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Model Kolaborasi Petani Muda Dalam Ekosistem Wirausaha Pertanian (Sebuah Pengalaman pada Petani Muda Hortikultura di Jawa Barat) Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12674

Abstract

This paper aims to study collaboration between actors in the horticultural agricultural entrepreneurship ecosystem in West Java. The research method used in this paper is descriptive – qualitative analysis, with an analytical focus on quadruple helix collaboration between farming actors, government, universities and the agricultural industry, analyzing the knowledge transfer process carried out between the actors involved, to develop agricultural entrepreneurship. The research results explain that strengthening human resources and agricultural institutions is the main aspect in creating a competitive and productive agricultural entrepreneurship ecosystem. In its implementation, these programs have helped farmers in developing their farming businesses, both in terms of on-farm cultivation and farming management. However, on the other hand, program implementation in the field is still limited and not sustainable. To overcome this, synergistic collaboration is needed between the actors involved (government, universities, industry and farming actors). Information openness and intense communication can help the synergy process, so that the actors involved can mutually strengthen each other, making it easier to achieve activity outcomes, namely creating a conducive, productive and competitive agricultural entrepreneurship ecosystem.
Potret Industri Informal di Pedesaan Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13954

Abstract

The informal industry is currently experiencing considerable development in several developing countries, including Indonesia. The most significant development can be seen from the increasing number of informal industries growing, especially in rural areas. This research tries to photograph the development of informal industries that are growing in rural East Priangan. Using a qualitative approach, data was collected by interviewing 20 informal industry owners in rural East Priangan. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This research reveals that the portrait of informal industries that are widely operated in East Priangan includes the local food-based snack industry, micro scale, this industry only relies on family labor with non-routine production process activities. However, this business is considered flexible, easy and cheap by the perpetrators and the demand tends to be stable even though it is very small
Sumberdaya Penghidupan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14069

Abstract

Farming households tend to develop multiple livelihood strategies to fulfil their needs, which can no longer be met by the agricultural sector. The livelihood strategy adopted by households relies on their livelihood assets or resources. This study aims to analyze the livelihood resources of wet-rice farming households in Kroya Subdistrict, Indramayu Regency. This research uses a qualitative design with a case study technique. The informants in this study were community leaders and village officials, while the participants were members of 50 rainfed wetland rice farming households. The data obtained were analyzed descriptively. The results showed that most farmer households also depend on the non-agricultural sector as a livelihood activity. The existence of social capital and easy access to financial resources are among the factors that attract many farming households to send one of their household members to work abroad as a livelihood activity option.
Kerentanan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus Di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13888

Abstract

Changes in environmental conditions pose a significant threat to rice production in Kroya Sub-district, Indramayu Regency, which in turn affects the vulnerability of farmer households. This study aims to analyze the vulnerability context faced by wet-rice farmer households in Kroya District, Indramayu Regency, using a qualitative design and case study techniques.   The study collected primary data from 50 informants and participants through observation and in-depth interviews. The data was analyzed descriptively using three simultaneous activities: data reduction, data presentation, and conclusion drawing. The results indicate that vulnerabilities are related to shocks and seasons, and there are subjective factors in understanding the context of vulnerability. To address the vulnerability, farmer households implement adaptation strategies such as diversifying their income streams in both agricultural and non-agricultural sectors.
Motivasi Petani Untuk Mencapai Tujuan dalam Aktivitas Wirausaha: Sebuah Pendalaman Konseptual Melalui Literature Review Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14802

Abstract

Understanding an individual's ability to recognize the opportunities that exist in the surrounding environment has become an important issue in the study of entrepreneurship globally. Research on motivation that emerges from within an entrepreneur is still relatively little done by entrepreneurship researchers. This research aims to provide a better understanding of why a person chooses to become an entrepreneur and how they can achieve success in their business. This research uses a qualitative method, with literature review techniques. Goals consist of four categories, including external rewards, independence/autonomy, internal rewards, and a sense of security that comes from and for the family. A farmer runs a business not necessarily to achieve a large level of profit, often farmers run a business to pass on the inheritance from the family, or to become an independent person, so that they do not depend on others. This research is expected to explain and predict the behavior of farmers as an entrepreneur, namely by understanding how and why a goal is important for an entrepreneur. Furthermore, this study explains the process of achieving goals, which can motivate and influence farmers' entrepreneurial behavior. Finally, this research is expected to contribute to answering questions in entrepreneurship research, namely; How does an entrepreneur strive to build, pursue, and achieve their goals?
POTRET PETANI MUDA (Kasus Pada Petani Muda Komoditas Hortikutura di Kabupaten Bandung Barat) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
JURNAL AGRIBISAINS Vol. 5 No. 2 (2019): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.916 KB) | DOI: 10.30997/jagi.v5i2.2323

