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THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP Sri Sauzi Amalia; Muchsin; Mohd. Heikal; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1026

Abstract

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.
THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY Uli Artha Manullang; T. Edyansyah; Adnan; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.335

Abstract

This research aims to see the influence of product quality, product design and price on purchasing decisions for Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The sampling technique in this research is purposive sampling. The sample in this study was 92 consumers who used Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Product Quality and Product Design have a positive and insignificant influence on the decision to purchase Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics. and Malikussaleh University Business. Meanwhile, the price variable has a significant influence on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The variables of product quality, product design and price have a positive and significant effect on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency) Haidar Khawarizmi; Muchsin; Heriyana; Samsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.377

Abstract

This study aims to determine how the influence of system quality, information quality, and service quality on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency. The quality indicators of the system used consist of ease of use, accessibility, interactivity, and website innovativeness. Then information quality indicators consist of intrinsic information quality, contextual information quality, representation information quality, and accessibility information quality. Furthermore, service quality indicators consist of tangibles, reliability, responsiveness, assurance, and emphaty. While customer satisfaction indicators consist of overall satisfaction, confirmation of expectations, delivery speed, application satisfaction, and repurchase intention. The data used in this study was primary data obtained by distributing questionnaires to 110 JuangJek Application users in Bireuen Regency. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that system quality, information quality, and service quality had a positive and significant effect on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency.
THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City) Riski Rahmadani; Muchsin; Julimursyida; Samsul Bahri; Henny Irawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.379

Abstract

This research aims to determine the influence of Brand Awareness, Brand Loyalty, Perceived Quality on Purchase Intention for Realme Smartphone Products in Lhokseumawe City. The Brand Awareness indicators used in this research consist of being easy to remember, recognizing the type of product, having good quality and affordable prices, and good satisfaction. Then the Brand Loyalty indicators consist of trust, paying more, inviting people to buy, repeat purchases, following the news, and being able to become a spokesperson. Then the Perceived Quality Indicator consists of good quality, consistent quality, reliable products. And the Purchase Intention indicators used consist of transactional, referential and exploratory. This research uses a quantitative type with a sampling technique in the form of Accidental Sampling. The data used in this research is primary data obtained by distributing questionnaires to 102 Lhokseumawe City residents who are interested in buying Realme Smartphone Products. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 software. The results of the research show that Brand Awareness, Brand Loyalty have a positive and significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City, while Perceived Quality has no significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City.
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study) Radha Chitta Vritti; Rahmaniar; Widyana Verawati Siregar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.416

Abstract

This research aims to analyze the influence of brand awareness, brand image and perceived quality on smartphone brand equity (Study of students at the Faculty of Economics and Business, Malikussaleh University). Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 246 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the research show that Brand Awareness partially has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Brand image has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Perceived quality has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Simultaneously brand awareness, brand image and perceived quality have a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM Siti Nur Balqis Qhomaini; Mariyudi; Agustinawati; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.423

Abstract

This research aims to analyze the influence of brand destinations, tourist facilities and brand attachments on the brand loyalty of visitors to the Aceh Tsunami Museum. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 100 visitors to the Aceh Tsunami Museum. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially the Destination Brand has a positive and significant effect on the Brand Loyalty of Visitors to the Aceh Tsunami Museum. Partially, tourist facilities have a positive and significant effect on brand loyalty for visitors to the Aceh Tsunami Museum. Partially, Brand Attachment has a positive but not significant effect on Brand Loyalty for Visitors to the Aceh Tsunami Museum. Simultaneously, it shows that the Destination Brand, Tourist Facilities, and Brand Attachments have a significant influence on the Brand Loyalty of Visitors to the Aceh Tsunami Museum.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY) Syfa Ayu Ningrum; Jullimursyida; Muchsin; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.511

