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All Journal Semantik Jurnal Terapan Abdimas CCIT (Creative Communication and Innovative Technology) Journal Jurnal Manajemen Bisnis Syntax Idea CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Ihsan: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Jurnal Syntax Transformation Jurnal Sosial dan Teknologi Journal of Economics and Business Letters Indonesian Journal of Innovation Studies Media Bina Ilmiah Jurnal Sosial dan Sains Journal of Student Research Jurnal Indonesia Sosial Sains Journal of Islamic Studies and Education International Journal of Islamic Thought and Humanities Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) International Journal of Economics, Business and Innovation Research NuCSJo : Nusantara Community Service Journal International Journal of Humanities, Law, and Politics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Academia Open
Muhammad Rachman Mulyandi
Universitas Matana Tangerang, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Analysis of Sharia Tourism Service Quality Using the CARTER Model Mulyandi, Rachman; Hutabarat, Indah Senada; Jihanda, Tirta Jaya; Saulus, Yustinus
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5670

Abstract

The sharia tourism industry has experienced significant growth in recent years, making service quality a key factor in creating customer satisfaction and loyalty. Currently, there is no service quality dimension specifically designed for sharia tourism, so businesses and regulators still rely on a general framework that is less sensitive to sharia values. This study aims to identify service quality dimensions that can be adapted from other organisations, particularly Islamic banking, by applying the CARTER (Reliability, Assurance, Tangibles, Empathy, Responsiveness) model, which has proven effective in the financial sector. The method used is qualitative, relying on literature analysis techniques of five publi- cations that explicitly integrate the CARTER dimensions in the context of sharia tourism. The analysis shows that combining the five traditional service dimensions with sharia compliance principles produces a holistic unity, namely the CARTER dimensions, which synergistically enhance perceptions of quality, satisfaction, and loyalty among halal tourists. These findings confirm that a cross-sector approach can produce a new framework that is relevant and applicable to the sharia tourism industry. The novelty of this research lies in the revelation that the service quality dimension, which was previously only practised in Islamic banking, can be directly adopted into the halal tourism industry, providing a theoretical and practical basis for the development of service standards, certification, and public policies that target the sustainable improvement of halal market competitiveness.
Analysis of Word of Mouth and E-Word of Mouth on the Purchase Decision of Coffee Product Lucia, Clara Annas; Alexandria, Kimberly Giselle; Renata, Valencia; Jestianto, Jestianto; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2097

Abstract

The coffee industry in Indonesia is experiencing rapid growth, which has led to increasingly fierce competition between coffee brands, especially in urban areas. In this context, Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) have become important factors because information from consumers is considered more reliable than conventional promotions. This study aims to analyze how WOM, both directly and through digital media, influences the purchasing process and decisions of consumers regarding coffee products. The study uses a descriptive qualitative method through interviews, observations, and documentation to explore consumer perceptions of recommendations and reviews related to coffee products. A review of previous studies shows that WOM and E-WOM have a positive and significant influence on shaping interest and purchasing decisions, especially when supported by other factors such as product quality, brand image, price, and store atmosphere. Overall, WOM has proven to be an effective marketing strategy in increasing trust, brand awareness, and encouraging consumer purchasing actions amid increasingly competitive competition in the coffee industry.
Analysis of Price and Brand Awareness on Consumer Purchasing Decisions in Food Stalls Businesses Hermawan, Vivian; Sherdani, Sherdani; Angelica, Yemima; Tanis, Jonathan; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2102

Abstract

The development of the culinary industry in Indonesia shows a significant increase, including food stalls. The wide variety of food choices makes consumers more selective and consider various factors before deciding to buy. Two factors considered influential in purchasing decisions are price and brand awareness. This study aims to analyze how price and brand awareness influence consumers' purchasing decisions in the food stalls business. The method used is qualitative research with a literature study approach, through a review of five journal articles relevant to the research topic. The results show that both price and brand awareness significantly influence consumers' purchasing decisions. Competitive prices that are in line with product quality can increase purchasing interest, while strong brand awareness can build trust and encourage customer loyalty. The implication is that businesses need to set the right pricing strategy and strengthen their brand identity to increase consumer purchasing decisions.
The Role of Influencer Marketing in Boosting Sales of Local T-Shirt and Hoodie Products in the Digital Age Sander, Steven Alex; Jonathan, Hendra; Winarko, Chirstian Nathanael; Simamora, Malvin Gamaliel; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2103

