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All Journal Abdimas Dinamika Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Economic Education Analysis Journal Journal of Economic Education Panrita Abdi - Jurnal Pengabdian pada Masyarakat PROSIDING SEMINAR NASIONAL International Journal of Supply Chain Management Surya Abdimas Jurnal Surya Masyarakat Business and Accounting Education Journal Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Riptek Jurnal Abdimas
Margunani, Margunani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Transportation Other

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Partnership and Collaboration System to Increase Creative Industry Sales Tangan Di Atas (TDA) Community of Semarang City Margunani, Margunani; Hidayah, Isti; Ardiansari, Anindya; Apriyanti, Rita; Rachmadi, Moch Faizal
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48838

Abstract

Tangan Di Atas (TDA) is a community of young entrepreneurs in Indonesia and spread across various regions, one of which is Semarang City. There are various business fields in the TDA Community of Semarang City such as culinary, fashion and so on, including the creative industry sector. The development of the creative industry presents its own challenges for every individual, namely becoming a producer who is always thinking about creating creative and innovative products. However, there are several obstacles faced, such as 1) Not having knowledge about the importance of partnerships and collaboration; 2) There is no cooperation in running a creative industry business; and 3) The TDA community network is not yet optimal as a medium for collaboration between entrepreneurs. The method used in this service is to carry out socialization as the first stage, then continue with providing comprehensive, integrated and sustainable training. After that, the service team facilitates efforts to increase sales of creative products through business camps, coaching clinics, product promotions and so on. After that, intensive and continuous assistance is carried out. After carrying out this service activity, creative industry players, especially the TDA Community of Semarang City, can intensify and optimize partnership systems, integrated collaboration and other business development efforts.
Assistance and Digitalization of MSMEs Based on Optimization of Digital Promotional Content Creation Rachmadani, Wulan Suci; Margunani, Margunani; Rachmadi, Moch Faizal
Indonesian Journal of Devotion and Empowerment Vol 5 No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i2.71970

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) sekarang ini terus mengalami pertumbuhan seiring dengan perkembangan zaman diera revolusi industri 4.0. Diera sekarang ini juga menuntut para pelaku usaha termasuk UMKM untuk terus bertransformasi digital dalam berbagai hal. Adapun permasalahan yang sekarang ini dihadapi oleh para pelaku UMKM diantaranya adalah kompetensi Sumber Daya Manusia (SDM) yang masih rendah dalam penguasaan kemampuan literasi digital terutama berkaitan dengan digital marketing dan optimalisasi konten promosi berbasis digital yang efektif, efisien dan tepat sasaran. Permasalahan tersebut harus segera diatasi dan ditangani secara tepat, cepat serta berkelanjutan. Adapun solusi yang ditawarkan adalah dengan melakukan pendampingan dan digitalisasi UMKM berbasis optimalisasi pembuatan konten promosi digital. Substansi dan makna dari suatu konten promosi yaitu mempunyai nilai tersendiri bagi upaya pemasaran atau marketing suatu produk dan/atau jasa dalam menarik keputusan pembelian dari konsumen. Rencana kegiatan yang disusun dalam pengabdian kepada masyarakat ini dilakukan secara komprehensif, terpadu dan terintegrasi berbasis digital. Pendekatan kegiatan pengabdian kepada masyarakat yang dipakai adalah Participatory Rural Appraisal (PRA) berbentuk metode penyuluhan, pendampingan, dan pelatihan. Sasarannya adalah para pelaku UMKM diberbagai bidang usaha di Talangsari, Kelurahan Bendan Duwur, Kecamatan Gajahmungkur, Kota Semarang. Micro, Small and Medium Enterprises (MSMEs) continue to experience growth in line with developments in the era of Industrial Revolution 4.0. The current era also requires business actors, including MSMEs, to continue digital transformation in various ways. The problems currently faced by MSME players include the still low competency of Human Resources (HR) in mastering digital literacy skills, especially those related to digital marketing and optimizing digital-based promotional content that is effective, efficient and right on target. These problems must be addressed immediately and handled appropriately, quickly and sustainably. The solution offered is to provide assistance and digitalization of MSMEs based on optimizing the creation of digital promotional content. The substance and meaning of promotional content are valuable for marketing efforts for a product and/or service in attracting consumer purchasing decisions. The activity plan prepared in Community Service for the community is carried out in a comprehensive, integrated, and digital-based manner. The approach used for community service activities is participatory rural appraisal (PRA) in counselling, mentoring, and training methods. The targets are MSME actors in various business fields in Talangsari, Bendan Duwur Village, Gajahmungkur District, Semarang City.
Development Village Tour Based on Technopreneurship in Kendal Regency Saputro, Danang Dwi; Rahayuningsih, Margareta; Margunani, Margunani; Bunyamin, Bunyamin; Widayat, Widi; Budiansyah, Dadan
Jurnal Abdimas Vol. 28 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/01p3c018

