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All Journal Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Habitat Journal of Consumer Science Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research
Yanti Nuraeni Muflikh
Department Of Agribusiness, Faculty Of Economic And Management, IPB University, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Determinants of Consumer Willingness to Pay for Organic Mustard: Evidence from a Consumer Survey in Surabaya Sholihah, Nadya Ash; Suprehatin; Muflikh, Yanti Nuraeni
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.31

Abstract

Currently, the Indonesian market for organic products is concentrated mainly in big cities such as Jakarta and Surabaya. This is a response to the rising interest of urban consumers in organic products including fresh vegetables. This study aims to examine consumers' willingness to pay (WTP) for organic mustard greens and relevant factors affecting consumers' WTP. The study used primary data from a 150-modern market consumer survey conducted in Surabaya during Mei-June 2023. The data were analyzed using a discrete choice experiment and logit regression model. The results showed that consumers were willing to pay a premium price ranging up to  Rp2393.2, Rp3517 and Rp5622.6 per bundle of better-quality of organic mustard greens based on fresh smooth green leaves, branded organic, and lebelled organic attributes, respectively. The results also showed that factors such as age, level of education, and family income significantly influence consumer’s WTP. The findings provide useful information to both policymakers to assist in designing policies for the promotion of organic vegetable production and marketing and organic vegetable business to formulate marketing strategies.
Dampak Reverse Logistics Terhadap Agri-Food Supply Chain Ismawati, Ismawati; Rahma, Lailatul; Muflikh, Yanti Nuraeni; Suprehatin, Suprehatin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17357

Abstract

Increasing awareness of environmental issues, sustainable development, and the benefits of recycling underscores the significance of incorporating reverse logistics into supply chain systems. The primary objective of this study is to pinpoint the obstacles and repercussions associated with the integration of reverse logistics on the performance of supply chains by means of a methodical examination of existing literature. Employing a systematic literature review, this study scrutinized research patterns related to reverse logistics within supply chains. A total of 27 articles, spanning from 2014 to 2023, were meticulously chosen via a procedure involving identification, screening, eligibility evaluation, and analysis, with data derived from reputable sources such as Google Scholar, Scopus, and ScienceDirect. The analysis brought to light that impediments like financial constraints, inadequate understanding of reverse logistics methodologies, and absence of governmental regulations pose as major hindrances to the adoption of reverse logistics. Nonetheless, the implementation of reverse logistics has been validated to yield favorable outcomes on supply chain performance by enhancing system efficiency, cutting down expenses, boosting customer contentment, and advocating sustainable business strategies. To facilitate the execution of reverse logistics, governments ought to formulate unambiguous regulations, while enterprises can explore financial backing from investors or engage in partnerships with other stakeholders in the supply chain to secure essential funds.
Lean Supply Chain Strategy In Agribusiness Products: Systematic Literature Review Lumban Toruan, Juli Winando; Sarah Febrianti Sirait; Yanti Nuraeni Muflikh
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The trend change in using e-commerce from retail to culinary has an impact on the increasing number of UMKM partnering with food delivery e-commerce. The problem is only 36 percent of the 30 million UMKM targeted by the government to go online in 2024. The purpose of this study is to determine the role of food delivery e-commerce in increasing UMKM revenue. One of the UMKM has partnered with food delivery e-commerce is Nayo Salad. The research population is Nayo Salad consumers who shop using food delivery e-commerce grabfood, gofood and shopeefood. The sample of this study were 120 people. The study was conducted with a quantitative approach, to see the relationship between purchasing decisions with reasons to buy, food delivery e-commerce used and payment methods used by consumers. The results show that there are differences in the number of UMKM revenues before and after partnering with food delivery e-commerce. The results of this research hoped can be a motivation, example and raw model for other UMKM that have not partnered with food delivery e-commerce.Keywords: Revenue, Before, After, E-commerce, E-wallet, CODl
Analisis Efisiensi Pemasaran Kepiting Bakau Pada Perbedaan Musim Di Kecamatan Muara Gembong  Kabupaten Bekasi Nabilla, Nur Afra; Yanti Nuraeni Muflikh
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Perubahan  musim memengaruhi pemasaran kepiting di Kecamatan Muara Gembong jika tak diiringi dengan bertambahnya fungsi pemasaran. Tujuan penelitian ini mengidentifikasi sistem pemasaran dan menganalisis efisiensi pemasaran kepiting bakau pada musim kemarau dan musim hujan di Kecamatan Muara Gembong. Penentuan sampel untuk populasi nelayan menggunakan metode purposive sampling. Selanjutnya dilakukan metode snowball sampling untuk menentukan  lembaga pemasaran. Total responden berjumlah 34 responden dari 28 nelayan, tiga penjual bakulan, dan tiga penjual pedagang pengumpul besar. Analisis data dalam penelitian ini menggunakan metode kualitatif dan kuantitatif. Hasil penelitian ini menunjukan pemasaran kepiting bakau di Kecamatan Muara Gembong, Kabupaten Bekasi terdapat dua pola saluran pemasaran. Saluran pemasaran I terdiri dari nelayan, pengumpul kecil, dan pengumpul besar, sedangkan saluran pemasaran II terdiri dari nelayan dan pengumpul besar.  Berdasarkan nilai marjin pemasaran, farmer share, rasio keuntungan dan biaya yang memiliki nilai terbesar yaitu pada saluran pemasaran II menunjukan lebih eifisein. Namun berdasarkan volume yang memiliki volume terbesar yaitu saluran pemasaran I yang menunjukan lebih efisien dari sisi volume
Consumer Preference and Willingness to Pay for Organic Broiler Chicken in Jabodetabek Nabilasari, Melysa; Harmini; Muflikh, Yanti Nuraeni
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.231-250