Abstract

BPS data shows a decrease in the number of people working in the agricultural sector and the age structure of farmers is dominated by older farmers. The decline in the number of farmer households in Indonesia is caused by several factors, including death or moving out of the agricultural sector, and on the other hand there are fewer new residents involved in the agricultural sector. However, an interesting phenomenon in West Bandung Regency is that horticulture farming is beginning to be sought after by young farmers. This study aimed to provide an overview of young farmers analyzed through the characteristics, perceptions, and background of young farmers in running horticulture farming in West Bandung Regency. This research was a quantitative research with survey techniques. Respondents in this study were 120 young farmers who were randomly selected. Data were analyzed descriptively. The results showed that there were still a few young farmers who were college graduates, have the land of <0.5 ha and not long enough to run farming. Most young farmers have parents who also work as farmers. The main factor that drives young farmers to engage in agriculture were parental and evirontment support and quite promising opportunities in the horticulture sub-sector.Keywords : Farmer, Young, Horticulture
HUBUNGAN ANTARA PERILAKU KONSUMEN DAN KEPUTUSANNYA DALAM MEMBELI SAYUR DAN BUAH DI RITEL ONLINE Rasmikayati, Elly; Mukti, Gema Wibawa; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2392

Abstract

 Perkembangan revolusi industri 4.0 terjadi di berbagai sektor, termasuk pada sektor pertanian,, dalam hal ini penggunaan ritel online untuk menjual hasil panen komoditas pertanian. Konsumen yang awalnya berbelanja di ritel tradisional atau modern mulai membeli di ritel online. Perubahan ini dipengaruhi oleh adanya perubahan perilaku pembelian konsumen. Penelitian ini bertujuan untuk 1) mendeskripsikan faktor yang memengaruhi keputusan pembelian konsumen dalam berbelanja sayur dan buah di ritel online; dan 2) menganalisis keterkaitan antar-faktor tersebut terhadap keputusan pembelian sayur dan buah di ritel online. Metode yang digunakan adalah survei terhadap 100 orang responden. Hasil penelitian menunjukkan bahwa (1) faktor psikologi (persepsi) sangat memengaruhi keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (2) faktor pribadi memengaruhi keputusan mereka dalam membeli sayur dan buah di ritel online, (3) faktor sosial memengaruhi keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (4) faktor budaya tidak memengaruhi  keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (5) fktor psikologis, pribadi, sosial dan budaya berkorelasi nyata dengan proses pengambilan keputusan mereka dalam membeli buah dan sayur di ritel online.
KAJIAN EDUKASI RAMAH LINGKUNGAN DAN KARAKTERISTIK KONSUMEN SERTA PENGARUHNYA TERHADAP SIKAP DAN PERILAKU RAMAH LINGKUNGAN Budi Kusumo, Rani Andriani; Charina, Anne; Sukayat, Yayat; Mukti, Gema Wibawa
Jurnal Ilmu Keluarga dan Konsumen Vol. 10 No. 3 (2017): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.524 KB) | DOI: 10.24156/jikk.2017.10.3.238

Abstract

The quality decreasing of the environment could be caused by household consumption behavior. Consumer's positive attitude toward environmental issues can be encouraged through socialization about eco-friendly lifestyles. Kelompok Tani Cipta Mandiri is one of the organic vegetable producers that used eco-friendly issues marketing. This study were aimed to analyze eco-friendly education which was conducted by Cipta Mandiri farmer group; consumer attitudes about environmental issues; and the influence of eco-friendly education and demographic characteristics toward consumer eco-friendly attitude and behavior. Respondents in this study were 60 consumers who bought through the 'Small Market'. Descriptive and path analysis were used to accomplish the objectives of this study. The results showed that eco-friendly education which is conducted by Cipta Mandiri farmers group encourages consumers' positive behaviour about environment friendly issues. Most of the consumers understood the purpose and benefits of educational activities, feel attracted to these activities, and be willing to behave environment friendly. The income had significantly influence on the consumer's attitude, especially affective and conative dimensions. Meanwhile, consumer's attitude had a positive impact on eco-friendly behavior. Therefore, government or other institutions can encourage producers to do social business activities to increase consumer awareness of environment friendly behavior.