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All Journal Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Agri Wiralodra Journal of Micro, Small and Medium Enterprises
Gema Wibawa Mukti
Program Studi Agribisnis Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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STRATEGI PEMASARAN COFFEE SHOP UNTUK BERTAHAN PASCA PANDEMI COVID-19 (Studi Kasus di Backspace Coffee & Eatery di Jatinangor) Wy, Michelle Anggraini; Mukti, Gema Wibawa; Heryanto, Mahra Arari; Suminartika, Eti
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14556

Abstract

Penelitian ini bertujuan untuk mengetahui keragaan usaha coffee shop serta menentukan dan menyusun strategi pemasaran yang tepat dan dapat diterapkan oleh coffee shop agar usahanya dapat bertahan di masa pasca pandemi COVID-19. Penelitian ini dilakukan menggunakan desain kualitatif dan jenis penelitian studi kasus di Backspace Coffee & Eatery di Jatinangor, penentuan informan dilakukan dengan sengaja (purposive). Informan kunci pada penelitian ini ada 3, yaitu owner, supervisor, dan staff coffee shop. Analisis data menggunakan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa fasilitas yang memadai dan menunjang kenyamanan konsumen merupakan kekuatan internal terbesar sedangkan jumlah produksi makanan dan minuman pasca pandemi merupakan kelemahan terbesar coffee shop. Feedback konusmen merupakan peluang terbesar sedangkan pesaing coffee shop yang berjamur atau pendatang baru dengan bisnis yang sama merupakan ancaman terbesar coffee shop. Berdasarkan matriks IE, coffee shop ini berada pada sel V, yaitu posisi hold and maintain dengan melakukan strategi penetrasi pasar dan pengembangan produk. Berdasarkan matriks SWOT dan QSPM, didapatkan bahwa strategi paling utama adalah pemasaran digital dan kolaborasi mitra lokal dengan nilai TAS sebesar 5,368.
PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI SUKHALOKA YANG DIMEDIASI OLEH SOCIAL BRAND ENGAGEMENT DI INSTAGRAM Supratman, Reza Sylan; Mukti, Gema Wibawa; Setiawan, Iwan; Sadeli, Agriani Hermita
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14507

Abstract

Perkembangan teknologi yang masif, menuntut perubahan signifikan terutama dalam bidang bisnis, sehingga usaha startup berkembang di berbagai sektor. Perusahaan Rahsa Nusantara merupakan startup yang bergerak di sektor hilir pertanian. Rahsa Nusantara menerapkan strategi bauran promosi untuk Sukhaloka secara digital pada media sosial Instagram guna meningkatkan minat beli. Promosi yang dilakukan secara digital oleh brand melalui media sosial menghasilkan interaksi dengan target konsumen yang disebut engagement. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat beli dipengaruhi oleh bauran promosi, dengan social brand engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif, dengan sampel 100 pengikut dari akun Instagram @sukhaloka yang dipilih secara acak untuk mengisi kuesioner dalam bentuk google form. Metode analisis data yang digunakan ialah analisis jalur. Hasil penelitian menunjukkan bahwa minat beli dipengaruhi secara langsung dan positif oleh bauran promosi. Selain itu, didapati pengaruh langsung yang positif dan signifikan dari bauran promosi atas social brand engagement. Selanjutnya, terdapat pengaruh yang positif secara langsung antara social brand engagement terhadap minat beli. Hasil uji sobel mengindikasikan adanya pengaruh tidak langsung dari bauran promosi terhadap minat beli melalui mediasi social brand engagement.
Karakteristik Industri Sektor Informal Berbasis Pangan di Kabupaten Bandung Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16963

Abstract

The micro-food-based industries in Bandung Regency face various challenges that threaten their sustainability. A comprehensive understanding of the characteristics of these industries is essential for formulating policies that support business development, product quality improvement, and market access expansion. This study aims to analyze the characteristics of informal food-based industries in Bandung Regency. The research employed a quantitative design using a survey technique. A total of 115 informal food industry actors were randomly selected as respondents, and data were analyzed descriptively. The findings indicate that most informal business actors are within the productive age group and possess considerable entrepreneurial experience. However, the majority have low levels of education, which limits their managerial and innovative capacities. Most business actors rely on self-financing and source raw materials locally. The main challenges faced include rising raw material costs and declining market demand due to competition and shifting consumer preferences. This study emphasizes the necessity for policy interventions, such as entrepreneurship training, access to financing, and market facilitation to enhance the competitiveness and sustainability of informal food-based industries. Collaborative support between the government and related institutions is essential to overcome existing obstacles and leverage the potential of these industries to contribute to regional economic growth.
Pengaruh Atribut Produk Salad Wrap terhadap Keputusan Pembelian Konsumen di Healthy Food Restaurant Fit Fuel Salad & Smoothies Bar Kota Bandung Imana, Salsabila Iftikhar; Rochdiani, Dini; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15296