Abstract

This study analyzes consumer preferences and Willingness to Pay (WTP) for organic broiler chicken in the Jabodetabek area. The discrete choice experiment (DCE) method analyzes consumer preferences and WTP based on relevant attributes that are in the market or similar to those in the market. The attributes analyzed were organic label, product form, freshness, taste, and price. These five attributes were selected based on a literature review. The study was conducted on 105 respondents who had experience buying and consuming it. Data were collected online from September to October 2024. The results showed that consumers prefer organic broiler chicken with organic labels, cuts/parts, fresh, and tasty. Conversely, high prices can decrease consumers' utility. Consumers are willing to pay IDR Rp96,883/kg more for organic broilers with organic labels, IDR 22,516/kg for cuts/parts, IDR 34,101/kg for fresh, and IDR 70,634/kg for tasty. This study emphasizes the importance of organic certification in increasing consumer confidence and the provision of organic broilers in practical and fresh forms. Producers and marketers are advised to prioritize product quality and convenience and develop marketing strategies highlighting the superior taste and health benefits of this product.
The use of supply chain operations reference (SCOR) in measuring the performance of supply chain management in agribusiness sector Wirda, Bunga; Irwandi, Putra; Muflikh, Yanti Nuraeni; Nurmalina, Rita

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.5742

Abstract

Introduction: This article uses a literature review study approach sourced from previous research and relevant to the topic of this research, namely the Supply Chain Operation Reference (SCOR) model. This research aims to (1) analyze the trend of SCOR Model research in the field of Agribusiness (2) identify supply chain management performance indicators (3) identify variables considered in measuring supply chain management performance (4) analyze the effectiveness of SCOR in measuring supply chain management performance, especially in the field of Agribusiness. Methods: This study conducted a literature review of 32 articles from 2014-2023 in the fields of management, business, and agriculture. Data analysis used bibliometrics and Systematic Literature Review sourced from the Scopus database with the help of VOSviewer and R-Studio software. Results: The results showed that the trend in the number of SCOR model studies fluctuated, which was dominated by articles sourced from Scopus with the main keywords that appeared were Supply Chain Management and SCOR Model. All articles carried out four main business processes namely Plan, Source, Make, and deliver with the priority of reliability attributes as the main improvement priority. Conclusion: Most of the supply chain performance levels of the articles analyzed are in the average category.
THE IMPACT OF FARMER GROUP MEMBERSHIP ON REVENUES, COSTS, AND INCOME GENERATED FROM CAYENNE PEPPER FARMING IN INDONESIA Hardja, Adiva Fitri Khalishah Tjiptara; Harmini, Harmini; Muflikh, Yanti Nuraeni
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.21885

