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All Journal Jurnal Akuntansi (Media Riset Akuntansi & Keuangan) Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Economac: Jurnal Ilmiah Ilmu Ekonomi Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Ensiklopedia of Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi Target : Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ADPEBI International Journal of Business and Social Science Husnayain Business Review International Journal of Islamic Business and Management Review PEKBIS Journal of International Conference Proceedings International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah Pengabdian dan Inovasi Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business International Journal of Digital Marketing Science International Journal of Applied Management and Business
yulina eliza
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analysis of Influencing Factors Performance Member of the People's Representative Council Sutiyem Sutiyem; Dessy Trismiyanti; Suhery Suhery; Yulina Eliza
International Journal of Islamic Business and Management Review Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v4i2.1190

Abstract

Purpose – This research is to test the influence of competence, communication, and commitment on employee performance.Secretariat of the DPRD of West Sumatra Province. Determination of the sample using purposive sampling with a sample size of 93 people. Data collection was carried out by distributing questionnaires and analyzed using SPSS version 24.Findings– Based on the results of the study, it shows that partially each variable of Competence, Communication, and Commitment has a positive and significant effect on performance. Based on the results of the simultaneous test, it explains that Competence, Communication, and Commitment together have a significant effect on performance.For Competence,It is recommended that agencies include employees in technical guidance, training (diklat), socialization, employee education according to their field of duty or main tasks and functions to improve employee knowledge.For Communication, it is recommended that agencies be moreimprove communication between leaders and subordinates and between subordinates and superiors in order to create good work enthusiasm and employee work performance
The Influence of Content Marketing, Shopping Lifestyle, and User Experience on Purchase Decisions on the Shopee Marketplace Evi Adriani; Azizah Azizah; Yulina Eliza
International Journal of Islamic Business and Management Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i1.1390

Abstract

This study aims to analyze the influence of content marketing and shopping lifestyle on the purchasing decisions of Shopee users. The research method used is quantitative, employing a survey approach involving 100 active Shopee users as respondents. Data analysis techniques include multiple linear regression to examine the influence of independent variables on the dependent variable.Research results show that, partially, content marketing, shopping lifestyle, and user experience have a significant influence on purchase decisions on the Shopee marketplace—and so do these factors simultaneously. The implications of this research can serve as a reference for e-commerce businesses in designing more effective marketing strategies that align with the characteristics of today’s digital consumers. Suggestions for Shopee: Increase the amount of relevant and engaging content, such as product tutorial videos, live streaming, and influencer reviews to boost consumer interest. Improve the user interface of both the app and website to make them more intuitive, faster, and user-friendly, and ensure that the payment and delivery systems run smoothly. Customize features and promotions according to consumer trends, such as flash sales, shopping gamification, and wishlist features that support both impulsive and routine shopping behaviors.
Co-Authors Adril Muniza Amhar, Amhar Andria, Yas Andria, Yass Anggreni, Silvia Apriyeni, Deltri Ariasandi, Fery Arif Mustaqim Bahar Azizah Azizah Derizald Derizald Dessy Trismiyanti Desy Trismiyanti Doli Putra Harahap Dyah Poespita Ernawati Edra Lina Evi Adriani Evi Adriani Evi Adriani, Evi Eviendrita, Eviendrita Fahmi, Ali Farhan, Fazni Farouk, Farouk Fery Ariasandi Helia, Suhelmi Hendra Yuharmain H. Ibadus Soim Irawan, Hendrik Irnovriadi Irnovriadi Irwan Cahyadi Irwan Muslim Irwan Muslim Jasmalinda Jasmalinda Juli Ronaldi Maghdalena, Maria Maizaldi Maizaldi Muslim, Irwan Nelly Nelly Novrianto Putera Putra, Trimardi Jaya Ratnawita Ratnawita Resky Widiestuty Rica Andria Vitaloka Rizal Sriwijaya Saiful Anwar Seveni Santi Sirait, Monalisa Sirait, Rifki Rismauli Siti Aisah Sri Maryanti suheri suheri Suhery, Suhery Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem, Sutiyem Syafrianto Chaniago Trismiyanti, Dessy Warizki, Nanda Putri Yenni Resvianti Yennita Yoserizal Yoserizal Yudha Eka Saputra Yuharmen Yuharmen Zusmawati Zusmawati