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All Journal Jurnal Ilmiah Econosains Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Ekonomi Bisnis dan Manajemen journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Digital Business and Global Economy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Journal of Strategic Marketing and Innovation
Ryna Parlyna
Fakultas Ekonomi Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of User Experience and System Responsiveness on the Continued Use of the Livin’ by Mandiri Application among Students of the Faculty of Economics, Universitas Negeri Jakarta, with User Satisfaction Jauza Aqhna Kamila; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.2.03

Abstract

This study examines how User Experience and System Responsiveness influence the continued use of the Livin’ by Mandiri application among students of the Faculty of Economics at Universitas Negeri Jakarta, with User Satisfaction serving as a mediating variable. The research employs a quantitative approach, and the data are analyzed using Structural Equation Modeling (SEM) with the assistance of the SmartPLS software. The participants in this study are active students from the Faculty of Economics, Universitas Negeri Jakarta, who actively use the Livin’ by Mandiri application. The results demonstrate that User Experience and System Responsiveness both have a positive and significant impact on User Satisfaction. Furthermore, User Experience and User Satisfaction significantly contribute to the continued use of the application. However, System Responsiveness does not show a significant direct influence on continued use. The mediation analysis further indicates that User Satisfaction partially mediates the relationship between User Experience and continued use, while it does not mediate the relationship between System Responsiveness and continued use. These findings highlight the critical role of user satisfaction in encouraging the sustained use of digital banking applications over time.
Model Kausalitas Purchase Intention Online Produk X: Social Media Marketing, Online Review, Price Discount dan Halal Cosmethic Siti Holipah; Ryna Parlyna; Fildzah Shabrina
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cey8tx84

Abstract

This study was conducted to examine the causal relationship between social media marketing, online reviews, price discounts, and halal cosmetics on consumer purchase intention for skincare product X in the digital environment. The approach used was quantitative, using the Partial Least Square Structural Equation Modeling (PLS-SEM) method, analyzed using SmartPLS software. The study involved 170 respondents aged 18–28 who actively access skincare products through digital media. Respondents were selected using a purposive sampling technique, while the research instrument consisted of 17 statement items. The study findings indicate that social media marketing, online reviews, and halal cosmetics have a positive and significant influence on purchase intention, while price discounts did not prove to have a significant effect. Practically, the results of this study were implemented through the development of a prototype e-commerce skincare application called SKINSHOP, designed as a decision support system to assist consumers in selecting skincare products more systematically and informatively.
Faktor-Faktor yang Memengaruhi Niat Menggunakan Teknologi Virtual Try-On Produk Make-Up pada Gen Z Viyonila Pratiwi; Ryna Parlyna; Osly Usman
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6qyxd923

Abstract

This study aims to analyze the factors that influence behavioral intention in using virtual try-on (VTO) technology for makeup products. The variables tested in this study include perceived usefulness, perceived ease of use, social influence, and perceived trust. This study used a quantitative approach with an online survey method. Data were collected from 170 respondents who were Generation Z, domiciled in DKI Jakarta, and knew or had used the virtual try-on feature for makeup products. The sampling technique used was purposive sampling. Data were collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that perceived ease of use had a positive and significant effect on behavioral intention and perceived usefulness. In addition, social influence had a positive and significant effect on behavioral intention and perceived trust. Perceived trust was also shown to have a positive and significant effect on behavioral intention in using virtual try-on technology. However, perceived usefulness did not show a significant effect on behavioral intention. Furthermore, the test results show that perceived trust mediates the effect of social influence on behavioral intention, indicating that social influence can increase intention to use virtual try-on technology by building user trust. This study recommends that beauty brands focus their virtual try-on technology development on aspects of ease of use, increasing user trust, and leveraging social influence through digital media to increase usage interest among Generation Z.
Faktor-Faktor yang Mempengaruhi Kelayakan Bisnis Event Equestrian pada Aragon Merdeka Master 2025 di The Hub Indonesia Dorojatun Zaidan Latasa Muhammad; Ryna Parlyna; Sabo Hermawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p5ne5951

