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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Abditani : Jurnal Pengabdian Masyarakat Economic Education and Entrepreneurship Journal Journal of Enterprise and Development (JED) JEKPEND Jurnal Ekonomi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi INTELEKTIVA COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Social and Educational Studies Formosa Journal of Social Sciences (FJSS) Seminar Nasional Pengabdian Kepada Masyarakat SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Journal of Economics, Entrepreneurship, Management Business and Accounting Open Global Scietific Journal Wiratani : Jurnal Ilmiah Agribisnis Seminar Nasional Hasil Penelitian LP2M UNM Carmin: Journal of Community Service Journal of Agriculture and Social Development CITAKARYA Jurnal Pengabdian Masyarakat Pinisi Journal of Entrepreneurship Review Jurnal Salome (Multidisipliner Keilmuan)
Marhawati
Fakultas Ekonomi, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District) Tuti Supatminingsih; Muhammad Dinar; Marhawati; Andi Asti Handayani; Hikmayani Subur
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6171

Abstract

Entrepreneurship is a way or effort to take advantage of opportunities by applying innovation in business development. This research aims to determine the development of culinary variants on consumer satisfaction in the Baked Steamed Bread Business in managing the business so that it is able to compete and survive in running the business. This research uses quantitative methods. The research in the article shows the results of a simple linear regression analysis which proves that product innovation has an effect on consumer satisfaction at the Baked Steamed Bread Business in Bajeng District. This can be seen from the constant value of 23,156 and the X regression coefficient value of 0.471, which states that the consumer satisfaction value has increased by 0.471. This means that the direction of influence of variable X on Y is positive
Keterlibatan Multipihak Dalam Sistem Agribisnis Jeruk Pamelo Di Kabupaten Pangkep: Multistakeholder Involvement in Pomelo Citrus Agribusiness System in Pangkep Regency Marhawati
Journal of Agriculture and Social Development Vol. 1 No. 2 (2022): Journal of Agriculture and Social Development
Publisher : Research and Social Study Institute (RESSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/jasodev.v1i2.18

Abstract

Stakeholders have a very important role in managing pomelo citrus commodities. Thus, an understanding of the existence and role of multi-stakeholders is needed in realizing sustainable management of agricultural resources. This study aims to identify, categorize and investigate the relationship between stakeholders in the development of pomelo citrus agribusiness in Pangkep Regency. Data collection was carried out using the snowball sampling method and then analyzed descriptively and qualitatively. The results of the study show that there are three groups, namely primary, key, and secondary (supporting) stakeholders. Stakeholders as subjects are farmers, farmer groups, Gapoktan (group of farmer groups), pomelo orange farmer associations, and pomelo orange processing household industries. Stakeholders as key players, Department of Food Crops and Livestock, PPL (agricultural extension agency), Traders. Stakeholders as context setters for Bappeda Pangkep Regency, and stakeholders as crowds are sub-district heads, village heads, universities/research institutions. The relationship that occurs between stakeholders is a cooperative relationship, a complementary relationship, and a relationship that has the potential for conflict. Pemangku kepentingan (stakeholder) memiliki peranan yang sangat penting dalam implementasi pengelolaan komoditi jeruk pamelo. Dengan demikian, pemahaman akan keberadaan dan peranan multipihak diperlukan dalam mewujudkan pengelolaan sumberdaya pertanian yang berkelanjutan.  Penelitian ini bertujuan mengidentifikasi, membuat kategori dan menyelidiki hubungan antara pemangku kepentingan dalam pengembangan agribisnis jeruk pamelo di Kabupaten Pangkep.  Pengumpulan data dilakukan dengan metode snowball sampling untuk kemudian dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa terdapat tiga kelompok yaitu stakeholder primer, kunci dan sekunder (pendukung). Stakeholder sebagai subject adalah Petani, Kelompok tani, Gapoktan, Assosiasi petani jeruk pamelo, Indutri Rumah tangga pengolah jeruk pamelo. Stakeholder sebagai key player, Dinas Tanaman Pangan dan Peternakan, PPL, Pedagang. Stakeholder sebagai context setter Bappeda Kabupaten Pangkep,dan Stakeholder sebagai crowd adalah Camat, Kepala Desa, Perguruan tinggi/lembaga penelitian. Hubungan yang terjadi di antara para stakeholder adalah hubungan kerja sama, hubungan saling mengisi dan hubungan yang berpotensi konflik.
Marketing Channel Analysis of Chicken Eggs in Pannampu Market, Tallo District, Makassar City Asmayanti Asmayanti; Andi Annisa; Azrul Azrul; Marhawati Marhawati; Agus Syam
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