Abstract

Fit Fuel Salad & Smoothies Bar is a restaurant that offers various healthy food menus. This study aims to (1) assess the product attributes of salad wraps at Fit Fuel Salad & Smoothies Bar from the consumer's perspective and (2) analyze the influence of these product attributes on purchasing decisions at Fit Fuel Salad & Smoothies Bar. The research method used in this study is quantitative. A sample size of 97 was drawn through accidental sampling due to the large population size, focusing on consumers who have purchased salad wraps from Fit Fuel Salad & Smoothies Bar. The results of this study show that the product attributes and purchasing decisions of salad wraps at Fit Fuel Salad & Smoothies Bar are considered good by consumers. The product attributes significantly influence the purchasing decision of salad wraps at Fit Fuel Salad & Smoothies Bar, with an influence rate of 59.5%, while the remaining 40.1% is influenced by other factors not observed in this study. Evaluation recommendations suggest that the restaurant should pay attention to and improve the product attributes of salad wraps, which can be implemented in other products to effectively increase sales and reach more consumers.
Sejarah Tumbuh Kembang Industri Informal Berbasis Pertanian di Kabupaten Bandung Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16550

Abstract

Informal industry plays an important role in the national economy, especially in developing countries such as Indonesia. Due to its informal nature, the economic activity of informal industries invites many crucial problems. However, what is interesting is why this informal industry activity still exists, even its number is very mushrooming in Indonesia. This research is located in Ciparay, Ibun, and Majalaya Districts, which are the three districts with the largest number of informal industries in Bandung Regency. This study aims to analyze the history of the growth and development of informal agriculture-based industries in Bandung Regency. Using a qualitative approach, data were collected through interviews with 50 informal agricultural-based industry actors. Thematic analysis with N-vivo software version 12 was used to analyze the data obtained. This study reveals that the growth and development of informal agriculture-based industries in Bandung Regency is more based on hereditary factors (continuing family businesses) supported by the strength of capital in building businesses. Informal industry entrepreneurs come from the traditional elite, building businesses independently, without government intervention.
Kemampuan Kewirausahaan Petani Muda Hortikultura di Provinsi Jawa Barat Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17473

Abstract

Currently, more than 65% of Indonesian farmers are 45 years old and above, and it is estimated that in the next 30 years, Indonesia will experience a shortage of farmers. This trend is worrying, as the aging of the agricultural workforce and the lack of young farmers pose significant challenges to the future sustainability of the agricultural sector in Indonesia. In facing these challenges, the government needs to cultivate a younger generation of farmers who are relatively well-educated and highly creative. This study aims to gain a deeper understanding of the key entrepreneurial competencies possessed by young farmers. This study uses quantitative methods with a survey approach, the variables studied include the entrepreneurial ability of young farmers, and how the relationship between the profile of young horticultural farmers and their entrepreneurial abilities. The number of horticultural young farmer respondents taken in this study was 100 people. The results showed that education proved to have a positive and significant relationship with entrepreneurial ability, while farming experience showed a negative relationship. Entrepreneurship development programs for young farmers should concentrate on improving education, skills, and experience, as well as creating a more conducive ecosystem to encourage entrepreneurial interest among youth in the sector. This study shows that there is a need to motivate young farmers to improve their entrepreneurial capabilities and increase their interest in various entrepreneurial activities.
Kinerja Ekonomi Industri Informal Berbasis Pertanian di Kabupaten Bandung Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16562

Abstract

This study is motivated by the large number of informal agriculture-based industries in Bandung Regency that have survived for more than one generation. How their economic performance is interesting and important to study, amidst the many limitations and problems faced by the informal industry. A mixed method approach was used in this study. 115 informal agriculture-based industry units were selected as samples using the simple random sampling technique. Qualitative data were analyzed using the Thematic Analysis principle assisted by N-Vivo 12 software, while quantitative data processing for measuring economic performance used descriptive statistics. The results of the study show that the economic performance of the majority of informal agriculture-based industries (60%) has a Net Profit Margin of 5-19%, and 13% has an NPM >20% while 27% has an NPM <5%. The level of competition, innovation, market access and entrepreneur characteristics are factors that must be considered in improving economic performance in the informal industry.
Kolaborasi Aktor dalam Ekosistem Wirausaha Pertanian (Sebuah Pengalaman pada Petani Muda Hortikultura di Jawa Barat) Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17478

