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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Econosains JURNAL MANAJEMEN MOTIVASI MABIS: Manajemen dan Bisnis JOURNAL OF BUSINESS STUDIES Journal of Management and Leadership Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian Ekonomi Akuntansi (JENSI) JMK Jurnal Manajemen dan Kewirausahaan Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal of Economics and Business UBS Journal of Servite Jurnal Manajemen Jurnal Ekonomika dan Manajemen Industrial Research Workshop and National Seminar Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Madani Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Diandra, Didip
Tanri Abeng University
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Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM dengan Debt Financing sebagai variabel Mediasi Haikal, Fahri; Olivia, Putri Sarah; Diandra, Didip; Sulistianto, R Hario; Azhari, Muhammad Zakky; Mustofa, Yusufi Arif
Jurnal Penelitian Ekonomi Akuntansi Vol 9 No 2 (2025)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v9i2.13612

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on the performance of MSMEs, with debt financing serving as a mediating variable. Using a survey of 200 MSME owners across various business sectors, data were processed and analyzed through Structural Equation Modeling (SEM) to test both direct and mediating effects. The findings indicate that financial literacy and financial inclusion have a significant impact on MSME performance, both directly and indirectly, through debt financing. This highlights the importance of financial knowledge and access to credit as drivers of sustainable business growth. The novelty of this research lies in positioning debt financing as a mediating factor that bridges financial capacity with performance outcomes, which has received limited attention in prior MSME studies. The study implies that improving financial education and expanding financial inclusion programs can enhance MSME resilience, while promoting responsible debt financing as an effective mechanism to strengthen business sustainability and competitiveness in the digital economy era.This study is limited to MSMEs in a specific region and cross-sectional data; future studies are encouraged to expand regional coverage, incorporate additional variables, and apply longitudinal approaches.
Pelatihan Pengajaran Berbasis Digital Bagi Guru SMK Gutama Jakarta Priyono, Agung; Mulya, Muhamad Femy; Umam, Akhmad Hairul; Diandra, Didip; Anwar, Saipul; Haikal, Fahri
Journal of Servite Vol. 6 No. 2 (2024): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Kemajuan teknologi digital telah membawa perubahan besar dalam berbagai aspek kehidupan, termasuk dalam dunia Pendidikan. Saat ini, penerapan teknologi dalam proses pembelajaran menjadi kebutuhan yang mendesak untuk meningkatkan kualitas pendidikan di era digital. Untuk menjawab tantangan tersebut, diperlukan sebuah program pelatihan yang bertujuan meningkatkan kemampuan para guru dalam menggunakan teknologi sebagai bagian dari proses pembelajaran. Melalui kegiatan Pengabdian kepada Masyarakat ini, kami berharap dapat membantu guru-guru SMK Gutama Jakarta dalam mengembangkan keterampilan mereka dalam pengajaran berbasis digital. Dengan begitu, diharapkan para guru mampu menciptakan pengalaman belajar yang lebih menarik, interaktif, dan efektif bagi siswa. Metode ini berfokus pada pengembangan kemampuan berpikir kritis, analitis, dan praktis yang memungkinkan siswa untuk memahami dan menerapkan pengetahuan dalam kehidupan nyata. bahwa peserta merasa sangat puas dengan penyelenggaraan kegiatan berdasarkan waktu pelaksanaan, materi yang disampaikan, cara penyajian materi, aspek kemanfaatan materi. Kegiatan ini juga sejalan dengan upaya pemerintah dalam mempersiapkan sumber daya manusia yang unggul dan adaptif terhadap perkembangan teknologi. Kata kunci: Pengajaran, Digital, Kompetensi, Pelatihan, Teknologi   The advancement of digital technology has brought about major changes in various aspects of life, including in the world of education. Currently, the application of technology in the learning process is an urgent need to improve the quality of education in the digital era. To answer this challenge, a training program is needed that aims to improve the ability of teachers to use technology as part of the learning process. Through this Community Service activity, we hope to be able to help SMK Gutama Jakarta teachers develop their skills in digital-based teaching. That way, it is hoped that teachers will be able to create a more interesting, interactive, and effective learning experience for students. This method focuses on developing critical, analytical, and practical thinking skills that enable students to understand and apply knowledge in real life. that participants were very satisfied with the implementation of the activity based on the time of implementation, the material presented, the method of presenting the material, and the aspect of the usefulness of the material. This activity is also in line with the government's efforts to prepare superior human resources that are adaptive to technological developments. Keywords: Teaching, Digital, Competence, Training, Technology
Analysis of the influence of greenwashing and well-to-wheel emissions on consumer preferences for BYD electric vehicles Rohmatia, Prasastie Hutama; Diandra, Didip
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1028

