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All Journal MediaTor: Jurnal Komunikasi Islam Futura Studia Economica: Jurnal Ekonomi Islam Ilmu Dakwah: Academic Journal for Homiletic Studies EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Alhadharah: Jurnal Ilmu Dakwah Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Edukasi Islami: Jurnal Pendidikan Islam Al-Hikmah Jurnal Profetik Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Mabny : Journal of Sharia Management and Business Alhadharah: Jurnal Ilmu Dakwah Komunika: Jurnal Dakwah dan Komunikasi ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin Journal of Da'wah Al-Manaj Maliki Islamic Economics Journal HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam JEBD Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Kajian Islam dan Sosial Keagamaan Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi RESLAJ: Religion Education Social Laa Roiba Journal al-Balagh : Jurnal Dakwah dan Komunikasi Madania: Jurnal Kajian Keislaman MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Islam and Social Science Review Leadership in Muslim Societies
Fatmawati Fatmawati
Fakultas Dakwah Dan Ilmu Komunikasi UIN Syarif Hidayatullah Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Positioning Sertifikasi Khatib sebagai Instrumen Standardisasi Dakwah Moderat dan Penguatan Ekonomi Umat: Studi pada Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) Fitrah Amaliah Hasibuan; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/nzxzh495

Abstract

Penelitian ini mengkaji strategi positioning kelembagaan yang dibangun Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) melalui program standardisasi dan sertifikasi khatib, serta menelaah relevansinya bagi penguatan dakwah moderat dan ekonomi umat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kepustakaan yang dilengkapi analisis dokumen atas publikasi program, pemberitaan, dan literatur ilmiah terkait. Data dianalisis dengan analisis isi menggunakan kerangka teori positioning, yang dioperasionalkan ke dalam empat dimensi, yaitu segmen sasaran, titik kesamaan, titik pembeda, dan bukti pendukung. Hasil analisis menunjukkan bahwa LD PBNU memosisikan diri bukan sebagai pemberi izin berkhutbah, melainkan sebagai pembina kompetensi yang bertumpu pada tradisi keilmuan pesantren dan manhaj Ahlussunnah wal Jama’ah. Titik pembeda tersebut memisahkannya dari sertifikasi yang berbasis otoritas administratif negara maupun otoritas fatwa, sekaligus meredam kekhawatiran publik terhadap kontrol politik atas mimbar. Adapun keterkaitan sertifikasi dengan penguatan ekonomi umat diposisikan sebagai proposisi teoretis dan bukan temuan empiris: sertifikasi berpotensi menautkan legitimasi kompetensi dengan kepercayaan publik, peluang penugasan, dan penataan honorarium, namun rantai tersebut masih memerlukan pengujian lapangan. Penelitian ini menyimpulkan bahwa sertifikasi khatib berfungsi ganda, yakni sebagai pengendali mutu dakwah sekaligus penanda posisi kelembagaan, dengan tantangan utama berupa resistensi sosial, keterbatasan sumber daya, dan persepsi komersialisasi dakwah.
Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.
Promosi Dakwah Badan Wakaf Indonesia dalam Mendistribusikan Produk Filantropi Islami untuk Pemberdayaan Ekonomi Umat Yoga Agus Yulianto; Muhamad Zen; Fatmawati Fatmawati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the role of the Indonesian Waqf Board (BWI) in promoting Islamic philanthropic da’wah, particularly through the distribution of waqf as a strategy for empowering the Muslim community’s economy in Indonesia. Waqf, as one of the core instruments of Islamic philanthropy, has substantial potential to reduce social inequality and improve community welfare. However, low public literacy about waqf, the lack of professionalism among waqf managers (nazhir), and limited use of digital technology remain key challenges. Using a qualitative approach through literature studies, observation, and document analysis, the study finds that BWI has implemented a transformative da’wah strategy by optimizing cross-sector collaboration, digital technology utilization, and community education. The results reveal that BWI's collaboration with Islamic financial institutions, government ministries, and civil society organizations has enhanced public engagement and the distribution of cash waqf, productive waqf, and waqf-based MSME programs. Moreover, the use of social media, mobile applications, and the waqf information system has expanded outreach and improved management transparency. This study concludes that the integration of da’wah, technology, and collaboration is essential in strengthening waqf as a viable tool for Islamic economic development. Moving forward, regulatory reform, comprehensive digitalization, and local community empowerment must become strategic priorities to sustain the national Islamic philanthropic ecosystem.
BAZNAS and the Constitutional Legitimacy of the National Zakat System: A Sharia Economics Perspective Muhaimin Muhaimin; Fatmawati Fatmawati; Suhendra Suhendra; Yessi Fitri; Ela Patriana; Bahrul Yaman
Madania: Jurnal Kajian Keislaman Vol 29, No 2 (2025): DECEMBER
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v29i2.9139

