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All Journal Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Agri Wiralodra Journal of Micro, Small and Medium Enterprises
Gema Wibawa Mukti
Program Studi Agribisnis Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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KINERJA SOSIAL INDUSTRI KECIL AGRO DI PRIANGAN TIMUR Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10811

Abstract

In line with increasing global pressure to contribute to a sustainable world, many contemporary businesses are starting to express awareness of social practices in their business. This study aims to explore social performance in agricultural small industry in East Priangan. Using a qualitative approach, data was collected by interviewing 20 agricultural small industry owners who carry out social practices in their business. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This study reveals that normative values and Islamic values are the basic motives behind the social performance of small agro industries. Types of social performance carried out by small agro industries include: involving the community in business, providing social and health security for employees, participating in business associations/networks and providing routine compensation to the community.
PENGEMBANGAN EKOSISTEM KEWIRAUSAHAAN PERTANIAN : SEBAGAI UPAYA REGENERASI PETANI MUDA DI JAWA BARAT Mukti, Gema Wibawa; Kusumo, Rani Andriani Budi; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10805

Abstract

This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.
Strategi Pengembangan Model Bisnis Juicy Blissy sebagai Solusi Pengembangan Usaha Rumahan Cold-Pressed Juice Fauziah, Farah; Mukti, Gema Wibawa
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i1.846

Abstract

Juicy Blissy merupakan usaha rumahan yang bergerak di bidang minuman sehat, khususnya produk cold-pressed juice. Seiring berkembangnya industri minuman sehat, diperlukan strategi bisnis yang tepat untuk mempertahankan daya saing dan mendukung pertumbuhan usaha. Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis Juicy Blissy sebagai usaha skala rumahan. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi, yang kemudian dianalisis menggunakan metode triangulasi. Hasil penelitian ini menghasilkan strategi bisnis baru yang disusun berdasarkan analisis Business Model Canvas, SWOT, dan VRIO Framework, yang diharapkan dapat memperkuat posisi Juicy Blissy di pasar dan meningkatkan efisiensi operasional dalam konteks usaha rumahan.
Pengendalian Persediaan Kedelai Sebagai Bahan Baku Tahu (Studi Kasus Industri Tahu Jembar Manah, Kecamatan Sumedang Selatan, Kabupaten Sumedang, Jawa Barat) Ramadhina, Ratu Rizki; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19799

Abstract

Soybean is the raw material used in the production of tofu. Jembar Manah Tofu Industry is a producer of sumedang tofu that uses an estimation method in purchasing soybean raw materials. This study aims to analyze the production performance of sumedang tofu and the inventory control of soybeans as raw material, also provide inventory control recommendations to optimize inventory costs in the Jembar Manah Tofu Industry. The research design is qualitative with a case study approach. The data were analyzed using descriptive analysis and the Economic Order Quantity (EOQ) method. The results showed that the materials used in tofu production consist of soybeans, coagulant, coarse salt, and cooking oil. The production process includes washing and soaking, grinding, boiling, filtering, coagulating, molding, cutting, marinating, and frying. The industry currently orders soybeans in quantities of 5,000 kg with a frequency of 12 orders per year and a delivery lead time of 1–2 days. By applying the EOQ method, the optimal purchase quantity is 2,484 kg with a frequency of 18 orders per year, safety stock of 250 kg, and reorder point of 500 kg. EOQ implementation can reduce total inventory costs by 20,31%, demonstrating its potential to address uncertainties in the procurement of soybean raw materials.
Analisis Komoditas Unggulan Subsektor Perkebunan di Kabupaten Bandung dan Peluang Pasar Internasional Muzakki, Muhammad Farhan Nurhamzah; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18817

Abstract

The plantation sub-sector commodities are primarily export-oriented. Each region possesses distinct plantation commodities shaped by its unique geographical characteristics. Therefore, the local government of Bandung Regency must identify its leading plantation commodities along with their potential in the international market. This study aims to identify the leading plantation sub-sector commodities in Bandung Regency and assess their opportunities in global trade. The study utilizes time-series data from 2019 to 2023, sourced from UN Comtrade and Statistics Indonesia (BPS). To determine the leading commodities, the Location Quotient (LQ) and Differential Shift (DS) methods were employed. Furthermore, the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) approaches were used to evaluate the competitiveness and market position of these commodities in international trade. Finally, the X-Model Potential Export Product framework was applied to explore export development opportunities. The findings indicate that coffee and tobacco are the leading plantation commodities in Bandung Regency. These commodities exhibit comparative advantage but lack competitiveness, placing them in a "lost opportunity" category. Nevertheless, they demonstrate potential in the international market. Therefore, it is recommended that the Bandung Regency local government prioritize coffee and tobacco in its plantation sub-sector policies due to they possess potential market development in international trade.
Strategi Social Media Marketing untuk Meningkatkan Brand Awareness melalui Instagram pada Usaha Hidroponik Jatinangor Urban Farming Rahmawati, Desy; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18389