In general, this research aims to describe the chicken egg marketing channel which includes marketing margins and marketing efficiency. This type of research is included in descriptive research or categorized in qualitative research methods using survey methods, namely describing, explaining and interpreting a phenomenon that occurs in an object and the data is qualitative, namely data that is described in words or sentences according to categories to obtain a conclusion. Source of data used in this research is primary data. The primary data in this study were obtained directly from interviews with several traders in Pannampu Market. The data analysis technique is qualitative, which is done when data collection takes place. In this study, a data reduction process was carried out through the observation process of the marketing channels for chicken eggs in the pannampu market. Then the data analysis was carried out from the presentation of the data obtained during the data collection process. After the analysis process, a conclusion is obtained regarding marketing channels, marketing margins, and marketing efficiency of chicken eggs in the pannampu market. First, from the results of the analysis of the chicken egg marketing channel in the pannampu market, there are two marketing channels. Marketing channel I has the highest total margin of IDR 32,000. The high margins in this marketing channel are due to the presence of shipping costs. Meanwhile, the marketing channel II is the channel with the lowest total margin, namely IDR 22,000. Based on the high and low marketing margins, marketing channel II is the most efficient marketing channel economically. But both marketing channels are all profitable.
Entrepreneurship and urban farming: A study on determinants of business management Muhammad Hasan; Muhammad Dinar; Nur Arisah; Marhawati Marhawati; Andi Asti Handayani
Journal of Enterprise and Development (JED) Vol. 5 No. 3 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i3.8359

Abstract

Purpose — This research was conducted to find out how entrepreneurship education, entrepreneurial experience, and entrepreneurial motivation influence the management of farming in urban areas.Method — This research was conducted using a quantitative approach with associative methods and employing multiple linear regression data analysis techniques. The research population consisted of members of the Citra women's farmer group, totaling 20 people located at BTN Citra Tello Permai, Tello Baru Village, Panakkukang District, Makassar City.Result — The results of the research indicate that the entrepreneurial education variable has a positive and significant effect on the management of urban farming businesses, the entrepreneurial experience variable also has a positive and significant effect on the management of urban farming businesses, while the entrepreneurial motivation variable, partially, shows no positive and significant effect on the management of urban farming businesses.Contribution — This research makes a valuable academic contribution by addressing a population gap, as prior studies primarily centered on MSMEs, with limited exploration of the crucial urban agricultural sector.
PENGARUH KUALITAS PRODUK, KEMASAN, HARGA, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA OTTITA PT. KARYA MEGA REZKY DI KECAMATAN TOPOYO Khairunnisa Khairunnisa; Marhawati Marhawati; Agus Syam; Muhammad Jufri; Asmayanti Asmayanti
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The purpose of this study is to determine the influence of packaging, price, and social media on purchase decisions in the OttiTA business of PT. Karya Mega Rezky in Topoyo District. The independent variables in this study are product quality, packaging, price, and social media, while the dependent variable is the purchase decision. The population in this study includes all customers of PT. Karya Mega Rezky who have previously purchased or are interested in purchasing OttiTA products. The sample consisted of 96 respondents selected using the accidental sampling technique. Data were collected by distributing questionnaires to the respondents. The data analysis technique used was multiple linear regression analysis with the help of SPSS software. Based on the results of the analysis and discussion, it can be concluded that the Packaging variable (X2) has a partial influence on the dependent variable, namely Purchase Decision (Y). Meanwhile, the variables of Product Quality (X1), Price (X3), and Social Media (X4) do not have a partial influence on the dependent variable, Purchase Decision (Y). However, the variables Product Quality (X1), Packaging (X2), Price (X3), and Social Media (X4) collectively (simultaneously) have an influence on the dependent variable, Purchase Decision (Y).
E-commerce dan Startup: Wujud Inovasi Keberlanjutan Bisnis Di Era Industri 4.0 Marhawati Marhawati; A Azizah; Erwina Erwina; Raflianto Raflianto
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 1 (2023): Volume 1, Issue 1, January-April 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.455 KB) | DOI: 10.61255/jeemba.v1i1.16

