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Strategi Komunikasi Pemasaran PT Pos Indonesia dalam Meningkatkan Jasa Pengiriman Paket dan Dokumen (Studi Kasus Kantor Pos Meulaboh) Erlinsa Mariadi Manurung; Putri Maulina
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 06 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.153 KB) | DOI: 10.59141/jist.v3i06.431

Abstract

This research is motivated by competition in shipping services in the Meulaboh area where each company provides attractive services. This study aims to find out and explain how the marketing communication strategy is carried out at the Meulaboh 23600 office to improve package and document delivery services in the midst of intense competition. The research method used in this study used qualitative methods using observation data and in-depth interviews. In this study, three employees at the Meulaboh Post Office 23600 were selected using purposive sampling. The results found that the marketing communication strategy carried out at the Meulaboh Post Office 23600 was marketing mix communication, namely Advertising (Advertising), Sales Promotion (Sales Promotion), Personal Sales. (Personal Selling), Public Relations and Publicity (Public Relations and Publicity), Direct Marketing (Direct Marketing), Marketing Through the Internet (Internet Marketing). Advertising (Advertising) is carried out using social media, as well as brochures. Sales promotions are used by inviting shops to join the shop oranger and also through sweepstakes. Personal Selling (Personal Selling) is done with prospects or direct visits. Public Relations and Publicity (Public Relations and Publicity) are used at the post office by holding raffle events and distributing free takjil during the fasting month. Direct marketing is done by visiting and using social media. Marketing through the Internet (Internet Marketing) is done using social media such as Instagram, WhatsApp and websites.
Peran Pembentukan Komite Sosial Kesetaraan Gender Perempuan dalam Isu Stereotip Dinda Ayu Wardhani; Putri Maulina
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 07 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (984.305 KB) | DOI: 10.59141/jist.v3i07.448

Abstract

The issue of gender inequality in the work environment such as gender stereotypes often occurs, one of which is at PT. Perkebunan Nusantara IV Bah Butong Tea Business Unit, where the workers were completely unaware of this action. This gender inequality arises because companies operating in industries or factories where the dominant workforce is male, thus causing gender inequality to be avoided. Employees must be able to balance position and power like male employees in every part of the job. In this study, the researcher uses a qualitative approach where Sugiyono (2016: 9) argues that qualitative research methods are used to examine proportional objects and the role of researchers as the main instrument in the research conducted. Gender inequality in the world of work does not see the position in the agency. Gender inequality cannot be overcome only by relying on position, work competence, or physical strength. The women's gender equality social committee was formed in order to provide impetus for change and address these issues. The company provides broad opportunities and fairness for women to develop their careers. Through the women's gender equality social committee forum, efforts for gender equality in the work environment continue to maximize and provide full support for the careers of female employees.
Sosialisasi Literasi Positif Melalui Media Sosial “Steemit” pada Santri Dayah Darul Muta’llimin Aceh Barat Putri Maulina
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 1, No 1 (2019): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.289 KB) | DOI: 10.35308/baktiku.v1i1.1244

Abstract

Positive literacy is the ability of individuals in languages such as writing, reading, or speaking well that has a positive impact. In the era of development of communication and information technology, one of the media that can increase the ability to titrate is social media. Steemit is a weblog type social media that has been popular since 2017. The aim of this service is to be able to socialize the concept of positive literacy by using the new Steemit social media on Santri Dayah Darul Muta’allimin, West Aceh. Service methods used are lectures and training. The results obtained in this service are strengthening of students with an emphasis on understanding the concept of positive literacy, techniques for registering and using social media Steemit, as well as understanding about building networks and getting rewarded through literacy on Steemit social media.
Bimbingan Literasi Media Dalam Perspektif Jurnalistik Bagi Calon Insan Pers pada Harian Serambi Indonesia Muzakkir Muzakkir; Putri Maulina; Murhaban Murhaban; Rena Juliana; Samwil Samwil; Teuku Farizal
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 4, No 1 (2022): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v4i1.5379

Abstract

Di era milenial sekarang ini, perkembangan informasi media sosial (medsos) tidak selalu menjadi rahmat bagi  manusia. Artinya, banyak informasi yang berdampak negatif bahkan menjadi petaka disebarkan. Karenanya, diperlukan kecerdasan literasi media untuk memahami, menganalisis, mengintepretasi, dan mendekonstruksiperspektif jurnalistik bagi calon insan pers dalam penggunaan media sosial seperti internet, bagi kebutuhan kehidupan insan, terutama dalam menghadapi media baru (new media). Tujuannya, menjadi karya kreatif dan inovatif bagi calon insan pers dan wahana transformasi pengetahuan serta kreasi seni bagi publik atau bagi masyarakat yang berminat membaca. Manfaatnya, menjadikan pribadi calon insan persn yang ‘melek media’, dan mampu mengeluarkan pendapat secara kritis atas informasi atau pesan yang dapat diserap dari media. Senantiasa bersikap terhadap isu, permasalahan yang muncul  secara bijak, tidak mudah terbawa arus dan tergiring opininya menuju hal yang bersifat negatif. Targetnya, calon insan pers mampu melahirkanpemahaman  dan konsep menulis dengan baik dan memiliki intuisi (nurani) yang tajam terhadap aspek kehidupan dan peristiwa.Menggunakan metode ceramah dan diskusi, caranya menampilkan materi dalam bentuk power point. Hasilnya, calon insan pers dapat melahirkan karya berkualitas yang memiliki fungsi pemberi informasi tentang suatu situasi dan keadaan terhadap peristiwa agar pengguna media lebih memahami tentang isu yang dikonstruksi oleh calon insan pers untuk selanjutnya  diakses ke publik.
Pembinaan Jurnalistik untuk Meningkatkan Minat Menulis pada Santri di Dayah Darul Muta’alimin Meulaboh Reni Juliani; Putri Maulina
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 2, No 2 (2020): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v2i2.2982

Abstract

Santri (student) also plays an important role in writing to convey information about Islamic teachings. For this reason, students need knowledge of journalism in order to develop their intellectual potential. Therefore, journalistic guidance needs to be carried out to increase student interest in writing. This is useful for teaching students how good journalism is and based on journalistic principles. The result of this nonprofit activity was that Students of Dayah Darul Muta'alimin learned about real journalism, they knew how good the news was, and they realized that facts and data must be guaranteed to be true.
Literasi Digital Sebagai Penguatan Ekonomi Kreatif Kalangan Perempuan Nelayan Desa Rantoe Panjang Timur, Aceh Barat Putri Maulina; Reni Juliani; Anhar Fazri; Burhanis Burhanis
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 3, No 1 (2021): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v3i1.3353

Abstract

Kalangan perempuan nelayan di Gampong Rantoe Panjang Timur merupakan salah satu kelompok masyarakat yang dapat diberdayakan untuk pengembangan masyarakat. Salah satu aspek yang urgen untuk ditingkatkan adalah literasi digital. Literasi digital merupakan salah satu aspek yang perlu dimiliki oleh masyarakat untuk dapat menyesuaikan perkembangan teknologi komunikasi dan informasi. Dengan adanya literasi digital, kalangan perempuan nelayan dapat memanfaatkan media digital terutama media baru sebagai sarana pengembangan perekonomian dan eksistensi diri. Peningkatan literasi digital terhadap kalangan perempuan nelayan dilakukan dengan metode sosialisasi, yaitu penekanan pada dua model: 1) Penyampaian Materi, dan 2) Focus Group Discussion. Beberapa aspek yang ditekankan pada proses sosialisasi ini adalah penekanan pada 3M (Materi, Media, Metode). Materi berkaitan dengan apa pesan atau informasi yang dapat diolah dan diterima oleh kalangan perempuan nelayan, media berkaitan dengan media apa yang dapat digunakan, dan metode berkaitan dengan cara yang paling tepat dan efektif dalam memanfaatkan media yang ada.
Peningkatan Pelayanan Dinas Pendidikan Dayah Kabupaten Aceh Barat Melalui Bahasa Komunikasi Berdasarkan Al-Qur’an dan Hadits Anhar Fazri; Al Zuhri; Muhammad Faisal; Reni Juliani; Putri Maulina; Haris Fadillah; Zuwidah Dewi; Desi Maulida; Fadhil Ilhamsyah
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 4, No 2 (2022): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v4i2.5060

