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All Journal Semantik Jurnal Terapan Abdimas CCIT (Creative Communication and Innovative Technology) Journal Jurnal Manajemen Bisnis Syntax Idea CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Ihsan: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Jurnal Syntax Transformation Jurnal Sosial dan Teknologi Indonesian Journal of Innovation Studies Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Media Bina Ilmiah Jurnal Sosial dan Sains Journal of Student Research Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Journal of Islamic Studies and Education International Journal of Islamic Thought and Humanities Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Journal of Innovative and Creativity International Journal of Economics, Business and Innovation Research International Journal of Humanities, Law, and Politics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Muhammad Rachman Mulyandi
Universitas Matana Tangerang, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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PERUBAHAN PERAN MANUSIA DALAM LAYANAN PELANGGAN AKIBAT ADOPSI AI Ryo Adrian Pangestu; Gracyellen Felicia Stephanie; Jordy Aleksander; Shanty Dewi Ramadhani; M. Rachman Mulyandi
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/7qjw3433

Abstract

Perkembangan pesat teknologi Kecerdasan Buatan (AI) dalam sektor jasa telah membawa perubahan besar pada cara organisasi menjalankan operasional dan memberikan layanan kepada pelanggan. Berbagai bentuk teknologi mulai dari chatbot, sistem rekomendasi, hingga analitik prediktif kini tidak hanya berfungsi sebagai alat bantu, tetapi telah menjadi bagian penting dalam struktur layanan modern. Perubahan ini membuat banyak tugas rutin yang sebelumnya ditangani manusia dapat diselesaikan secara otomatis, cepat, dan konsisten. Penelitian ini bertujuan untuk memahami bagaimana pergeseran ini terjadi, khususnya bagaimana AI mengalihkan pekerjaan dasar manusia menuju peran yang lebih strategis, analitis, serta berfokus pada interaksi emosional yang lebih mendalam. Melalui metode tinjauan literatur kualitatif terhadap publikasi internasional periode 2020–2025, penelitian ini menemukan bahwa AI memiliki potensi besar dalam meningkatkan efisiensi dan stabilitas layanan. Meski demikian, keberadaan manusia tetap tidak tergantikan dalam konteks tertentu. Sentuhan empati, pemahaman sosial, serta kemampuan menghadapi situasi yang sensitif atau penuh emosi masih menjadi keunggulan utama manusia dibandingkan teknologi. Temuan ini menegaskan bahwa masa depan layanan pelanggan bukanlah tentang menggantikan manusia dengan mesin, melainkan membangun kolaborasi yang harmonis antara keduanya. Karena itu, peningkatan keterampilan digital, kemampuan berkomunikasi, dan kecerdasan emosional menjadi semakin penting bagi pekerja layanan agar mereka dapat beradaptasi dan tetap relevan di era otomasi berbasis AI.
Pengaruh Kualitas Pelayanan Elektronik dan Promosi Digital Berbasis Artificial Intelligence terhadap Keputusan Pembelian Produk Fast-Fashion Mulyandi, Rachman; Valantino, Marcel; Takashi, Anastacia; Cansa, Estherina; Kurniawan, Timotius Hans
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4404

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari kualitas pelayanan elektronik dan promosi digital berbasis Artificial Intelligence (AI) terhadap keputusan pembelian produk fast fashion secara online. Metode dalam penelitian ini adalah menggunakan survei kuantitatif dengan kuesioner tertutup, yang disebarkan kepada responden dengan usia 17 sampai dengan 25 tahun yang telah melakukan pembelian produk fast fashion secara online. Hasil dari penelitian ini adalah kualitas pelayanan elektronik maupun promosi digital berbasis AI memberikan pengaruh positif dan signifikan terhadap keputusan pembelian (p < 0,05). Model regresi menjelaskan 53,7 % variansi keputusan pembelian (R² = 0,537), yang menunjukkan kontribusi yang kuat dari kedua variabel independen. Temuan ini mendukung dan memperluas literatur sebelumnya. Konklusi dari penelitian ini adalah peningkatan simultan pada kualitas layanan elektronik dan strategi promosi AI dapat meningkatkan kecenderungan konsumen untuk melakukan pembelian fast‑fashion secara online. Penelitian selanjutnya disarankan untuk menambahkan variabel‑variabel seperti harga, kepercayaan merek, dan pengalaman omnichannel, serta menerapkan metode SEM‑PLS dan mengungkap hubungan mediasi‑moderasi yang lebih kompleks.
ANALISIS PERAN MEDIA SOSIAL INSTAGRAM TERHADAP LOYALITAS PASIEN PADA RUMAH SAKIT DI WILAYAH GADING SERPONG Nerissa Arviana Andika; Irwan Akbar; Dedi Eka Kuswara; M. Rachman Mulyandi
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/f3zd6j42

