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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Abditani : Jurnal Pengabdian Masyarakat Economic Education and Entrepreneurship Journal JEKPEND Jurnal Ekonomi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi INTELEKTIVA COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Social and Educational Studies Formosa Journal of Social Sciences (FJSS) Seminar Nasional Pengabdian Kepada Masyarakat SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Journal of Economics, Entrepreneurship, Management Business and Accounting Open Global Scietific Journal Seminar Nasional Hasil Penelitian LP2M UNM Carmin: Journal of Community Service Journal of Agriculture and Social Development Pinisi Journal of Entrepreneurship Review
Marhawati
Fakultas Ekonomi, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District) Tuti Supatminingsih; Muhammad Dinar; Marhawati; Andi Asti Handayani; Hikmayani Subur
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6171

Abstract

Entrepreneurship is a way or effort to take advantage of opportunities by applying innovation in business development. This research aims to determine the development of culinary variants on consumer satisfaction in the Baked Steamed Bread Business in managing the business so that it is able to compete and survive in running the business. This research uses quantitative methods. The research in the article shows the results of a simple linear regression analysis which proves that product innovation has an effect on consumer satisfaction at the Baked Steamed Bread Business in Bajeng District. This can be seen from the constant value of 23,156 and the X regression coefficient value of 0.471, which states that the consumer satisfaction value has increased by 0.471. This means that the direction of influence of variable X on Y is positive
Keterlibatan Multipihak Dalam Sistem Agribisnis Jeruk Pamelo Di Kabupaten Pangkep: Multistakeholder Involvement in Pomelo Citrus Agribusiness System in Pangkep Regency Marhawati
Journal of Agriculture and Social Development Vol. 1 No. 2 (2022): Journal of Agriculture and Social Development
Publisher : Research and Social Study Institute (RESSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/jasodev.v1i2.18

Abstract

Stakeholders have a very important role in managing pomelo citrus commodities. Thus, an understanding of the existence and role of multi-stakeholders is needed in realizing sustainable management of agricultural resources. This study aims to identify, categorize and investigate the relationship between stakeholders in the development of pomelo citrus agribusiness in Pangkep Regency. Data collection was carried out using the snowball sampling method and then analyzed descriptively and qualitatively. The results of the study show that there are three groups, namely primary, key, and secondary (supporting) stakeholders. Stakeholders as subjects are farmers, farmer groups, Gapoktan (group of farmer groups), pomelo orange farmer associations, and pomelo orange processing household industries. Stakeholders as key players, Department of Food Crops and Livestock, PPL (agricultural extension agency), Traders. Stakeholders as context setters for Bappeda Pangkep Regency, and stakeholders as crowds are sub-district heads, village heads, universities/research institutions. The relationship that occurs between stakeholders is a cooperative relationship, a complementary relationship, and a relationship that has the potential for conflict. Pemangku kepentingan (stakeholder) memiliki peranan yang sangat penting dalam implementasi pengelolaan komoditi jeruk pamelo. Dengan demikian, pemahaman akan keberadaan dan peranan multipihak diperlukan dalam mewujudkan pengelolaan sumberdaya pertanian yang berkelanjutan.  Penelitian ini bertujuan mengidentifikasi, membuat kategori dan menyelidiki hubungan antara pemangku kepentingan dalam pengembangan agribisnis jeruk pamelo di Kabupaten Pangkep.  Pengumpulan data dilakukan dengan metode snowball sampling untuk kemudian dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa terdapat tiga kelompok yaitu stakeholder primer, kunci dan sekunder (pendukung). Stakeholder sebagai subject adalah Petani, Kelompok tani, Gapoktan, Assosiasi petani jeruk pamelo, Indutri Rumah tangga pengolah jeruk pamelo. Stakeholder sebagai key player, Dinas Tanaman Pangan dan Peternakan, PPL, Pedagang. Stakeholder sebagai context setter Bappeda Kabupaten Pangkep,dan Stakeholder sebagai crowd adalah Camat, Kepala Desa, Perguruan tinggi/lembaga penelitian. Hubungan yang terjadi di antara para stakeholder adalah hubungan kerja sama, hubungan saling mengisi dan hubungan yang berpotensi konflik.
E-commerce dan Startup: Wujud Inovasi Keberlanjutan Bisnis Di Era Industri 4.0 Marhawati Marhawati; A Azizah; Erwina Erwina; Raflianto Raflianto
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 1 (2023): Volume 1, Issue 1, January 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.455 KB) | DOI: 10.61255/jeemba.v1i1.16