Abstract

Jatinangor Urban Farming (JUF) faces challenges in enhancing brand awareness despite utilizing Instagram as a marketing platform. This study aims to analyze the implementation of social media marketing strategies in increasing brand awareness for Jatinangor Urban Farming through Instagram and to formulate strategies for optimization. The research employs a qualitative approach with SWOT analysis to evaluate internal and external factors influencing digital marketing strategies. The findings indicate that Jatinangor Urban Farming has implemented social media marketing based on the dimensions of online communities, interaction, sharing of content, accessibility, and credibility. However, its execution remains suboptimal. The brand awareness level of Jatinangor Urban Farming is still at the brand recognition stage, necessitating additional strategies to enhance brand recall. The SWOT analysis positions JUF in Quadrant I, signifying strong internal capabilities and significant external opportunities. Therefore, the recommended strategies include strengthening brand identity through educational and interactive content, optimizing data-driven digital marketing strategies to enhance monetization and marketing efficiency, and structuring content management through a content guideline and content calendar. By implementing a more structured strategy, Jatinangor Urban Farming is expected to enhance its brand awareness, visibility and competitiveness in the market.
Mobilitas Internasional Perempuan Sebagai Bentuk Diversifikasi Penghidupan Rumah Tangga Petani (Studi Kasus di Kecamatan Cikalong Kabupaten Tasikmalaya) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19001

Abstract

Women's international mobility in agriculture-based rural areas represents a socio-economic transformation that reflects evolving gender roles within farming households. This study investigates the historical trajectory and underlying dynamics of female international migration as a livelihood diversification strategy in the Cikalong District, Tasikmalaya Regency, Indonesia. Utilizing a qualitative case study approach, data were collected through in-depth interviews with former migrant workers, labor brokers, local officials, and community leaders. Findings indicate that economic hardship was the primary driver of women's mobility. Initially confined to domestic roles, women began assuming the role of primary income earners by migrating abroad, predominantly as domestic workers. The success of early migrants catalyzed further migration, creating a self-reinforcing cycle. Beyond enhancing household economic resilience, this mobility reshaped intra-household gender relations. The study emphasizes the strategic role of women in rural livelihood systems and calls for inclusive, gender-sensitive rural development policies.
Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18904

Abstract

The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
Gender dan Industri Kecil Agro di Pedesaan Tasikmalaya Charina, Anne; Mukti, Gema Wibawa; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18905

Abstract

While the number of female-gendered small industry entrepreneurs is growing, research in this area has not kept pace. This article critically reviews the current situation of women entrepreneurs in rural areas. We analyze the social, cultural, organizational and individual barriers that women entrepreneurs may face. This study interviewed 23 women entrepreneurs who own small agro-industries in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. Our findings show that self efficacy is a common individual problem among rural women entrepreneurs, in addition to their suboptimal organizational capacity. Meanwhile, social and cultural barriers are currently minimal in rural areas. To improve self-efficacy, a personal approach is needed in the form of training, mentoring, and social support. Meanwhile, to improve organizational capacity, it is necessary to strengthen structural aspects such as management, technology, networking, and financing. We argue for the need to adopt more critical approaches, such as feminist discourse analysis and critical socio-technological perspectives to inform future research, and explain various phenomena related to women's entrepreneurship that have not been adequately studied.
Pelatihan Pangan Alternatif Sebagai Upaya Diversifikasi Konsumsi Masyarakat Perkotaan Kusumo, Rani Andriani Budi; Charina, Anne; Mukti, Gema Wibawa
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20707

Abstract

Diversifikasi konsumsi pangan merupakan salah satu upaya untuk meningkatkan ketahanan pangan dan mengurangi ketergantungan pada jenis pangan tertentu, khususnya di wilayah perkotaan. Namun, kurangnya keterampilan mengolah pangan alternatif menjadi kendala dalam penerapannya. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kesadaran masyarakat perkotaan dalam memanfaatkan pangan alternatif, termasuk bahan pangan yang selama ini dianggap sebagai limbah. Kegiatan dilaksanakan di Kelurahan Antapani Tengah Kecamatan Antapani Kota Bandung, dengan melibatkan 25 orang anggota PKK. Kegiatan pelatihan dilaksanakan dengan metode ceramah dan praktek. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta. Hasil evaluasi menunjukkan bahwa kegiatan ini cukup efektif untuk mendorong diversifikasi konsumsi masyarakat perkotaan, dan juga mendorong  peluang usaha berbasis pangan berkelanjutan. Keberhasilan kegiatan ini tidak lepas dari partisipasi masyarakat sejak dari perencanaan kegiatan hingga ke tahap evaluasi.
Co-Authors Agriani Hermita Sadeli Anne Charina Bobby Rachmat Saefudin Desy Rahmawati, Desy Dini Rochdiani Elly Rasmikayati Endah Djuwendah Erlangga, Reza Eti Suminartika Fauziah, Farah Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Iwan Setiawan Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muzakki, Muhammad Farhan Nurhamzah Omar, Natasha Margaretha Wiryawan Qanti, Sara Ratna Qanti, Sara Ratna Ramadhina, Ratu Rizki Rani Andriani Budi Kusumo Rani Andriani, Rani Sari, Dwi Novanda Sri Fatimah Supratman, Reza Sylan Terence, Daniel Tomy Perdana Tuti Karyani Wati, Fitriana Wiyon, Sulistyodewi Nur Wy, Michelle Anggraini Yayat Sukayat, Yayat