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All Journal Jurnal Ilmiah Econosains Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Ekonomi Bisnis dan Manajemen journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Digital Business and Global Economy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Journal of Strategic Marketing and Innovation
Ryna Parlyna
Fakultas Ekonomi Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Faktor - Faktor yang Mempengaruhi Behavioral Intention pada Fitur Toilet Tracking Aplikasi Mobile Transjakarta Naura Artanti Shafwan Wibowo; Osly Usman; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/46awyv41

Abstract

This study aims to analyze the factors influencing users' behavioral intention toward the Toilet Tracking feature on the Transjakarta mobile application to enhance user comfort and experience. The study extends the Technology Acceptance Model (TAM) by incorporating Personal Innovativeness, Self-Efficacy, and System Quality as independent variables, alongside Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment as mediating variables influencing Behavioral Intention. A quantitative approach was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) analyzed via SmartPLS 4.0 software. Data were collected through questionnaires distributed to 189 Transjakarta application user respondents. The findings demonstrate that Personal Innovativeness positively affects Perceived Usefulness, Self-Efficacy positively affects Perceived Ease of Use, and System Quality positively affects Perceived Enjoyment. Furthermore, Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment significantly and positively influence Behavioral Intention, while also mediating the relationships between the independent variables and behavioral intention. These results indicate that enhancing system quality, perceived usefulness, ease of use, and enjoyable experiences increases users' intention to utilize the Toilet Tracking feature. This study provides valuable considerations for PT Transportasi Jakarta in developing innovative digital features.
Faktor-Faktor yang Memengaruhi Niat Membeli Produk Sustainable Skincare pada Generasi Z di Jabodetabek Azahra Putri Dewi Mumpuni; Ryna Parlyna; Inkreswari Retno Hardini
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/napsqf70

Abstract

This study was motivated by the growing trend of sustainable lifestyles, particularly among Generation Z, which has increased interest in sustainable skincare products. However, this trend is not reflected in the Indonesian skincare market, where non-sustainable brands continue to dominate. This phenomenon indicates that increased awareness of sustainability does not necessarily lead to a higher intention to purchase sustainable skincare products. Therefore, this study was conducted to identify the factors influencing consumers' purchase intention toward sustainable skincare brands. The objective of this study is to examine the partial effects of social media marketing, brand awareness, brand image, and brand trust on purchase intention. A quantitative research approach was employed using a survey method, with data collected through a Google Forms questionnaire. The study involved 250 Generation Z respondents, born between 1997 and 2012, residing in Jakarta, and familiar with the brand From This Island. The collected data were analyzed using IBM SPSS Statistics Version 27. The findings indicate that social media marketing, brand awareness, brand image, and brand trust each have a positive and significant partial effect on purchase intention.
Peran Strategi Pemasaran Digital Beauty Commerce terhadap Customer Satisfaction dan Repurchase Intention Jaehan Fairuz Zahran; Usep Suhud; Ryna Parlyna
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aes3b781

Abstract

This study aims to analyze the influence of Customer Engagement, Product Diversity, and Loyalty Program on Customer Satisfaction and their implications for Repurchase Intention among SOCO App by Sociolla users. This study employs a quantitative approach involving 250 respondents selected through purposive sampling. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that Customer Engagement has a positive and significant effect on both Customer Satisfaction and Repurchase Intention. Product Diversity also has a positive and significant effect on Customer Satisfaction but does not significantly affect Repurchase Intention. Meanwhile, Loyalty Program and Customer Satisfaction are not proven to have significant effects on Repurchase Intention. These findings suggest that customer engagement is the most dominant factor in shaping satisfaction and repurchase intention, while product diversity plays a greater role in enhancing satisfaction without directly driving repurchase behavior. The loyalty program offered has not been effective as a determinant of satisfaction or repurchase intention in the beauty commerce context. This study contributes to beauty commerce platform managers in designing digital marketing strategies oriented toward customer engagement and product diversification.  
Analisis Niat Menggunakan E-Ticketing Application dalam Layanan Transportasi Publik: Studi Pengguna Fitur E-Ticketing pada Aplikasi MyMRTJ Raissa Diamantha Kalila; Ryna Parlyna; Osly Usman
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4p3ghs51

Abstract

Perkembangan teknologi menyebabkan perubahan digital pada bidang transportasi umum, salah satunya melalui penerapan fitur tiket digital pada aplikasi MyMRTJ. Namun, pemanfaatan fitur e-ticketing masih belum maksimal sehingga diperlukan penelitian untuk mengidentifikasi faktor yang memengaruhi niat pengguna. Data yang diperoleh dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived ease of use, dan Trust berpengaruh positif dan signifikan terhadap Attitude toward using. Lalu, Attitude toward Using berpengaruh positif dan signifikan terhadap Intention to use. Namun, Attitude toward Using tidak memediasi pengaruh Perceived Usefulness dan Perceived ease of use terhadap Intention to use.  
Perancangan Sistem Marketplace B2B IT Asset Disposition dengan Human Centered Design pada Relapify Rachel Adzkia Zahra; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bw7j0p63