Abstract

The importance of innovating and creating in the era of the industrial revolution 4.0 we are required to be smarter in innovation in order to get the highest benefits from new emerging technologies. For this reason, this study will present a literature review of the role of e-commerce and startups as a form of business sustainability innovation in the industrial era 4.0. The method used in this research is through conceptual and theoretical deepening as well as the collection of information and data related to e-commerce starup and innovation   as well as supporting data from various sources. The results of the study stated that it is appropriate for us to move from traditional business to digital-based business by keeping up with the times, one of which is by utilizing e-commerce  and startups as business innovations that are able to compete in globalization. The current solution is the availability of counseling and training by institutions or institutions regarding digital business for people who do not understand information technology. One thing in Indonesia that makes optimism is the number of strong entrepreneurial spirits, so that  Indonesian e-commerce will only get stronger in the future, one example is Tokopedia.
Pengaruh Pendidikan Kewirauasahaan Dan Kreativitas Terhadap Minat Berwirausaha Dengan Efikasi Diri Sebagai Variabel Intervering Pada Studi Mahasiswa Kewirausahaan Universitas Negeri Makassar Ilham Abu; Marhawati Marhawati; Alfira Alfira; Alda Ananda; Andi Amrullah; Arjuna Agung Grison Masiku
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 1 (2023): Volume 1, Issue 1, January 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.39 KB) | DOI: 10.61255/jeemba.v1i1.19

Abstract

This study aims to determine the direct and indirect influence of entrepreneurship education and creativity on entrepreneurial interests through self-efficacy in students majoring in entrepreneurship class of 2022, Makassar State University.  The research method used in this research is quantitative. The population in this study is all students of the class of 2022 at Makassar State University for the 2022/2023 Academic Year which amounts to 105 students with a sample of 41 students. Based on the results of the research that has been carried out, this research can be a source of information or reference for teaching staff or lecturers to be biased in directing and guiding students related to the development of entrepreneurial interests, students are expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to do business ventures and develop them. For further research, efforts will be made to deepen and expand this research both in terms of variables and the development of research methods.
Marketing Channel Analysis of Chicken Eggs in Pannampu Market, Tallo District, Makassar City Asmayanti Asmayanti; Andi Annisa; Azrul Azrul; Marhawati Marhawati; Agus Syam
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In general, this research aims to describe the chicken egg marketing channel which includes marketing margins and marketing efficiency. This type of research is included in descriptive research or categorized in qualitative research methods using survey methods, namely describing, explaining and interpreting a phenomenon that occurs in an object and the data is qualitative, namely data that is described in words or sentences according to categories to obtain a conclusion. Source of data used in this research is primary data. The primary data in this study were obtained directly from interviews with several traders in Pannampu Market. The data analysis technique is qualitative, which is done when data collection takes place. In this study, a data reduction process was carried out through the observation process of the marketing channels for chicken eggs in the pannampu market. Then the data analysis was carried out from the presentation of the data obtained during the data collection process. After the analysis process, a conclusion is obtained regarding marketing channels, marketing margins, and marketing efficiency of chicken eggs in the pannampu market. First, from the results of the analysis of the chicken egg marketing channel in the pannampu market, there are two marketing channels. Marketing channel I has the highest total margin of IDR 32,000. The high margins in this marketing channel are due to the presence of shipping costs. Meanwhile, the marketing channel II is the channel with the lowest total margin, namely IDR 22,000. Based on the high and low marketing margins, marketing channel II is the most efficient marketing channel economically. But both marketing channels are all profitable.
Co-Authors A Azizah Agus Halid Agus Syam Agus Syam Alda Ananda Alfira Alfira Amar Basra Andi Amrullah Andi Annisa Andi Kurniawati Andi Naila Quin Azisah Aliasyahbana Andika Isma Anggita Sellas Arfawati Arfawati Arjuna Agung Grison Masiku Asmayanti Asmayanti Asmayanti Azrul Azrul Azrul Citra Ayni Kamaruddin Desi Oktavia Dewi Rahmawati Dewi Wahyuni Diah Retno Dwi Hastuti Dini Dwiyanti Anwar Erwina Erwina Faidah Azus Hadijah Hadijah Hajar Dewantara Handayani, Andi Asti Hikmah Maulidyanti Hikmayani Subur Ilham Abu Ilham Thaief Inanna Ismail . Juhamri Mega Krisdayani MERY WAHYUNI Mirnawati R. Panna Muh Arafah Muh Ihsan Said Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Imam Ma'ruf Muhammad Rakib Muhammad Rakib Muhammad Taufik Mustari Mustari Mustari Mustari Nur Fauzan Nurdiana Nurul Fajriyanti Raflianto Raflianto Rahim, Abd Rahmatullah Ratnah S Riska Aisyah Nurjanna Riska Nur Apriyanti Riska Nurhidayani Sri Astuti Sri Astuty Sudarmi Sudarmi Syamsu Rijal Tuti Supatmaningsih Tuti Supatminingsih Vivi Suyanti Winda Winda