Abstract

This research focuses the analysis on the digital business phenomenon within the post-pandemic sport tourism industry, rather than an operational evaluation of the event. The Aragon Merdeka Master (AMM) 2025 case study at The Hub Indonesia is positioned as an instrumental context to understand the fundamental shift from the service economy to the Experience Economy. Despite recording a record participation of 1,751 entries, this event faced significant operational challenges in the form of competition duration extending until 03:00 WIB. This study aims to analyze how Event Experience Quality, Experiential Value, and Willingness to Pay interact in determining Business Feasibility amidst the dynamics between digital visual demands and animal welfare ethical risks. Using a qualitative approach with a case study method, data were collected through digital footprint observation, archival study, and in-depth interviews, then analyzed using Reflexive Thematic Analysis. The theoretical foundation of the research refers to the frameworks of Experiential Marketing (Schmitt, 1999) and Experience Economy (Pine & Gilmore, 1999). The research results reveal the Phygital Gap phenomenon, where the visual innovation of the night session successfully created a digital image of grandeur that compensates for physical management constraints in the field (P1). A digital consumer behavior anomaly was found where operational friction did not decrease WTP (P2), because participants engaged in a value compensation mechanism by prioritizing social validation over physical comfort (P3). However, it is concluded that this business model has fragile feasibility. Financial profits from capacity intensification (P4) face reputational risk challenges and the potential review of the Social License to Operate due to animal welfare issues (P5). This study suggests a strategic transition from a volume-based business model to a value-based model for long-term sustainability.
Faktor Faktor yang Memengaruhi Use Behavior Pengguna Fintech Crowdfunding Melalui Behavioral Intention Shuja Azmi Ismail; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6884qj34

Abstract

The development of Fintech Crowdfunding in Indonesia has made it easier for people to conduct donations and social financing activities digitally. However, the level of continued use is still influenced by various psychological, social, and technological factors, especially among Generation Z as the largest digital user group. This study aims to analyze the influence of performance expectations, effort expectations, social influence, facilitating conditions, perceived risk, perceived trust, and hedonic motivation on behavioral intentions and their impact on the usage behavior of fintech crowdfunding users, with behavioral intentions as a mediating variable, on the Kitabisa platform. This study uses a quantitative approach with a survey method through a questionnaire to Generation Z users who have used the Kitabisa platform. The data analysis technique uses Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the direct and indirect relationships between variables. The results show that performance expectations, effort expectations, social influence, facilitating conditions, perceived trust, and hedonic motivation have a positive effect on behavioral intentions, while perceived risk has a negative effect on behavioral intentions. Furthermore, behavioral intentions are proven to have a positive and significant effect on usage behavior. The results of the mediation test indicate that behavioral intention is able to mediate the influence of all independent variables on usage behavior, both fully and partially. This finding suggests that fintech crowdfunding usage behavior is influenced not only by technological factors, but also by trust, risk perception, and user emotional motivation. Therefore, improving system quality, transparency, security, and user emotional experience are important factors in driving the desire to use fintech crowdfunding platforms.
Faktor-Faktor Yang Memengaruhi Continuance Intention to Use Bank Digital X Melalui Satisfaction Imelda Bella Clarisa; Corry Yohana; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jgvv0g58

Abstract

This study aims to explore the impact of perceived usefulness and confirmation on continuance intention to use with satisfaction as a mediating variable among users of Bank X's application. A quantitative approach was applied through a survey method with online questionnaire distribution. Data was obtained from 150 respondents who were active Bank X users, aged between 18 and 45 years old, residing in DKI Jakarta, and had the intention to continue using the Bank X application. Data analysis was performed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The research findings revealed that perceived usefulness had a positive and significant effect on satisfaction. Confirmation also showed a positive and significant effect on satisfaction. In addition, satisfaction had a positive and significant effect on continuance intention to use. Perceived usefulness did not show a direct effect on continuance intention to use. However, confirmation had a positive and significant effect on continuance intention to use. Furthermore, perceived usefulness had a positive and significant effect on continuance intention to use through the mediation of satisfaction. Confirmation also had a positive and significant effect on continuance intention to use through the mediation of satisfaction. Finally, confirmation showed a positive and significant effect on perceived usefulness.
Faktor- Faktor yang Mempengaruhi Behavioral Intention Penggunaan Aplikasi Pemesanan Mobile Kopi pada Kalangan Gen Z di DKI Jakarta Mohammed Ameen Sallam Ali; Mohamad Rizan; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5bw0k394

