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Pemanfaatan Media Sosial dalam Penguatan Daya Saing Destinasi Pariwisata Berkelanjutan: Studi Kualitatif di Desa Wisata Tetebatu, Lombok Timur Natila Rizka Safitri; Mufidah; Rohani Inta Dewi; Hapipi Jayadi; Riri Ardika Cahyani Paradita
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss1pp187-192

Abstract

TThis study aims to analyze the use of social media in strengthening the competitiveness of sustainable tourism destinations in Tetebatu Tourism Village, East Lombok. In the context of tourism digitalization, social media functions not only as a promotional tool but also as a medium for destination image building, tourist interaction, and the involvement of local actors in tourism management processes. This study employed a qualitative approach with a descriptive-analytical design to obtain an in-depth understanding of social media utilization at the local destination level. Data were collected through field observations and in-depth interviews with destination managers, village officials, tourism actors, and tourists, and were supported by documentation studies. The results indicate that social media contributes to expanding the reach of destination information, strengthening Tetebatu’s image as a nature- and community-based tourism destination, and encouraging active participation from local communities. However, the strengthening of destination competitiveness remains contextual and is influenced by management capacity, consistency in content creation, and the integration of social media strategies into sustainable tourism governance frameworks
The Effect of Facilities and Infrastructure, and Standard Operating Procedures on Public Satisfaction, Mediated By The Quality of Public Services Ningsih, Eka Hartati; Zahari, M.; Mufidah
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.712

Abstract

The facilities and infrastructure, standard operating procedures, public service quality, and public satisfaction are all intended to be described in this study. Additionally, it examines how standard operating procedures, infrastructure, and facilities affect public satisfaction. Additionally, it examines how infrastructure, facilities, and standard operating procedures affect public satisfaction by measuring the quality of public services. The Population and Civil Registration Office of the West Tanjung Jabung Regency in Jambi Province served as the study's site. Both principal and supplemental data were used in this investigation. Out of the 73,266 service users who comprised the study's population, a random sample of 100 respondents was selected. This study used a survey methodology that included both descriptive and quantitative analysis. Path Analysis with a Partial Least Squares (PLS) method was employed for the quantitative analysis. The outcomes demonstrated that public satisfaction was positively and considerably impacted by infrastructure and standard operating procedures. Public satisfaction is impacted by infrastructure and standard operating procedures through the caliber of public services. These findings show that the public's perception of service quality increases with improved infrastructure and standard operating procedures. The key to fulfilling the public's expectations of government services is optimal service quality. As a result, the presence of government representatives will provide the public with observable advantages, leading to increased satisfaction levels.