Abstract

Cayenne pepper, a national strategic commodity, has fluctuating prices and production risks. As a result, the income of cayenne pepper farmers fluctuates. Farmer groups that function as learning classes, work platforms, and production units for farmers make few of the many efforts to deal with this issue. This study aims to (1) analyze the revenue, cost structure, and income of cayenne pepper farming among farmer group members and non-farmer group members in Indonesia, and (2) analyze the impact of farmer group membership on revenue and cost structure, and cayenne pepper farming income. The data used were secondary data from the 2014 Horticultural Crop Household Survey, with a total of 18.049 households. Data processing was performed qualitatively and quantitatively. Qualitative data analysis was performed using descriptive and quantitative methods using propensity score matching (PSM). The study results showed that farmers who are farmer group members have higher revenues, costs, and incomes than farmers who are not. Farmer groups membership impact on higher costs as well as significant positive effect towards farmer’s revenueion and income.
TATA KELOLA RANTAI NILAI KOPI ARABIKA DI DATARAN TINGGI GAYO Wirda, Bunga; Nurmalina, Rita; Muflikh, Yanti Nuraeni
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.1-15

Abstract

Struktur kekuasaan dan tata kelola berperan penting dalam pengembangan rantai nilai kopi, khususnya kopi arabika yang memiliki potensi ekonomi yang besar. Tata kelola rantai nilai yang baik dapat memperkuat keseluruhan rantai nilai kopi. Tujuan dari penelitian ini adalah untuk menganalisis struktur tata kelola rantai nilai kopi arabika di Dataran Tinggi Gayo. Metode penelitian yang digunakan adalah survei terhadap 85 aktor utama dalam rantai nilai kopi arabika. Data yang terkumpul dianalisis dengan menggunakan kerangka tata kelola rantai nilai yang dikembangkan oleh Gereffi. Hasil penelitian menunjukkan bahwa aktor dalam rantai nilai kopi arabika di Dataran Tinggi Gayo terdiri dari petani, pedagang pengumpul tingkat desa, pedagang pengumpul tingkat kecamatan, roastery, pengecer, serta koperasi dan eksportir. Sebagian besar kopi Arabika di Dataran Tinggi Gayo di ekspor keluar negeri dalam bentuk biji kopi green bean, dan sisanya dipasok ke roastery sebagai bahan baku pembuatan kopi sangrai dan kopi bubuk. Tata kelola rantai nilai kopi arabika di Dataran Tinggi Gayo dikategorikan sebagai tata kelola modular, dengan ciri-ciri kompleksitas yang tinggi pada proses transaksi, kodifikasi informasi yang tinggi, serta kapabilitas dari pemasok yang juga tinggi. Temuan ini mengindikasikan bahwa untuk meningkatkan rantai nilai kopi arabika di Dataran Tinggi Gayo dibutuhkan dukungan dari semua aktor yang terlibat. Perlu ada penguatan kolaborasi antara aktor rantai nilai, mulai dari petani hingga eksportir dan roastery.
Analisis Keuntungan Usahatani Kentang Sistem Irigasi Sprinkler dan Permukaan di Kecamatan Pangalengan Kabupaten Bandung Salma, Salma; Nurmalina, Rita; Muflikh, Yanti Nuraeni
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.129-143