Abstract

The green economy programme reflects Indonesia’s commitment to renewable energy development and sustainable development in order to realise the Indonesia Emas 2045 vision. The purpose of this study is to analyse the influence of greenwashing and well-to-wheel (WTW) emissions on consumer preferences for BYD electric vehicles. This study uses quantitative descriptive analysis with purposive sampling, involving 120 respondents who are prospective users of BYD electric vehicles. Primary data was collected through a questionnaire distributed via Google Forms, and secondary data was obtained from a review of previous research literature. Data analysis was performed using SPSS version 25. The results of this study indicate that greenwashing has a significant negative effect on consumer preferences for electric vehicles, while well-to-wheel emissions have a significant positive effect on consumer preferences for BYD electric vehicles
Exploring Digital Native Consumers’ Purchase Intention in Airline Services using TAM: The Mediating Role of Trust Diandra, Didip; Endang Ruswanti; Zainur Hidayah; Ahmad Azmy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.5012

Abstract

This study aims to investigate and explore the digital native consumers’ purchase intention in airline services using Technology Acceptance Model (TAM). This study examined the direct and indirect effect of perceived usefulness, perceived ease of use, and trust on purchase intention within digital airline platforms. A quantitative research design was employed; data was collected through a structured online survey to 160 digital native respondents. Data were analyzed by SEM-PLS in SmartPLS 4. The result of analysis shows perceived ease of use and trust plays a strong and significant effect on purchase intention, while the direct influence of perceived usefulness on purchase intention is positive but not statistically significant. Both variables framework significantly enhance trust and mediate their effect on purchase intention. This study extended Technology Acceptance Model (TAM) to digital native consumers in the airline service context. Digital native consumers evaluate technology differently from earlier generations; thus, providers and policy makers must pay attention to it. This research offers insights into how perceived ease of use and trust shape online purchase decision.
The Influence of Employee Training and Employee Engagement Towards Employee Performance Sandra, Ade; Perkasa, Didin Hikmah; Diandra, Didip
Jurnal Manajemen dan Bisnis Madani Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Madani (Issue on Progress)
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/a79p2z64

Abstract

This study examines the effects of employee training (X1) and employee engagement (X2) on employee performance (Y) at Taruna Bhakti vocational senior high school in Depok City. A quantitative research approach was employed, involving two independent variables and one dependent variable. Data were collected using a structured questionnaire distributed through the Google Forms platform to the 51 study respondents, representing the total number of employees. The data were analyzed using SPSS software (version 31) and SmartPLS, with responses measured on a five-point Likert scale. The empirical results confirm that employee training and employee engagement serve as significant positive predictors of employee performance. The findings indicate that training initiatives enhance teachers’ pedagogical, technical, and interpersonal competencies, while high levels of engagement strengthen vigor, dedication, and proactive involvement in professional roles.
Pengaruh Brand Ambassador dan Celebrity Endorser Terhadap Minat Beli Produk Skintific Fevi Aprianti; Diandra, Didip
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8513

Abstract

This study analyzes the influence of Celebrity Endorsers and Brand Ambassadors on purchase interest in Skintific products. Using a quantitative survey method with 286 purposively selected respondents, data were collected via questionnaires and literature reviews. SPSS analysis shows both variables have a positive and significant effect on purchase interest. The R² value of 0.302 indicates that Brand Ambassadors explain 30.2% of the variance. Findings suggest that public figures significantly shape brand perception, and future studies may benefit from mixed methods to explore consumer-brand relationships more comprehensively.  
Pengaruh Celebrity endorser dan Beauty vlogger terhadap Minat Beli Kosmetik Skintific Dwi Sashianty; Diandra, Didip
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8592

Abstract

The rise of social media has transformed how consumers seek information, particularly in the competitive beauty industry. Public figures like celebrity endorsers and beauty vloggers now play a key role in shaping perceptions and purchase intention, especially for popular skincare brands like Skintific. This study analyzes their influence using a quantitative descriptive method and purposive sampling of 150 respondents via Google Form. Data were analyzed using SmartPLS 4.1.0.0. Results show both variables have a positive, significant impact on purchase intention, with beauty vloggers being the most dominant. An R-square of 0.752 confirms their strong explanatory power on consumer behavior.
Co-Authors Adityatama, Unggul AGUNG PRIYONO Ahmad Azmy Ahmad Fairus Azka Akhmad Hairul Umam, Akhmad Hairul Aslin Yuliana Astra Novlantig Azhari, Muhammad Zakky Debby Arisandi Debby Arisandi, Debby Didin Hikmah Perkasa Dwi Sashianty Endang Ruswanti ERWIN SYAHPUTRA Erwin Syahputra, Erwin Fahri Haikal Fevi Aprianti Hidayah, Zainur Juliansyah, Shi Badio Muhammad Karasna, Danang Lingga Yuliana Mega Nuriza F Putri Moerales, Henky Ade Mulya Fuji Astuti Mulya, Muhamad Femy Mustofa, Yusufi Arif Olivia, Putri Sarah Paidi Paidi Paidi W.S Putra, Ebit Rohmatia, Prasastie Hutama Saipul Anwar Salsabila, Resya Zalfa Sandra, Ade sanjaya, Rifki Satoto, Ayu Audina Shi Badio Muhammad Juliansyah Sulistianto, Hario Sulistianto, R Hario Tutiyani Tutiyani Wijanarko, Adrian A.