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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Journal of Management and Business Review International Journal of Applied Sciences in Tourism and Events CARADDE: Jurnal Pengabdian Kepada Masyarakat GEMA EKONOMI Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Difusi Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Prosiding Seminar Nasional Program Pengabdian Masyarakat Abdi-Dharma Indonesian Marketing Journal Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Administrasi Profesional JIPITI: Jurnal Pengabdian kepada Masyarakat KOPEMAS
Iis Mariam
Jurusan Administrasi Niaga Politeknik Negeri Jakarta
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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

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ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.341

Abstract

The aim of this research is to analyze the business model of X Grilled Chicken Restaurant in Depok and design a new business model using the Business Model Canvas approach. This research uses the Sequential Exploratory model research method, which consists of qualitative methods as the main method and quantitative as an additional method. Data were collected through interviews, observation, documentation, questionnaires, and triangulation. To describe the current business model, the Business Model Canvas (BMC) method was used, while to formulate alternative strategies, Strength, Weakness, Opportunity, Threat (SWOT) analysis was used. To determine the priority of alternative strategies, the Quantitative Strategic Planning Matrix (QSPM) was used. The results of the SWOT Analysis resulted in eight alternative strategies, including focusing on Value as fnb tech, continuous digital market research, evaluation of marketing strategies, expansion of business relationships, more attractive promotions, adding new employees, increasing the allocation of marketing costs, and making stricter rules for employees who violate SOPs. Based on the results of the QSPM Matrix calculation, the strategy of continuous digital market research is the highest priority with a value of 13.87.
Co-Authors Aniyatussaidah Azwar Azwar Bidhari, Sandhika Cipta Devi, Baisati Mariam Dewi Winarni Dewi Winarni Susyanti Dewi Winarni Susyanti Elsa Dian Prastiti Endah Wartiningsih Endah Wartiningsih Ernita Siambaton Fahrul Hidayat Fernandi, Muhammad Herlina, Andiani Husnil Barry Ida Nurhayati Iwan Susanto Iwan Susanto Kartika Imam Santoso Khairunnisa, Mutiara Mawarta Onida Sinaga Meisa Sofia Menik Wijiyanti Moh Zaenal Abidin Eko Putro MRR. Tyas Maheni DK MRR.Tyas Maheni DK Muhammad Ilyas Muhammad Taufiqurrahman, Muhammad Nidia Sofa Nining Latiangsih Nining Latianingsih Nunung Martina Nurifa Ananda Nurul Fitriyani Pahruroji Pratama, Arizal Putra Putra, Bihmuyidin Colisna Putro, M. Zaenal Abidin Eko Rahayu, Sari Rahma, Yudhia Ratih Puspita Sari Ratri Kurniasari Restu Jati Saputro Rosalina, Erlyn Saputra, Heri Setyawati, Diyah Pertywi Siroj, Sayyid Agil Sofa, Nidia Sonjaya, Iwan Sri Danaryani Titik Purwinarti Triyono, Andri Utju, NINING LATIANINGSIH Windy Pratiwi A. Mooduto WULANDARI Yudha, Mellisa Magdalena Yusthika Prasetya Probo Dewi Zebua, Sukriyadin