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All Journal Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Habitat Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Samudra Ekonomi dan Bisnis Agro Bali: Agricultural Journal International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research
Yanti Nuraeni Muflikh
Department Of Agribusiness, Faculty Of Economic And Management, IPB University, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengembangan Kapasitas Petani melalui Pelatihan Farm Recording dan Digital Marketing di Desa Palon, Kabupaten Blora Fariyanti, Anna; Muflikh, Yanti Nuraeni; Suprehatin, Suprehatin; Miranda, Vanesha; Herawati, Herawati
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.12.1.35-45

Abstract

Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decision-making and constrain market access to mostly local buyers. The capacity-building program equipped 27 participants (farmers, livestock keepers, and fish cultivators) with practical skills in farm recording and digital marketing through a participatory approach covering preparation, training, and evaluation with pre-test and post-test. Results show substantial gains: understanding of farm recording rose from 29,63% to 48,15%, while digital marketing comprehension increased from 37.04% to 88.89%. Two primary benefits followed: participants adopted structured financial records to track costs and revenues, and they gained digital-marketing skills that expanded market reach and increased income via online platforms. These outcomes demonstrate the program’s effectiveness in enhancing financial and digital literacy and equipping farmers with managerial and marketing capabilities aligned with the demands of the digital era.
Co-Authors Adnyana, Wayan Ardi Andriani, Nindi Silvia Ashar, Nurul Magfirah Astrima, Alif Hasna Burhani, Al-May Abyan Izzy Dewiyanti, Dewiyanti Eko Ruddy Cahyadi Emil Fatmala Emil Fatmala Fariyanti, Anna Gumay, Wim Zembladimi Hardja, Adiva Fitri Khalishah Tjiptara Harmini Harmini, Harmini Herawati Herawati Herawati Hifziah, Hilyatul Ismawati Ismawati Juniar Atmakusuma Lona, Nia Jessica Lumban Toruan, Juli Winando Maharani, Mutiara Ria Despita Miranda , Vanesha Miranda, Vanesha Muhammad, Anindito Nabilasari, Melysa Nabilla, Nur Afra Nainggolan, Stepani Nesia, Khairina Aswita Netti Tinaprilla Nia Rosiana Nurzakiah, Sitty Permata, Kurnia Intan PUTRA - IRWANDI Rahadiarta, I Komang Pradnyananda S. Rahma, Lailatul Ratna Winandi Asmarantaka Rita Nurmalina Roma Intan Nainggolan, Stepani A. K. Rosiana, Nia Salma Salma Sarah Febrianti Sirait Sholihah, Nadya Ash Suprehatin Suprehatin Suprehatin Triana Gita Dewi Utami, Anisa Dwi Wirda, Bunga Yanamisra, Alfira Yanuar, Rahmat Zamborita, Depicha Zambustya