Abstract

The rapid development of digital technology has transformed consumer behavior, including in the coffee industry, which increasingly relies on online ordering applications. This study aims to analyze the influence of Performance Expectancy and Social Influence on Behavioral Intention to use coffee ordering applications among Generation Z in DKI Jakarta, with Attitude Toward Using as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z respondents in DKI Jakarta who have experience using coffee ordering applications and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Performance Expectancy and Social Influence have a positive and significant effect on Attitude Toward Using. Furthermore, Attitude Toward Using has a positive and significant effect on Behavioral Intention, while Social Influence does not have a direct effect on Behavioral Intention. The indirect effect analysis shows that Attitude Toward Using mediates the relationship between Performance Expectancy and Behavioral Intention as well as between Social Influence and Behavioral Intention. Overall, this study concludes that users’ attitudes play a crucial role in shaping the intention to use coffee ordering applications among Generation Z.
Pengaruh Perceived Price dan Product Quality Terhadap Repurchase Intention Melalui Customer Satisfaction pada Game Mobile Legends: Bang Bang Naufal Dwiranzah; Munawaroh Munawaroh; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d6s3td46

Abstract

This research is motivated by the phenomenon of declining annual revenue for the game Mobile Legends: Bang Bang (MLBB) in 2025, which indicates an issue in players' repurchase intention due to complaints regarding price fairness (perceived price) and product quality. This study aims to analyze the effect of perceived price and product quality on repurchase intention with customer satisfaction as a mediating variable among MLBB players. The research method employed is quantitative, utilizing an online questionnaire distributed to 142 respondents consisting of Universitas Negeri Jakarta students in Jabodetabek who met the sampling criteria. The data analysis technique applies Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The results indicate that perceived price and product quality have a positive and significant effect on customer satisfaction and repurchase intention. Moreover, customer satisfaction is proven to serve as a significant mediator bridging the effects of perceived price and product quality on repurchase intention. These findings emphasize that sustaining players' repurchase intention in the long term heavily relies on the developer's capability to foster customer satisfaction through fair pricing strategies and innovative, high-quality product designs.                                                                                                                                              
Faktor-Faktor yang Memengaruhi Continuance Use Intention Aplikasi Shopee Partner pada Mitra UMKM di Jabodetabek Arsanti Raissa Kinanti; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2ghs4a59

Abstract

This study aims to analyze Continuance Use Intention among Shopee Partner users in the Jabodetabek area. This application is used by Shopee Food partners to manage their business operations digitally. This study examines the influence of System Quality, Information Quality, Service Quality, Perceived Usefulness, and User Satisfaction. Data were collected from 260 SME operators via a questionnaire and analyzed using SEM-PLS with SmartPLS 4.0 software. The results of the analysis indicate that System Quality, Information Quality, and Service Quality have a positive and significant effect on Perceived Usefulness. Service Quality and Perceived Usefulness have a positive effect on User Satisfaction, while System Quality and Information Quality do not affect User Satisfaction. Furthermore, Perceived Usefulness and User Satisfaction have a positive effect on Continuance Use Intention. Future research is recommended to expand the sample size, add variables, and use a longitudinal approach to obtain more comprehensive results.
PERAN ADOPSI E-COMMERCE, LITERASI DIGITAL, DAN KINERJA KEUANGAN DALAM MENDORONG KEBERLANJUTAN USAHA MIKRO DAN KECIL DI JAKARTA Nazwa Oktaviani Mohamad; Ryna Parlyna; Inkreswari Retno Hardini
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1352

