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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Mirai Management Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) International Journal of Economics, Business and Accounting Research (IJEBAR) JSMA (Jurnal Sains Manajemen dan Akuntansi) Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Business, Management and Economics Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Abdi Masyarakat Indonesia Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Konferensi Nasional PKM-CSR Journal Of World Science Jurnal Locus Penelitian dan Pengabdian JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Annals of Human Resource Management Research Economic Reviews Journal International Journal Management and Economic (IJME) International Journal of Entrepreneurship and Business Management Asean International Journal of Business eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah CITACONOMIA : Economic and Business Studies International Journal of Digital Marketing Science
Ratih Hendayani
Universitas Telkom
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Journal : The Asian Journal of Technology Management (AJTM)

 1 
Foreign Halal Packaged Products that Influence Purchase Intention Arlisa, Berliana Rizki; Hendayani, Ratih; Ganesan, Yuvaraj
The Asian Journal of Technology Management (AJTM) Vol 12, No 2 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.2.1

Abstract

Abstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food products. Halal awareness, Islamic brands and product ingredients have been predetermined as the influencing factors of purchase intention. As data source we use randomly distributed questionnaires to 107 Muslim respondents across the country. Our research shows that  the intention of Muslims to buy halal packaged food of foreign production was significantly affected by Halal Awareness and Islamic Brands. Meanwhile, the product ingredients factor was not proven to affect purchase intention. The findings of this study are expected to help inform foreign packaged food producers that they must certify their products with halal label and be more concerned about the halal appearance of their product packaging.Keywords: Halal packaged food, halal awareness, islamic brand, product ingredients, purchase intention
Co-Authors Adhi Prasetio Adimah, Nurul Ahmad, Mokhtarrudin Akhmad Yunani Alamsyah, Rachel Anggraini Amira Lalitya Ekhaputri Amira Lalitya Ekhaputri Anggun Permata Sari Anita Silvianita Annisa Nurbaiti Ariel Axton Emmanuel Arlisa, Berliana Rizki Ashari, Fatur Rohmat Astrie Krisnawati Aulia Fariha Fauzi, Putri bin Abu Sujak, Aznul Fazrin Bondatama, Nofrizal Chalarhena, Novinda Cut Tamara Falajunah Danial, Jihan Nabilah Deannes Isynuwardhana Dedi Iskamto Dini Turipanam Alamanda Dudi Pratomo Dwi Fitrizal Salim Elvara Hana Salsabila Kusbiantara Fadhilah Fadhilah Faiz Ardani, Ahmad Fajra Octrina Farah Alfanur Fauzi, Putri Aulia Fariha Ferdy Ilham Muhammad Zam Zam Ganesan, Yuvaraj Grisna Anggadwita Habiba Putri Amelia Hani Gita Ayuningtias Indira Rachmawati Irwana, Randi Jimmy Julio Ratu Edo Johan, Petrus Kiki Sudiana Mahendra Fakhri Mahir Pradana Mangsor, Miza Maya Ariyanti Mentari, Alisya Fathia Mochamad Shahbaz Van Ahsen Mojaza Sirait Muhammad Fadhel Gunawan Naufal Setiawan Nissa Rawindadefi Nora Amelda Rizal Nur Aisa, Riski Delfi Nurhasan, Rohimat Nurida Dhatin Afiza Rachman Oktavian, Fadhlan Dinan Pranaja, Rifqi Alpharizq Putri Linggasari Sofi Putri, Salsa Vannesa Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafidah, Ghina Raja Razali, Raja Razana Ramadhan, Muhammad Justio Ratu Edo, Jimmy Julio Rayhan, Maulida Martyra Ridwan Purwanadita Riska Sukmawati Riski Delfi Nur Aisa Riski Taufik Hidayah Rizqi Aina ruben shosa shobura Rustana, Anisa Putri Sabilla, Rilla Umaya Setiadi Setiadi Surya Pangestika Tatang Mulyana Taufani, Arfian Husni wiji safitri Wira Pramana Putra Yalviolita, Cantika Zahid, Azham Zahra Athaluthfi Zansabila Yustika Putri