Abstract

Penelitian ini dilatarbelakangi oleh semakin besarnya peran media sosial, khususnya Instagram, sebagai alat bagi rumah sakit untuk membangun hubungan dan menumbuhkan kepercayaan pasien. Tujuan utamanya adalah memahami bagaimana Instagram dapat membantu membentuk loyalitas pasien di Rumah Sakit di Wilayah Gading Serpong. Penelitian menggunakan metode kualitatif deskriptif dengan mengumpulkan data melalui wawancara mendalam bersama General Manager Front Office dan Manager Sales & Marketing, disertai observasi terhadap konten Instagram rumah sakit dan dokumen pendukung lainnya. Temuan penelitian menunjukkan bahwa Instagram memiliki pengaruh yang kuat dalam meningkatkan kepercayaan dan loyalitas pasien. Konten edukasi kesehatan, informasi dokter, fasilitas rumah sakit, serta testimoni menjadi jenis konten yang paling efektif dalam menarik perhatian dan memperkuat citra positif rumah sakit. Selain itu, kecepatan respons terhadap pesan langsung turut menciptakan kedekatan emosional dengan pasien, sementara konsistensi tampilan visual memperkuat kesan profesional dan kredibel. Secara keseluruhan, penelitian ini menegaskan bahwa pengelolaan Instagram yang strategis dapat mempererat hubungan rumah sakit dengan pasien. Hasil ini juga menunjukkan bahwa Rumah Sakit di Wilayah Gading Serpong  dan rumah sakit lainnya perlu terus mengembangkan strategi digital yang responsif, informatif, dan menarik untuk menjaga loyalitas pasien.
PENGARUH TUNTUTAN PEKERJAAN DAN STRES KERJA TERHADAP TURNOVER ITENTION PADA PEGAWAI DI HOTEL WILAYAH GADING SERPONG Dede Mohamad riski; Angellita; Carine; Mahesa Fernaldy; M. Rachman Mulyandi
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/5a0sv193

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh pada tuntutan pekerjaan dan stres kerja terhadap turnover intention pada pegawai pada hotel di wilayah Gading Serpong, sebuah perusahaan perhotelan yang mengalami tingkat turnover tahunan lebih dari 20 persen sehingga berpotensi mengganggu kelancaran operasional perusahaan. Untuk memahami faktor penyebab tingginya turnover intention, studi dilakukan menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada lebih dari 40 pegawai yang telah bekerja setelah satu tahun keatas. Peranti penelitian diukur menggunakan uji validitas dan reliabilitas dan data dianalisis melalui regresi linear berganda untuk menilai pengaruh tuntutan pekerjaan dan stres kerja baik secara intensitas maupun sinkron terhadap turnover intention. Hasil penelitian menunjukkan bahwa tuntutan pekerjaan dan stres kerja memberikan pengaruh signifikan terhadap meningkatnya turnover intention yang berarti semakin tinggi beban dan tekanan pekerjaan maka semakin besar kemauan pegawai untuk meninggalkan perusahaan. Hasil studi ini menegaskan bahwa pengelolaan tuntutan pekerjaan yang seimbang serta lingkungan kerja yang lebih sehat sangat diperlukan untuk menurunkan tingkat turnover dan menjaga stabilitas operasional hotel di wilayah Gading Serpong.
Analysis of Sharia Tourism Service Quality Using the CARTER Model Mulyandi, Rachman; Hutabarat, Indah Senada; Jihanda, Tirta Jaya; Saulus, Yustinus
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5670

Abstract

The sharia tourism industry has experienced significant growth in recent years, making service quality a key factor in creating customer satisfaction and loyalty. Currently, there is no service quality dimension specifically designed for sharia tourism, so businesses and regulators still rely on a general framework that is less sensitive to sharia values. This study aims to identify service quality dimensions that can be adapted from other organisations, particularly Islamic banking, by applying the CARTER (Reliability, Assurance, Tangibles, Empathy, Responsiveness) model, which has proven effective in the financial sector. The method used is qualitative, relying on literature analysis techniques of five publi- cations that explicitly integrate the CARTER dimensions in the context of sharia tourism. The analysis shows that combining the five traditional service dimensions with sharia compliance principles produces a holistic unity, namely the CARTER dimensions, which synergistically enhance perceptions of quality, satisfaction, and loyalty among halal tourists. These findings confirm that a cross-sector approach can produce a new framework that is relevant and applicable to the sharia tourism industry. The novelty of this research lies in the revelation that the service quality dimension, which was previously only practised in Islamic banking, can be directly adopted into the halal tourism industry, providing a theoretical and practical basis for the development of service standards, certification, and public policies that target the sustainable improvement of halal market competitiveness.
Analysis of Word of Mouth and E-Word of Mouth on the Purchase Decision of Coffee Product Lucia, Clara Annas; Alexandria, Kimberly Giselle; Renata, Valencia; Jestianto, Jestianto; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2097