Abstract

Jawa barat menempati posisi ketiga sentra produksi kentang terbanyak di Indonesia, Kecamatan Pangalengan di Kabupaten Bandung menyumbang produktivitas tertinggi terhadap produkvitas kentang di Jawa Barat. Harga yang diterima oleh petani sangat berfluktuatif dan berpengaruh terhadap keuntungan petani. Saat panen raya, ketersediaan kentang melimpah sehingga harga yang diterima petani ekcil. Berbending terbalik saat musim kemarau, harga yang diterima lebih besar karena ketersediaan yang terbatas. Upaya untuk mengatasi hal tersebut yaitu dengan mengusahakan kentang pada musim kemarau dengan pemanfaatan irigasi yaitu irigasi sprinkler. Penelitian ini bertujuan untuk menganalisis efisiensi usahatani kentang irigasi sprinkler dan permukaan. Metode yang digunakan yaitu analisis keuntungan dan Uji beda T-test dengan total responden sebanyak 60 petani, diantaranya 50 petani irigasi sprinkler dan 10 petani irigasi permukaan. Efisiensi rasio R/C atas biaya total usahatani kentang irigasi sprinkler lebih besar yaitu 1,45 dibandingkan dengan irigasi permukaan yaitu 1,24.
Agri Food Supply Chain Network: Kajian Literatur Sistematik Nabilasari, Melysa; Andriani, Nindi Silvia; Muflikh, Yanti Nuraeni
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.10

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi rantai pasok pangan komoditas pertanian dengan menggunakan pendekatan Food Supply Chain Network (FSCN). Metode yang digunakan pada penelitian ini adalah Systematic Literature Review (SLR) dengan menggunakan 28 artikel terkait. Hasil penelitian menunjukkan bahwa rantai pasok pangan komoditas pertanian memiliki sasaran pasar yang jelas, yaitu sebagian besar untuk memenuhi kebutuhan pasar lokal dan dalam negeri dengan sasaran pengembangan yang berfokus pada upaya dalam memperbaiki dan meningkatkan koordinasi, kolaborasi, kelancaran informasi serta pemanfaatan teknologi untuk meningkatkan produksi serta mutu produk. Rantai pasok ini memiliki 21 saluran pemasaran yang terdiri dari petani, distributor, manufaktur, retail, dan konsumen. Para anggota yang terlibat dalam rantai pasok pangan komoditas pertanian memiliki pola manajemen, kepemilikan sumberdaya, dan proses bisnis yang beragam. Secara umum, rantai pasok pangan komoditas pertanian telah berjalan dengan baik, yang dilihat dari nilai kinerja rantai pasok yang efisien dan sedang (average), walaupun dengan adanya perbaikan yang perlu dilakukan pada atribut reliabilitas dan responsivitas.
Co-Authors Andriani, Nindi Silvia Ashar, Nurul Magfirah Burhani, Al-May Abyan Izzy Dewiyanti, Dewiyanti Emil Fatmala Emil Fatmala Fariyanti, Anna Hardja, Adiva Fitri Khalishah Tjiptara Harmini Harmini, Harmini Herawati Hifziah, Hilyatul Irwandi, Putra Ismawati Ismawati Juniar Atmakusuma Lumban Toruan, Juli Winando Maharani, Mutiara Ria Despita Miranda , Vanesha Muhammad, Anindito Nabilasari, Melysa Nabilla, Nur Afra Nainggolan, Stepani Nesia, Khairina Aswita Netti Tinaprilla Nia Rosiana Nurzakiah, Sitty Permata, Kurnia Intan Rahadiarta, I Komang Pradnyananda S. Rahma, Lailatul Ratna Winandi Asmarantaka Rita Nurmalina Roma Intan Nainggolan, Stepani A. K. Rosiana, Nia Salma Salma Sarah Febrianti Sirait Sholihah, Nadya Ash Suprehatin Suprehatin Suprehatin Triana Gita Dewi Utami, Anisa Dwi Wirda, Bunga Yanamisra, Alfira Yanuar, Rahmat Zamborita, Depicha Zambustya