Abstract

Language is an important element in communicating both individually and in social groups that exist in society, especially in public services such as the Dayah Education Office of West Aceh Regency, as a public service body requires the use of good and correct language, especially in Aceh where the majority of the people adhere to Islam and of course can refer to the Koran and Hadith. The method used in this community service is in the form of counseling and socialization by using a discussion system for anything that has not been understood. In this service activity, many errors were found in public services, especially in the use of communication language used by employees and staff at the Dayah Education Office of West Aceh Regency, with this counseling, as well as learning to improve better services, especially in the use of communication languages based on the Qur'an and Hadith. The use of appropriate and good language will also affect the image of a public institution, because the people who are served will feel comfortable and appreciated.
KETERDEDAHAN INFORMASI BENCANA DAN KESIAPSIAGAAN MASYARAKAT MENGHADAPI BENCANA BANJIR ROB DI KABUPATEN ACEH BARAT Farina Islami; Yuhdi Fahrimal; Asmaul Husna; Putri Maulina
Jurnal Media dan Komunikasi Indonesia Vol 4, No 1 (2023): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.82761

Abstract

 The research objective is to analyze the influence of individual characteristics and disclosure of disaster risk information on community preparedness in facing coastal floods. The methodology used is explanatory research with a quantitative approach. In this study, a questionnaire was used with the number of samples were 82 respondents who were in the desa Pasir, Kec. Johan Pahlawan, Kab.Aceh Barat. The results of this study indicate that the individual characteristics of gender, age, and final education have a significant effect on community preparedness to face coastal flooding, but are classified as quite weak. Meanwhile, the disclosure of disaster risk information, namely the intensity of media use, the frequency of media use, and the quality of information has a significant effect on community preparedness to face coastal flooding, and is classified as strong.   
Sosialisasi Strategi dan Trik Sukses Seleksi CPNS sebagai Upaya Pemenuhan Indikator Kinerja Utama Universitas Teuku Umar Al Zuhri; Agus Pratama; Putri Maulina; Desi Maulida; Khairil Umuri; Ilka Sandela; Jalaluddin Jalaluddin
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosialisasi ini dilakukan dalam rangka pemenuhan Indikator Kinerja Utama (IKU) Universitas Teuku Umar poin 1 dan 3, yaitu membantu lulusan memperoleh pekerjaan yang layak dengan membekali kesiapan dalam menghadapi tes CPNS dengan berbagai regulasi yang ada saat ini dan menggerakkan dosen untuk berkegiatan di luar kampus dengan menggalakkan sosialisasi-sosialisasi yang berimbas pada kepentingan masyarakat umum. Harapannya dengan pembekalan tersebut mampu menghantarkan para peserta diterima menjadi abdi negara dalam upaya menjaring para pelayan publik yang prima serta cendekia Indonesia yang berwawasan, berketerampilan, dan berakhlak. Adapun metode yang penulis gunakan adalah presentasi menggunakan alat bantu slide power point dengan bobot materi berisi regulasi-regulasi yang harus diketahui oleh para peserta, strategi dan trik andalan dari para narasumber, cara mengelola waktu belajar dan tes yang apik, serta berisi bahasan-bahasan soal dengan mengangkat soal-soal yang pernah muncul di seleksi CPNS sebelumnya. Kemudian di akhir sesi ditutup dengan diskusi secara informal. Semua proses dilakukan melalui pemanfaatan media video conference zoom meeting. Hasil dari sosialisasi ini sangat dirasakan manfaatnya oleh para peserta, ini dapat diasesmen dari antusias dan intensitas pertanyaan yang diutarakan, bobot pertanyaan, kesungguhan untuk tetap standby mendengarkan meskipun sering terjadi system error disepanjang perjalanan sosialisasi, respon secara personal dari peserta kepada para narasumber, dan lainnya. Para peserta juga berharap akan ada sosialisasi lanjutan yang diselenggarakan demi kedalaman materi yang dikehendaki. Bahkan para peserta yang tidak sempat gabung karena memiliki kepentingan mendesak lain atau terlewat informasi, meminta secara personal kepada narasumber rekaman video meeting atau slide materi yang disampaikan. Kata Kunci: IKU 1 dan 3, Jadi ASN, Trik Sukses CPNS