Abstract

This study aims to design and develop a web-based B2B marketplace prototype called ReLapify as a digital solution for IT Asset Disposition (ITAD) management and transactions in Indonesia. The research addresses several issues, including inefficiencies in IT asset management, information asymmetry in B2B transactions, limited transaction security and legal certainty, and the absence of environmental impact reporting to support corporate ESG implementation. The system was developed using the Waterfall method, consisting of requirements analysis, system design, implementation, testing, deployment, and documentation stages. A Human-Centered Design (HCD) approach based on ISO 9241-210:2019 was applied to ensure that the platform met user needs. The platform was developed using Lovable AI and includes 21 integrated functional modules. System evaluation was conducted through End-to-End (E2E) Testing, Role-Based Access Control (RBAC) Testing, and usability assessment using the System Usability Scale (SUS) involving 30 respondents, consisting of 15 Sellers and 15 Buyers. The E2E and RBAC tests achieved a 100% success rate, while the SUS evaluation obtained an average score of 79.58, categorized as Good and exceeding the acceptable benchmark. The findings indicate that ReLapify meets usability standards and effectively addresses key challenges within the B2B ITAD ecosystem.
Perancangan Platform UMNA untuk Pelaksanaan Umrah Mandiri dengan Pendekatan Human-Centered Design Johara Johara; Osly Usman; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m7wftw86

Abstract

The growing public interest in independent Umrah in Indonesia has not been matched by adequate digital infrastructure for novice users, resulting in procedural confusion, fear of visa rejection, cost uncertainty, and limited visibility of post-transaction travel status. This study designs the UMNA Platform, a digital solution that integrates the entire independent Umrah planning process through step-by-step navigation, dynamic cost calculation, visa administration support, and a centralized user control center. Employing a Human-Centered Design approach through five Design Thinking stages within a Waterfall SDLC framework, the research covers requirement analysis, system design, implementation, testing, and finalization. The unit of analysis comprises prospective urban Muslim pilgrims aged 20–45 in the Jabodetabek area. Data were analyzed qualitatively, through social media observation and pre-research questionnaires to identify user pain points, and quantitatively, using Black-Box Testing for functional validation and the System Usability Scale (SUS) for usability measurement. All twenty functional test scenarios achieved a 100% Pass status, and all four usability tasks reached a 100% completion rate, with an average SUS score of 82.75, exceeding the acceptability threshold. Integrating cost transparency, guided navigation, and travel status visibility was shown to enhance user confidence and ease of use. The UMNA Platform is expected to reduce consumer confusion and strengthen pilgrims' autonomy in performing Umrah independently.  
Peran UTAUT2 dan Satisfaction terhadap Behavioral Intention pada Platform Freemium Ratu Aulia Kinanti; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fqsgwf67

Abstract

The rapid development of the video streaming industry has become increasingly competitive, prompting service providers to implement freemium business models through free trial offerings to attract new customers. This study aims to analyze the effect of Performance Expectancy, Price Value, and Hedonic Motivation on Behavioral Intention, both directly and through the mediation of Satisfaction in the context of the YouTube Premium free trial service. This research employs a quantitative explanatory approach using a survey method. Sampling was conducted using a purposive sampling technique, involving 150 respondents who are YouTube Premium free trial users residing in the DKI Jakarta Province. Primary data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The results of the hypothesis testing indicate that Performance Expectancy, Price Value, Hedonic Motivation, and Satisfaction have a positive and significant effect on Behavioral Intention. Furthermore, the mediation analysis proves that Satisfaction plays a complementary partial mediation role in the relationship between Performance Expectancy, Price Value, Hedonic Motivation, and Behavioral Intention. The findings of this study indicate that although user satisfaction and pleasure are exceptionally high during the trial period, economic value rationality and functional fulfillment remain the dominant factors driving the conversion decision to a paid subscription, particularly among consumers in developing countries. Practically, this research recommends that streaming service providers focus not only on the entertainment experience but also maintain competitive pricing strategies and high-quality premium features to optimize customer retention rates.
Pengaruh Interaktivitas dan Keahlian terhadap Niat Beli pada Fitur Shopee Live Melalui Kepercayaan pada  Streamer sebagai Mediasi Putri Nusadrina Murni; Ryna Parlyna; Fildzah Shabrina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dx12c657