Abstract

This study aims to examine the effect of brand awareness, brand image and electronic word of mouth on purchase intention Azarine sunscreen products on the Shopee platform (study on teenagers in Lhokseumawe City). The population used is the people of Lhokseumawe City, especially teenagers who have never bought Azarine sunscreen products on the Shopee platform with a purposive sampling method with a sample size of 100 respondents. The data collection technique used in this study used the survey method. The data analysis method uses Multiple Linear Regression analysis. The results of this study found that brand awareness, brand image and electronic word of mouth were proven to have a positive and significant effect on purchase intention Azarine sunscreen products on the Shopee platform in Lhokseumawe City. Brand awareness has the most dominant influence, followed by brand image and electronic word of mouth. These findings indicate the importance of marketing strategies that focus on increasing brand awareness, positive brand image, and effective use of electronic word of mouth to increase the purchase intention Azarine sunscreen products among Lhokseumawe teenagers. This research is expected to contribute to companies in designing more effective marketing strategies.
FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS Qurrata A'yun; Heriyana; Muchsin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.527

Abstract

Study This aim For see Influence of Brand Image , Social Influence and Price Against Attitude in Purchasing Product False . Retrieval technique sample in study This is Purposive Sampling . Deep sample study This are 140 consumers who use it product fake in Lhokseumawe City . Primary data in study This taken with method interview and distribute questionnaire , Analytical tools used is method analysis multiple linear regression , test assumptions classic , instrument test ( validity and reliability ), testing hypothesis , and coefficient determination with using the SPSS version 25 program. Research results show that variable brand image (X1) influential positive significant to attitude (Y ), social influence variable (X2) influential positive significant to attitude (Y) and price (X3) have a significant negative effect to attitude (Y).
THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY Mahfuza; T. Edyansyah; Muchsin; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.580

Abstract

This research aims to analyze the influence of price, user convenience, and trust on consumer interest in using the Lazada E-commerce platform in Lhokseumawe City. In the increasingly developing digital era, E-commerce has become one of the primary choices for consumers to purchase goods and services. Factors such as competitive prices, ease of use, and consumer trust level are substantial aspects that influence consumer interest. The research method used is a survey with a quantitative approach, and collected through questionnaires distributed to Lazada consumers in Lhokseumawe City. The research sample was taken using a purposive sampling technique, with 100 respondents, and the data analysis uses multiple linear regression to see the influence of each independent variable on the dependent variable. The research results show that the three variables, namely price, user-friendliness, and trust, positively and significantly influence consumer interest in using the Lazada platform. Of these three variables, consumer trust in the platform has the most dominant influence compared to other variables. It shows that, in the context of E-commerce, consumer trust is a key factor that platform providers should pay attention to increase consumer interest. It concludes that to increase consumer interest in Lhokseumawe City, Lazada should continue to maintain competitive prices, improve easy and comfortable user experience, and build and maintain consumer trust through various effective strategies. This research can contribute to developing marketing strategies and improving service quality on the Lazada E-commerce platform.
Co-Authors Adinda Surgana Adnan Agustinawati Ananda Rizky Anhar Mubarak Aulia Ul Mursalin Azzarkasyi, Muhammad Bahri, Halida Balqis Aurora Ariani Djuhrijjani Fina Wahyuni Haidar Khawarizmi Hamdiah Henny Irawati Heriyana Iin Inayah Ikramuddin, Ikramuddin JuliMursyida Jullimursyida Khairina M. Subhan Mahfuza Mariyudi Maryudi Mohd. Heikal Mohd.Heikal Muhammad Yani Fadhil Munandar Nadia Shalaty Nadya Restianda Naufal Bachri, Naufal NIZLA ROHAYA Nurainun Nurmafuzah Qurrata A'yun Rabiatul Auliza Radha Chitta Vritti Rahmaniar Riski Rahmadani Rusydi Rusydi Abubakar Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Sapna Biby Siti Nur Balqis Qhomaini Sri Sauzi Amalia Syamsul Rizal Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Uli Artha Manullang Widyana Verawati Siregar WINDA Zakaria