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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Econosains JURNAL MANAJEMEN MOTIVASI MABIS: Manajemen dan Bisnis JOURNAL OF BUSINESS STUDIES Journal of Management and Leadership Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian Ekonomi Akuntansi (JENSI) JMK Jurnal Manajemen dan Kewirausahaan Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal of Economics and Business UBS Journal of Servite Jurnal Manajemen Journal of Social Research Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika dan Manajemen Industrial Research Workshop and National Seminar Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Madani Danadyaksa: Post Modern Economy Journal International Journal of Economics, Business and Innovation Research Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Diandra, Didip
Paramadina University, Indonesia
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Quality Perception and Lifestyle on the Intention to Purchase Buttonscarves Hijabs Arini Ramadhani; Didip Diandra; Lingga Yuliana
Jurnal Manajemen dan Bisnis Madani Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Madani (Issue on Progress)
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/dz5bdd20

Abstract

The hijab industry in Indonesia has experienced rapid growth along with the increasing number of Muslim women wearing hijab and the expansion of the modest fashion trend. This condition intensifies competition among hijab brands, encouraging companies to understand the factors influencing consumers’ purchase intentions. This study aims to analyze the effect of Quality perception and lifestyle on purchase intention toward Buttonscarves hijab. This research employs a quantitative approach using a purposive sampling technique. Primary data were collected through an online questionnaire distributed to 100 respondents who have purchased or used Buttonscarves hijab. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS software. The results indicate that Quality perception has a positive and significant effect on purchase intention, while lifestyle does not have a significant effect on purchase intention. These findings suggest that product quality is the primary factor influencing consumers’ intention to purchase premium hijab products. This study provides managerial implications for hijab brands to consistently maintain and improve product quality to enhance consumers’ purchase intentions.
The Influence of TikTok Shop Live Streaming and Price Discounts on Generation Z Purchase Decisions for COACH Luxury Products Yuliani, Afifah; Diandra, Didip
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9313

Abstract

This study examines the influence of TikTok Shop live streaming and price discounts on Generation Z’s purchase decisions for COACH luxury products in Indonesia. Using a quantitative approach, data were collected from 120 respondents through purposive sampling and analyzed using PLS-SEM with SmartPLS 4. The results show that both live streaming and price discounts positively and significantly influence purchase decisions, with live streaming exerting the stronger effect. The model explains 54.6% of the variance in purchase decisions. These findings provide theoretical support for social commerce research and practical guidance for luxury brands in developing effective digital marketing strategies targeting Generation Z.
Pengaruh Literasi Keuangan terhadap Perilaku Keuangan melalui Penggunaan QRIS sebagai Variabel Intervening pada UMKM Perempuan di DKI Jakarta Siti Hamidah Nur Kumalasari; Didip Diandra
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 8 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i8.6329

Abstract

Penelitian ini bertujuan menganalisis pengaruh literasi keuangan terhadap perilaku keuangan dengan penggunaan Quick Response Code Indonesian Standard (QRIS) sebagai variabel mediasi pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) perempuan di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 190 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS. Hasil evaluasi model pengukuran menunjukkan bahwa seluruh indikator memenuhi validitas konvergen dan diskriminan, tidak mengalami masalah kolinearitas kritis, serta memiliki reliabilitas yang sangat baik. Hasil pengujian struktural menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap penggunaan QRIS dengan koefisien sebesar 0,675 dan p-value <0,001. Literasi keuangan juga berpengaruh positif dan signifikan terhadap perilaku keuangan dengan koefisien sebesar 0,112 dan p-value 0,031. Selain itu, penggunaan QRIS terbukti memediasi secara positif dan signifikan pengaruh literasi keuangan terhadap perilaku keuangan dengan koefisien tidak langsung sebesar 0,477 dan p-value <0,001. Pengaruh tidak langsung yang lebih besar daripada pengaruh langsung menunjukkan bahwa QRIS berperan sebagai mediator komplementer parsial yang dominan. Temuan ini menegaskan bahwa pengetahuan keuangan akan lebih efektif membentuk perilaku keuangan apabila didukung oleh penggunaan teknologi pembayaran digital yang memudahkan transaksi, pencatatan, dan pemantauan arus kas usaha. Penelitian ini memberikan implikasi bagi pengembangan program literasi keuangan yang terintegrasi dengan pelatihan pemanfaatan QRIS bagi UMKM perempuan.
Analysis of the Influence of Halal Awareness, Social Media, and Brand Image on Skincare Product Purchase Decisions among Students of SMKN 02 Guguak District Temalla Davisthy; Didip Diandra
International Journal of Economics, Business and Innovation Research Vol. 5 No. 05 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i05.6041

Abstract

This study aims to analyze the effects of halal awareness, social media, and brand image on skincare purchase decisions among students of SMKN 02 Guguak District. This study employed a quantitative approach with an explanatory research design and purposive sampling involving 100 respondents who had used or purchased skincare products. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results show that halal awareness, social media, and brand image have positive and significant effects on purchase decisions. Halal awareness was the most dominant factor (β=0.456), followed by brand image (β=0.362) and social media (β=0.267), with an R² of 0.595.
Co-Authors Ade Sandra Adityatama, Unggul AGUNG PRIYONO Ahmad Azmy Ahmad Fairus Azka Akhmad Hairul Umam, Akhmad Hairul Alvin Tio Arini Ramadhani Aslin Yuliana Astra Novlantig Azhari, Muhammad Zakky Debby Arisandi Debby Arisandi, Debby Didin Hikmah Perkasa Dwi Sashianty Endang Ruswanti ERWIN SYAHPUTRA Erwin Syahputra, Erwin Fahri Haikal Fevi Aprianti Hidayah, Zainur Juliansyah, Shi Badio Muhammad Karasna, Danang Laela Rifa Lingga Yuliana Mega Nuriza F Putri Moerales, Henky Ade Muhammad Faisal Malik Mulya Fuji Astuti Mulya, Muhamad Femy Mustofa, Yusufi Arif Olivia, Putri Sarah Paidi Paidi Paidi W.S Putra, Ebit Rohmatia, Prasastie Hutama Saipul Anwar Salsabila, Resya Zalfa sanjaya, Rifki Satoto, Ayu Audina Shi Badio Muhammad Juliansyah Siti Hamidah Nur Kumalasari Sulistianto, Hario Temalla Davisthy Tutiyani Tutiyani Wijanarko, Adrian A. Yuliani, Afifah