Abstract

The rapid development of digital platforms has reshaped the fashion industry and influenced how consumers make purchasing decisions. This study examines the role of influencer marketing in increasing sales of local T-shirt and hoodie products in the digital era. Using a qualitative literature review approach, this study analyzes journals, articles, and relevant research published between 2023–2025. The results indicate that influencer credibility, content quality, and audience engagement significantly impact consumer purchase intention. Influencer marketing is proven to enhance brand awareness, build consumer trust, and strengthen brand positioning in the local fashion market. Micro and nano influencers, in particular, show high engagement performance and strong persuasive power, making them highly effective for local apparel brands with limited marketing budgets. This study concludes that the strategic selection of influencers and the creation of authentic content are essential to improving sales performance in today’s competitive digital environment.
An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA Simon, Sharren Christya; Ningrum, Annisa Cahya; Luiskiy. S, Angellica Monica; Suwito, Marco Hubertus; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2105

Abstract

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between digital marketing strategies and consumer purchasing behavior. The findings indicate that digital marketing does not only function as a promotional medium but has evolved into a strategic communication system that influences consumers’ perceptions, trust, and emotional attachment toward MSME products. Key factors proven to influence purchasing decisions include digital content quality, the level of digital trust, electronic word of mouth (eWOM), and the intensity of interaction between MSME actors and consumers on digital platforms.
Transformasi Karyawan Hotel Melalui Pelatihan Personal Grooming dan Etika Profesional Mulyandi, M. Rachman; Elizabeth, Elizabeth; Ridnawati, Ridnawati; Riski, Dede M.
NuCSJo : Nusantara Community Service Journal in progress
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nucsjo.v2i4.376

Abstract

Dalam sebuah industri jasa, grooming merupakan suatu konsep yang mencakup upaya perawatan diri secara menyeluruh untuk menjaga kebersihan, kerapian, dan penampilan fisik agar tercipta citra yang profesional dan menarik. Dalam konteks industri hospitality, grooming tidak hanya sebatas penampilan luar tetapi juga mencerminkan etika kerja dan sikap profesional karyawan dalam melayani tamu. Pengabdian ini bertujuan untuk memberikan pelatihan personal grooming bagi karyawan hotel di Gading Serpong sebagai upaya peningkatan profesionalisme dan kualitas layanan. Metode yang digunakan meliputi penyuluhan, demonstrasi, dan simulasi praktik grooming yang terdiri dari kebersihan diri, penggunaan seragam, tata rias wajah, serta perilaku interpersonal. Hasil pre-test dan post-test menunjukkan peningkatan signifikan dalam standar grooming dan etika kerja karyawan. Namun, pelaksanaan menghadapi kendala seperti resistensi karyawan dan keterbatasan fasilitas pendukung. Kesimpulannya, pelatihan personal grooming efektif untuk membentuk budaya profesional di lingkungan kerja hotel. Disarankan pelatihan berkala dan sistem monitoring berkelanjutan untuk mempertahankan hasil pelatihan secara optimal.
Analysis of the Influence of Mosque Service Quality and Mosque Building Anatomy on Mosque Congregation Satisfaction: Analisis Pengaruh Mosque Service Quality dan Anatomi Bangunan Masjid terhadap Kepuasan Jamaah Masjid mulyandi, Rachman; Effendi, Andrey Caesar; Tio Fabian, Natanael; Parsius, Angel Andromeda
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14197

