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All Journal Interaksi : Jurnal Ilmu Komunikasi Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Komunikasi dan Kajian Media urnal Interaksi: Jurnal Ilmu Komunikasi community: Pengawas Dinamika Sosial Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Public Policy Source: Jurnal Ilmu Komunikasi Bidayah: Studi Ilmu-Ilmu Keislaman Jurnal Trias Politika At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Ilomata International Journal of Social Science Jurnal Media dan Komunikasi Indonesia Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Komunikasi Andalan Jurnal Indonesia Sosial Teknologi Jurnal Komunikasi Global Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Putri Maulina
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Teuku Umar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Veterinary Other

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Strategi Komunikasi Pemasaran PT Pos Indonesia dalam Meningkatkan Jasa Pengiriman Paket dan Dokumen (Studi Kasus Kantor Pos Meulaboh) Erlinsa Mariadi Manurung; Putri Maulina
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 06 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.153 KB) | DOI: 10.59141/jist.v3i06.431

Abstract

This research is motivated by competition in shipping services in the Meulaboh area where each company provides attractive services. This study aims to find out and explain how the marketing communication strategy is carried out at the Meulaboh 23600 office to improve package and document delivery services in the midst of intense competition. The research method used in this study used qualitative methods using observation data and in-depth interviews. In this study, three employees at the Meulaboh Post Office 23600 were selected using purposive sampling. The results found that the marketing communication strategy carried out at the Meulaboh Post Office 23600 was marketing mix communication, namely Advertising (Advertising), Sales Promotion (Sales Promotion), Personal Sales. (Personal Selling), Public Relations and Publicity (Public Relations and Publicity), Direct Marketing (Direct Marketing), Marketing Through the Internet (Internet Marketing). Advertising (Advertising) is carried out using social media, as well as brochures. Sales promotions are used by inviting shops to join the shop oranger and also through sweepstakes. Personal Selling (Personal Selling) is done with prospects or direct visits. Public Relations and Publicity (Public Relations and Publicity) are used at the post office by holding raffle events and distributing free takjil during the fasting month. Direct marketing is done by visiting and using social media. Marketing through the Internet (Internet Marketing) is done using social media such as Instagram, WhatsApp and websites.
Peran Pembentukan Komite Sosial Kesetaraan Gender Perempuan dalam Isu Stereotip Dinda Ayu Wardhani; Putri Maulina
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 07 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (984.305 KB) | DOI: 10.59141/jist.v3i07.448

Abstract

The issue of gender inequality in the work environment such as gender stereotypes often occurs, one of which is at PT. Perkebunan Nusantara IV Bah Butong Tea Business Unit, where the workers were completely unaware of this action. This gender inequality arises because companies operating in industries or factories where the dominant workforce is male, thus causing gender inequality to be avoided. Employees must be able to balance position and power like male employees in every part of the job. In this study, the researcher uses a qualitative approach where Sugiyono (2016: 9) argues that qualitative research methods are used to examine proportional objects and the role of researchers as the main instrument in the research conducted. Gender inequality in the world of work does not see the position in the agency. Gender inequality cannot be overcome only by relying on position, work competence, or physical strength. The women's gender equality social committee was formed in order to provide impetus for change and address these issues. The company provides broad opportunities and fairness for women to develop their careers. Through the women's gender equality social committee forum, efforts for gender equality in the work environment continue to maximize and provide full support for the careers of female employees.
Co-Authors Ainal Fitri Al Zuhri Aldri Frinaldi Alisman Alisman Anhar Fazri Asmaul Husna Buono, Heri Cut Wita Desi Maulida Dinda Ayu Wardhani Dony Arung Triantoro Erlinsa Mariadi Manurung Farina Islami Firman Parlindungan Friska Marina Haris Fadhillah Iin Safia Banurea Ikhsan juliana, rena JURAIDA, IRMA Mohammad Fikrullah Mullah Oges Cabucci Muzakkir Muzakkir Muzakkir Muzakkir Muzakkir Muzakkir Nurkhalis Nurkhalis Rahmah Husna Yana Reni Juliani, Reni Said Fadhlain Saiful Amri Sarah Ridwan Sarah Ridwan Siti Muzdalifah Tredi Hijrah Rezeky Vinda Eka Saputra Yuhdi Fahrimal