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All Journal Islam Futura Ilmu Dakwah: Academic Journal for Homiletic Studies EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Alhadharah: Jurnal Ilmu Dakwah Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Jurnal Profetik Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Alhadharah: Jurnal Ilmu Dakwah Komunika: Jurnal Dakwah dan Komunikasi ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin Journal of Da'wah Al-Manaj Maliki Islamic Economics Journal HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam JEBD Jurnal Kajian Islam dan Sosial Keagamaan RESLAJ: Religion Education Social Laa Roiba Journal al-Balagh : Jurnal Dakwah dan Komunikasi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Islam and Social Science Review
Fatmawati Fatmawati
Fakultas Dakwah Dan Ilmu Komunikasi UIN Syarif Hidayatullah Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Islamic Value Proposition Program Wakaf Digital Terhadap Kepuasan Wakif BWI Dalam Perspektif Pemberdayaan Ekonomi Umat Ummi Sa'adah; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/5anjt229

Abstract

Penelitian ini bertujuan menganalisis value proposition program wakaf digital BWI terhadap kepuasan wakif dalam perspektif pemberdayaan ekonomi umat menggunakan kerangka Value Proposition Canvas (VPC) yang dikembangkan oleh Osterwalder et al. (2014) yang meliputi dimensi customer jobs, pains, gains, products & services, pain relievers, dan gain creators. Metode yang digunakan adalah studi literatur (library research) dengan pendekatan deskriptif kualitatif melalui analisis dokumen terhadap program-program digital BWI. Hasil penelitian menunjukkan bahwa program wakaf digital BWI seperti platform Satu Wakaf Indonesia, layanan e-AIW (Akta Ikrar Wakaf digital), dan instrumen Cash Waqf Linked Sukuk (CWLS) telah mampu menjawab kebutuhan fungsional, sosial, dan emosional wakif. Proposisi nilai yang kuat berupa kemudahan akses, transparansi pengelolaan, dan dampak sosial yang terukur berpotensi meningkatkan kepuasan wakif sekaligus memperluas partisipasi umat dalam pemberdayaan ekonomi berbasis wakaf produktif. Penelitian ini menyimpulkan bahwa penyelarasan antara value proposition digital BWI dengan profil wakif merupakan kunci utama dalam mendorong pertumbuhan filantropi Islam yang berkelanjutan. Penelitian ini merekomendasikan penguatan literasi digital wakaf, pengembangan fitur personalisasi layanan, dan peningkatan akuntabilitas publik sebagai strategi memperkuat value proposition BWI. Kebaruan penelitian ini terletak pada penerapan kerangka Value Proposition Canvas dalam konteks wakaf digital BWI yang masih jarang dikaji, sehingga memberikan perspektif manajemen pemasaran modern terhadap studi filantropi Islam.
Strategi Positioning Sertifikasi Khatib sebagai Instrumen Standardisasi Dakwah Moderat dan Penguatan Ekonomi Umat: Studi pada Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) Fitrah Amaliah Hasibuan; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/nzxzh495

Abstract

Penelitian ini mengkaji strategi positioning kelembagaan yang dibangun Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) melalui program standardisasi dan sertifikasi khatib, serta menelaah relevansinya bagi penguatan dakwah moderat dan ekonomi umat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kepustakaan yang dilengkapi analisis dokumen atas publikasi program, pemberitaan, dan literatur ilmiah terkait. Data dianalisis dengan analisis isi menggunakan kerangka teori positioning, yang dioperasionalkan ke dalam empat dimensi, yaitu segmen sasaran, titik kesamaan, titik pembeda, dan bukti pendukung. Hasil analisis menunjukkan bahwa LD PBNU memosisikan diri bukan sebagai pemberi izin berkhutbah, melainkan sebagai pembina kompetensi yang bertumpu pada tradisi keilmuan pesantren dan manhaj Ahlussunnah wal Jama’ah. Titik pembeda tersebut memisahkannya dari sertifikasi yang berbasis otoritas administratif negara maupun otoritas fatwa, sekaligus meredam kekhawatiran publik terhadap kontrol politik atas mimbar. Adapun keterkaitan sertifikasi dengan penguatan ekonomi umat diposisikan sebagai proposisi teoretis dan bukan temuan empiris: sertifikasi berpotensi menautkan legitimasi kompetensi dengan kepercayaan publik, peluang penugasan, dan penataan honorarium, namun rantai tersebut masih memerlukan pengujian lapangan. Penelitian ini menyimpulkan bahwa sertifikasi khatib berfungsi ganda, yakni sebagai pengendali mutu dakwah sekaligus penanda posisi kelembagaan, dengan tantangan utama berupa resistensi sosial, keterbatasan sumber daya, dan persepsi komersialisasi dakwah.
Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.
Promosi Dakwah Badan Wakaf Indonesia dalam Mendistribusikan Produk Filantropi Islami untuk Pemberdayaan Ekonomi Umat Yoga Agus Yulianto; Muhamad Zen; Fatmawati Fatmawati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the role of the Indonesian Waqf Board (BWI) in promoting Islamic philanthropic da’wah, particularly through the distribution of waqf as a strategy for empowering the Muslim community’s economy in Indonesia. Waqf, as one of the core instruments of Islamic philanthropy, has substantial potential to reduce social inequality and improve community welfare. However, low public literacy about waqf, the lack of professionalism among waqf managers (nazhir), and limited use of digital technology remain key challenges. Using a qualitative approach through literature studies, observation, and document analysis, the study finds that BWI has implemented a transformative da’wah strategy by optimizing cross-sector collaboration, digital technology utilization, and community education. The results reveal that BWI's collaboration with Islamic financial institutions, government ministries, and civil society organizations has enhanced public engagement and the distribution of cash waqf, productive waqf, and waqf-based MSME programs. Moreover, the use of social media, mobile applications, and the waqf information system has expanded outreach and improved management transparency. This study concludes that the integration of da’wah, technology, and collaboration is essential in strengthening waqf as a viable tool for Islamic economic development. Moving forward, regulatory reform, comprehensive digitalization, and local community empowerment must become strategic priorities to sustain the national Islamic philanthropic ecosystem.
Religiosity, Islamic Lifestyle, and the Adoption of Edutainment Television Among Muslim Viewers: An Extended Technology Acceptance Model Fatmawati Fatmawati; Ade Sofyan Mulazid; Armawati Arbi; Kalsum Minangsih
Maliki Islamic Economics Journal Vol 6, No 1 (2026): Maliki Islamic Economics Journal
Publisher : Faculty of Economics UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/miec.v6i1.42147

