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All Journal InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan JITK (Jurnal Ilmu Pengetahuan dan Komputer) Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika Zero : Jurnal Sains, Matematika, dan Terapan ALGORITMA : JURNAL ILMU KOMPUTER DAN INFORMATIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) Ensiklopedia Education Review Jurnal Mantik Journal of Applied Engineering and Technological Science (JAETS) Jatilima : Jurnal Multimedia Dan Teknologi Informasi Journal of Computer System and Informatics (JoSYC) INFOKUM Brahmana : Jurnal Penerapan Kecerdasan Buatan Jurnal Sains Teknologi dan Sistem Informasi Jurnal Info Sains : Informatika dan Sains International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Minfo Polgan (JMP) pendidikan, science, teknologi, dan ekonomi Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Education And Computer Science Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) International Journal of Industrial Innovation and Mechanical Engineering Jurnal Bisantara Informatika Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi
Muhammad Syahputra Novelan
Universitas Pembangunan Pancabudi
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Journal : Journal of Computer System and Informatics (JoSYC)

 1 
Implementation of Apriori Algorithms to Analyze and Determine Consumer Purchase Patterns in Gadget Stores as Sales Increase Strategy Simanullang, Rahma Yuni; ', Khairunnisa; Wanny, Puspita; Utari, Utari; Novelan, Muhammad Syahputra
Journal of Computer System and Informatics (JoSYC) Vol 6 No 3 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v6i3.7355

Abstract

This study aims to identify the pattern of product purchases that often occur simultaneously at a gadget store in order to develop a more effective sales strategy. The research problem focuses on how to find associations between products based on sales transaction data. The proposed solution is to apply data mining techniques, specifically a priori algorithms, to analyze transaction data and find significant association rules. The A priori algorithm is used through several stages, including the calculation of support for each item, the elimination of items with support below the minimum threshold, the formation of itemset combinations, and the calculation of confidence to generate association rules. The results showed two association rules that met the minimum confidence threshold (60%), namely: (1) If customers buy USB-C, they tend to buy Powerbank (confidence: 67%), and (2) If customers buy Smartwatches, they tend to buy Screen Protectors (confidence: 67%), and (3) If customers buy Screen Protectors, they tend to buy Smartwatches (confidence: 100%). These patterns can be used by the store for strategic product placement and bundling promotions.
Co-Authors ', Khairunnisa , Arpan Adli Abdillah Nababan Adli Abdillah Nababan Afif Yasri Aldy Agustian Amin, Muhammad Aminuddin Indra Permana Andri Saputra Andysah Putera Utama Siahaan Antoni, Robin Anugrah, Maisya Fitri Ardiansyah ARDIANSYAH ARDIANSYAH Aria Dhanu Tirta Arpan Aurelia, Cindy Aisha Ayumi Kartika Sari Ayumi Kartika Sari Bayu Angga Wijaya Daniel Panjaitan Darmeli Nasution Datin, Maha Valne Defri Abdul Majid Nasution Dian Kurnia Fachri, Barany Fajri Razak Fathia, Aulia Ukhti Febby Sittah Gunawan Fitri Anugrah, Maisya Gunawan, Andri Harahap, Nur Azizah Hardinata, Rio Septian Harefa, Ade May Luky Haryadi, Patrialman Heri Eko Rahmadi Putra Ibnu Gunawan Ilka Zufria IQBAL , MUHAMMAD Irhami, Zahara Reva Islam, Muhammad Remanul Jacky Lius Juliyandri Saragih Khumairoh, Annisa KIKI WULANDARI Lewika Tampubolon Limbong, Yohannes France Lubis, Syaiful Rahman Mestika, Dani Mufida Padilla, Eva Muhammad Iqbal Muhammad Rizki Muhammad Wahyudi Muhammad Zen, Muhammad Muhardi Saputra Nasution, Abdul Muin Nasution, Indra Norita Tampubolon Padilla, Eva Mufida Penggabean Siahaan Perianus lombu Prayogi, Dhimas Putra, Purwa Hasan Putri, Ranti Eka Rahmat Idhami Raja Nasrul Fuad Rambe, Siska Mayasari Ramlan Marbun Rido Favorit Saronitehe Waruwu Rio Septian Hardinata Rizal, Chairul Rizko, M. Azhari Rizky Putro Nugroho Dwi Cahyo Robet Silaban Safii, Aidul Safi’i, Aidul Sari Harahap, Nurlina Sella Monika Br Tarigan Selvida, Desilia Septiansyah, Yudha Setiawan, Ahmad Deni Setiawan, Albin Simanullang, Rahma Yuni Siregar, Andree Rizky Yuliansyah Sitepu, Andri Ismail Sitepu, Nabila Putri Br Siti Aisyah Sitorus , Zulham Solly Aryza Suhendar - Suteja, Ade Guna Sutiono, Sulis Syafitri, Febry Dwi Syahputra, Zulfahmi Syahputri, Maulisa Syahri, Rahma Taufa Fadly Uc Mariance Utari Utari Wanny, Puspita Wijaya, Rian Farta Wiwik Handayani Zailani Sinabariba Zulfahmi Syahputra Zulfahmi Syahputra Zulfahmi Syahputra