Abstract

This research examines the constitutional legitimacy of the national zakat system through the role of the National Amil Zakat Agency (BAZNAS) after the 2023 Constitutional Court decision and explores the challenges and opportunities for digitalization integration in zakat governance to support the Sustainable Development Goals (SDGs). The method used is Systematic Literature Review (SLR) with PRISMA guidelines. Data sourced from the Scopus database using strategic keywords related to zakat, resulting in 209 articles which were then filtered into 41 studies that were worth analysis. A selection process ensures transparency and consistency, while thematic analysis focuses on issues of legal legitimacy, zakat governance, and digital transformation. The results of the analysis revealed three main findings. First, the constitutional legitimacy of BAZNAS strengthens the integration of zakat into national law while expanding its socio-economic function. Second, the digitization of zakat, especially through e-zakat and blockchain technology, has significant potential to increase efficiency, transparency, and public participation, although it still faces obstacles related to digital literacy and public trust. Third, zakat has been proven to contribute significantly to poverty alleviation and the achievement of the SDGs; However, its long-term effectiveness still requires further validation through more in-depth and cross-country empirical studies. This research emphasizes the importance of strengthening zakat governance based on sharia principles that are integrated with state law, while encouraging the adoption of modern technology. Future research needs to be directed at cross-border comparison models, the development of innovative digital platforms, as well as multidisciplinary approaches that synergize law, economics, and technology to ensure zakat remains relevant in the context of globalization and future socio-economic challenges. Penelitian ini bertujuan menelaah legitimasi konstitusional sistem zakat nasional melalui peran Badan Amil Zakat Nasional (BAZNAS) pasca putusan Mahkamah Konstitusi tahun 2023, sekaligus mengeksplorasi tantangan dan peluang integrasi digitalisasi dalam tata kelola zakat untuk mendukung tujuan pembangunan berkelanjutan. Metodologi penelitian menggunakan Systematic Literature Review (SLR) dengan pedoman PRISMA. Data diperoleh dari basis Scopus menggunakan kata kunci strategis terkait zakat, menghasilkan 209 artikel yang kemudian disaring menjadi 41 studi layak analisis. Proses seleksi ketat memastikan transparansi dan konsistensi, sementara analisis tematik difokuskan pada isu legitimasi hukum, governance zakat, dan transformasi digital. Hasil analisis menunjukkan tiga temuan utama. Pertama, legitimasi konstitusional BAZNAS memperkuat integrasi zakat dalam hukum nasional sekaligus memperluas fungsi sosial-ekonomi zakat. Kedua, digitalisasi zakat, khususnya melalui e-zakat dan teknologi blockchain, berpotensi meningkatkan efisiensi, transparansi, serta partisipasi masyarakat, meski masih menghadapi kendala literasi digital dan kepercayaan publik. Ketiga, zakat terbukti berkontribusi signifikan pada pengentasan kemiskinan dan pencapaian Sustainable Development Goals (SDGs), namun efektivitas jangka panjangnya masih perlu diukur melalui studi empiris yang lebih mendalam dan lintas negara. Penelitian ini menegaskan pentingnya penguatan governance zakat berbasis prinsip syariah yang terintegrasi dengan hukum negara, sekaligus mendorong adopsi teknologi modern. Ke depan, riset perlu diarahkan pada model komparatif antarnegara, pengembangan platform digital inovatif, serta pendekatan multidisipliner yang menyinergikan hukum, ekonomi, dan teknologi untuk memastikan zakat tetap relevan dalam konteks globalisasi dan tantangan sosial-ekonomi masa depan
Religiosity, Islamic Lifestyle, and the Adoption of Edutainment Television Among Muslim Viewers: An Extended Technology Acceptance Model Fatmawati Fatmawati; Ade Sofyan Mulazid; Armawati Arbi; Kalsum Minangsih
Maliki Islamic Economics Journal Vol 6, No 1 (2026): Maliki Islamic Economics Journal
Publisher : Faculty of Economics UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/miec.v6i1.42147

Abstract

This study examines the factors that influence the intention and actual behavior of Muslim viewers in watching edutainment television. It applies an extended Technology Acceptance Model (TAM) in which religiosity serves both as a direct predictor and as a moderator of the link between intention and behavior. Survey data were collected from 216 Muslim respondents in the Jakarta metropolitan. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that religiosity significantly predicts the intention to watch and actual viewing of edutainment television. Behavioral intention is the strongest predictor of actual viewing. Religiosity also positively moderates the relationship between intention and actual viewing. The study implies that value-based constructs must be incorporated into TAM when the object of adoption is religiously meaningful content, and that religiosity serves as a bridging mechanism in the intention-to-behavior relationship rather than merely as an additional antecedent. The study is limited by a purposive sample drawn from a single metropolitan region and by a cross-sectional, self-reported design.
Digital Transformation and Sustainable Business Strategy in Sharia Umrah Travel: Implications for the Muslim Community Economy Dida Novandika; Muhamad Zen; Fatmawati Fatmawati
Islam and Social Sciences Review Vol. 1 No. 2 (2025): Faith, Science, Civilization
Publisher : Institut Agama Islam Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/ygz3tc04

Abstract

This study aims to analyze the sustainable business model of Sharia Umrah travel and its contribution to the Muslim community economy in the era of digital service transformation. The research employs a qualitative approach using the Systematic Literature Review (SLR) method by examining reputable scientific articles indexed in Scopus, Web of Science, and ScienceDirect databases. The findings reveal that the integration of sustainable strategy, business model innovation, and digital transformation contributes significantly to the development of sustainable business practices through the synergy of economic, social, and environmental dimensions. Digitalization functions as a strategic enabler that enhances operational efficiency, service transparency, and the overall experience of Umrah pilgrims. Furthermore, Sharia Umrah travel contributes to the Muslim community economy through job creation, the expansion of Islamic financial inclusion, and the strengthening of the halal ecosystem. However, the implementation of sustainable business models still faces challenges related to technological adoption gaps and the lack of comprehensive strategic integration. The originality of this study lies in the development of an integrative conceptual framework that combines sustainable strategy, business model innovation, digital transformation, and maqashid shariah within a holistic perspective, which remains underexplored in previous studies. Theoretically, this study contributes to the advancement of sustainable strategy literature within the context of Islamic economics. Practically, it provides strategic insights for industry practitioners in designing adaptive, sustainable, and welfare-oriented Sharia Umrah travel business models. Keywords: Sustainable strategy, Digital transformation, Business model innovation, Sharia Umrah travel, Muslim community economy.
INTEGRATING ISLAMIC EDUCATION THROUGH TELEVISION EDUTAINMENT: A QUALITATIVE MULTI-CASE STUDY OF PRODUCTION PRACTICE AT THREE ISLAMIC HIGHER EDUCATION MEDIA UNITS IN INDONESIA Fatmawati Fatmawati; Ade Sofyan Mulazid; Armawati Arbi; Kalsum Minangsih
Edukasi Islami : Jurnal Pendidikan Islam Vol 15 No 03 (2026): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Institut Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v15i03.10559

Abstract

This article asks how Islamic higher education institutions (PTKI) in Indonesia produce television edutainment, and it treats that work as an institutionalized form of pedagogical da'wah and as a space for integrative Islamic education. Research on Islamic media has concentrated on audiences, social-media preachers, and reception, while the production side inside formal academic institutions has stayed largely out of view. The study answers three questions: how television edutainment becomes institutionalized as pedagogical da'wah, how producers translate integrative Islamic values into entertaining formats, and what constraints shape the work. The design is a qualitative multi-case study of three PTKI media units, SUN TV at UIN Sunan Kalijaga Yogyakarta, UNINUS TV at Universitas Islam Nusantara Bandung, and DNK TV at UIN Syarif Hidayatullah Jakarta, drawing on 30 in-depth interviews, 18 participatory observation sessions, organizational documents and digital media archives, and 3 focus group discussions collected from April to September 2025, analyzed through data reduction, display, and verification together with cross-case thematic analysis. Three findings emerged at the level of production practice and producer intention. Production at these sites is an institutional extension of classroom teaching and da'wah rather than stand-alone broadcasting. Producers carry integrative Islamic values into entertaining formats through story, dramatization, dialogue, and humor, within ethical limits that this study reads through maqāṣid al-sharī'ah as the authors' interpretive lens rather than as the producers' own vocabulary. Production remains a negotiated practice, shaped by unstable human resources, uneven infrastructure, and the pull between religious dignity and audience appeal. The study proposes moral media work as an analytical concept derived from three cases rather than as a validated theory. Because audience reception and learning outcomes were not investigated, claims about educational value describe producer intention rather than demonstrated effects, and implications for madrasah and pesantren require empirical testing.
Penguatan Dakwah Badan Wakaf Indonesia Melalui Pembinaan Nazhir Yoga Basyiril Sabirin; Muhammad Zen; Fatmawati Fatmawati
Jurnal Al-Hikmah: Jurnal Dakwah Vol 18, No 2 (2024): DA'WAH PROGRESSIVE
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v18i2.3549

Abstract

Waqf plays an important role in empowering the ummah, whether economically, socially, or educationally. Effective waqf management depends on the quality of the nazir, who is responsible for waqf assets. The Indonesian Waqf Board (BWI) plays an important role in nazir coaching to ensure productive waqf management. This study aims to examine BWI's nazir coaching strategy and its impact on community empowerment. With a literature study-based qualitative approach, this research analyzes coaching programs such as administrative, managerial, and spiritual training. The results show that BWI's coaching has succeeded in improving the capacity of nazir in waqf management, especially in terms of managerial and leadership. However, challenges related to the diversity of nazir backgrounds and limited resources still exist. Although technical coaching is sufficient, social and spiritual aspects need to be improved. This study concludes that a more holistic and adaptive coaching strategy is needed to support sustainable waqf-based philanthropy.[Wakaf memiliki peran penting dalam pemberdayaan umat, baik secara ekonomi, sosial, maupun pendidikan. Pengelolaan wakaf yang efektif bergantung pada kualitas nazhir, yang bertanggung jawab atas aset wakaf. Badan Wakaf Indonesia (BWI) memainkan peran penting dalam pembinaan nazhir untuk memastikan pengelolaan wakaf yang produktif. Penelitian ini bertujuan untuk mengkaji strategi pembinaan nazhir oleh BWI dan dampaknya terhadap pemberdayaan umat. Dengan pendekatan kualitatif berbasis studi pustaka, penelitian ini menganalisis program pembinaan seperti pelatihan administratif, manajerial, dan spiritual. Hasil penelitian menunjukkan bahwa pembinaan BWI berhasil meningkatkan kapasitas nazhir dalam pengelolaan wakaf, terutama dalam hal manajerial dan kepemimpinan. Namun, tantangan terkait keberagaman latar belakang nazhir dan keterbatasan sumber daya masih ada. Meskipun pembinaan teknis sudah cukup, aspek sosial dan spiritual perlu ditingkatkan. Penelitian ini menyimpulkan bahwa strategi pembinaan yang lebih holistik dan adaptif diperlukan untuk mendukung filantropi berbasis wakaf yang berkelanjutan].
Women’s Leadership in Islamic Higher Education: Barriers, Enablers, and Pathways to Empowerment Fatmawati Fatmawati; Humaira Ahmad; Athia Nur Kamilah
Leadership in Muslim Societies Vol. 1 No. 1 (2026): Leadership in Muslim Societies
Publisher : CV. Jambi Tuah Tengganai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64929/lms.v1i1.56

Abstract

While scholarship on women’s leadership in higher education has grown considerably, the lived experiences of women academic leaders in Islamic institutions remain undertheorised, especially with respect to the contradictory work that religion performs in shaping leadership trajectories. Drawing on intersectionality and theories of religious agency, this study explored how women academic leaders in Islamic higher education across Indonesia, Pakistan, and Malaysia negotiated barriers, mobilized enabling conditions, and built pathways to empowerment. The research used a phenomenological multiple-case design, with twelve leaders chosen through purposive sampling guided by Malterud’s principle of information power. Data came from in-depth interviews, institutional documents, and observations, and were analyzed thematically following Braun and Clarke’s six-phase approach with NVivo 14. Credibility rested on triangulation, member checking, and collaborative coding within a multinational research team. The analysis identified four interlocking barrier categories spanning structural, interpretive, social-familial, and individual dimensions, together with four corresponding enabler categories. Cross-country asymmetries were pronounced. Structural barriers dominated in Pakistan, interpretive barriers in Indonesia, while Malaysia’s 30% representation policy generated comparatively stronger institutional support. Religion worked paradoxically, serving as a personal source of empowerment for most participants while constraining others through patriarchal interpretations rather than through faith itself. The sample of twelve leaders supports analytical rather than statistical generalization and does not capture intra-national variation across pesantren, madrasa, and secular Islamic universities. The study advances the Dual Process Model of Religion and the Islamic Women’s Leadership Empowerment Framework, offering policy-relevant insights for institutional reform across Muslim educational contexts.
Co-Authors Ade Sofyan Mulazid Alfia Zain Anisa Lestari Apdil Abdilah Armawati Arbi Armawati Arbi Athia Nur Kamilah Bahrul Yaman Desty Aryani Dida Novandika Ela Patriana Fitrah Amaliah Hasibuan Hari Risky Syahputra Humaira Ahmad Kalsum Minangsih Kalsum Minangsih Kalsum Minangsih Kalsum Minangsih, Kalsum Kemal Aqwam Maulana M Gustar Umam M. Miftahur Rahmat Isnaini Muhaimin Muhaimin Muhamad Zen Muhammad Samih Rozin Muhammad Zen Noorhayati, Siti Mahmudah Nunung Khoiriyah Nurul Alvi Chindi Fadhilah Rahmat Ramadan Rini Astuti Sa’idahtul Akmala Yusuf Siti Sofiah Rahmawati Sofian Suhendra Suhendra Syf Miftahul Rahmah Syifa Fauziah Syukur Tegar Efrizal Umi Musyarofah Ummi Sa'adah Vicky Diania Yessi Fitri Yoga Agus Yulianto Yoga Basyiril Sabirin Yuzril Mahendra Zen, Muhammad