan (DWP) Semarang State University. The service methods used are: a) Socialization, b) Training, c) Facilitation, and d) Mentoring. The results of the service show that there is an increase in the participation of farmer groups whose members are women in optimizing home yard land and turning it into something with added value and economic value. These farmer groups carry out land intensification by planting various vegetables such as spinach, kale, chilies, eggplants, tomatoes.
Co-Authors Adelina Citradewi Agung Yulianto Ahmad Tri Atmaja, Ahmad Tri Anggun Retha Armani, Anggun Retha Anindya Ardiansari Apriyanti, Rita Arief Widiyatmoko Asna Nila, Asna Asrori Asrori Astiti, Anisa Fitni Avi Budi Setiawan Barokah Isdaryanti Djoko Widodo Dwi Endah Kusumaningtias Dwi Yulianti Dyah Rini Indriyanti Etty Soesilowati Eva Banowati Evita Septiana Tyas Utami Fauzul Adzim Ichdah Ayu Savitri, Ichdah Ayu Indriyani, Lisa Isti Hidayah Ita Nuryana I’ana Umma Khoirun Nafisah, Khoirun Khoirun Nisa Lesa Paranti Lyna Latifah MARIA BINTANG Melati, Inaya Sari Mudrikah, Saringatun Mutiara Jihan Pratiwi Nana Kariada Martuti Nana Kariada Trimartuti Nila, Asna Nugrahini, Rizki Widya Nurjannah Rahayu Kistanti Nurjannah Rahayu Kristanti Prapliyati, Prapliyati Pratana, Nadin Kalista Puspaningrum, Klara Gendis Puspitasari, Zenni Rachmadani, Wulan Suci Rachmadi, Moch Faizal Ratna Pertiwi Rizki Widya Nugrahini, Rizki Widya Rizki Zaelani, Rizki Rofiul Muayati, Rofiul Roisah, Bintan Rokhimah, Rokhimah Rosidah Rosidah Samsudi . Siti Fiki Ikmah, Siti Fiki Sucihatiningsih Dian Wisika Prajanti Sucihatiningsih DWP Sucihatiningsih DWP, Sucihatiningsih DWP Sugiarto Sugiarto Sunyoto Sunyoto Suprapti Suprapti Syam Widia Syamsul Arifin Vina Kumala Dewi Whan Azizah Afifa Yozi Aulia Rahma Yozi Aulia Rahman, Yozi Aulia