Abstract

The importance of innovating and creating in the era of the industrial revolution 4.0 we are required to be smarter in innovation in order to get the highest benefits from new emerging technologies. For this reason, this study will present a literature review of the role of e-commerce and startups as a form of business sustainability innovation in the industrial era 4.0. The method used in this research is through conceptual and theoretical deepening as well as the collection of information and data related to e-commerce starup and innovation   as well as supporting data from various sources. The results of the study stated that it is appropriate for us to move from traditional business to digital-based business by keeping up with the times, one of which is by utilizing e-commerce  and startups as business innovations that are able to compete in globalization. The current solution is the availability of counseling and training by institutions or institutions regarding digital business for people who do not understand information technology. One thing in Indonesia that makes optimism is the number of strong entrepreneurial spirits, so that  Indonesian e-commerce will only get stronger in the future, one example is Tokopedia.
Pengaruh Pendidikan Kewirauasahaan Dan Kreativitas Terhadap Minat Berwirausaha Dengan Efikasi Diri Sebagai Variabel Intervering Pada Studi Mahasiswa Kewirausahaan Universitas Negeri Makassar Ilham Abu; Marhawati Marhawati; Alfira Alfira; Alda Ananda; Andi Amrullah; Arjuna Agung Grison Masiku
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 1 (2023): Volume 1, Issue 1, January-April 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.39 KB) | DOI: 10.61255/jeemba.v1i1.19

Abstract

This study aims to determine the direct and indirect influence of entrepreneurship education and creativity on entrepreneurial interests through self-efficacy in students majoring in entrepreneurship class of 2022, Makassar State University.  The research method used in this research is quantitative. The population in this study is all students of the class of 2022 at Makassar State University for the 2022/2023 Academic Year which amounts to 105 students with a sample of 41 students. Based on the results of the research that has been carried out, this research can be a source of information or reference for teaching staff or lecturers to be biased in directing and guiding students related to the development of entrepreneurial interests, students are expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to do business ventures and develop them. For further research, efforts will be made to deepen and expand this research both in terms of variables and the development of research methods.
STRATEGI PENGEMBANGAN USAHA JAHE INSTAN “JANTANMA” PADA KELOMPOK WANITA TANI HUTAN DI DESA BARUGAE KECAMATAN MALLAWA KABUPATEN MAROS Marhawati Najib
WIRATANI Vol 9, No 1 (2026): Juni 2026
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/wiratani.v9i1.596