Abstract

This paper aims to study the collaboration between actors in the horticultural agricultural entrepreneurship ecosystem in West Java. The research method used in this paper is descriptive - qualitative analysis, with the focus of analysis on the quadruple helix collaboration between farming actors, government, universities and the agricultural industry, analyzing the knowledge transfer process carried out among the actors involved, to develop agricultural entrepreneurship. The results explain that strengthening human resources and agricultural institutions are the main aspects in creating a competitive and productive agricultural entrepreneurship ecosystem. In its implementation, the programs have helped farmers in the development of farming, both in terms of onfarm cultivation and farm management. But on the other hand, the implementation of the program in the field is still limited and not sustainable. To overcome this, synergistic collaboration is needed among the actors involved (government, universities, industry and farming actors). Information disclosure and intense communication can help the synergy process, so that the actors involved can strengthen each other, facilitating the achievement of activity outcomes, namely creating a conducive, productive and competitive agricultural entrepreneurship ecosystem.
Optimalisasi Lahan Pekarangan di Pedesaan Menuju Kemandirian Pangan Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.18156

Abstract

Kemandirian pangan merupakan aspek penting dalam mencapai ketahanan pangan yang berkelanjutan. Salah satu upaya strategis untuk meningkatkan kemandirian pangan adalah dengan mengoptimalkan pemanfaatan lahan pekarangan di pedesaan. Permasalahan yang dihadapi adalah pemanfaatan lahan pekarangan masih belum optimal akibat kurangnya pengetahuan dan keterampilan masyarakat dalam mengelola pekarangan secara produktif. Penelitian ini bertujuan untuk mengevaluasi kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan di Desa Juntinyuat, Kecamatan Juntinyuat, Kabupaten Indramayu. Peserta dalam kegiatan PKM ini adalah 30 orang anggota PKK. Kegiatan dilakukan melalui ceramah, praktek, pemberian bantuan alat dan bahan, serta pembuatan demplot. Evaluasi dilakukan berdasarkan indikator output (terlaksananya pelatihan dan terbentuknya demplot pekarangan), outcome (peningkatan pengetahuan dan keterampilan peserta), serta impact (kemandirian dalam penyediaan bahan pangan). Hasil kegiatan menunjukkan bahwa pelatihan dan pendampingan meningkatkan pemahaman peserta dalam teknik budidaya tanaman sayuran dan buah di pekarangan. Sekitar 70% peserta mulai memanfaatkan lahan pekarangan untuk produksi pangan, dengan peningkatan keterampilan dalam pengendalian hama dan pemeliharaan tanaman. Program ini memberikan dampak positif terhadap ketahanan pangan rumah tangga dan diharapkan dapat direplikasi di wilayah lain dengan dukungan berbagai pihak, termasuk pemerintah, akademisi, dan masyarakat.
POTRET PEKERJA MIGRAN DI PROVINSI JAWA BARAT Budi Kusumo, Rani Andriani; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11075

Abstract

Migration is one of the strategies individuals or households pursue in the face of economic pressures. This paper aims to analyze the portrait of migrant workers in West Java Province. This paper was a literature study from various literature sources and secondary data sourced from the Central Statistics Agency (BPS), the Office of Manpower and Transmigration, as well as the Office of Service, Placement and Protection of Indonesia Migrant Workers (BP3MI) of West Java Province. Various things that could be expressed in this paper include the developing global economy, which impacts the sociocultural changes of society. In countries with better economic welfare, the demand for cheap labour to work in the informal sector continues to be formed, and among them is to replace the role of women in the domestic sphere. The decision of women to work as migrant workers was a rational act of individuals taking into account the benefits, costs and risks faced and influenced by various factors, including personal characteristics, values, family environment and also society, networks and also the demand for labour, and global economic conditions. Various data showed demand for Indonesian migrant workers to work in the domestic sector and less need for special skills; therefore, in recent years, portraits of Indonesian migrant workers, especially those from West Java, are still dominated by women working in the informal sector.
Co-Authors Agriani Hermita Sadeli Anne Charina Bobby Rachmat Saefudin Desy Rahmawati, Desy Dini Rochdiani Elly Rasmikayati Endah Djuwendah Erlangga, Reza Eti Suminartika Fauziah, Farah Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Iwan Setiawan Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muzakki, Muhammad Farhan Nurhamzah Omar, Natasha Margaretha Wiryawan Qanti, Sara Ratna Qanti, Sara Ratna Ramadhina, Ratu Rizki Rani Andriani Budi Kusumo Rani Andriani, Rani Sari, Dwi Novanda Sri Fatimah Supratman, Reza Sylan Terence, Daniel Tomy Perdana Tuti Karyani Wati, Fitriana Wiyon, Sulistyodewi Nur Wy, Michelle Anggraini