Abstract

This study examines the factors that influence the intention and actual behavior of Muslim viewers in watching edutainment television. It applies an extended Technology Acceptance Model (TAM) in which religiosity serves both as a direct predictor and as a moderator of the link between intention and behavior. Survey data were collected from 216 Muslim respondents in the Jakarta metropolitan. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that religiosity significantly predicts the intention to watch and actual viewing of edutainment television. Behavioral intention is the strongest predictor of actual viewing. Religiosity also positively moderates the relationship between intention and actual viewing. The study implies that value-based constructs must be incorporated into TAM when the object of adoption is religiously meaningful content, and that religiosity serves as a bridging mechanism in the intention-to-behavior relationship rather than merely as an additional antecedent. The study is limited by a purposive sample drawn from a single metropolitan region and by a cross-sectional, self-reported design.
Digital Transformation and Sustainable Business Strategy in Sharia Umrah Travel: Implications for the Muslim Community Economy Dida Novandika; Muhamad Zen; Fatmawati Fatmawati
Islam and Social Sciences Review Vol. 1 No. 2 (2025): Faith, Science, Civilization
Publisher : Institut Agama Islam Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/ygz3tc04

Abstract

This study aims to analyze the sustainable business model of Sharia Umrah travel and its contribution to the Muslim community economy in the era of digital service transformation. The research employs a qualitative approach using the Systematic Literature Review (SLR) method by examining reputable scientific articles indexed in Scopus, Web of Science, and ScienceDirect databases. The findings reveal that the integration of sustainable strategy, business model innovation, and digital transformation contributes significantly to the development of sustainable business practices through the synergy of economic, social, and environmental dimensions. Digitalization functions as a strategic enabler that enhances operational efficiency, service transparency, and the overall experience of Umrah pilgrims. Furthermore, Sharia Umrah travel contributes to the Muslim community economy through job creation, the expansion of Islamic financial inclusion, and the strengthening of the halal ecosystem. However, the implementation of sustainable business models still faces challenges related to technological adoption gaps and the lack of comprehensive strategic integration. The originality of this study lies in the development of an integrative conceptual framework that combines sustainable strategy, business model innovation, digital transformation, and maqashid shariah within a holistic perspective, which remains underexplored in previous studies. Theoretically, this study contributes to the advancement of sustainable strategy literature within the context of Islamic economics. Practically, it provides strategic insights for industry practitioners in designing adaptive, sustainable, and welfare-oriented Sharia Umrah travel business models. Keywords: Sustainable strategy, Digital transformation, Business model innovation, Sharia Umrah travel, Muslim community economy.
Co-Authors Ade Sofyan Mulazid Anisa Lestari Apdil Abdilah Armawati Arbi Armawati Arbi Desty Aryani Dida Novandika Fitrah Amaliah Hasibuan Kalsum Minangsih Kalsum Minangsih Kalsum Minangsih Kalsum Minangsih, Kalsum Kemal Aqwam Maulana M Gustar Umam M. Miftahur Rahmat Isnaini Muhamad Zen Muhammad Samih Rozin Nunung Khoiriyah Siti Mahmudah Noorhayati Siti Mahmudah Noorhayati Siti Sofiah Rahmawati Syifa Fauziah Syukur Tegar Efrizal Umi Musyarofah Ummi Sa'adah Yoga Agus Yulianto