Abstract

Di Indonesia, jahe (Zingiber officinale Roscoe) adalah rempah-rempah yang sangat berharga dan digunakan dalam berbagai masakan dan minuman, serta terkenal akan manfaat kesehatannya. Pasar produk olahan jahe masih terus berkembang, terutama untuk produk yang bernilai tinggi dan bermanfaat seperti jahe instan. Kemudahan persiapan, masa simpan yang lebih lama, dan potensi pasar yang luas di industri minuman fungsional dan herbal. Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan jahe instan Mallawa atau disebut dengan JANTANMA, yang diproduksi di Desa Barugae, Kecamatan Mallawa, Kabupaten Maros, oleh Kelompok Wanita Tani Hutan Semangat Baruga (KWTH). Penelitian ini menggunakan metodologi kualitatif dan bersifat deskriptif. Lima belas anggota Kelompok Wanita Tani Hutan yang aktif terlibat dalam pembuatan jahe instan JANTANMA dipilih secara sengaja sebagai responden. Observasi, wawancara, dan dokumentasi adalah metode yang digunakan untuk memperoleh data. Analisis SWOT digunakan untuk menganalisis data yang dikumpulkan. Berdasarkan hasil penelitian menunjukkan bahwa strategi yang diterapkan oleh Usaha jahe instan Jantanma berada pada kuadran satu yaitu SO (Strenght-Opportunity) menggunakan strategi agresif. Usaha  jahe instan Jantanma akan berfokus pada strategi menggunakan seluruh kekuatan dan memanfaatkan peluang untuk menciptakan kondisi sinergis dan potensi besar untuk mencapai pertumbuhan dan kesuksesan.
Penguatan Kewirausahaan Berbasis Potensi Lokal melalui Pelatihan Model Bisnis, Literasi Keuangan, dan Pemasaran Digital pada Pelaku UMKM di Kabupaten Wajo Mahmuddin; Marhawati Najib; Nur Rahmi; Asmayanti; Andi Anggi Kemalasari
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juni
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.3996

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas kewirausahaan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Wajo melalui integrasi pelatihan model bisnis, literasi keuangan sederhana, dan pemasaran digital berbasis potensi lokal. Program dilaksanakan pada Januari 2026 dengan pendekatan partisipatif melalui observasi kebutuhan, koordinasi mitra, sosialisasi, pelatihan praktik, pendampingan, serta evaluasi reflektif. Materi kegiatan meliputi identifikasi nilai jual produk, penyusunan kanvas model bisnis, pencatatan keuangan usaha sederhana, strategi harga, pengemasan pesan promosi, pengelolaan WhatsApp Business/Instagram, serta penyusunan kalender konten. Hasil kegiatan menunjukkan bahwa penguatan kewirausahaan tidak cukup dilakukan melalui penyampaian materi, tetapi perlu diarahkan pada kemampuan peserta menghasilkan luaran konkret berupa profil usaha, rancangan nilai produk, contoh konten pemasaran, dan format pembukuan dasar. Program ini juga menegaskan pentingnya kolaborasi antara perguruan tinggi, pemerintah daerah, komunitas, dan pelaku usaha agar proses pendampingan tidak berhenti pada pelatihan satu kali. Dengan demikian, kegiatan pengabdian berbasis kewirausahaan di Wajo dapat menjadi model pemberdayaan ekonomi lokal yang adaptif terhadap kebutuhan UMKM, relevan dengan transformasi digital, dan berorientasi pada keberlanjutan usaha.
Co-Authors A Azizah Agus Halid Agus Syam Agus Syam Agus Syam Alda Ananda Alfira Alfira Amar Basra Andi Amrullah Andi Anggi Kemalasari Andi Annisa Andi Kurniawati Andi Naila Quin Azisah Aliasyahbana Andika Isma Anggita Sellas Arfawati Arfawati Arjuna Agung Grison Masiku Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Azrul Azrul Azrul Citra Ayni Kamaruddin Desi Oktavia Dewi Rahmawati Dewi Wahyuni Diah Retno Dwi Hastuti Dini Dwiyanti Anwar Erwina Erwina Faidah Azus Hadijah Hadijah Hajar Dewantara Handayani, Andi Asti Hikmah Maulidyanti Hikmayani Subur Ilham Abu Ilham Thaief Inanna Ismail . Juhamri Khairunnisa Khairunnisa Mahmuddin Mahmuddin Mega Krisdayani MERY WAHYUNI Mirnawati R. Panna Muh Arafah Muh Ihsan Said Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Imam Ma'ruf Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Taufik Mustari Mustari Mustari Mustari Nur Arisah Nur Fauzan Nur Rahmi Nurdiana Nurul Fajriyanti Raflianto Raflianto Rahim, Abd Rahmatullah Ratnah S Riska Aisyah Nurjanna Riska Nur Apriyanti Riska Nurhidayani Sri Astuti Sri Astuty Sudarmi Sudarmi Syamsu Rijal Tuti Supatmaningsih Tuti Supatminingsih Vivi Suyanti Winda Winda