Abstract

Pertumbuhan ekonomi digital mendorong pelaku Usaha Mikro dan Kecil (UMK) untuk meningkatkan pemanfaatan teknologi, khususnya melalui adopsi e-commerce dan penguatan Digital Literacy. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Literacy dan E-Commerce Adoption terhadap Financial Performance dan Sustainability UMK di Provinsi Daerah Khusus Jakarta, serta menguji peran mediasi Financial Performance. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner online berskala Likert 6 poin terhadap pelaku UMK generasi Milenial dan Generasi Z di Jakarta yang telah menjalankan usaha minimal dua tahun. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Digital Literacy berpengaruh positif dan signifikan terhadap E-Commerce Adoption dan Financial Performance, namun tidak berpengaruh signifikan secara langsung terhadap Sustainability. E-Commerce Adoption terbukti berpengaruh positif dan signifikan terhadap Financial Performance dan Sustainability. Selain itu, Financial Performance berpengaruh positif dan signifikan terhadap Sustainability serta memediasi pengaruh Digital Literacy dan E-Commerce Adoption terhadap Sustainability. Secara keseluruhan, temuan penelitian menegaskan bahwa kemampuan digital perlu dikonversi menjadi kinerja keuangan agar dapat memberikan dampak nyata terhadap keberlanjutan UMK.
Co-Authors Achmad Zaky Maulana Adib Pradipta Adnan Kasofi Afidah Nur Aslamah Ajeng S Ramadhanti Alimah Alda Fuadiyah Alisya Putri Ammar Shiddiq Yulianto Andi Muh Fachry Arif Marsal Ariyo Alinugroho Singgih Arsanti Raissa Kinanti Arum Nur Anggraini Ati Sumiati Atia Tiara Trisnawan Ayu Qirana Azahra Putri Dewi Mumpuni Azzahrani Hafshah Valiandri Basrah Saidani Bianca Ayu Anindira Bintang Muhamad Harsya Caecilia Sheryl Kusuma Cellina Meidy Corry Yohana Dea Permatasari Dinda Mandatain Diya Aldin Fadeyushka Dorojatun Zaidan Latasa Muhammad Dyah Ratu Dwihapsari Faiz Al Fajri Fathir Fairuzzi Faza Hibatul Haqqi Fidhyallah, Nadya Fadillah Fikri Pirmansyah Fildzah Shabrina Fira Malinda Firgiawan Akbar Fitri Handayani Gatot Nazir Ahmad Hasna Azzahidah Hendryawan Cipta Mulia Hilsya Faiqotul Innayah Hipnu Maulana Imelda Bella Clarisa Inkreswari Retno Hardini Iqbal Nur Fazarun Jaehan Fairuz Zahran Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Johara Johara Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kayla Diandra Alisya Keiza Zeta Lazuardi Khansa Puti Zharifah Muza Lailatul Isti’anah Mardiana Saharani Mellani Indriyani Mohamad Badar Fadlilah Mohamad Rizan Mohammad Akeyla Zedidiah Mohammed Ameen Sallam Ali Muhammad Albi Muhammad Faisal Muhammad Fathurrahman Muhammad Shadiq Al Fatih Muhammad Yoga Pratama Muhammad Yusuf Muhmmad Yusuf Munawaroh Munawaroh Nanda Melandri Naufal Dwiranzah Naura Artanti Shafwan Wibowo Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Oktaviani Mohamad Nazwa Ramadhani Nirmala Fauziah Nurdin Hidayat Osly Usman Prianda Saputra Putri Nusadrina Murni Quinasa Rama Herlanlam Rachel Adzkia Zahra Radja Rafi Aryawira Rafilino Rianda Sastrodiningrat Raihan Kamilun Amin Raissa Diamantha Kalila Ranisya Refanka Adhar Raniyah Kamilah Ranty Pratiwi Ratu Aulia Kinanti Regina Humaningtyas Purba Reysa Almaira Anandita Rizki Syaban Mulyasaputra Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Ruwayda Ruwayda Sabo Hermawan Shuja Azmi Ismail Siti Holipah Siti Nurlaela Sri Zulaihati Susanti, Santi Syadin Alivia Yusuf Tasha Dwi Oktora Teja Supraba Tezar Putra Nugraha Usep Suhud Viyonila Pratiwi Widya Parimita, Widya Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung