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All Journal Jurnal Ilmiah Pariwisata Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pemberdayaan Pariwisata International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Jurnal Bhuwana Business and Entrepreneurial Review Media Bina Ilmiah Journal of Sustainable Development Issues Apollo: Journal of Tourism and Business JPNM : Jurnal Pustaka Nusantara Multidisiplin Journal of Islamic Digital Economics and Management Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Ilmiah Pariwisata
Willy Arafah
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Effect of Islamic Financial Inclusion on Welfare Through Religiosity Based on Tawhidi String Relations Asep, Asep; Willy Arafah; Nirdukita Ratnawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 6 (2023): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i6.1618

Abstract

Karawang Regency is a rice barn and a large industrial area with a high regional minimum wage (UMR). However, the level of welfare is still a problem for leaders, considering that welfare is always associated with asset ownership measured in rupiah units to ensure financial inclusion in the community. Karawang district is interesting for discussion. This study aims to analyse the effect of Islamic financial inclusion on welfare through religiosity based on Tawhidi string relations, data processing using quantitative data processing techniques with multiple regression analysis, and placing religiosity as an intervening. This study uses primary data collected through questionnaires with a sampling quota of 564 respondents, with the locus of karawang district. The results showed that the path coefficient (mediation) of the indirect effect of inclusion on welfare through religiosity was 0.111 with a z-value (Sobel Test) of (5.132). The direct effect of Islamic financial inclusion (X2) on welfare (Y) through religiosity (X3) is positive and significant if we look at the direct effect of the Islamic financial inclusion coefficient (X2) on improving welfare (Y) of 0.302, this indicates that there is a positive effect of financial inclusion. Sharia is towards improving people's welfare; the more people can access sharia financial inclusion, the higher the level of welfare that the community will enjoy.
DIGITALIZATION MARKETING STRATEGY: CASE STUDY OF TERONG CREATIVE TOURISM VILLAGE, BELITUNG REGENCY Nexen Alexandre Pinontoan; willy arafah; Hera Oktadiana; Rahmat Ingkadijaya
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

This research examines the role of digitalization in sustainable tourism marketing in the Creative Tourism Village of Terong. The primary focus of this study is on how the use of digital technology enhances operational efficiency, expands market reach, and strengthens sustainable practices within the tourism context. The findings indicate that the adoption of digital technology, such as websites, mobile applications, and social media, plays a crucial role in promoting the Creative Tourism Village of Terong to a broader audience. Digitalization has enabled more effective communication with tourists, more efficient reservation management, and rapid and accurate information dissemination. Additionally, digital technology supports innovation in delivering engaging and interactive tourism content, thereby enhancing the tourist experience. In conclusion, the implementation of digital-based marketing strategies in the Creative Tourism Village of Terong has significantly contributed to achieving sustainable tourism development goals by leveraging technology to support economic, social, and environmental sustainability. Ongoing collaboration among all stakeholders and adaptation to technological changes are key to successfully marketing tourist destinations in the digital era.
PENGARUH INFLUENCER TERHADAP PURCHASE INTENTION PADA PLATFORM MEDIA SOSIAL Adinda Nora Farasandy; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17809

Abstract

Penelitian ini bertujuan untuk melakukan analisis terhadap dampak dari empat elemen variabel, yakni ketakutan akan ketinggalan (Fear of Missing Out), Materialisme, Interaksi Parasosial, dan Niat Pembelian. Riset ini dilakukan pada kelompok individu yang menggunakan platform media sosial. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang diperoleh untuk analisis berasal dari responden yang mengisi kuesioner secara daring menggunakan Google Form. Skema pengambilan sampel yang diaplikasikan adalah Purposive Sampling. Dalam konteks analisis data, pendekatan yang digunakan adalah Model Persamaan Struktural (Structural Equation Model/SEM) melalui penerapan perangkat lunak AMOS versi 24. Hasil temuan dari penelitian ini menyimpulkan bahwa variabel FOMO, Materialisme, dan Interaksi Parasosial memiliki pengaruh positif terhadap Niat Pembelian.
MENINGKATKAN CUSTOMER LOYALTY PADA JASA SALON MOBIL YANG DIPENGARUHI OLEH SERVICE QUALITY, CUSTOMER SATISFACTION DAN TRUST Andikatama, Bima Febriano; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19394

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer loyalty pada customer Salon Mobil. Penelitian ini menggunakan metode penelitian kuantitatif. Data dikumpulkan dari 180 responden yang menggunakan jasa atau produk salon mobil dengan metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana dengan software SPSS versi 27. Dari hasil pengujian hipotesis, dapat disimpulkan bahwa terdapat pengaruh positif service quality, customer satisfaction, trust terhadap customer loyalty oleh karena itu customer salon mobil cukup merasakan adanya service quality dan customer satisfaction. Namun, trust yang dirasakan cukup tinggi sehingga customer loyalty sudah terjaga. Dari penelitian ini diharapkan perusahaan dapat memperhatikan masalah yang terjadi pada konsumen dalam perusahaan agar dapat memenuhi customer loyalty.
ANTESEDEN PURCHASE INTENTION PADA COFFEE SHOP LOKAL DI JAKARTA Handayani, Septi; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19583

Abstract

Penelitian ini tujuannya untuk menganalisis dampak social media marketing, corporate social responsibility, price promotion terhadap word of mouth pada coffee shop lokal di Jakarta. Penelitian ini menggunakan konsumen dari tiga coffee shop lokal di Jakarta yaitu Kopi Kenangan, Kopi Janji Jiwa dan Fore Coffee. Indikator setiap variable diukur menggunakan skala likert. Metode pengumpulan informasi yang digunakan adalah pemeriksaan purposif melalui survei yang disampaikan secara online melalui Google Form. Populasi penelitian ini merupakan konsumen coffee shop yang telah berkunjung sebanyak 3 kali dalam kurun waktu 6 bulan terakhir. Jumlah responden dipenelitian ini adalah sebanyak 180 responden. Metode analisis data menggunakan metode Structural Equation Model (SEM) melalui program pada software SPSS & AMOS. Hasil studi ini menyimpulkan ada dampak positif antara social media marketing pada word of mouth, ada dampak positif antara corporate social responsibility pada word of mouth, dan ada dampak positif antara price promotion pada word of mouth. Diharapkan hasil penelitian ini dapat memberikan kontribusi kepada para pimpinan organisasi agar dapat fokus pada elemen-elemen penting yang dapat membantu perluasan word of mouth. Gagasan untuk eksplorasi tambahan adalah dengan mengembangkan artikel ujian dan menambahkan berbagai faktor yang dapat berdampak informal.
Co-Authors Adawiyah, Wiwik Robiatul Adinda Nora Farasandy Amalia Mustika Amelia da Conceicao da Costa Andi Marwah Aimin Andikatama, Bima Febriano Asep Bahtiar Usman Budi Santosa Deasy Aseanty Dewantara, Yudhiet Fajar Dorina Widowati Fachrul Husain Habibi Fauzan Fahresky Pratama Guntur Salim Handayani, Septi Heny Ratnaningtyas Hera Oktadiana Herika Muhamad Taki Jihad, Muhammad Khairunisa Safira Luru, Marselinus Nirwan Magal, Sepianus Malikah Azzahrah Salsabila Maria R Nindita Radyati Maria Ramanyani Muchsam, Yoki Muhammad Fajar Imamudin Nirdukita Ratnawati Nuzul Husnah Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Indra Pratama Anom Rahmat Ingkadijaya Rinaldi, David Figo Robert Kristaung Sarfilianty Anggiani Sugihartoyo Sugihartoyo Yudhaputri, Egabetha