Abstract

General Background: Mosques function not only as worship spaces but also as social and spiritual institutions that require adequate service quality and supportive architectural design. Specific Background: This study examines congregants’ worship experiences through mosque service quality and mosque building anatomy, including physical facilities, reliability, responsiveness, assurance, empathy, structural design, aesthetics, spatial function, and environmental context. Knowledge Gap: Previous discussions on mosque satisfaction have often treated service quality and building anatomy separately, while limited qualitative evidence explains how both dimensions form congregants’ comfort, solemnity, and satisfaction. Aims: This study aims to describe congregants’ perceptions of mosque service quality and building anatomy in relation to satisfaction during worship activities. Results: In-depth interviews with five male congregants showed that clean ablution and toilet facilities, reliable audio systems, responsive mosque staff, empathy, accessibility, organized zoning, aesthetic design, functional prayer spaces, environmental calmness, waste management, greenery, and energy-saving lighting shaped positive worship experiences. The findings also identified practical concerns, including the need to expand ablution areas, maintain water quality, improve cooling facilities, and optimize natural lighting. Novelty: The study offers an integrated qualitative view of service and sacred architecture as interconnected dimensions of congregant satisfaction. Implications: Mosque managers and planners should align service management and architectural planning to strengthen comfort, solemnity, social interaction, and the mosque’s broader spiritual role. Highlights • Clean facilities, responsive staff, and empathy formed positive worship experiences.• Structural design, aesthetics, zoning, and accessibility supported comfort and solemnity.• Ablution space, cooling facilities, water quality, and lighting need further attention. Keywords Mosque Service Quality; Mosque Architecture; Congregant Satisfaction; Worship Experience; Sacred Space
The role of internal marketing in improving service quality: A study of service companies Rachman Mulyandi; B Wishman S` Siregar; Elizabeth Elizabeth; Ridnawati Ridnawati; Dede M. Riski
Journal of Economics and Business Letters Vol. 6 No. 3 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v6i3.1869

Abstract

This study examines the role of internal marketing in improving service quality at service companies. The research method employed in this study is a qualitative approach using a literature review. This study highlights that internal marketing significantly increases employee satisfaction, engagement, and commitment, which ultimately has a positive impact on the quality of service provided. Effective internal marketing practices, such as good communication, training, and recognition, play a crucial role in boosting employee motivation and performance. The research findings confirm that internal marketing is a strategic investment in human resource management that can optimize organizational performance by improving service quality. By prioritizing internal marketing, companies can create a work environment conducive to innovation, collaboration, and employee well-being, thereby supporting the achievement of sustainable organizational performance.
Co-Authors ade yusup Alexandria, Kimberly Giselle Angelica, Yemima Angelika, Natalia Angellita B Tarigan, Gabriel Denli B Wishman S` Siregar Benedicta Gisella S. Bernard Felix Sugita Carine Cathrine Florencia Cindy Cindy CINDY CINDY Cynthia Ayu Wulan Dini Debora M. Dyanti Dede M. Riski Dede Mohamad riski Dedi Eka Kuswara Dennih Dennis Adrian Effendi, Andrey Caesar Elizabeth Elizabeth Elizabeth Yohanes Erwin Wijaya Erwin Wijaya Estika P. Sani Gabriela Gabriela Gracyellen Felicia Stephanie Gunawan, Angga Haris Hartadi Hartadi, Haris Hermawan, Vivian Hertanto, Christofer Augusta Hutabarat, Indah Senada Iman Prayoga Ira Tyas Ningrum Irwan Akbar Jessica Tanuwijaya Jestianto, Jestianto Jihanda, Tirta Jaya Jonathan Jonathan, Hendra Jordy Aleksander kalfin Kalfin Kenneth Pattiwel Kireina, Tesalonita Lapian, Michelle Elise Lucia, Clara Annas Luis Figo Luiskiy. S, Angellica Monica Lulu Setiawati Mahesa Fernaldy Mario Anthony Rusly Mayrene, Gabriella Melviana Michael Michael Natalia Junaidi Nerissa Arviana Andika Ningrum, Annisa Cahya Parsius, Angel Andromeda Persius, Angel Andromeda Rahel Noprianti S Regina Dwi Amelia Renata, Valencia Ridnawati Ridnawati Ridnawati, Ridnawati Ririsma Sihombing Riski, Dede M. Rizqi Eka Saputri Rosianna Susanti Ryo Adrian Pangestu Sander, Steven Alex Santoso, Swaniesha Ophelia Saulus, Yustinus Shanty Dewi Ramadhani Sherdani, Sherdani Simamora, Malvin Gamaliel Simon, Sharren Christya Sudaryono Sudaryono Suwito, Marco Hubertus Tanis, Jonathan Tanuwijaya, Terrance Tinambunan, Michael Tio Fabian, Natanael Tooy, Yohanes L. Vikky Winardi Virginia Aprilia Asakristiani Winarko, Chirstian Nathanael Yoshua Yoshua