Abstract

Pokdarwis Gunungsari Pucuke Kendal (Mitra) Ngesrepbalong Village, Limbangan District, Kendal Regency was formed in 2016 through a village deliberation forum and in 2022, Ngesrepbalong Village was officially designated as a tourist village based on the Decree Kendal Regent Number 556/343/2021. Gunungsari Pucuke Kendal Pokdarwis is led by Wahyudi as chairman with a board of administrators who manage several mainstay tourist attractions. The local potential of Ngesrepbalong Village consists of natural tourist attractions, biodiversity, cultural attractions and local processed products. The problems experienced by partners are (1) The problematic aspects are related to branding and promotion of tourism potential that has not been optimal. Not yet there is a design destination branding as identity For introduce tourist Village It's so long. For example, improving tourism infrastructure to support branding and the identity of tourist destinations, (2) Conditions in the field show limited human resources to promote tourism through social media, (3) the absence of technology/tools that help sort coffee by size, so that sorting is done manually. The output targets of the solutions offered include (1) Availability of digital tourism packages presented on websites and social media, (2) The availability of embossed letter branding for regional identity, (3) Coffee grader machines are available, (4) 200 environmentally friendly coffee packages are available from paper craft, and (5) As many as 15 Pokdarwis members and UMKM post-harvest coffee processing have increased their capacity and knowledge in technology-based business management. Plan activity Which proposed (1) Socialization And coordination beginning, (2) Training administration and planning professional BUMDes business, (3) Branding training through destination branding design (4) Training technopreneurship-based business management , (5) Facilitation of TTG grader machines and environmentally friendly packaging (5) Mentoring, and (6) Evaluation. The outputs of community service are (1) Accredited national journals, (2) Print/electronic media publications, (3) Video documentation, and (4) increasing community knowledge and skills.
Co-Authors Adelina Citradewi Agung Yulianto Ahmad Tri Atmaja, Ahmad Tri Anggun Retha Armani, Anggun Retha Anindya Ardiansari Apriyanti, Rita Arief Widiyatmoko Asna Nila, Asna Asrori Asrori Astiti, Anisa Fitni Avi Budi Setiawan Barokah Isdaryanti Budiansyah, Dadan Bunyamin Bunyamin Djoko Widodo Dwi Endah Kusumaningtias Dwi Yulianti Dyah Rini Indriyanti Etty Soesilowati Eva Banowati Evita Septiana Tyas Utami Fauzul Adzim Ichdah Ayu Savitri, Ichdah Ayu Indriyani, Lisa Isti Hidayah Ita Nuryana Khoirun Nafisah, Khoirun Khoirun Nisa Lesa Paranti Lyna Latifah Margareta Rahayuningsih Nugroho Edi K MARIA BINTANG Melati, Inaya Sari Mudrikah, Saringatun Mutiara Jihan Pratiwi Nana Kariada Martuti Nana Kariada Trimartuti Nila, Asna Nugrahini, Rizki Widya Nurjannah Rahayu Kistanti Nurjannah Rahayu Kristanti Prapliyati, Prapliyati Pratana, Nadin Kalista Puspaningrum, Klara Gendis Puspitasari, Zenni Rachmadani, Wulan Suci Rachmadi, Moch Faizal Ratna Pertiwi Rizki Widya Nugrahini, Rizki Widya Rizki Zaelani, Rizki Rofiul Muayati, Rofiul Roisah, Bintan Rokhimah, Rokhimah Rosidah Rosidah Samsudi . Siti Fiki Ikmah, Siti Fiki Sucihatiningsih Dian Wisika Prajanti Sucihatiningsih DWP Sucihatiningsih DWP, Sucihatiningsih DWP Sugiarto Sugiarto Sunyoto Sunyoto Suprapti Suprapti Syam Widia Syamsul Arifin Umma, I’ana Vina Kumala Dewi Whan Azizah Afifa Widi Widayat Yozi Aulia Rahma Yozi Aulia Rahman, Yozi Aulia