Abstract

The coffee industry in Indonesia is experiencing rapid growth, which has led to increasingly fierce competition between coffee brands, especially in urban areas. In this context, Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) have become important factors because information from consumers is considered more reliable than conventional promotions. This study aims to analyze how WOM, both directly and through digital media, influences the purchasing process and decisions of consumers regarding coffee products. The study uses a descriptive qualitative method through interviews, observations, and documentation to explore consumer perceptions of recommendations and reviews related to coffee products. A review of previous studies shows that WOM and E-WOM have a positive and significant influence on shaping interest and purchasing decisions, especially when supported by other factors such as product quality, brand image, price, and store atmosphere. Overall, WOM has proven to be an effective marketing strategy in increasing trust, brand awareness, and encouraging consumer purchasing actions amid increasingly competitive competition in the coffee industry.
Analysis of Price and Brand Awareness on Consumer Purchasing Decisions in Food Stalls Businesses Hermawan, Vivian; Sherdani, Sherdani; Angelica, Yemima; Tanis, Jonathan; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2102

Abstract

The development of the culinary industry in Indonesia shows a significant increase, including food stalls. The wide variety of food choices makes consumers more selective and consider various factors before deciding to buy. Two factors considered influential in purchasing decisions are price and brand awareness. This study aims to analyze how price and brand awareness influence consumers' purchasing decisions in the food stalls business. The method used is qualitative research with a literature study approach, through a review of five journal articles relevant to the research topic. The results show that both price and brand awareness significantly influence consumers' purchasing decisions. Competitive prices that are in line with product quality can increase purchasing interest, while strong brand awareness can build trust and encourage customer loyalty. The implication is that businesses need to set the right pricing strategy and strengthen their brand identity to increase consumer purchasing decisions.
The Role of Influencer Marketing in Boosting Sales of Local T-Shirt and Hoodie Products in the Digital Age Sander, Steven Alex; Jonathan, Hendra; Winarko, Chirstian Nathanael; Simamora, Malvin Gamaliel; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2103

Abstract

The rapid development of digital platforms has reshaped the fashion industry and influenced how consumers make purchasing decisions. This study examines the role of influencer marketing in increasing sales of local T-shirt and hoodie products in the digital era. Using a qualitative literature review approach, this study analyzes journals, articles, and relevant research published between 2023–2025. The results indicate that influencer credibility, content quality, and audience engagement significantly impact consumer purchase intention. Influencer marketing is proven to enhance brand awareness, build consumer trust, and strengthen brand positioning in the local fashion market. Micro and nano influencers, in particular, show high engagement performance and strong persuasive power, making them highly effective for local apparel brands with limited marketing budgets. This study concludes that the strategic selection of influencers and the creation of authentic content are essential to improving sales performance in today’s competitive digital environment.
An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA Simon, Sharren Christya; Ningrum, Annisa Cahya; Luiskiy. S, Angellica Monica; Suwito, Marco Hubertus; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2105

Abstract

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between digital marketing strategies and consumer purchasing behavior. The findings indicate that digital marketing does not only function as a promotional medium but has evolved into a strategic communication system that influences consumers’ perceptions, trust, and emotional attachment toward MSME products. Key factors proven to influence purchasing decisions include digital content quality, the level of digital trust, electronic word of mouth (eWOM), and the intensity of interaction between MSME actors and consumers on digital platforms.
Co-Authors ade yusup Alexandria, Kimberly Giselle Angelica, Yemima Angelika, Natalia Angellita B Tarigan, Gabriel Denli Benedicta Gisella S. Bernard Felix Sugita Cansa, Estherina Carine Cathrine Florencia CINDY CINDY Cindy Cindy Cynthia Ayu Wulan Dini Debora M. Dyanti Dede Mohamad riski Dedi Eka Kuswara Dennih Dennis Adrian Erwin Wijaya Erwin Wijaya Estika P. Sani Gabriela Gabriela Gracyellen Felicia Stephanie Gunawan, Angga Haris Hartadi Hartadi, Haris Hermawan, Vivian Hertanto, Christofer Augusta Hutabarat, Indah Senada Iman Prayoga Ira Tyas Ningrum Irwan Akbar Jessica Tanuwijaya Jestianto, Jestianto Jihanda, Tirta Jaya Jonathan Jonathan, Hendra Jordy Aleksander kalfin Kalfin Kenneth Pattiwel Kireina, Tesalonita Kurniawan, Timotius Hans Lapian, Michelle Elise Lucia, Clara Annas Luis Figo Luiskiy. S, Angellica Monica Lulu Setiawati Mahesa Fernaldy Mario Anthony Rusly Mayrene, Gabriella Melviana Michael Michael Natalia Junaidi Nerissa Arviana Andika Ningrum, Annisa Cahya Persius, Angel Andromeda Rahel Noprianti S Regina Dwi Amelia Renata, Valencia Ririsma Sihombing Rizqi Eka Saputri Rosianna Susanti Ryo Adrian Pangestu Sander, Steven Alex Santoso, Swaniesha Ophelia Saulus, Yustinus Shanty Dewi Ramadhani Sherdani, Sherdani Simamora, Malvin Gamaliel Simon, Sharren Christya Sudaryono Sudaryono Suwito, Marco Hubertus Takashi, Anastacia Tanis, Jonathan Tanuwijaya, Terrance Tinambunan, Michael Tooy, Yohanes L. Valantino, Marcel Vikky Winardi Virginia Aprilia Asakristiani Winarko, Chirstian Nathanael Yoshua Yoshua