Abstract

This study aims to analyze the effect of streamer interactivity and expertise on consumer purchase intention within the Shopee Live feature, utilizing trust in the streamer as a mediating variable. Using a quantitative approach with a survey design, primary data were collected online from 210 respondents in DKI Jakarta selected through purposive sampling. Data analysis was conducted using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results demonstrate that both interactivity and streamer expertise have a positive and significant direct effect on purchase intention, as well as on the formation of consumer trust. Trust in the streamer is also proven to have a positive and significant effect on purchase intention and partially mediates the relationship between interactivity, streamer expertise, and purchase intention. This model explains 55.8% of the variance in trust and 54.5% in purchase intention, empirically supporting the Stimulus-Organism-Response (S-O-R) framework. For managerial implications, businesses are advised to train streamers in responsive two-way communication and comprehensive product knowledge to maintain credibility. Future research is recommended to expand the demographic scope and incorporate additional variables such as streamer attractiveness or broadcast quality.  
Perancangan Aplikasi E-CRM Smartrealty Berbasis Web dengan Human-Centered Design untuk Pengelolaan Leads Agen Properti Ruwayda Ruwayda; Osly Usman; Ryna Parlyna
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xqp0w298

Abstract

This research aims to design a web-based Electronic Customer Relationship Management (e-CRM) prototype application to address operational inefficiencies faced by property agents in leads management, including the lack of initial qualification data, budget mismatch, manual qualification inefficiency, and the absence of an integrated pipeline system. Problems were identified through a pre-survey of six active property agents. Smart Realty was developed using the waterfall model combined with Design Thinking and Human-Centered Design (HCD) based on ISO 9241-210:2019, producing thirteen mid-fidelity wireframes and a functional prototype comprising Smart Discovery, Pipeline Kanban, Consultation, Leads Management, Property Listing, and Dashboard & Business Funnel modules. Evaluation was conducted through black-box testing and usability testing using the System Usability Scale (SUS) involving 30 active property agent respondents. All seven black-box testing scenarios were declared Pass. The average SUS score reached 90.08 (Grade A Excellent), surpassing the industry average of 68, with an average task completion rate of 97.3% and continued use intent as a reflection of behavioral intention averaging 4.70 out of 5. The research concludes that Smart Realty meets usability standards and supports property agents' behavioral intention to transition from manual leads management to a more structured and integrated digital e-CRM system.
Co-Authors Achmad Zaky Maulana Adib Pradipta Adnan Kasofi Afidah Nur Aslamah Ajeng S Ramadhanti Alimah Alda Fuadiyah Alisya Putri Ammar Shiddiq Yulianto Andi Muh Fachry Arif Marsal Ariyo Alinugroho Singgih Arsanti Raissa Kinanti Arum Nur Anggraini Ati Sumiati Atia Tiara Trisnawan Ayu Qirana Azahra Putri Dewi Mumpuni Azzahrani Hafshah Valiandri Basrah Saidani Bianca Ayu Anindira Bintang Muhamad Harsya Caecilia Sheryl Kusuma Cellina Meidy Corry Yohana Dea Permatasari Dinda Mandatain Diya Aldin Fadeyushka Dorojatun Zaidan Latasa Muhammad Dyah Ratu Dwihapsari Faiz Al Fajri Fathir Fairuzzi Faza Hibatul Haqqi Fidhyallah, Nadya Fadillah Fikri Pirmansyah Fildzah Shabrina Fira Malinda Firgiawan Akbar Fitri Handayani Gatot Nazir Ahmad Hasna Azzahidah Hendryawan Cipta Mulia Hilsya Faiqotul Innayah Hipnu Maulana Imelda Bella Clarisa Inkreswari Retno Hardini Iqbal Nur Fazarun Jaehan Fairuz Zahran Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Johara Johara Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kayla Diandra Alisya Keiza Zeta Lazuardi Khansa Puti Zharifah Muza Lailatul Isti’anah Mardiana Saharani Mellani Indriyani Mohamad Badar Fadlilah Mohamad Rizan Mohammad Akeyla Zedidiah Mohammed Ameen Sallam Ali Muhammad Albi Muhammad Faisal Muhammad Fathurrahman Muhammad Shadiq Al Fatih Muhammad Yoga Pratama Muhammad Yusuf Muhmmad Yusuf Munawaroh Munawaroh Nanda Melandri Naufal Dwiranzah Naura Artanti Shafwan Wibowo Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Oktaviani Mohamad Nazwa Ramadhani Nirmala Fauziah Nurdin Hidayat Osly Usman Prianda Saputra Putri Nusadrina Murni Quinasa Rama Herlanlam Rachel Adzkia Zahra Radja Rafi Aryawira Rafilino Rianda Sastrodiningrat Raihan Kamilun Amin Raissa Diamantha Kalila Ranisya Refanka Adhar Raniyah Kamilah Ranty Pratiwi Ratu Aulia Kinanti Regina Humaningtyas Purba Reysa Almaira Anandita Rizki Syaban Mulyasaputra Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Ruwayda Ruwayda Sabo Hermawan Shuja Azmi Ismail Siti Holipah Siti Nurlaela Sri Zulaihati Susanti, Santi Syadin Alivia Yusuf Tasha Dwi Oktora Teja Supraba Tezar Putra Nugraha Usep Suhud Viyonila Pratiwi Widya Parimita, Widya Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung