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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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Journal : Jurnal Manajemen

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Analisis Preferensi Pengunjung dan Positioning Pusat Perbelanjaan Modern di Kota Bogor (Studi Kasus: Botani Square, Ekalokasari Plaza, Bogor Trade Mall, dan Pangrango Plaza) Munandar, Jono M.; Hermawan, Y.E.
Jurnal Manajemen Vol. 1 No. 1 (2009): Jurnal Manajemen, Agustus 2009
Publisher : Jurnal Manajemen

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Abstract

The glowing of modern shopping center (MSC) development in Bogor City has caused competition between the promoters of MSC to seized on visitor’s heart.  It needs more attention of the MSC’s promoters to know about the visitor behavior. The purpose of this research is: (1) to identify the step of MSC’s visitor decision making in Bogor City, (2) to know about the preference of visitor for the attribute of MSC in Bogor City, (3) to know about the positioning of MSC in Bogor City, for the case study in Botani Square, Ekalokasari Plaza, Bogor Trade Mall and Pangrango Plaza. The data used in this research was in form of primary and secondary data. Data was analyzed by using descriptive analysis, importance performance analysis (IPA), and multidimensional scaling (MDS). The result of the data processing by using multidimensional scaling showed that each of MSC has each characteristic for position in perceptual map.  Furthermore, it was found in the perceptual map that there are three MSC which have close position each other; they are Botani Square, Ekalokasari Plaza, and Pangrango Plaza. That close position showed that Botani Square is the direct competitor of Ekalokasari Plaza and Pangrango Plaza. That perceptual map also showed that Ekalokasari Plaza has the best positioning strategy, because it has the most dominant nearness with two dimensions; namely: 1) supporting facility dimension and 2) completeness of tenant variation dimension.Kata kunci: Modern Shopping Center, Visitor Decision, Preferences, Positioning.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Azzahra, Kamilla Azzahra, Tiara Basith, Abdul Chairunnisa, Siti Maharani Deviany Amanda Rizki Dharmawan Santoso, Dharmawan Dinda Emmy Gusti Sofhia Eka Yunita, Eka Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Siti Ismi Diningty Fety Nurlia Muzayanah Fu Jing Yi Furqon Syarief Hidayatulloh Galura Aqila Cakra Gendut Suprayitno Gumbira Said Handayani, Nesti Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala sari, Komala Lestari, Dyah Tri Linda Fitriani Luthfi Faishal Fauzi Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Pratama, Fredie Putranto, Eko Aji Qital, Dari Aulia Rabbani, Ahmad Dzaki Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Sembiring, Ifan Hernata Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tjahja Muhandri Triatmoko, Cinde Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zahra, Nisa Zainati Fakhrina